Position Summary:

• Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals.
• Maintain strong relationship with Brand principal and other key stakeholders.
• Drive retail excellence in line with the Brand and Valiram standards.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer oriented image.

Roles & Responsibilities:

Optimise the sales, profits and other retail performance criteria

• Strategise and implement brand communication needs in keeping with the integrity of the brand and regional appeal.
• Plan and maximise sales and profit contribution of the Brand.
• Develop annual business plan to reflect brand positioning, negotiate key aspects of the planned delivery with the brand principal.
• Achieve business plan profit.
• Direct Operations/ Store Manager on managerial and operational aspects of the store with adherence and compliance to the retail operations standard.
• Driving associate behaviour and productivity.
• Partner with Merchandising to maintain brand profitability by managing full price and mark down sales, intake margins, levels of mark down activity and terminal stock.
• Lead localised pricing strategy and competitor insights and implement appropriate change to maximise sales and increase local market share.
• Reports and statistic compilations in relation to brand performance and share product performance and insight with HOD.
• Managing and maintaining a positive working relationship with the brand principal

Marketing

• Plan, direct and implement appropriate localised marketing activities/events/promotions for positive brand building and in driving sales.
• Partner with Brand principal/HOD to develop seasonal marketing and social media strategies.
• Provide insights to Valiram and the Brand, to better understand market trends and dynamics.
• Support the CRM and increase existing base of VIP customers.

Others

• Partner with Merchandising to place appropriate orders, optimise inventory and oversee in inventory integrity.
• Partner with Visual Merchandising in upholding of VM standard to ensure store environment is enticing, effective and in line with Brand Guidelines.
• To uphold and improve staff morale leading to a positive and dynamic working attitude and environment.
• Support store to maintain productivity and retail operational standards in areas of discipline, work performance and sales.
• In touch with what is happening in the store through periodic store visits.
• Support and assist in projects/tasks related to the brand as required/instructed by HOD/management.

Overview

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? P&G Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Vietnam via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Brand Managers (each handling a brand/category) will report to the Senior Brand Manager for the Fabric Care Business Unit. You will work extensively with colleagues from Analytics and Insights, Sales, Communications, Finance,
Research & Development etc.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Identify Japanese consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Japanese consumers’ unmet needs
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide the Japan delivery team for execution
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Role Requirements

• A college degree (Bachelor’s or Master’s is fine, preferably with some business focus)
• Past experience working in the FMCG industry for Japan market as the role requires local consumer understanding to develop brand equity and marketing strategies for Japan Market
• Excellent forward-thinking, strategic and courageous leadership skills
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities
• You are business proficient in the Japanese language and possess strong market knowledge of Japan as the role requires local consumer understanding to develop brand equity and marketing strategies for Japan Market

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Overview

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 12 global brands, including the award-winning flagship Banyan Tree, Angsana, Cassia, Dhawa, Folio, Garrya, Homm, Laguna, and Skypark, as well as the brand extensions, Banyan Tree Escape, Banyan Tree Veya, and Angsana Heritage Collection.

The Role

We are seeking a highly skilled and motivated individual to join our team as a Brand Marketing & Communications to create and foster brand love for Banyan Group, our portfolio, and with a focus on upscale and midscale categories.

You will play a key role in designing the brand marketing and communication strategies, drive the end-to-end development of campaigns and content that enhances and also safeguards the brand's integrity. In close collaboration with our PR and social teams and agencies, you will spearhead brand awareness efforts with media, and influencer marketing and partnerships with content creators.

Your oversight includes, although not limited to:

• Banyan Group
• Upscale – Angsana and its brand extension Angsana Heritage Collection, and Garrya
• Midscale – Cassia, Dhawa, Homm & Folio

We are looking for a bold and dynamic individual with fresh ideas and a co-creative mindset yet grounded to grow these brands.

Responsibilities

Elevating Brand Awareness:

• Work closely with our PR team to develop and implement brand awareness and engagement campaigns for greater reach, engagement and share of voice. Collaborate on media relations efforts, press releases, and media events to maximize brand exposure.
• Collaborate with the Social Media Community team to identify and partner with relevant influencers and content creators. Ensure their content aligns with our brand values and objectives to reach new audiences.
• Partner closely with the Brand & Commercial team to optimize owned channels such as brand.com and CRM. Tailor messaging to suit various funnel stages, ensuring targeted and impactful marketing efforts.

