Strategic Role:
Oversee and manage TM GLOBAL’s International Bandwidth Service products (IRU, IPLC, Int BW Backhaul, Int BW Transit, and Int BW Interconnect), and its adjacent Data Products (Data Center, Content Delivery Network & GPUaaS), including related portfolios. Develop innovative programs for product stimulation and customer retention, focusing on product management, marketing, NNI, partnerships and processes. Ensure compliance with HQ policies while maintaining competitiveness and meeting both current and future customer requirements, positioning TMSG as the preferred global service provider in the ASEAN region.
Key Responsibilities:
1. Product Strategy and Development
- Leading the end-to-end lifecycle of products, from ideation to launch and ongoing enhancement.
- Collaborating with cross-functional teams (R&D, sales, marketing, finance) to define product features and specifications.
- Conducting market research to identify customer needs and product opportunities.
- Developing product roadmaps and aligning them with overall business goals.
- Create processes & procedures for the business & products.
2. Pricing Strategy and Optimization
- Establishing competitive pricing strategies for new and existing products.
- Conducting pricing analysis to balance market demand, competitive position, and profitability.
- Implementing dynamic pricing models as needed, considering cost factors, market trends, and customer demand.
- Regularly reviewing and adjusting pricing structures based on market conditions and business goals.
3. Market and Competitive Analysis
- Analysing market trends, customer preferences, and competitor activities to inform product and pricing decisions.
- Monitoring industry trends to anticipate future needs and pricing opportunities.
- Conducting SWOT analyses for products to identify potential risks and opportunities.
4. Product Launch and Go-To-Market Strategy
- Developing go-to-market plans and launch strategies for new products.
- Coordinating with marketing, sales, and operations teams to ensure successful product introductions.
- Creating product positioning and messaging that highlights unique selling points.
- Training sales teams on product details and pricing structures to support effective selling.
5. Sales and Revenue Support
- Monitoring product performance and profitability and identifying areas for improvement.
- Analysing sales data to gauge customer uptake and identify pricing optimization opportunities.
- Working closely with sales teams to align on pricing discounts, promotions, and bundling options.
- Managing pricing requests from the sales team for special deals, promotions, or bulk orders.
6. Performance Tracking and Reporting
- Conducting regular reporting and analysis on product profitability, market share, and customer feedback.
- Making data-driven recommendations for product modifications or pricing adjustments.
- Utilizing pricing software or analytics tools to forecast and monitor pricing impacts.
7. Customer Feedback and Improvement
- Gathering feedback from customers and sales teams to drive product improvements and innovation.
- Using customer insights to refine product features and enhance customer experience.
- Identifying trends from customer feedback and integrating these into product development cycles.
8. Regulatory and Compliance Management
- Ensure all product offerings and pricing practices comply with relevant regulations.
- Stay updated on regulatory changes that may impact pricing or product features.
- Managing pricing disclosures, product descriptions, and terms to ensure transparency.
9. Collaboration with Financial and Legal Teams
- Work closely with finance to develop revenue forecasts and pricing models.
- Collaborate with legal teams to ensure pricing contracts are clear and compliant.
- Review cost structures and profit margins with finance to maintain sustainable pricing.
Job Requirements:
- Degree in Telecommunication, Business Administration, or Marketing preferred.
- Minimum 5 years of experience in wholesale bandwidth and data platforms.
- Strong analytical skills in pricing strategy, market research, and product lifecycle management to optimize profitability.
- Ability to collaborate effectively with cross-functional teams (sales, marketing & finance).
- Strong customer focus and integrity to ensure competitive positioning, profitable pricing, and alignment with business goals.
- Excellent interpersonal communication and presentation skills.
- Proficient in MS Office, with advanced Excel formula creation.
- Positive attitude and ability to work independently.