Overview of the job
Did you know P&G invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers.
As a Brand Director of Fabric & Home Care Business Unit, you will be responsible for Brand Strategies, Plans and Executions for the region of the Asia Pacific Focused Markets!
Specifically, you will lead innovation plans, including crafting brand building assets like digital marketing, TV commercials, trial plans, etc. You will lead multi-functional teams to build cohesive commercialization plans; have deep data analytic skills; have deep knowledge, market trends and retail customers; and have the creativity and critical thinking to develop the plans.
Your Team
You will report to a Brand Vice President for the Category in an organization Unit, and extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc. and you will work with different teams across the region. This role is located in the Regional HQ in Singapore.
What Success Looks Like
As the brand custodian, you will handle a portfolio of Brands. You are responsible for overall Brand Strategy, Brand Equity, Marketing Plans and P&L management for the brand in the Japan market. You should have strong leadership skills and experience handling P&L.
Responsibilities of the Role
- Deliver Brand P&L including top line, bottom line, share and equity growth for the Japan market
- Identify Japanese consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
- Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers
- Communicate with Japanese local partners, stakeholders and suppliers to drive P&G business initiatives
- Drive Overall Brand Strategy, Brand Equity and Architecture
- Deliver Annual Marketing Plans
- Drive Innovation Master plan and toolkit development
- Lead Packaging development
- Leads the initiative master plan, develops strategies required to deliver brand growth
- Lead the Integrated Brand Plan and its execution
- Responsible for the P&L investment decisions to maximize profitability
- Ensure plans are designed to win with key customers / channels.
QUALIFICATIONS
- MBA or Degree qualified with a relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication)
- Strong regional brand building track record with Brand Design Role (brand franchise or regional design) experience for at least 5 years
- At least 4 years' experience in the Fast-moving Consumer Goods (FMCG) industry
- Proven strong critical thinking and experience on Brand Strategy, Equity and Architecture
- Excellent forward-thinking, strategic and courageous leadership skills
- You are business proficient in the Japanese language and possess strong market knowledge of Japan as the role requires local consumer understanding to develop brand equity and marketing strategies for Japan Market
About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com (http://www.pg.com) to know more.
Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.
We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