On-Brand Content Strategy and Execution:

• Develop and execute compelling and on-brand content across various channels to engage and resonate with our target audience.
• Ensure consistent brand expression across all customer-facing materials used by Corporate and Hotel teams:

1. Verbal: Manage messaging and tone of voice.
2. Visual: Oversee the development and approval of marketing and communication assets, including photos and videos.

Support Hotels:

• Partner pre-opening properties in the development of their Marketing and Communication plans.
• Executing re-positioning projects for key outlets or properties based on business needs and/or market changes
• Planning and executing HQ-led activations and/or partnerships on property alongside other functions

Brand Campaign Development:

• Assist in the creation and execution of brand campaigns, including concept development, messaging, and creative direction.
• Collaborate with cross-functional teams to ensure the successful implementation of brand campaigns.
• Consult on and advise segment-specific campaigns targeting various customer segments such as families, couples, or wellbeing enthusiasts alongside the Customer Insights team. Collaborate with internal teams to identify key messages and creative elements that resonate with each segment.

Requirements

• Minimum of 10 years of experience in marketing communications; hospitality industry experience is a plus.
• Experience with building brands through psychographic targeting and utilizing data to inform decision-making and campaign development.
• Proven track record of end-to-end development of engaging and impactful campaigns across multiple channels and mediums.
• Skilled in brand storytelling with experience customizing global brand narratives for different regions, considering regional needs and nuances.
• Team player with good interpersonal and project management skills.
• Ability to multitask and prioritize projects effectively in a fast-paced, agile environment.
• Excellent verbal and written communication skills, with an eye for detail.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organizational skills.
• Strong understanding of graphic design, photography, videography, and social media platforms.

Job Description

• Develop and implement short- and long-term strategies to enhance brand awareness, market share, and profitability for assigned product portfolios.
• Plan and execute both ATL (Above-the-Line) and BTL (Below-the-Line) campaigns, incorporating marketing communications (online and offline) and trade marketing activities.
• Manage Advertising and Promotion (A&P) budgets, ensuring expenditures deliver a strong return on investment (ROI).
• Lead promotional and advertising initiatives by forming strategic partnerships with agencies, vendors, and external stakeholders to ensure timely and effective execution.
• Conduct market research and analyze consumer insights, competitive intelligence, and market trends to create innovative product ideas and develop effective marketing plans.
• Design impactful, consumption-driving promotions linked to advertising for an integrated and targeted 360-degree marketing approach.
• Strengthen brand and product presence across distribution channels, including assisting with e-commerce efforts on marketplaces.
• Collaborate with internal teams (Sales, Promoters, Finance, Warehouse) to execute marketing plans efficiently and within set timelines.
• Monitor market trends and assess product sales performance to identify opportunities for growth.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 4 years of marketing experience within the FMCG industry.
• Proven experience managing marketing budgets and working with creative agencies.
• Knowledge of trade marketing strategies is an advantage.
• High initiative, results-oriented, and analytical thinker.
• Strong team player with excellent interpersonal skills and a proactive, hands-on approach.
• Ability to work under pressure and meet tight deadlines.

We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.

Wecruit Pte Ltd | EA License No. 20C0270

TEY WEI JIAN | EA Registration No. R24120855

Promote sale of bathroom and kitchen concept and products, jacuzzi , fittings, accessories, heaters, furnishings

Relevant experience and holding a driving licence an advantage.

Salary $2800 - $3500 per month

Commission, performance bonus

Work 10am to 6pm. 6-days week with duty on weekends and publc holidays by rotation

8 days annual leave

Responsibilities:
• Work closely with the Brand manager/principal on brand and marketing strategies
• Collate and analyze monthly reports for the brand manager & brand principal
• Develop and analyse trade promotional plans / pricing strategies with respective channel manager(s)
• Facilitate, execute and review the effectiveness of various promotions (including set-up for sampling booths / road shows etc)
• Manage & control the brand’s budget
• Plan for stock inventory levels
• Manage & create content for the brand's social media account
• Work closely with in-house designers to design & source for marketing collateral, premiums
• Conduct competitor analysis and market visit/research to keep abreast with industry trends
• Collaborate with cross-functional teams (especially during sales launch/ promotion period)
• Other ad-hoc duties as assigned

