Marketing & Digital Executive
Job Description
We are looking for an experienced and result-driven Marketing/Digital Marketing Executive to join our awesome marketing team! You will assist the Marketing Manager for setting up, implementing and managing the overall company's marketing and digital marketing strategy. You will also be tasked with developing budgets and expenditures, as well as coordination with R&D. You will assist the Marketing Manager in developing and managing our company's advertising campaign
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Main Accountabilities
โข Participate in developing and implementing the overall digital marketing strategy, including campaigns and promotions across all digital channels .
โข Manage social media channels to drive engagements in the community
โข Implement and tracking of paid ads across all digital channels
โข End-to-end execution and management of digital marketing campaigns โ from content generation and copywriting, to campaign tracking and reporting
โข Updating and managing market placesโ content such as marketing content and company information
โข Ensure all digital assets to be brand compliant according to company standards.
โข Maintain good relationships with all market places and partners
โข Manage the professional website content architecture and identify approaches / strategies to improve the website
โข Manage consumerโs enquiries on social media platform via Live Chat
โข Provide off hour support during peak business activity period (i.e Festive, Double 11, special launches)
โข Drive quality traffic to ecommerce sites to ensure conversions and sales.
โข Administrative duties including handling all customer-related engagement in relation to delivery or product issues, special orders, online sales invoices and complaints etc.
โข Manage our CRM system, email campaigns.
โข Perform other duties as assigned.
โข Strategize and manage all aspects of paid search from campaign setup, budget management, keyword research and optimization.
What we are looking for
โข A strong command of English
โข IT savvy. Strong computer skills, experience in SEM & SEO
โข Proficiency in MS Excel
โข basic knowledge of design software i.e Photoshop is an advantage
โข Experience in managing market place or e-commerce sites preferred
โข Up to date with latest technology developments on social media platforms
โข Prior experience in Retail or FMCG is a plus
โข Able to work in a fast-paced environment
โข Live and breathe digital trends
โข High energy with positive โcan doโ attitude, and result driven
โข Prior experience in social media management and digital paid ads.
โข Able to communicate effectively across different departments and teams
Education & Experience
โข Minimum Diploma in Business, Marketing or related disciplines
โข At least 2 years of relevant marketing experiences from related industries such as FMCG/Fashion Retail brands
Personal Attributes
โข Passion for digital and technology
โข Enjoy frozen treats
โข Good command of English; both written and spoken
โข Self-motivated, meticulous and results oriented
Competencies
โข Social media savvy (Facebook, Instagram etc)
โข Strong administrative and time management skills
โข Ability to think creatively and spontaneously
โข Strong multi-tasking and proactive
โข Ability to work in a fast-paced environment
โข Ability to interact well with people from diverse cultures
โข Digitally Inclined
THE COMPANYโS ETHOS
Happy People Make Happy Treats
Smooze! Is the manifestation of oneโs salad days. With open-minded authenticity, the companyโs goal is to feed the world healthy, quality treats that will satisfy every sweet tooth. The dynamic team behind Smooze! cheekily refer to their product as the โGen Z of ice popโ, promising a seasonal lineup of swanky, bold innovations.
As the generation becomes more woke, consumption is becoming increasingly anchored on ethics. To that point, Smooze! Ice Bar aims to be on the forefront of culinary revolution, creating tongue-in-cheek concoctions that does not compromise the health of its consumers nor the earth.
At Smooze Ice Bar, every product is made with the full support of the lit young crew united by a love for the world and the environment, a philosophy shared by a growing population in Singapore. โWe would like people to think of us as innovators on the forefront of creating delightful and sustainable products for our customersโ, says the SMOOZE gang!
As we move forward, we are looking for dynamic, innovative and responsible individuals to be part of our growing team.