As the Manager of Corporate Communications, you will play a crucial role in developing and executing strategies to build a sustainable, adaptive, and thriving the insititute Brand Ecosystem. Your work will ensure that the institute resonates with both internal and external stakeholders, bringing measurable value and impact to patients. You will be responsible for expanding reach, increasing brand awareness, and driving stakeholder engagement, all with the goal of supporting the institute's leadership in cancer care.
Key Responsibilities
1.Brand Ecosystem Development:
- Lead the creation and implementation of a comprehensive brand strategy aimed at strengthening the institute's position as a leader in cancer care, research, and education.
- Ensure the the brand remains relevant, adaptive, and impactful to patients, caregivers, healthcare partners, and stakeholders across all levels.
2. Stakeholder Engagement:
- Build and maintain relationships with key internal and external stakeholders, including patients, donors, healthcare providers, research institutions, and government agencies.
- Create and execute integrated communication plans that foster continuous, meaningful touchpoints with these audiences, enhancing engagement and loyalty to the brand.
3. Drive Brand Awareness and Market Share:
- Develop campaigns to increase the institute's brand visibility and reach, expanding its market share and impact within the healthcare industry and public awareness.
- Lead the development of content and narratives that position the institute as a thought leader in cancer treatment and research, ensuring alignment with the broader NUHS communications strategy.
4. Internal Communications and Culture:
- Champion internal communications efforts to ensure that staff are aligned with the institutes goals and values.
- Collaborate closely with leadership teams to foster a strong internal culture that mirrors the insitute's external brand promises.
5. Crisis and Reputation Management:
- Work with Group Communications to establish and oversee a crisis communications framework that protects and enhances the institute's reputation during unforeseen challenges.
- Act as a spokesperson during critical moments, managing all external communications related to crises and other sensitive matters.
6. Content Creation and Digital Strategy:
- Oversee the development of content across various platforms, including social media, website, newsletters, and press releases.
- Lead digital communication efforts to ensure the institute remains at the forefront of new media trends, using analytics and market insights to refine strategies.
7. Event Management and Public Relations:
- Lead the planning and execution of high-profile events, including public forums, cancer awareness campaigns, donor events, and conferences.
- Drive public relations efforts to promote programs, partnerships, and research breakthroughs, working closely with media outlets to secure positive coverage.
8. Team Leadership and Development:
- Lead and mentor a team of communication professionals, ensuring they have the resources and guidance needed to execute key initiatives successfully.
- Develop training programs and professional development opportunities for the team to foster continuous learning and excellence.
Key Requirements
- Bachelors degree in Communications, Public Relations, Marketing, or a related field.
- Minimum of 8-10 years of experience in corporate communications, with at least 3 years in a leadership role, preferably in healthcare, education, or non-profit sectors.
- Proven ability to develop and execute large-scale communication and brand strategies.
- Strong media relations and crisis communication experience.
- Exceptional verbal and written communication skills, with a talent for creating compelling narratives and campaigns.
- Strategic thinking with a keen understanding of the healthcare landscape and patient engagement.
Only shortlisted candidate will be notified.
To apply, please visit to www.gmprecruit.com and search for Job Reference: LR5YYR4R
GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766
This is in partnership with the Employment and Employability Institute Pte Ltd (e2i).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.
By applying for this role, you consent to GMP Recruitment Services (S) Pte Ltds PDPA and e2is PDPA.
