· 2 years of experience in designing landed properties/houses in Singapore. Strong in Architecture, concepts & space planning

· Knowledge of URA guidelines

· Knowledge of Interior and Landscape design will be an advantage

· Knowledge in design development set of detailed drawings

· Knowledge in the selection of colors & materials

· Able to produce entirely

The BIM Designer will be responsible for creating and managing digital models of building structures and systems, using Building Information Modeling (BIM) software. The ideal candidate should have a strong technical background, excellent problem-solving skills, and be able to work collaboratively with cross-functional teams.

A summary of the responsibilities of this position are, and not limited to, as follows:

• Develop constituent parts of the information model in connection with specific task.
• Collaborate with architects, engineers, and other stakeholders to ensure model accuracy and completeness.
• Production of project output.
• Ownership of model information.
• Maintain and update BIM models throughout the project lifecycle.
• Create Revit worksets and understanding of the Revit work-sharing process. Input marked‐up drawings into Revit
• Download drawings and information from the Web, SharePoint, or project websites (FTP, etc.
• Adherence to safety practices in the workplace.

Skills & Requirements

• Education: Minimum Diploma or Bachelor’s Degree in Architecture, Engineering, Construction Information Technology or relevant field
• Experience: Minimum 2 years of experience in BIM modelling
• Proficiency in BIM software such as Autodesk Revit, AutoCAD, or Bentley MicroStation
• Strong communication and collaboration skills, with the ability to work effectively in a team environment
• Familiarity with construction industry standards and practices

Value Add of Position

• Knowledge in BIM for design coordination.
• Understand and participate in the implementation of Virtual Design Construction (VDC) concept.

Responsibility:

• Prepare and plott basic architectural, interior design drawings with computer-aided software (AutoCAD)/REVIT
• Prepares tender, construction, as-built and shop drawings for basic architectural and interior or design drawings

Qualifications

• Relevant experience in sales, business, marketing
• Self motivated and highly resourceful
• Excellent interpersonal and presentation skill

Requirements:

• Proficient in AutoCAD, Adobe Photoshop, Sketch Up, 3D rendering and Microsoft Office/ REVIT advantageous, basic skill in 3D Max/ V ray with good command of English

Pre-requisites:

• Diploma (ID/Architecture), good working attitude, proactive and hardworking, 5 years experience
• Disciplined, perform well in fast paced environment and to deliver drawing packages within given deadline

Application instructions:

Please email your resume, portfolio of your work and current and expected salary to [email protected] (Only those shorlisted will be notified).

Job Responsibility:

1. Support the team on architectural, master planning and urban design projects for multi-disciplinary projects at various scales from planning to building scales
2. Working with senior supervisor to prepare urban design strategies and guidelines from conceptualization to report preparation
3. Responsible for masterplan preparation, 3D massing models, written strategies for incorporation into reports
4. Coordination with others in a multi-disciplinary environment
5. Assist to research and apply relevant design and sustainability strategies on projects

Job Requirement:

1. Good Degree in Architecture or Planning and a post-graduate in Urban Design
2. 0-3 years of experience in architecture, planning and/or urban design projects
3. Have skills or interest in parametric modelling including use of Rhino and Grasshopper software programs to apply on urban design projects
4. Good working knowledge in relevant software including CAD, Photoshop, Sketch-up, GIS, 3D Max, Rhino, Grasshopper etc. would be an advantage
5. Communicates well, organized, attention to details and good presentation skills

Be a Part of Something BIG!

Are you passionate about crafting seamless, customer-centric experiences? At Singtel, we're looking for a talented middle-weight Experience Designer to join our dynamic team. In this role, you’ll collaborate with fellow designers and researchers to audit, reimagine, and design high-quality experiences that drive impactful changes for our customers.

Make an Impact by

• Collaborate with multiple stakeholders to design experiences that bring positive impact to sales and customer journeys.
• Conducting user acceptance testing by experimenting with A/B or multi-variant testing to improve customer journeys
• Analyse data to inform decisions
• Create discussion guides and collaborate with research team for user studies.
• Understand design systems and effectively produce intuitive and engaging user interfaces.
• Ensure quality of design from concept to finish in UAT, BRT and Production environments.

