The Key Account Manager, Retail – FMCG, is part of our Sales team. He/she is expected to work closely with the other KA Executives and Managers, as well as with Marketing, Sales Operations, Import & Export, and Finance & Accounts departments. We also expect to have strong Sales or Business Development experience in the Grocery segment with the major retail chains in Singapore that are not limited to NTUC, and Sheng Siong.
Qualifications & experience
Min 1 year in Management Field (e.g. CMM, FP NTUC & DFI)
Experience in Modern Trade is a MUST
Experience in Key Accounts is an advantage
Work in an FMCG environment (i.e. Supermarket industry)
Great communication skills (for external customer facing & internal sales rep/merchandisers facing)
Good Excel & PowerPoint skills (for internal reporting, and external document filling)
Able to handle pressure on deadlines & attention to details
Tasks & responsibilitiesKey Account Responsibilities:Meet monthly sales targets for designated accounts. Collaborate with Operations to optimize sales, distribution, and merchandising.
Monitor the service level of assigned accounts and minimize loss of sales opportunities.
Promotion Strategy and Product Launch:Enhance promotion strategies for increased sales
Establish objectives and marketing plans with retailers.
Conduct market research on industry trends and intelligence for business expansion
Product Launch:To do new product listing with each supermarket chain and responsible for the planning and implementing new product launch activities.
Responsible for product promotion proposal submission, negotiation, and execution.
To liaise and negotiate with supermarket personnel for product display space and rental during promotion periods, and to improve visual merchandising of our products.
Propose and execute ways to expand product display for brand awareness in outlets.
Relationship Building:Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations e.g. stock ordering, replenishment
Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing profits to the company.
Provide excellent customer service and enhance customer relationships. Build effective business relationships with customers to meet their needs while protecting the company’s interests.
Sales Development:Assist in developing and implementing sales activities (NCP, promotion, thematic campaign).
Monitor and track marketing expenses to ensure that trade spend is within budget
Analyze category, brand sales, and promotions of assigned accounts for business opportunities to grow sales, volume, and distribution Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness
Conduct quarterly and/or bi-yearly business reviews with assigned accounts to improve sales performance and to develop the business further.
