Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 6,800 employees globally in more than 54 offices in 46 countries.
For more information, visit us at: www.cheil.com.
We are inviting candidates for the position of:
Digital Account Associate
The ideal candidate would be someone with extensive experience in leading and managing client relationships and internal agency teams (strategy, creative, data, operations and production) to ensure the highest-level performance and growth for digital campaigns. He/She should demonstrate knowledge of how consumers interact with digital channels and technology and plan the most effective way (paid, owned, earned digital touchpoints) to reach consumers. As the main client contact, He/She should be a trusted advisor and partner to the clients, and confident enough to lead discussions regarding broad areas of digital marketing - social media, digital marketing strategy, creative, UX, eDM, technology, operations and production, etc.
The ideal candidate should be a digital native, commercially inclined, organized, collaborative, with a confident and persuasive approach to facilitate client and internal team leadership.
Responsibilities:
· Manage overall client relationship providing strategic input while guiding internal teams towards the achievement of client objectives, making sure day-to-day projects are delivered on time, budget, and quality.
· Create effective digital strategies and work collaboratively with the planning and creative teams to develop and execute digital strategies and to facilitate the development of project briefs.
· Ability to understand, conceptualise and manage a complex, multi-channel campaign across the various phases of the funnel / customer journey.
· Drive the direction and delivery of global/regional work in local markets: overseeing strategic, cultural, creative fit for the local/regional adaptation of the work.
· Support the overall business growth by identifying new opportunities with existing clients, and supporting other business development efforts, such as nurturing new leads, participating in pitches, developing regional relationships of our global client list.
· Be proactive about putting forward new ideas, finding solutions to client’s business needs, monitoring of competitive activity / industry trends and bringing fresh thinking / innovation.
· Manage account P&Ls from ensuring proper revenue forecasting, resourcing, negotiating statements of work.
Requirements:
· 1-3 years in a relevant CRM, loyalty or digital marketing / strategy / client services capacity.
· Experienced in holistic digital campaigns that cuts across paid, owned, earned digital touchpoints.
· Strong creative problem solving, both on a practical level in handling account operations
· Excellent client management skills - liaise with multiple clients on an ongoing basis. Understanding client’s day-to-day needs (briefs) and confirming the direction of the team to fulfil these briefs in an accurate and timely manner.
· Excellent presentation/oral and negotiation skills - know how to sell a mid-level idea into clients, pushing back when necessary for the overall good of the project delivery
· In-depth understanding of creative processes, including digital platforms
· A keen attention to details and budgetary constraint.
· Understanding of CRM / marketing automation platform – SAP Hybris, Marketo, Eloqua, Salesforce will be plus
· Knowledge on web analytics platform - AA and GA preferred
· Self-motivated, and a team player
· Vocal and confident disposition
· Hold a Bachelor’s degree at minimum
