Location: Chinatown / Potong Pasir
Working Hours: Mon-Fri, 10am – 7pm
Salary Range: $4,000 - $6,000
Benefits: Attractive benefits package
Job Overview:
We are seeking a creative, results-oriented Marketing Manager to lead and execute strategic marketing initiatives aimed at growing our brand, engaging customers, and driving revenue. The ideal candidate will have expertise in digital marketing, content creation, and campaign optimization, and will be responsible for identifying market opportunities, building our online presence, and delivering measurable results through various marketing channels.
Key Responsibilities:
Strategic Marketing Planning & Execution:
- Conceptualize, develop, and implement comprehensive marketing strategies aligned with the company’s goals.
- Collaborate with cross-functional teams to ensure marketing plans support overall business objectives.
Customer Insights & Opportunity Identification:
- Identify customer pain points and market opportunities that the company can address through innovative marketing campaigns and product offerings.
- Regularly analyze customer feedback and market trends to adjust strategies accordingly.
Digital Presence & Online Marketing:
- Engage and grow our digital presence through a variety of online and offline channels, including websites, social media, search engines, email campaigns, and more.
- Utilize SEO, SEM, and paid advertising to boost visibility and drive traffic.
Content Creation & Distribution:
- Create and manage high-quality content for various platforms, including social media accounts, blogs, graphics, and videos, ensuring they align with the brand’s voice and tone.
- Develop marketing assets for distribution through emails, websites, landing pages, and social media channels.
Campaign Monitoring & Optimization:
- Monitor, analyze, and optimize marketing efforts to improve performance metrics, customer engagement, and ROI.
- Use analytics tools to track the success of campaigns and adjust tactics for continuous improvement.
Collaboration with Partners:
- Work with external partners to create joint marketing campaigns aimed at increasing exposure and driving results.
- Ensure alignment of brand messaging and maximize return on investment from joint initiatives.
Market Research & Competitive Analysis:
- Conduct in-depth market research on industry trends, consumer behaviors, and competitors to keep marketing strategies competitive and innovative.
- Provide regular reports on findings and actionable insights to inform future strategies.
Brand Building & Positioning:
- Build brand awareness and develop strategies to position the company as a leader in the market.
- Ensure consistent and effective branding across all channels, maintaining alignment with the company’s values and mission.
Sales & Lead Generation Support:
- Support sales teams by generating qualified leads through targeted marketing campaigns.
- Assist in lead nurturing efforts and convert prospects into loyal customers.
Requirements:
- Education:
Diploma or Bachelor’s degree in Marketing, Business, or a related field.
- Experience:
Minimum of 3 years in marketing strategy, management, or a similar role, with a proven track record in digital marketing, including SEO, SEM, PPC, and social media.
- Skills & Competencies:
Strong understanding of SEO, SEM, and PPC strategies.
Hands-on experience with social media platforms and content creation tools.
Experience in managing email campaigns and analyzing ad performance to optimize for ROI.
Excellent communication skills, both verbal and written.
Ability to work in a fast-paced environment while managing multiple projects simultaneously.
Why Join Us?
- Competitive salary range and attractive benefits package.
- Opportunity to lead creative and innovative marketing campaigns.
- Work in a dynamic and collaborative environment in a growing company.