The Business Development Assistant Manager is responsible for managing business development strategy implementation and driving the organisation's marketing and sales strategies, leading to improved market position and business growth. He/she implements market expansion and new market plans for business growth. He/she assesses the industry landscape to drives sales excellence. He/she leads and collaborates with internal/external stakeholders to develop of marketing objectives, strategies and execution plans.
He/she identifies new business opportunities, communicates new product/ services developments to prospective clients and negotiates business deals. He identifies opportunities in current and new business areas and analyses their viabilities He manages partners, vendors and other key external relationships so as to establish long-term stakeholder business collaborations.
He/she possesses strong business acumen and is able to source proactively for growth opportunities by being aware of market trends, industry events, competitors' actions and clients' needs. He/she is highly adaptable to plan and ensure success in a competitive and global market. He has a growth mindset and is passionate about innovation and building an industry presence. He/she develops networks and strong business relationships and builds effective stakeholder relationships and thrives in a competitive environment.
Key Accountabilities & Key Task:
Assess industry landscape
· Analyse competitors' performance to assess market position
· Develop strong industry networks across clients, vendors, partners and institutions
· Assess current and emerging client needs in the context of the organisation's products and services
· Evaluate impact of potential government initiatives and regulatory changes on the industry and organisation
· Conduct research to analyse emerging industry trends
· Analyse global industry context and trends to identify expansion opportunities
Grow current businesses
· Engage with identified partners, suppliers and vendors according to existing market expansion plans
· Implement existing market expansion and resource management plans
· Identify opportunities to enhance current products and services through collaboration with internal stakeholders
· Monitor achievement of targets and goals with internal stakeholders
· Deliver solutions to clients' needs through collaboration with other departments in the organisation
Explore businesses outside of current portfolio
· Support M and A, JV and partnerships negotiations
· Implement new market entry and resource management plans
· Conduct cost-benefit analysis of M and A, JV and partnerships deals
· Analyse new businesses and regional relationships to increase market share through partnerships, Mergers and Acquisitions (M and A) and Joint Ventures (JV)
· Engage new target customer segments through collaboration with other departments in the organisation
· Engage internal stakeholders to adapt existing products and services for new markets and new business opportunities
· Evaluate due diligence reports on M and A and JV deals
· Follow up to convert proposals into confirmed M and A and JV deals
Develop marketing plans
· Monitor implementation of marketing campaigns in line with the organisation's marketing objectives and strategies
· Oversee development of creative concepts and marketing content
· Develop success metrics and data tracking processes to measure marketing success against the organisation's marketing and business objectives
· Develop the organisation's marketing objectives and strategies in line with the organisation's business objectives
· Design the organisation's multi-channel marketing strategies and execution plans
· Oversee management of service providers and vendors who assist with marketing content creation or implementation
· Conduct target customer profile analyses to define desired market segments
Drive sales excellence
· Identify sales opportunities by employing a consultative sales approach with internal stakeholders i.e. retail and repair businesses
· Formulate sales strategies and priorities which reflect the organisation's business objectives and champion sales strategies and policies across the organisation
· Develop the organisation's sales policies which align with sales volume, market share and profit objectives with internal stakeholders
· Lead the development of sales and promotional initiative and sales collateral based on evaluation of business opportunities
· Prepare the organisation's sales expense budgets to determine how to increase sales and profits
Manage internal and external stakeholders
· Analyse stakeholder needs and priorities
· Implement stakeholder management strategies to drive collaboration
· Manage stakeholder expectations and feedback
· Establish long-term stakeholder relationships
Any other duties and responsibilities as and when assigned by the company.