Requirements:
• Minimum 1.5 to 2 years' experience in Brand/ Product management in FMCG industry
• Diploma in Business Management / Marketing
• Possess experience working with Modern trade, Convenience stores and General trade
• Strong creative and analytical skills, with the ability to develop and execute effective brand strategies
• Individuals with design skills &/or digital marketing knowledge will be advantageous
• Proficient in MS Office
• Disciplined and self-motivated

1. POSITION SUMMARY

• Drives sales growth by overseeing the product lifecycle and has a primary duty of management, actively directing and managing direct reports

• Responsible for the overall floorset process to ensure product is available and merchandised on the sales floor in a visually compelling way

2. KEY AREAS OF RESPONSIBILITIES

• Assists the Store Manager in overall management of the store

• Assumes total store leadership in the absence of the Store Manager and is a partner in the strategic planning of short and long-term goals

• Responsible for the overall appearance and presentation of seasonal merchandising strategies through brand guide planning, mapping, and execution

• Leverages visual merchandising filters to create sell down strategies and impact decision making

• Maintains and updates floor plan and fixture block by leveraging the Digital Brand Guide and fixture database

• Supports all merchandise flow activities, including leading team in processing and replenishment as appropriate

• Reinforces and supports merchandise flow standards, assessments, inventory, and backroom organization

• Manages competing priorities and business complexities in our higher volume stores

• Leads and develops leaders and associates in various roles and levels including managers and associates

• Responsible for talent life cycle of direct reports, including recruitment, onboarding, training and development, performance management, termination, and succession planning

All leadership roles of Victorias’s Secret are responsible for:

• Delivering top line sales results and growing the business through business insight to action

• Leading the sales floor while assigned to the role of the Customer Sales Lead (CSL)

• Maintaining a focus on bras as the premier product differentiator, to build loyalty and support our “Best at Bras” culture

• Creating emotionally engaging customer experiences, consistent with the brand vision

• Building customer loyalty through current brand strategies, including credit (US only) and customer relationship marketing

• Building and growing high performing teams

• Leading change through positivity and a growth mindset

• Upholding a positive associate relation that led to engagement in the brand and the team

• Understanding and leveraging visual merchandising filters to create a compelling store environment that grow sales

• Driving operating fundamentals

• Effectively manage and control expenses

• Executing store opening and closing procedures

• Creating an awareness of, and building capability in loss prevention

• Reinforcing store strategy to reduce shrink

• Managing all activities related to providing a safe working environment

• Understanding, demonstrating, and enforcing Company values

About Us

M-DAQ Global is a pioneering fintech group specialising in foreign exchange (FX) & payment solutions that facilitate seamless cross-border transactions for businesses worldwide. Our proprietary technology empowers both large enterprises and SMEs to navigate international trade with FX clarity, certainty, and payment mobility.

Headquartered in Singapore with an expanding presence across 7 countries and territories, M-DAQ Global provides a comprehensive suite of FX, collections, and payment solutions, as well as value-added services such as AI-driven KYB onboarding and enhanced risk management solutions, enabling businesses to transact across borders with ease amidst evolving needs.

For more information, please visit: www.m-daq.com.

About the Role

We are seeking a dynamic and experienced Brand Communications Manager to lead and integrate our external and internal communications strategies with a strong focus on brand management. This role is pivotal in shaping and communicating our corporate identity, fostering employee engagement, and driving public perception. The ideal candidate will combine expertise in PR, media relations, content creation, and brand strategy to deliver impactful, cohesive messaging across all touchpoints.

Key Responsibilities

External Communications & Public Relations

• Develop and implement PR strategies as part of an integrated marketing plan to achieve overall business objectives.
• Act as the main point of contact for media, responding to media inquiries and escalating to senior leadership when appropriate.
• Handle all media relations, proactively pitching story angles and company updates, and maintaining a database of key APAC media contacts.
• Develop and edit news releases, speeches, articles, interviews, and other editorial content.
• Design and execute crisis communication strategies and manage real-time responses.
• Undertake active media monitoring to identify opportunities and mitigate risks.

Internal Communications

• Develop and implement an internal communications strategy to align employees with the company’s mission, vision, and brand identity.
• Create and manage internal communication channels (newsletters, intranet, town halls, etc.).
• Collaborate with HR to enhance employee engagement through storytelling and branding initiatives.
• Support leadership communication, crafting messages, presentations, and engagement strategies for internal audiences.

