Our client is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.
Role Description
This role is based out of Singapore and the candidate will play a pivotal role in expanding our client’s footprint in the region. You will be responsible for developing and executing strategies to establish partnerships, acquire new clients, and drive revenue growth. This role requires a deep understanding of the payments industry, strong relationship-building skills, and a proactive approach to identifying and pursuing business opportunities.
Key Responsibilities:
● Supporting the development of our client's Singapore Chinese Marketing strategy with a focus on increasing lead generation and conversion.
● Keeping a pulse on industry trends and competitors to ensure our campaigns remain effective and competitive within the admissions consulting sphere.
● Designing and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets, and Wechat/Red/Facebook/Instagram/Google campaigns.
● Marketing automation tasks including building and scheduling social media posts and other campaign materials.
● Managing webinar campaigns from inception to completion, including the creation of campaign materials, hosting hour-long webinars once a week, and reporting on webinar performance.
● Organizing backend logistics for webinar or event setup, creating all necessary campaign materials, communicating with involved parties (speakers, backend support, etc.), hosting the webinars or events you manage, and completing post-webinar performance reports and close-out tasks in a timely manner.
● Working closely with the SG sales and marketing team to provide necessary assets and adapt global assets for SG marketing opportunities at all sales funnel levels.
● Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimization and market growth.
● Aligning with other marketing teams across the company to share best practices and adapt different approaches to suit SG branding and buyer persona.
● Strong Chinese writing skills and a good sense for visual branding and design.
● Strong time management skills and the ability to work in a fast-paced environment.
Requirements:
● Proficiency in English and Mandarin reading, writing and speaking skills is essential.
● Bachelor’s degree in marketing, communications or a related field, and/or equivalent
job experience in marketing with a preference for experience in the education space.
● Experience in industry-standard design and video editing software, such as Adobe
Creative Suite (Photoshop, Illustrator), Canva or iMovie.
● Knowledge of project management, marketing automation platforms and social
media marketing tools a plus
● Ability to work flexible hours when necessary
