COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• This position is for SMU Academy.
• Good and creative writing skills for work in copywriting.
• Support preparation and co-ordination for marketing events when necessary.
• Follow-up with customer-centric responses such as social media, emails, web, calls.
• Good understanding of digital marketing and social media.
• Identify SMUA-wide partnerships and collaborations.
• Establish relationships with key stakeholders in potential markets and industry.
• Assist in marketing activities such as maintaining websites, finding ways to improve it and analyse data to provide invaluable insights on SMUA's online presence and translate marketing efforts into sales.
• Proficient in software applications in presentation, design and video editing such as Adobe suite, Canva, Microsoft Office.
• Proficient in marketing automation tools.

• Diploma with relevant experience
• Adaptable and flexible.
• Good understanding of marketing via various digital platforms.
• Possess proficient level of written (both short and long form writing), communication and interpersonal skills.
• Strong organisational skills.
• Meticulous, eye for detail.
• Possess a service mindset.
• Independent worker and a team player. Able to work collaboratively with others.
• Possess adequate Corporate Branding knowledge.
• Ability to edit webpages via CMS and develop marketing collaterals.
• Knowledge of Google Analytics and marketing automation tools.
• Proficient in software applications in presentation, design, and video editing such as Adobe suite, Canva, Microsoft Office.
• Previous experience in marketing and programme management in the education sector will be advantageous.

#LI-LK1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

COMPANY DESCRIPTION

National Gallery Singapore is a leading visual arts institution which oversees the world's largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore's unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Muse d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.

In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper's annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for "Best Theme Attraction" at TTG Travel Awards 2017, "Best Attraction Experience", "Breakthrough Contribution to Tourism" and "Best Customer Service (Attractions)" at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore's tourism landscape.

We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.

OUR PEOPLE

At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.

RESPONSIBILITIES

The Senior Executive/Assistant Manager (Integrated Marketing) - Public Relations and Communications (Institutional) will play a key role in building and safeguarding the reputation of the Gallery by driving strategic communications and fostering strong relationships with key stakeholders, including media, government entities, and institutional partners.

RESPONSIBILITIES

• Support and execute the Public Relations strategy in alignment with the Gallery's mission and objectives, including enhancing brand awareness, online and offline visitation to the Gallery, and ensuring consistency across all communications.
• Build and maintain strong relationships with local, regional, and international media outlets, journalists, and influencers to secure positive coverage and maximise visibility for the Gallery.
• Craft and distribute press releases, pitches, and media advisories to effectively convey the Gallery's key messages and stories.
• Monitor and analyse media coverage, influencer partnerships, and LinkedIn metrics, creating regular reports with actionable insights for internal stakeholders.
• Manage media events such as media previews, tours, and interviews, ensuring smooth coordination and impactful outcomes.
• Support the development of thought leadership content, such as op-eds, speeches, and LinkedIn articles, to position the Gallery as a leader in Southeast Asian art.
• Assist in managing the Gallery's LinkedIn profile and content strategy, ensuring consistent, engaging, and institutional-aligned messaging.
• Cultivate relationships with influencers and coordinate collaborations for events and campaigns, ensuring alignment with the Gallery's objectives.
• Collaborate with cross-functional teams to align messaging across all public touchpoints and ensure integration into broader marketing initiatives.
• Assist in preparing Guest-of-Honour speeches, talking points, and briefing materials for ministers, VIPs, and other key stakeholders attending Gallery events.
• Support the development and execution of crisis communication plans, including drafting timely and accurate responses during crises.

• Undergraduate degree or diploma Marketing, Business, Communications, or a related field.
• 1 to 3 years of relevant experience in Public Relations, Corporate Communications, or a similar role.
• Strong writing, editing, and verbal communication skills, with the ability to craft compelling narratives.
• Proven track record of managing media and influencer relationships and securing positive coverage.
• Prior knowledge in analysing PR metrics and using data-driven insights to optimise strategies.
• Ability to handle sensitive situations and crisis communications effectively with a calm and collected demeanour.
• Exceptional interpersonal, organisational, and analytical skills, with a high level of attention to detail.
• Strong teamwork and collaboration skills, with the ability to work across departments and with external stakeholders.
• Effective time management and ability to prioritise tasks in a fast-paced, dynamic environment.
• Passion for the arts and culture sector is a plus.

Education Requirements

• Come from a variety of academic backgrounds, including marketing, communication, business and other fields
• Bachelor’s degree

Marketing Manager Essential Skills

• Intimate understanding of traditional and emerging marketing channels
• Excellent communication skills
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Marketing Manager Roles & Responsibilities

• Oversee all marketing campaigns to recruit foreign students to study in Singapore for the company
• Implement strategy
• Promote tuition services
• Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales, or customer support
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties

• Manage and coordinate marketing and creative staff
• Lead market research efforts to uncover the viability of current and existing products/services
• Collaborate with media organizations and advertising agencies
• Brainstorm ideas for new campaigns
• Coordinate with the sales team and other departments to produce effective strategies
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

DIGITAL MARKETING MANAGER Job description

We are looking to hire an experienced Digital Marketing Manager to oversee the development and implementation of our company’s online marketing strategies. In this role, you will be responsible for discussing marketing strategies with the sales and marketing team, managing the company’s social media platform, identifying marketplace trends, and coordinating advertising efforts.