Brand Management

• Oversee the development and implementation of the overarching brand strategy, ensuring alignment across all internal and external channels.
• Ensure consistent messaging and brand application across all content, marketing materials, and communications.
• Manage the company’s brand voice and identity guidelines, ensuring adherence in all touchpoints.
• Conduct regular brand audits and collaborate with cross-functional teams to strengthen brand equity.

Content Development & Digital Strategy

• Support content development and management across all channels, including the website, social media, campaigns, newsletters, and marketing collaterals.
• Collaborate with marketing teams to integrate brand messaging into campaigns and other initiatives.
• Monitor and analyze engagement metrics to refine content strategies and maximize impact.

Stakeholder Engagement

• Support the CEO and leadership team in engagements with external stakeholders, including media appearances and key events.
• Partner with internal departments (e.g., HR, marketing, product) to ensure alignment and consistency in messaging.

Strategic Insights & Reporting

• Monitor industry trends and competitors to inform strategic decisions and enhance communication approaches.
• Analyze the effectiveness of communication and branding strategies, providing regular updates and recommendations to senior leadership.

Requirements:

• Bachelor’s degree in Mass Communications, Corporate Communications, Journalism, Social Sciences, Business Administration, or a related field.
• At least 5 years’ experience in integrated communications, including PR, media relations, and brand management.
• Demonstrated success in managing internal and external communications with measurable impact.
• Expertise in social media channels and digital communication tools.
• Experience with crisis communication and reputation management.
• Strong commercial acumen; experience in financial or fintech industries is a plus.
• Exceptional communication and storytelling skills, with the ability to influence outcomes.
• Advanced proficiency in MS Excel and MS PowerPoint for reporting and presentations.
• Detail-oriented, resourceful, and capable of managing multiple priorities in a dynamic environment.
• Experience in managing cross-functional teams and external agencies.
• Strong understanding of branding principles and their application in a corporate setting.
• Analytical mindset with experience in tracking and optimizing communication strategies using KPIs.

Why Us?

• Have a positive impact to the world’s economy by creating a World without Currency BordersTM
• Team Innovation Mindset, People-Oriented
• Challenging environment, offering great opportunities to learn and grow
• Creative and Innovative Workplace

The Brand (New Store Opening!):

We are excited to share a new brand partnership with Rituals, opening at ION Orchard and VivoCity in August! Rituals creates meaningful moments, and helps people slow down the pace of their busy lives. We need people that are passionate, energetic, and driven, people that go that extra mile.

Who Are We Looking For?

Creating an unforgettable customer experience and motivating your team is what you do best. Take your management skills to the next level at Rituals, where customer experience comes first.

You are all about customer experience.

As Store Manager, your focus is on creating an unforgettable customer experience and helping your team reach their full potential. You’ll work closely with your Area Manager to put our local business strategy into place. Continually reach performance targets as a store manager and take charge with effective leadership. You lead by example and coach your team to deliver excellent customer service every day. And, as a luxury retail store manager, you will continually grow and expand your leadership skills.

All of these characteristics are what make you the ideal Store Manager. You give new meaning to the words 'aim big, act small' by:

• Working with your Area Manager to define daily objectives and actions to drive sales and KPIs
• Developing monthly plans (including optimal staffing) based on productivity targets
• Ensuring excellent store administration (cash register control, personnel absence, time & attendance, stock, health & safety, maintenance), managing store budgets (incl. expenses, productivity) and updating financial performance records
• Managing inventory and day-to-day operations, including stockroom standards and cleanliness
• Driving employee wellbeing and engagement with regular 1-on-1's, making a genuine connection with the shop team and organising team meetings to celebrate successes and reflect on development areas

In addition, you will build a strong store team by attracting top talent and creating a diverse and inclusive team culture based on both positive and constructive feedback at Rituals.

Join our team

At your boutique, you will work together with enthusiastic heartbeats. Just like you, they take a quality-orientated approach to customer service. You’ll notice that! Especially in their dedication to creating unique customer experience and offering the right solution in any situation. And how do you best describe our working atmosphere? Best in class, Authentic and lots of energy!

