Overview of job
EssenceMediacom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Digital Manager to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Associate/Account director
3 best things about the job:
1. You get to work across a well-established global B2B brand that is the leading provider of key computer storage products and top makers of servers and personal computers.
2. You will be mentally stimulated, as you will work across a variety of campaigns and be at the forefront of executing strategies across the APJ market and will have plenty of opportunities to shine.
3. Immersion will keep you at the forefront of the industry, with opportunities to hone and sharpen your existing digital media skill sets.
The role requires you to
· Manage end to end in the media planning development for Full funnel campaign process across APJ market.
· Management of the implementation of plans through to their delivery and quality control of all buys.
· Manage deliveries from specialist services within the agency
· Ensuring all media goals and strategies are delivered by all managed and executed within budgets.
· Complete oversight on planning, execution, quality checks and processes and the day-to-day project management of media solutions
· Ensure due diligence on media budgets and financial reconciliations
· Management and development of key client relationships for the accounts
· Work closely with the local team when needed to ensure quality of the work and meets guidelines
Key Responsibilities:
1) Client relationship management
· Day to day account management of key local clients
2) Strategic media development
· Oversee media strategy development across client categories in line with global/regional guidance.
3) Origination of the Media Plan
· Work independently with the client, under guidance of the Associate Director to create clear and coherent plans that bring the media strategy to life.
· Involvement in client presentation and workshops when required.
· Work closely with the global and local teams when applicable to ensure smooth and relevant translation from strategy to plan.
· Assess, identify, and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.
· Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required
4) Execution of media plans and campaigns
· Ensure that signed media plans are executed in a timely manner.
· Complete ad trafficking, site tagging, ad ops & campaign tagging for each campaign under your management
· For self-served platforms like LinkedIn, Meta, TikTok and X, ensure that campaigns are setup and executed accurately based on signed plans.
· For managed service media, ensure that the relevant third parties are briefed accurately and to follow up on media execution in a timely manner.
· Ensure all campaigns are monitored closely & pacing well.
· Timely delivery and upkeep of all relevant reporting systems and templates (media plans, interim reports).
· Management of post campaign reporting that quantifies the value of the media strategy.
· 5) Finance communication
· Ensure media performances are checked correctly and returned to Finance within the agreed timeframe.
· 6) Managing your relationship with team and the specialist relationships
· Internal:
· Working closely with the global team
· Collaboration with data and finance teams and other specialist teams
· Work closely with data and business analytics team to support any research and analytics work
· Attend and prepare weekly WIP with teammates and clients
· External:
· Build effective working relationships with specialist agency personnel contracted by clients directly.
· Build collaborative relationships with partners – ad tech, programmatic and social who have direct contracts with clients
Required Qualifications
· 4-7 years of media planning/ media buying/ media operations experience is desired.
· Of the total experience, 2-3 years in a regional role with either JAPAC or SEA/APAC market exposure ideally with a B2B focus will be an added advantage.
· Strong digital foundation is a must, and the ideal candidate must be fully conversant with digital media and able to think across the whole media mix having broad cross-channel digital knowledge and a solid knowledge of digital media, Adtech, martech and data platforms
· Experience in online measurement, operations, ad networks, digital video, and Google advertising platforms and solutions with hands on experience with tools like Google Ads, Facebook Ad manager, Campaign Manager, Google Analytics and DV360, LinkedIn and Meta, X campaign planning and management.
· Understanding of digital ecosystem with focus on programmatic, data-based media approach, integrated digital management with excellent knowledge of 1st / 2nd / 3rd party data - how each should be applied and connected to provide customer driven marketing solutions in the cookieless world
· Experience working with multiple stakeholders (e.g., suppliers, advertising/marketing agencies, media owners and internal specialist resources)
· Knowledge of global industry trends, consumer trends, market status, and competition and understanding usage of interactive research tools
· Able to understand media data sources in terms of what is measured, the method, and information reported
· Good knowledge on Excel and PowerPoint is mandatory
· Business proficiency in English, both verbal and written is a must
ABOUT MEDIACOM
Hello. We are EssenceMediacom.
We believe in People First, Better Results.
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message, and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers, and capabilities, we will help grow our clients’ businesses.
In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
To find out more about MediaCom visit us here: https://www.essencemediacom.com/
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with...