Skills for Success

• Min Diploma / Degree, preferably in digital media or digital product design, UXUI design
• Min 3-5 years of relevant working experience in digital UXUI design/product design (agency/inhouse)
• Proficient in Figma tool
• Proficient in user interface design (UI), user experience design (UX), and/or concept ideation and prototyping
• Excellent communicator and collaborator
• Keen interest in design and the design community
• Bonus if have experience in agile methodology

Rewards that Go Beyond

• Flexible work arrangements
• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

*Note to candidates: please submit your application along with your portfolio showcasing your past works. You may include the portfolio link(s) in your CV.

Your Career Growth Starts Here. Apply Now!

Job Description

• High degree of expertise in corporate interior space planning.
• Develop and execute high quality corporate office interior design concepts.
• Create and formulate design presentation strategies.
• Enjoy client-facing presentations with excellent client liaison skills.
• Oversee interior design process for entire project consistent with project timeline, budget and program.
• Ability to coordinate material and colour selection, interior construction administration and installation.
• To be able to muilti-task and enjoy working in a multi-cultural environment.
• Coordinate with all internal and external parties related to the project.

Requirement

• Minimum 5 years' experience in corporate interior design and interior achitecture.
• BS or BA in Interior Design, Interior Architecture or equivalent in experience.
• Possess excellent design flair, highly creative with a good eye for design details.
• Work with speed and meet project deadlines.
• Passionate about corporate office interior design and public spaces.
• Strong design portfolio in corporate office interior design.
• Excellent time management, organizational skills and communication skills.
• Highly efficient in AutoCad and Microsoft Office tools.

TAG STUDIO PTE LTD

Location: Pasir Panjang

• Vibrant and positive work culture

• Mentorship and on-the-job training to kick start your career

• Strong team spirit and collaborative environment

Job Description:

We are looking for driven, motivated individuals to join our dynamic team as Interior Designer (Sales). This is a fully commission-based position that gives you the freedom to control your earnings. With flexible working hours and a supportive learning environment, you’ll have the chance to grow both professionally and personally.

You’ll experience the satisfaction of seeing your hard work come to life, from the initial concept to the completion of renovation projects, all while creating dream homes for clients and boosting your income.

Responsibilities:

• Meet with clients to understand their design and renovation needs

• Develop design concepts, themes, space planning, and create detailed quotations and work plans to present to clients

• Prepare and manage project schedules, ensuring timely completion

• Coordinate and manage project tasks, liaising with contractors and vendors

• Serve as the main point of contact, ensuring smooth communication between customers and project teams

We Are Looking For:

• A strong drive to succeed and a passion for sales and interior design

• Excellent communication and interpersonal skills

• A collaborative and team-oriented mindset

• No prior experience required—enthusiasm and a willingness to learn are key!

Why Join Us?

• Career Growth: Comprehensive training and mentorship to help you succeed

• Earning Potential: Control your income through a commission-based structure

• Work-Life Flexibility: A flexible schedule that aligns with your lifestyle goals

Qualifications:

• Higher Secondary/Pre-U/‘A’ Level, Diploma, Bachelor’s Degree, or equivalent

• Open to entry-level candidates

Note: Only shortlisted applicants will be contacted.

This will be a 2 years contract position.

Responsibilities:

• Engage with stakeholders to outline goals and challenges
• Propose user-centric approaches to improving products and services.
• Promote user research activities via co-creation workshops, focus group discussions, stakeholder interviews, and surveys
• Translate research findings into actionable recommendations.
• Develop storyboards, user flows, mock-ups, and prototypes, or other methods to prove concepts and demonstrate value.
• Incorporate corporate design systems and usability as well as good customer experience into products and services.

Requirements:

• Minimum Diploma in Human Computer Interactions, Design, Psychology, Computer Sciences or related disciplines
• At least 8 years of UX experience
• A portfolio that demonstrates experience in service design, design research, interaction design and product strategy.
• Expertise with design tools (Figma, Balsamiq, Axure, Sketch, Adobe Creative Suite)
• Experience working collaboratively in a cross-functional team
• Highly organizational; good presentation, interpersonal and problem solving skills
• Critical thinking skills with a sharp analytical mind and astute design judgment
• Added advantage if experience in Agile and UX development environments and frontend development/web development technologies (HTML/HTML5, CSS, JavaScript, and Responsive Web Design)

Ethos Search Associates Pte. Ltd.