This is you

High on energy, low on ego and with a little bit of humour. You are also 'one of a kind' because of your ability to motivate your team and reach your store’s goals in terms of customer satisfaction and sales. In addition, as Store Manager you are inspiring and performance-orientated. You understand the power of excellent customer service and you want to coach and mentor others on how to reach their full potential. And on top of that, you have:

• At least 3 years of relevant Store Manager experience within retail or hospitality
• People management skills (e.g., communication, motivation, coaching, connection, inspiration)
• Experience in sharing knowledge to drive behavioural change and develop others
• Decision making and problem-solving skills

BRAND MANAGER - HAIR & BEAUTY INDUSTRY

STATUS: FULL TIME

LOCATION: Singapore

START DATE: ASAP

BUSINESS ROLE

We’re on the hunt for a dynamic Brand Manager to spearhead our brand strategy and digital marketing efforts. This role is crucial in driving brand awareness, engagement with our hairdressers, consumers and sales growth through innovative and effective activities (traditional and digital). He/ she will work closely with the W team and be a collaborative, active individual who will enjoy working closely with the sales, education and customer service teams at W.

WORKING RELATIONSHIPS

• BUSINESS LEADER
• CUSTOMER SERVICE
• EDUCATION TEAM
• PRESS AND MEDIA PARTNERS

RESPONSIBILITIES

• Craft and execute a compelling brand strategy that echoes the company mission and values.

• Lead and inspire to create impactful online and traditional campaigns across social media, email, SEO and more.

• Develop captivating content that resonates with our audience and tells our brand stories.

• Analyse market trends and consumer insights to shape our marketing strategies.

• Optimize our website and e-commerce platforms to enhance user experience and drive conversions.

• Collaborate with teams to ensure brand consistency and alignment across all areas of the business.

• Monitor and report on the performance of digital marketing campaigns, using data to fuel continuous improvement.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience working in a start-up is preferred
• A highly motivated, energetic and target driven personality
• Sound knowledge of digital & traditional marketing tools and platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• A genuine interest in the hair & beauty industry
• Ability to work independently

BENEFITS

· Competitive Salary

· Laptop & Phone

· Creative & flexible work options

· General expense reimbursement

· Generous product discount

COMPANY BACKGROUND

WOORAILOORA PTE LTD (W) provides a selection of curated premium to affordable professional hair and beauty solutions in Singapore. With a focus on stylist & salon education, customer service and nurturing our brands commitments to social and environmental causes.

Professional Salon Solutions, where professional service meets professional brands for Hairdressing Supplies and Beauty Supplies.

APPLICATIONS

If this role excites you then please send over your current resume. Join us on this exciting journey as we redefine beauty in the hair & beauty industry!

Please Include:

1. Availability to commence

Overview of the job

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (South Korea Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Korea via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Senior Brand Managers (each handling a brand/category) will report to the Brand Director for the Fabric and Home Care Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Korea
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the Role

• Identify Korean consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer research to develop qualified brand concept, benefit and claims that addresses Korean consumers’ unmet needs
• Communicate with Korean local partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Korean consumers
• Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.), and deploy/guide Korea delivery team for execution
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
• Work with technical team to find the best solution of supply chain to manage the product cost within affordable level

Qualifications

• A college degree (Bachelor’s or Master’s, preferably with some business focus)
• 4-6 years of relevant experience in Commercial operations, Brand management exposure
• Relevant experience in the FMCG industry
• Excellent forward-thinking, strategic and courageous leadership skills
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities
• You are business proficient in the Korean language and possess strong market knowledge of South Korea as the role requires local consumer understanding to develop brand equity and marketing strategies for Korea Market

Overview

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 12 global brands, including the award-winning flagship Banyan Tree, Angsana, Cassia, Dhawa, Folio, Garrya, Homm, Laguna, and Skypark, as well as the brand extensions, Banyan Tree Escape, Banyan Tree Veya, and Angsana Heritage Collection.

The Role

We are seeking a highly skilled and motivated individual to join our team as a Brand Marketing & Communications to create and foster brand love for Banyan Group, our portfolio, and with a focus on upscale and midscale categories.

You will play a key role in designing the brand marketing and communication strategies, drive the end-to-end development of campaigns and content that enhances and also safeguards the brand's integrity. In close collaboration with our PR and social teams and agencies, you will spearhead brand awareness efforts with media, and influencer marketing and partnerships with content creators.

