About Dentsu Creative
Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022.
Objective
• Focus on pursuing strategic and sizeable client opportunities in partnership with leaders and practitioners
• Focus on winning, structure and process , while delivering a healthier pipeline of strategic opportunities, supporting delivery throughout the pitch process and ultimately driving revenue..
Role Purpose
The purpose of this role is to lead growth efforts for Dentsu Creative Singapore
• Achieve business results by collaborating with business leaders and practitioners in Singapore and across APAC
• Establish and execute the growth strategy focused on new logo and cross/up-sell to existing clients
• Oversee demand generation, account growth planning and proactive targeting strategy for driving pipeline volume
• Manage a large pipeline of deal flow and enforces adherence to the standard growth methodology
• Develop and leverage strong working relationships with leadership to align on targeted services, strong value propositions, pricing, process and support structure to drive growth
Key Accountabilities
Commercial Edge
· Design a plan to seize new business opportunities and achieve annual targets. Track, measure and communicate progress against these.
· Build prospect pipeline and continuously strive to identify and convert target prospects that extend brand reputation, build profitable relationships
· Proactively build credible relationships across dentsu to identify and action cross selling opportunities that maximise income
Strategic Focus
· Unite with business leadership teams and other specialists to identify, set targets and action new business development opportunities across existing and potential clients
· Own and implement strategic events to showcase Dentsu Creative expertise and strategic thought leadership to current and potential clients, key industry stakeholders and broader business community
· Keep pace with change, continuously ensure self and team have strong insights into external market conditions, global macroeconomic trends and their likely future impact. Use to deliver innovative, strategic new business solutions
External Relationship Management
· Use branded communication as a platform to engage credibly with clients, industry stakeholders and wider business community at the most senior level to build stronger relationships
· Work with network to build target prospect list and maximise new business opportunities at every touch point
· Consult with clients and prospects to sell innovative new business solutions
Delivery Excellence
· Resource and unite team to deliver winning client pitch content
· Collaborate with Strategy and Client leadership communities to create and manage client (current and prospect) list. Implement contact action plan to maximise income
· Galvanise team across to collaborate and make business development a priority to deliver targets
Experience, Professional Skills & Qualifications
· At least 10 years of experience in sizeable new business development (local and regional)
· Strong commercial edge
· Experience in a similar capacity in a broad range of global MNCs, working with multiple markets and cultures
· Excellent project management skills, capable of helping to run large-scale pitches
· Razor-sharp attention to detail
· Ability to develop strategic plans/ideas
· Excellent written and verbal communication.
· An understanding of creative, experience design, technology and media, and ‘packaging’ of ideas/presentations.
· Identifies key market and consumer trends
· Works collaboratively and with purpose
· Understands how to deliver through and with others in a way that motivates and drives high performance
· Leads by example and work with an attitude of ‘it’s up to me to make it happen’
· Recognised track record of developing plans that deliver substantial new business growth
· Digitally savvy and experienced, with a passion for new technology
· People Management
· Leading high profile new business
· Exposure and work experience with senior marketing departments
· An excellent communicator – provide clear correspondence and specifically well-written e-mails to ensure all expectations and details are understood by all
· Possesses superior presentation skills – both in-person and over the phone
· Meets commitments and complete tasks as agreed and within agreed timeframes
· Ability to manage internal and external senior stakeholders, escalating issues immediately when appropriate
Preferred Leadership Characteristics
· Has a “hunter” instinct and mindset, driven to search, pursue and convert new clients
· Direct experience leading regional/global multi-agency clients at holding company level
· Gravitas and established profile in the industry
· Ability to attract client and talent based on reputation and track record
· Experienced being client facing, building trusted relationships with senior/exec level clients
· Has the highest level of integrity and ethics - safeguard proprietary information of clients and of employer
· Thought leader in the industry sought after for perspective and leadership opportunities
· Well-organised
· Diplomatic, able to develop strong relationships with key network stakeholders at all levels within the business
· Capable of picking up projects and running with them
· Ambitious self-starter, able to spot ideas and inspiration
· Reputation for being a collaborative problem solver
Working with us
Joining Dentsu Creative, you will be part of a creative network, delivering ideas that are brought alive in new ways. Along the way, you will team up with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.
Our Values
We believe our work can only resonate in the modern world if the people behind it reflect the modern work. We can only be truly relevant when we create a truly inclusive culture where everyone can thrive. That means – we are tough on the work but gentle with each other. We lead with empathy and are always listening and always learning. We support each other, we cheer for each other, we win together. We celebrate difference as the only way to make the work that makes a difference.
