About Us
Mind Stretcher is one of the leading private education providers in Singapore, with over 20 centres islandwide. We’re on a mission to shape what education should look like in the 21st century, to discover every child’s potential, empower them with the right mindsets and skillsets, and elevate them to their unique successes. There’s so much to be done with our exciting growth plans! We’re on the hunt for like-minded individuals who are wildly passionate about making an impact, and be part of a dynamic and lean team!
The Role
As a Brand / Senior Brand Marketing Executive (Brand Activations, Partnerships), you’ll play a pivotal role in driving consumer awareness of our brand, and ensuring we are the top-of-mind education brand in Singapore! You’ll develop and oversee our brand activations and partnerships strategy in an end-to-end fashion, from conceptualisation, planning, to implementation. Reporting to the Marketing Manager, you will play a key role in shaping Mind Stretcher in our exciting growth phase!
What We're Looking For
We’re on the lookout for a brand marketer that is highly customer-centric and creative from the inside out! Do you have a flair for coming up with novel and creative ideas that are out-of-the-ordinary, and that leave a lasting impression on customers? Do you get really excited about crafting the best experiences for our customers? If you're craving a role that's thrilling and impactful, look no further. At Mind Stretcher, you'll have the chance to make real business impact by growing our brand awareness and being the top-of-mind education brand, driving customer retention, and driving new customers through interesting and captivating experiences.
A Day in the Life at MS
- Brand strategy and development: Collaborate with the marketing team to refine our brand identity and story, and devise methods to amplify our brand. Ensure that our brand stays consistent across marketing campaigns and channels
- Brand campaigns and activations: Conceptualise, plan, and execute innovative and compelling brand-led campaigns and marketing activations for our brand across multiple marketing touchpoints to stay as the top-of-mind education brand in Singapore. This includes events planning and management for these campaigns/activations!
- Community building and engagement: Conceptualise, plan, and execute engaging community engagement initiatives to increase brand love and customer loyalty to our brand.
- Partnerships: Identify and build relationships with brand and strategic partners, brainstorm and execute on interesting collaboration ideas to further grow our brand reach.
- Analytics and insights: Leverage analytics tools to meticulously track and analyse key performance metrics for our brand marketing campaigns. Transform insights into actionable recommendations to optimise and refine our brand marketing strategies.
- Market research: Stay on top of current consumer trends, consumer preferences, social issues, industry and competitor trends, and identify creative, novel, and original brand-led campaigns.
- Collaboration: Collaborate with marketing, business, creative, and other teams to ensure smooth execution and alignment to business objectives.
- And anything else you think we can do to grow our brand!
What You Bring to the Table
- 2-3 years of relevant work experience in brand management, event planning, and/or marketing and communication.
- Possess a degree from top university in business, marketing, or other relevant fields.
- Passionate and has a creative flair for marketing and storytelling.
- Solid hands-on experience on planning end-to-end brand marketing campaigns that were successful, innovative, and drove business impact!
- Social-media and tech savvy, and is creative in conceptualising brand campaigns that speak to customers, yet analytical in terms of tracking performance.
- Strongly attuned to understanding customers, have deep understanding of consumer trends, with a particular emphasis on 25-40 year old millennial parents, and passionate about delivering superb customer experiences.
- Excellent command of the English language in terms of writing, communication, interpersonal, and presentation skills.
Who We Seek
- Forward, proactive, self-starter individuals with extreme ownership and a deep-seated desire make real impact for the business.
- Resourceful individuals who have the humility and hunger to pick up new skills.
- Adaptable individuals who are eager to take on more responsibilities over time, showcasing their initiative.
- Creative thinkers who focus on growth opportunities, think creatively, and inspire others to do the same.
- Strong team players who work and collaborate well with other team members.
- Individuals who always act with the highest integrity and professionalism.
Perks
- Lean and dynamic team where individuals have autonomy to drive initiatives.
- Flexible and hybrid work arrangements.
- Comprehensive medical and dental benefits.
- Exciting staff perks and privileges.
- Learning and career development.
- Ongoing training and on-the-job learning.
- Clear career progression paths and competitive salary structures.
- Engaging company-wide social events.
- #TeamMS perks including generous discounts on MS educational offerings.
- The incredible satisfaction of seeing your work make a tangible impact on the business!
Ready to Dive In?
Kickstart your journey with us! Send us your resume and cover letter. Join us at Mind Stretcher, where you have a real opportunity to shape and grow our brand in the private education landscape.
