What do we expect from you?
Working closely with Hotel General Manager, the Executive Assistant Manager (EAM) in charge of Commercial Performance (Rooms Sales & F&B Events & Sales) in a hotel plays a crucial role in driving revenue and ensuring the hotel’s financial and business objectives are met. In the absence of the General Manager, EAM will take accountability on hotel’ operations. Here’s an outline of their scope of work:
How your day looks like:
Strategic Planning and Revenue Growth
- Develop and implement strategies to maximize revenue across all departments (rooms, food and beverage, events, etc.)
- Analyse market trends, competitor performance, and demand patterns to adjust pricing and promotions
- Provide regular updates on sales performance, operational metrics, and financial results
- Collaborate with the Revenue Management and Sales teams to optimize pricing, distribution, and inventory strategies
Sales Oversight
- Work closely with the Sales Team as well as the Assistant Director F&B Sales & Events to ensure effective campaigns and promotions align with the hotel’s business goals
- Drive initiatives to attract and retain key accounts and business partnerships
- Evaluate the success of sales and marketing efforts and recommend improvements
- Working on a collaborative manner with Director of Revenue, Director of Marketing
Operational Leadership
- Oversee the performance of commercial departments (Sales, Events)
- Ensure alignment between operations and the overall commercial strategy of the hotel
- Identify opportunities for operational efficiencies that enhance profitability
- Special projects champion to elevate Guest Satisfaction and improvement of process
- Act as the General Manager’s Representative in their absence, providing strong leadership and decision-making support
Financial Performance Monitoring
- Monitor key performance indicators (KPIs) such as RevPAR (Revenue Per Available Room), ADR (Average Daily Rate), GOP (Gross Operating Profit) and occupancy rates
- Prepare and present regular financial and performance reports to Senior Management, Owners, Operator
- Identify underperforming areas and create actionable plans to address them
Customer Experience and Brand Alignment
- Ensure that commercial strategies are aligned with delivering an exceptional guest experience
- Maintain consistency with brand standards while adapting to market-specific needs
Team Development and Leadership
- Guide and support department heads, ensuring alignment with the hotel’s objectives
- Mentor and develop team members to build a high-performing commercial team
- Foster cross-department collaboration to achieve business goals
Stakeholder and Owner Relations
- In agreement with General Manager: can act as a liaison between the hotel Management Team and Stakeholders/Owners to communicate performance and strategies
- Address stakeholder feedback with actionable plans to meet expectations
Core Skills Required:
- Strong understanding of revenue management, sales, and marketing principles.
- Analytical and strategic thinking skills.
- Excellent communication and negotiation abilities.
- Leadership and team-building capabilities.
- Ability to adapt to changing market conditions and implement innovative solutions.
- This role is highly dynamic and central to a hotel’s financial success, blending operational leadership with a focus on strategic growth and guest satisfaction.
How do I deliver this?
Tell it like it is- Authentic, honest, you mean it, sincere, true.
Have fun and make friends - fun, energetic, whimsical, upbeat, “wink", casual.
I've got your back-Accountable, responsible, makes up for own promises, knows how to take ownership, follows - thru, dependable.
Play to win - Original, cutting edge, new, "outside the box”; open to new possibilities, different.
Right here, right now - Attentive, detail-oriented, always focused, always in the moment, precise, owns the guest.
