Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Brand Experience is a core function of the Brand and Community organization, with a sharp focus on elevating an inspired understanding of the brand and product stories that underpin and uniquely define lululemon across multiple platforms. Comprised of the core functions of Creative, PR, Social Media, Community, and Retail Brand Experience, Brand and Community is redefining digital and physical brand experiences by providing strategic design for the online-to-offline journeys that serve our guests and drive sales.
The Retail Brand Experience (RBE) team are the curators of our in-store brand and product experiences. The RBE team is a core function of the Brand organization, with a sharp focus on storytelling, visual merchandising, and overall store experience. This team brings to life global /regional/ local marketing moments, impacting the retail channel performance while elevating guest experience and brand recognition.
A day in the life:
RBE Manager, SEA markets will be responsible for planning and executing the retail product presentation and storytelling experience across Singapore, Thailand and Malaysia to deliver consistent in-store / omni guest experience. This role will manage strategies for visual merchandising, instore marketing, campaigns, and new store openings, by partnering cross functionally with key audiences such as Merchandising, Retail Operations, Brand, Store Development, and Ecomm. Also providing information and presentations to senior leaders regarding local RBE strategies, progress, and results.
Visual Merchandising & Styling
- Drive & localize RBE strategies including visual merchandising, styling, and storytelling based on global / regional strategies.
- Manage pre-season, in-season, and post-season visual merchandising deliverables and strategies for merchandising and planning, brand, and retail stores.
- Work closely with regional RBE, local Brand & community, and store teams to ensure delivery into a global vision.
- Create the detailed merch map with product and storytelling execution by working closely with regional RBE team, product team & store development team for new store openings and optimizations.
- Manage store capacity list for SEA markets
- Localize product presentation guidance & training to store VM leads on VM shifts.
- Work with regional RBE team & store development team to design & align locally relevant and regionally consistent guest journey at retail.
Instore Marketing
- Lead & manage local execution of all retail marketing (e.g. Window, signage, lightbox, poster, brand screens) including global, regional, and local campaigns and initiatives, in partnership with Brand, with regional guidance & support
- Support community & brand message instore presentation & communication by working closely with Brand team and retail teams
- Oversee and drive the process of localization art elements implementation in the store in partnership with regional RBE, Brand and Creative team
- Manage local VM Calendar for campaign execution & local / regional brand moments at retail.
- Support all guests related events at retail or pop up to elevate overall brand experience
- Track & record local VM expenses
Qualifications:
- 8-10+ years of experience in visual merchandising, or retail brand marketing
- Undergraduate Degree in Brand Marketing, Communication or Visual Merchandising preferred
- Solid experience working in retail, especially apparel / fashion industry
- Experience working cross functionally to deliver outputs
- Experience working with vendors and creative agencies, manage budget & deadlines
- Strong Graphic skills in Adobe Suite (AI & PS)
- Solid knowledge in Microsoft office and smartsheet
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
Beyond the Paycheck (Benefits & Perks)
At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