Your oversight includes, although not limited to:

• Banyan Group
• Upscale – Angsana and its brand extension Angsana Heritage Collection, and Garrya
• Midscale – Cassia, Dhawa, Homm & Folio

We are looking for a bold and dynamic individual with fresh ideas and a co-creative mindset yet grounded to grow these brands.

Responsibilities

Elevating Brand Awareness:

• Work closely with our PR team to develop and implement brand awareness and engagement campaigns for greater reach, engagement and share of voice. Collaborate on media relations efforts, press releases, and media events to maximize brand exposure.
• Collaborate with the Social Media Community team to identify and partner with relevant influencers and content creators. Ensure their content aligns with our brand values and objectives to reach new audiences.
• Partner closely with the Brand & Commercial team to optimize owned channels such as brand.com and CRM. Tailor messaging to suit various funnel stages, ensuring targeted and impactful marketing efforts.

On-Brand Content Strategy and Execution:

• Develop and execute compelling and on-brand content across various channels to engage and resonate with our target audience.
• Ensure consistent brand expression across all customer-facing materials used by Corporate and Hotel teams:

1. Verbal: Manage messaging and tone of voice.
2. Visual: Oversee the development and approval of marketing and communication assets, including photos and videos.

Support Hotels:

• Partner pre-opening properties in the development of their Marketing and Communication plans.
• Executing re-positioning projects for key outlets or properties based on business needs and/or market changes
• Planning and executing HQ-led activations and/or partnerships on property alongside other functions

Brand Campaign Development:

• Assist in the creation and execution of brand campaigns, including concept development, messaging, and creative direction.
• Collaborate with cross-functional teams to ensure the successful implementation of brand campaigns.
• Consult on and advise segment-specific campaigns targeting various customer segments such as families, couples, or wellbeing enthusiasts alongside the Customer Insights team. Collaborate with internal teams to identify key messages and creative elements that resonate with each segment.

Requirements

• Minimum of 10 years of experience in marketing communications; hospitality industry experience is a plus.
• Experience with building brands through psychographic targeting and utilizing data to inform decision-making and campaign development.
• Proven track record of end-to-end development of engaging and impactful campaigns across multiple channels and mediums.
• Skilled in brand storytelling with experience customizing global brand narratives for different regions, considering regional needs and nuances.
• Team player with good interpersonal and project management skills.
• Ability to multitask and prioritize projects effectively in a fast-paced, agile environment.
• Excellent verbal and written communication skills, with an eye for detail.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management and organizational skills.
• Strong understanding of graphic design, photography, videography, and social media platforms.

ABrandADay (ABAD) is a Singapore-based agency that specializes in purpose-led creative solutions. We combine our expertise in Strategy, Creative, and Digital to conceptualize and actualize brands. From ideation to execution, we redefine consumer journeys to drive impactful campaigns. Since our founding in 2021, ABAD has received multiple awards, including GOLD for Best Use of Sustainability and SILVER for New Kid On The Block among others. 90% of our work comes from referrals, and we work with renowned brands such as Senoko Energy, Thong Siek Global, Midea and more.

Role Description

This is a full-time on-site role for a Senior Marketing Executive. The Senior Marketing Executive will be responsible for planning, market research, communication, sales, and marketing. They will work closely with the clients' marketing team to develop, execute marketing campaigns and effectively communicate brand messages to target audiences. This role requires strong communication skills, as well as achieve marketing objectives and KPIs.

Qualifications

• Campaign Planning, Market Research, Social Media Management and Communication skills
• Proven experience in developing and implementing marketing strategies
• Strong analytical and problem-solving abilities
• Excellent written and verbal communication skills
• Ability to work collaboratively and effectively in a team
• Degree in Marketing, Business, or related field
• 2 years working experience and experience in the advertising or creative industry is a plus
• Salary range - $3,500 to $4,000 depending on work experience.

We are seeking a dynamic Brand Ambassador to join our team and help us create an exceptional brand experience for our customers. As a Brand Ambassador, you will be the face of our company, embodying our values and promoting our brand identity to a wide audience.

What is in it for YOU:
✔️ Overseas traveling exposure trips✈️
✔️ Leadership skills development
✔️ Personal development workshops
✔️ 1-1 coaching