Job Description
Brand and Marketing Executive assists in the planning and execution of all brand & marketing strategies, campaigns, assets, trade promotion and daily operations that communicate brands’ philosophy and premium positioning that will drive a sustainable growth in consumer acquisition, brand loyalty, trade presence and consistent customer experience offline and online.
Responsibilities
· Assist in conceptualizing and developing brand and marketing campaigns that strengthen brand positioning, increase brand presence and deliver a consistent brand experience, both online and offline.
· Assist in the planning of yearly marketing calendar and budget and timely execution with the team, distributors and trade partners
· Develop the design for trade merchandise, display, collaterals and oversee the production and seamless roll out
· Manage digital marketing including online ads, social media, website, SEO, SEM, facebook analytics and google analytics
· Manage brand advertisement and optimize media placement
· Manage and build good relationships with key media for PR coverage of important events/activities
· Manage influencer marketing, brand ambassador, KOL, etc., with agencies
· Manage trade events, mall campaigns, pop up stalls, 3rd party collaboration and oversee communicate with internal and external stakeholders including agencies, mall A&P teams.
· Manage sponsorships and sampling program
· Prepare weekly and monthly brand reports for Management’s business review, competitor activity and post mortem of marketing or trade campaigns
· Support Operations team to ensure smooth day-to-day operations.
· Ad-hoc tasks allocated by the direct reporting officer.
Requirements
· Diploma/Degree in Marketing / Communications / Business or related fields
· Must have experience in brand management in OTC or FMCG industry
· Experienced in digital marketing and content creation
· Proficient in graphic design and video editing
· Translate texts from English to Chinese (and vice versa) is an advantage
· Proficient in communication and presenting to stakeholders
· Pleasant disposition, positive, assertive and exhibits strong functional skill
· Able to start work immediately or within a short notice
· Salary commensurate with experience
Office hours: 8.30am - 5.30pm (Mon - Fri)
Extended hours and weekend as required for mall events, exhibitions, marketing activations, etc.,
Qualified or interested candidate, kindly apply below.
You may send your resume via
Email: [email protected]