Marketing Manager Job Description
We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
Marketing Manager Responsibilities
โข Evaluating and optimizing marketing and pricing strategies.
โข Analyzing market trends and preparing forecasts.
โข Generating new business leads.
โข Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
โข Deploy successful marketing campaigns and own their implementation from ideation to execution
โข Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
โข Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
โข Build strategic relationships and partner with key industry players, agencies and vendors
โข Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
โข Oversee and approve marketing material, from website banners to hard copy brochures and case studies
โข Measure and report on the performance of marketing campaigns, gain insight and assess against goals
โข Analyze consumer behavior and adjust email and advertising campaigns accordingly
Marketing Manager Requirements
โข A Bachelorโs degree in marketing, business or any other relevant field
โข Sound understanding of marketing fundamentals and tactics
โข Creative thinking and problem-solving ability
โข Leadership and project management skills
โข Knowledge of digital marketing and social media marketing strategies
โข Excellent verbal and non-verbal communication skills
โข Proficiency with marketing tools and software
โข Proficient in marketing research and statistical analysis
โข The ability to work under pressure.
โข Availability to work within opening hours (e.g. evenings, holidays, weekends).