Consumer & Shopper Understanding Manager
Company description
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such asNutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brandscontinues to grow, so too does our global reach. Represented in more than 50 countries, with products sold inmore than 170, the Ferrero Group is loved by generations around the world. The secret to our global success?40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proudof. Join us, and you could be one of them.
Diversity Statement
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed andappreciated and have the same opportunities. We believe all of our people are equally talented in their own way.In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, themeans to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity ofour talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
The role is aimed to support the regional research department in managing consumer research projects for theKinder Power Brand as well as new cross-category innovations in Asia Pacific, which include the markets ofAustralia and New Zealand, Southeast Asia, Hong Kong, Taiwan, Japan, Korea. As a Consumer ShoppingUnderstanding Manager you will analyze and conduct research to understand market and consumer behaviorpatterns, and provide reports to Management and all relevant employees in the Country. The research and datayou provide will be crucial in monitoring Ferrero products' performance against key Company indicators.
Main Responsibilities:
- Plan and execute consumer research projects, ensuring the alignment with the business objectives and strategy
- Report on the Company indicators, market performance of Ferrero products as well as behaviour andpreferences of target consumers identified for specific projects
- Provide insights through consolidation and analysis of existing information
- Influence business strategy, communications, pricing, media investments, retail, go to market, and other aspectsvia insights
- Drive insights into action in order to improve business results
- Finalize market research brief documents and brief research agencies. Work closely with external researchesproviders and define arrangements for continual and ad hoc research, and provide insight on market analysisand consumer needs
- Collect and interpret findings, and create clear relevant insights-driven presentations addressing business/marketing issues. Write the executive summary
- Organize and coordinate the fixed / mobile panel studies at points of sale for the different channels
- Hold responsibility for the day-to-day management of research projects
- Ensure common understanding of CSU plans and key projects progress at Region or country level
- Liaise between the different stakeholders. Manage effective relationships with internal customers and externalsuppliers to ensure projects are delivered on time and are of high quality
- Collaborate with the marketing team, both at local and area level, to ensure that research decisions are in linewith strategy and that all findings are shared
- Define and recommend, to both marketing and line manager, the best solution from a value-for-money point ofview, finalize the methodology and negotiate costs
- Participate in the process of country budget creation with regards to market research activities
- Monitor performance against the approved budget, providing a status report and taking action
Who we are looking for:
- University degree in Economics, Statistics, Engineering, Marketing or relevant quantitative field
- Experience in FMCG consumer insights (client-side or agency), on-the-ground experience in Asia markets and/orin a regional FMCG role is a strong plus
- Extensive experience leading both, quantitative and qualitative research projects
- Hands on experience in business intelligence/analytics
- Excellent consolidation skills—ability to integrate information from multiple sources and create clear, simple,coherent, logical conclusions, insights, and recommendations
- Ability to tell stories via data and insights, high attention to detail
- Strong project management and organizational skills
- Excellent communication (oral and written) and presentation skills, ability to influence business teams andstakeholders
- Ability to work in a multi-functional team and work effectively in a matrix organization (Area, Region, Clusters)
- Strong work ethic, positive mindset, open-mindness and professional curiosity, good collaborative skillset andhigh adaptability to changes
- Advanced knowledge of Microsoft Office, Nielsen software, experience with data visualization, Power BI a plus
- Experience in Digital a plus
- Fluency in English, written and spoken, any Asian language is considered a plus
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need tobe just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around theworld.
To better understand our consumers and business environment we need your ability to make sense of the externalmarket, a global mindset and the ability to benchmark Ferrero products against the competition, internally andexternally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary andactionable insights and driving change. Employee contribution and engagement at Ferrero is individual, team andorganisational based, so you should have the ability to work independently as well as manage your team andstakeholders.
