To develop BU’s brand portfolio and image, turnover and profitability in the local market.
- Implement the international brands strategies in the country, determine and implement necessary local adjustments in close liaison with the international brand teams
- Enhance brands' attraction, image, and awareness in the country
- Increase brands' market share and sales growth
- Manage and is accountable for the BU’s / Brand P&L: define, optimise and monitor budget objectives (profitability, stocks, inventory, structure of P&L account)
- Define, implement and monitor marketing activity (launches, renovations, repositioning of products, media, competitor analyses, field activities…)
- Define, implement and monitor distribution strategy; build strong relationships with the trade - Build the Group’s internal and external image and reputation in the BU, through strong relationships with local distributors, government agencies and key influencers
- Build and continuously adapt an effective and efficient organisation
- Recruit, develop and manage teams, ensuring knowledge transfer and change management