Be part of the FHA marketing team to deliver engaging omni-channel marketing campaigns to increase event branding, attendance, engagement and partnership collaborations.
Marketing Planning & Execution
• Manage and develop content across marketing assets and channels from print to online including website, direct mailers, social media platforms and event app
• Develop compelling messaging, positioning and creative assets that aligns with target audience and marketing objectives
• Ensure all marketing materials are high-quality, accurate, and delivered on time
• Management of photographers and videographers for event coverage, interviews and testimonials
• Track industry trends, customer feedback, and competitor activity to adjust marketing strategies as needed.
Analytics & Lead Generation
• Identify and segment target audiences to maximize event reach and engagement
• Use of online / enterprise systems for marketing purposes and database management
• Data Management including data mining to improve customer segmentation and targeting as well as campaign performance
• Track, evaluate and report results for marketing campaigns
• Measure customer satisfaction by developing surveys and provide insights
Marketing Innovation
• Ensure adoption and optimization of new marketing trends and technologies
• Monitor performance to deliver effective and impactful campaigns
• Develop and execute audience engagement strategies that create interactive and memorable experiences as well as to encourage attendee involvement
• Design and implement gamified experiences, contests, and other activities to capture the attention of attendees and encourage booth visits.
Partnership and Collaboration
• Manage working relationship with creative agencies, partners and vendors
• Collaborate with other departments to ensure alignment between marketing strategies and business operations.
• Preparation of publicity contracts & materials to engage trade and media partners
• Ensure that partnership deliverables are executed timely