EA Licence No: 13C6655

EA Reg No: R1988580 Jacky Chong

Job Responsibilities:

· Development of space planning, and design concepts.

· Develop design concepts and prepare with the project team documentation for tenders and construction.

· Prepare for and manage client presentations and meetings.

· On-site visits & design presentations.

· Liaise with clients on design requirements.

· Ad-hoc duties assigned.

· Review and detail shop drawings for construction plans.

· Good interpersonal and communication skills.

Job Requirements:

· Candidate must possess at least a Graduate Diploma in Interior Design/ Architecture or related studies.

· At least 2 Years of working experience in corporate office interior design or a relevant field is required for this position.

· Self-motivated, responsible, and team player.

· Able to take instructions well.

· Manage work under tight schedule and complete on time.

· Meticulous, well organised with good time management.

· Demonstrate willingness to be flexible and adaptable to changing priorities

· Strong multi-tasking and organisational skills.

· Bilingual

· Possess excellent design capabilities, have a flair for creativity and a positive attitude & develop conceptual design to our clients.

Skill(s):

· Autodesk, AutoCAD, SketchUP, Adobe Photoshop & Illustrator, Sketchup + V-Ray & Microsoft Office Suites

· Outstanding graphic presentation skills.

· Possess strong conceptual and experiential design skills.

Interested applicants, please click on “Apply Now” to submit your resume and provide the below details in your resume.

Alternatively, you may also send in your detailed resume in PDF format via email to [email protected] providing the below details.

1. Reasons for leaving

2. Current and / or last drawn salary

3. Expected salary

4. Date of Availability

We regret only shortlisted candidates will be notified

1. Develops lighting layout plans, specifications, calculations and simulations.

2. Prepares and follow up the lighting design proposals

3. Communicate with related parties to provide required lighting design services

4. On-site to support and resolve lighting design related issues

5. Contribute effectively to the overall team working for the region

1. Develops lighting layout plans, specifications, calculations and simulations.

2. Prepares and follow up the lighting design proposals

3. Communicate with related parties to provide required lighting design services

4. On-site to support and resolve lighting design related issues

5. Contribute effectively to the overall team working for the region

Job Descriptions & Responsibilities:

- Co-ordinate with Quantity Surveyors on tendered materials, budget and work on the design.

- To communicate and discuss with technical manager, client, architect or other relevant authorities on project scope, budget, troubleshooting and time schedule.

- Liaise with main contractor/architect and prepare section drawings, sampler board presentation with labelling, name of vendors and other relevant information for their selection and approval.

- Responsible for arranging and scheduling of raw materials to be processed in factory and delivery to site.

- Responsible for issuing work orders to Production Department.

- Liaise with purchaser for purchasing of raw materials with the submission of Purchase Requisition Form.

Job Requirements:

- Candidate must possess relevant Degree.

- Preferably specialized in Architecture/Interior Design or equivalent.

- Knowledge of AutoCAD, Revit, Autodesk Inventor, Solidworks.

- Knowledge of Microsoft Office, Design Management.

- Excellent leadership, time management, analytical, communication, presentation and interpersonal skill.

- Please state expected salary in your resume.

- Only shortlisted candidate will be notified.

Job Description:

• To provide professional advice on space planning, design conceptualization and able to present the drawing concept
• To monitor project development from inception, planning, designing, tendering, construction to complete within the deadline
• To support the Design Director and to lead the team to manage the design process
• To ensure all necessary communication flow/ regular meetings with the other members of the design & project team.
• To attend site meeting and do inspection during the project period
• To lead the team to ensure that the integrity of the concept is maintained
• To follow up hands on project including, but not limited to, bill quantity and costing related items.

Job Requirements:

• Education Background: possess at least a Diploma in any field.
• Experience: Fresh graduate are welcomed. Skill: Autocad, 3D Max, Microsoft Office
• Language preferred: English & Chinese.

The BIM Designer will be responsible for creating and managing digital models of building structures and systems, using Building Information Modeling (BIM) software. The ideal candidate should have a strong technical background, excellent problem-solving skills, and be able to work collaboratively with cross-functional teams.

