Reporting to the Head of Brand, Communications, & Marketing, the Executive/Senior Executive for Communications will develop and implement internal and external corporate communications strategies and plans, aimed at enhancing the image and reputation of the YTL PowerSeraya Group.
Responsibilities
External Communications
1. Develop the communications strategy in alignment with key business priorities
· Handle all media queries (proactive and reactive)
· Develop press releases, FAQs, talking points, and narratives when required
· Develop media briefing documents, media interview facilitation and pre-interview spokesperson briefing when required
· Media engagements with key media (mainstream, local business, energy media)
· Research, identify and pitch for stories/interviews as appropriate
· Daily media monitoring to constantly stay ahead of developing digital media channels in order to mitigate risks or exploit opportunities
· Develop single narrative and ensure messages align
2. Implement and deliver branding/image
· Act as one of the main points of coordination within the Group
· Assist in developing and managing the Group’s initiatives
· Brand profiling and positioning as required
· Brand guardian of the company’s branding and corporate content materials
3. Develop and maintain digital media presence
· LinkedIn account
· Maintain and update website contents
4. Establish presence in the industry by aligning narratives about our business and participate in industry-driven forums, etc.
5. Crisis Communication
· Act as central point of contact with Energy Market Authority’s Communications team
· Oversee crisis communications with key stakeholders, including preparation and drafting of holding statements
Internal Communications
1. Drive and align information throughout the organisation
· Sharing and alignment of information about the industry, the business and the Group
· Communicate the Corporate Culture
· Communicate Management initiatives
2. Boost Engagement and Productivity
· Create conversations - develop Communications Roadmap to address and manage various stages of behavioural shifts in people going through a change process for employee engagement
· Develop content and organise staff-bonding events
· Forge closer ties/bridging the gap between employees
· Leverage on all communication channels and repurpose content
Job Requirements
· Preferably a Degree with strong passion to work in the communications space
· Minimum 2 years of experience in Corporate Communications or PR agency
· Excellent writing, editing, proofreading and presentation skills
· Preferably Mandarin proficient, to liaise with Chinese media
· Resourceful, and able to work both independently and in teams
· Strong interpersonal, time-management and organizational skills
· Creative and self-driven
