Position:
Regional Senior Media Manager, APAC
Reporting to:
Account Director
Office location:
Alice @Mediapolis, 29 Media Circle
Reporting Structure:
You are expected to manage your team (Senior Planners / Planners / Executives) that are being deployed in your business.
The role:
As a Senior Media Manager at our agency, you will play a pivotal role in shaping and executing media marketing strategies for our biggest client, a leading automotive brand, across the APAC region.
You will lead a team of talented professionals and work closely with clients to achieve their marketing objectives.
This role requires a deep understanding of media channels, excellent leadership skills, strategic thinking, and a passion for staying ahead of industry trends.
Responsibilities:
Client Relationship Management:
ยท Build and maintain strong client relationships, acting as the main point of contact.
ยท Understand clients' business goals and translate them into effective media strategies.
ยท Provide strategic recommendations and insights to clients to optimize their marketing efforts.
Team Leadership and Development:
ยท Lead and mentor a team of media professionals.
ยท Foster a collaborative and innovative work environment, promoting the growth and development of team members.
ยท Set clear objectives, provide constructive feedback, and conduct performance evaluations.
Strategy Development:
ยท Develop and execute comprehensive media strategies that align with clients' objectives.
ยท Oversee the planning and implementation of digital campaigns across various channels, including Paid Search, Programmatic, Social Media.
Data Analysis and Reporting:
ยท Utilize data analytics tools to measure the effectiveness of campaigns and provide actionable insights for optimization.
ยท Prepare and present regular reports to clients, highlighting key performance indicators and recommendations for improvement.
Budget Management:
ยท Manage media budgets effectively, ensuring efficient allocation of resources to maximize ROI.
ยท Monitor campaign spend and adjust strategies as needed to stay within budget constraints.
Stay Informed on Industry Trends:
ยท Keep abreast of emerging trends, technologies, and best practices in media industry.
ยท Apply industry knowledge to enhance clients' media strategies and maintain a competitive edge.
Process/Strategy
- Be our biddable media platform planning & activation expert (eg Google Ads, DV360, Facebook/IG, TikTok).
- Improve the current workflow & optimization processes.
- Work as both a leader and hands-on expert to assist junior team members with delivering results for clients.
Experience required:
ยท Minimum 6 years of work experience in a digital media and client servicing role.
ยท Strong technical understanding of Google Ads, Social, Programmatic planning, and implementation.
ยท Integrated media planning knowledge would be an added advantage (OOH, Radio, TV, etc.).
ยท Strong communicator - possesses excellent verbal, written and presentation skills.
ยท Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines.
ยท Team leadership and mentoring experience.
ยท Have strong organizational skills being able to manage multiple clients / projects at once.
ยท Be confident in analysing and acting on marketing data.