A summary of the responsibilities of this position are, and not limited to, as follows:

• Develop constituent parts of the information model in connection with specific task.
• Collaborate with architects, engineers, and other stakeholders to ensure model accuracy and completeness.
• Production of project output.
• Ownership of model information.
• Maintain and update BIM models throughout the project lifecycle.
• Create Revit worksets and understanding of the Revit work-sharing process. Input marked‐up drawings into Revit
• Download drawings and information from the Web, SharePoint, or project websites (FTP, etc.)
• Adherence to safety practices in the workplace.

Skills & Requirements:

• Education: Minimum Diploma or Bachelor’s Degree in Architecture, Engineering, Construction Information Technology or relevant field
• Experience: Minimum 2 years of experience in BIM modelling
• Proficiency in BIM software such as Autodesk Revit, AutoCAD, or Bentley MicroStation
• Strong communication and collaboration skills, with the ability to work effectively in a team environment
• Familiarity with construction industry standards and practices

Additional Notes (Org Chart, if available)

Value Add of Position

· Knowledge in BIM for design coordination.

· Understand and participate in the implementation of Virtual Design Construction (VDC) concept.

Job Title: Interior Designer

Job Description:

Embark on an exciting career journey with exceptional growth opportunities! As an Interior Designer, you will have the chance to meet clients and develop your own projects. You’ll be encouraged to take on additional responsibilities and, as you progress, you’ll be groomed to become an independent designer. Those with leadership qualities will have the opportunity to build and lead their own team.

Why Join Us?

• Career Development: Gain invaluable experience and advance your career in interior design.
• Passionate Culture: Enjoy a friendly and supportive work environment where creativity and collaboration thrive.

Requirements:

• No Prior Experience Required: A genuine interest in interior design and confidence in sales are essential.
• Responsibility & Accountability: Take ownership of your projects and deliver outstanding results.
• Motivated & Positive Attitude: Bring enthusiasm and meticulous attention to detail.
• Multi-tasking Skills: Thrive in a fast-paced environment while managing multiple tasks effectively.
• Availability: Flexibility to work on weekends and public holidays as needed.
• Professional Appearance: Present yourself in a polished and professional manner.

Location:

• Office based in Tai Seng

If you're ready to dive into the world of interior design and make your mark in a dynamic team, we’d love to hear from you!

Full Job Description

You role shall include but not limited to:

* Responsible for preparation of design documentation, including tender,and detailing drawings.

* Responsible for render plans and section elevations, translate concept designs into working documents for all phases of the process.

* Work efficiently and speedily on AutoCad and Photoshop.

* Responsible, creative and work independently.

* Technical & product research & review with design team.

* Flexibility in handling multiple projects.

* Must possess relevant Diploma / Degree in Architectural or Interior Design or equivalent.

* Minimum 3 years’ experience in hospitalities and F&B projects.

* Advanced CAD skills.

* Good Adobe CS skills (Photoshop, Illustrator etc), knowledge of sketch up will be a plus.

* PC versatility essential.

* Experience in hospitalities and F&B projects.

* Good knowledge of drawing preparation and CAD standard, good organizational skill and attention to detail.

* Excellent interpersonal, good communication and problem solving skills.

* Must be meticulous, a good team player and able to work under pressure to meet tight deadlines and perform in a fast paced environment.

Roles & Responsibilities:

• Respond to sales inquiries promptly and professionally.
• Engage with clients to understand their needs and build strong relationships.
• Offer expert advice on space planning, design concepts, material selection, and color schemes.
• Prepare project costings and quotations tailored to customer requirements.
• Coordinate on-site activities and schedule contractors and suppliers effectively.
• Ensure project delivery meets targeted timelines and quality standards.

Requirements:

• Highly driven and motivated with a strong sales orientation.
• Proficient in design software such as Adobe Illustrator, Photoshop, AutoCAD, or SketchUp.
• Excellent interpersonal and communication skills.
• Responsible, self-motivated, and capable of working collaboratively as part of a team.

Thank you for your application and we regret that only shortlisted applicants will be notified

By submitting any application or resume to us, you will be deemed to have agreed & consented to us collecting, using, retaining & disclosing your personal information to prospective employers with the services provided by us.

EA (18C9514/R23118479)

Position: Graphic Designer

Location: Macpherson Area

Working Hours: Monday to Friday, 9:00 AM - 6:00 PM

Saturday, 9:00 AM-1:00 PM

Salary from S$1800-S$3000

Job Responsibilities:

1. Online Store Product Updates:
   • Update product images and descriptions on the company’s online store to ensure a visually appealing and accurate presentation.
2. Promotional Poster and Marketing Materials Design:
   • Design eye-catching posters, flyers, and other marketing materials based on promotional campaign requirements.
3. Product Catalog Design and Updates:
   • Create and regularly update product catalogues, ensuring alignment with the company’s branding and market needs.
4. Photography and Video Production:
   • Take product photos and produce short videos to showcase product features and highlights.
5. Brand Image Maintenance:
   • Ensure all design work aligns with the company’s branding and market positioning, enhancing overall promotional effectiveness.

Job Requirements:

• Relevant educational background or work experience in graphic design. Proficiency in design software.
• Familiarity with photography and basic video editing tools.
• Strong creative and design abilities with the capacity to independently complete tasks according to company needs.
• Excellent communication skills and team spirit, with the ability to quickly understand and deliver on team and client design requirements.
• Competitive salary based on skills and experience.
• Fresh Graduates Welcome

Join Our Team at Appvantage in Singapore!

Are you ready for an exhilarating new journey with us?

At Appvantage, we're not just a team; we're a passionate community of digital strategists, designers, and developers. Our expertise shines through as we tackle major digital projects for global corporations across the Asia & Pacific region, particularly in the automotive industry.

Why Appvantage?

We are proud to be recognized as a leading workplace in the technology sector. Appvantage has received accolades and has been named on the prestigious "Singapore Best Workplaces™ in Technology List". This "Great Place to Work" certification is a collective achievement that we are all proud of, as it reflects our shared commitment to creating a supportive, empowering, and inclusive work environment. Join us and be part of a dynamic team dedicated to innovation and excellence.

Job Description

As we continue to expand and drive innovation, we are seeking a dynamic and experienced UI Designer to join our team in Singapore. Here's a glimpse of your responsibilities:

• Collaborate closely with product managers, developers, and other stakeholders to design and prototype user interfaces.
• Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks.
• Gather and evaluate user requirements to understand the needs, pain points, and workflows of our target users.
• Design user interfaces that are visually appealing, easy to use, and adhere to design guidelines and industry best practices for usability and accessibility.
• Design and deliver wireframes, user stories, user journeys, and mock-ups optimized for a wide range of mobile and web devices and interfaces.
• Create digital media assets (images and videos) for marketing websites, social media and presentation slides.
• Maintain a consistent and intuitive user experience across all features and functionalities of our in-house products.
• Conduct user testing and iterate on designs based on feedback.
• Stay up-to-date on the latest UI/UX design trends and technologies.

Job Requirements

• Bachelor’s Degree in Design/ Arts or equivalent.
• Minimum 2 years of proven experience as a UI/UX Designer for digital products or services.
• Strong portfolio showcasing UI/UX design work, particularly for web applications or software interfaces.
• Proficiency in industry-standard design tools such as Figma, Adobe XD, Adobe Photoshop and After Effects.
• Strong communication skills to collaborate with various stakeholders.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Creative and meticulous with a keen eye for details.
• Excellent understanding of UI/UX design principles, including user-centered design, information architecture, and interaction design.
• A strong understanding of visual design principles, including typography, colour theory, and layout as they apply to the Singaporean market.
• The ability to work independently and as part of a team.

Join us at Appvantage, where every day brings exciting challenges and opportunities for growth. If you're ready to make your mark in the dynamic world of digital innovation, we invite you to embark on this journey with us. Your adventure starts here!

Job Description and Responsibilities :

• Develop ideas for our company sosial media and webside.

• Work closely with the teams to ensure alignment of design to client's requirements.

• Ensure that all design work is completed to the highest standard.

• Strong technical knowledge.

Requirements:

• Knowledge of software :3D Max/sketch-up, Auto-Cad, Photoshop, Illustrator.

• Creative Design & Video Production: Develop eye-catching graphics and motion visuals for marketing campaigns related to Company services (Prepaid/heya/Corporate Individual Scheme), ensuring all video content is dynamic, informative, and entertaining.
• TikTok Content Creation for Company: Design and produce high-quality, engaging TikTok videos focused on promoting Prepaid, heya, and the Corporate Individual Scheme. Ensure content resonates with the target audience and aligns with the brand’s identity.
• Brand Consistency: Ensure that all video, graphic, and promotional content adheres to the Company brand guidelines and effectively communicates Singtel’s messaging in a visually appealing way.
• Trend Monitoring: Stay updated on the latest TikTok trends, viral challenges, and content formats to create relevant and trendy content that resonates with users while promoting company products.

Requirements

• Proven experience in graphic design, video editing, and content creation, with a focus on TikTok and social media platforms.
• Proficiency in design and video editing software (e.g., Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects, Final Cut Pro).
• Experience in creating promotional and educational content about products or services.
• Strong creative and conceptual thinking skills with the ability to bring ideas to life through video and graphic design.
• Strong attention to detail and a passion for creating engaging and high-quality content.
• Portfolio showcasing relevant design and video production work, particularly for social media content.

Pre-requisites :

• Certificate in Autocad and familiar with BIM is an advantage
• Familiar with design drawing (architectural/structural)
• Ability to do quantity take off
• Able to use CAD tools & 3D for design drawings including 3D models
• Design concepts, images and materials for project presentation
• Familiar with sketchup 3D and Vray Rendering, design drawing (architectural/structural)
• Other Technical Skills such as Adobe Photoshop, Microsoft Office (Word, Excel and Powerpoint)

• Meet with clients to discuss their design vision and understand their requirements and preferences
• Create design concepts and drawings, and present them to clients for approval
• Research and source materials, products, and finishes that fit the design concept and budget
• Plan the layout of interior spaces, considering factors like space functionality, furnishings, and aesthetics
• Coordinate with architects, builders, and contractor to ensure design plans are accurately executed
• Adhere to local and national building codes, laws, and regulations in design plans
• Monitor the implementation of the design on-site, ensuring it aligns with the agreed-upon concept
• Adjust designs and plans as needed throughout the project, addressing any issues that arise
• Manage project timelines, budgets, and resources efficiently
• Meet with clients to discuss their design vision and understand their requirements and preferencesgn plans

Key Responsibilities
• Lead and conduct user research activities to understand users' goals, behavior and needs
• Develop models of your users based on research findings, as well as models for other domain factors
• Define context scenarios and tell stories about ideal user experiences the team wants to achieve
• Describe product or system capabilities and requirements that support user's goals and tasks, and how successful interactions look like
• Design the overall structure and behavior of the system, information flows and workflows
• Test and refine the product through evaluative research, ensuring that the design enables to meet the users’ goals and complete their tasks
• Develop a sense of empathy for people.

What we are looking for
• Good team player
• Creative and strategic thinker
• Good presenter as well as listener
• Open minded, explorative and adaptive
• Propose design decisions that are desirable for users, viable for the business and feasible technically
• Keen understanding of underlying technology and mediums. For example, how a web browser works and renders pixels on the screen. Knowing how to code is an additional advantage.
• Have a portfolio of shipped digital projects that are in use
• Preferably have experience with developing eServices for public
• Proficient in design and prototyping tools such as Sketch and Adobe CS (e.g. Photoshop, Illustrator, XD)
• Education in a Design Discipline (e.g. Interaction, Graphic, Visual Communications), HCI, or a related field or equivalent practical experience

Job Description

• Responsible for planning and executing assigned projects within allocated budget and time
• Visiting job sites to analyze space availability, design needs and the purpose of the space
• Attending client meetings to understand the design needs and client preferences regarding interior styles and colors
• Development of design concepts, space planning for all layout and selection of materials based on client requirements and space availability
• To liaise with external design team members, project managers, sub-contractors and relevant authorities
• To be willing to travel from time to time to project locations

Requirements

• Degree or Diploma in Interior Design, architecture or relevant qualifications
• Min 3 - 5 years professional experience with strong design portfolio
• Able to handle projects independently from concept to drawing
• Have good communication and interpersonal skills
• Have a passion for design, a commitment to learning and desire to innovate
• Preferably with building constructions experience
• Competent in AutoCAD, Sketch Up, Photoshop
• 3D Max ability is advantageous