You should have in-depth knowledge of digital marketing strategies, excellent project-management skills, and advanced knowledge of social media trends. A top-class online marketing manager drives sales by evaluating current market trends and creating specialized campaigns for associated target groups

Duties and Responsibilities

• Meeting with the sales and marketing team to discuss digital marketing strategies.

• Designing and implementing online marketing strategies across all digital platforms.

• Managing the company’s social media platform and web advertising.

• Developing social media strategies.

• Identifying the latest trends and technology within the industry.

• Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.

• Assessing the online user experience and developing strategies

• Maintaining customer communications with weekly reports, news articles, and industry guides.

• Monitoring and maintaining the media budget.

• Preparing and presenting digital marketing reports.

Requirements and Qualifications

• In-depth knowledge of digital marketing techniques.

• Experience with social media networking and advertising.

• Ability to work well under pressure.

• Knowledge of the latest technology and trends within the industry.

• Good interpersonal skills.

• Strong communication and presentation skills.

• Detail-oriented with strong organizational skills.

• Ability to conduct thorough research.

• Ability to work independently and as part of a team.

• Strong problem-solving skills.

• Willingness to stay updated on industry trends.

• Experience in training and mentoring staff.

• Degree or Diploma or minimum three years relevant work experience

• Able to work early mornings, nights, and weekends

THE ROLE:

The Marketing & Programs Manager will manage the planning and execution of marketing activities as well as working with company's leaders to develop communications (speeches, presentations, and talking points) to external and internal audiences to maximize media exposure of SEMI’s brand. The goal for this role is to tell the SEMI story in a coherent, evolving, and compelling way to inspire SEMI members and stakeholders to become further engaged and invested in SEMI including sales collateral development, press releases, web content creation, email marketing, advertising, direct mail, and other communications. The manager will also assess and analyze the local market to identify new opportunities and improve customer segmentation.

This is a contract full-time position and reports directly Associate Director, Business & Program Development at SEMI SEA Office.

CORE RESPONSIBILITIES:

· Communicate the SEMI brand

o Acquire opportunities for public relations and press coverage.

o Develop talking points, slides, briefing materials and other support materials for high impact communication opportunities, speeches and presentations that relate to a specific audience to meet brand and reputation goals.

o Prepare executives for a variety of internal and external speaking engagements.

· Strategize and implement marketing campaigns

o Create compelling marketing collaterals, websites, signage, banner, sponsorship kits etc. taking input from program managers

o Develop high-quality collaterals/brochures, company introduction templates

o Provide strategic marketing suggestion and tactical execution to promote cross selling, customer satisfaction

· Partner with Headquarters to manage the global SEMI brand.

o Ensure compliance with SEMI corporate look and feel, brand positioning, web publishing standards and editorial standards

o Manage brand assets and support other departments and regional offices

· Promote programs

o Coordinate marketing efforts with speakers, instructors and SEMI departments to provide content for the development of promotional materials.

· Ensure programs plans are achieved.

o Coordinate project scope and plan logistics such as timelines, speaker and attendee materials, facilities, catering, audio-visual equipment and any additional requirement for program.

WHAT SUCCESS LOOKS LIKE:

· You have created, communicated, and delivered marketing products that provide values for SEMI Southeast Asia team, members, partners, and industry at large.

· You’ve increased SEMI SEA brand awareness and credibility, and increased number of attendances at SEMICON SEA, and other events, and conferences.

· You have produced successful programs that contain beneficial content for its attendees, which encourages returning participants.

· You understand your audience, know how to attract new audiences, and are successful at increasing member awareness, and engagement.

· You have developed long-term relationships with professionals in the industry who can benefit from and contribute to future programs and events.

CRITICAL SUCCESS FACTORS/SKILLS:

· Ability to persuade without direct authority.

· Strong communication skills including writing, editing, proofreading, and presentation

· Creative and innovative

· Demonstrated ability to collaborate cross-functionally

· Fast learner and independent thinker

· Confidence to share opinions and suggest improvements

· Social media savvy

FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:

· B.S./B.A. or advanced degree in Business, Marketing, Communications or related fiel

· 5+ years of experience in marketing communications, public relations or related fields

· Experience in developing and implementing multi-level, integrated marketing, communication and PR programs, including digital strategy

· Experience producing and creating graphics/videos or multimedia

· Experience with global semiconductor markets and technologies is a plus

THE IDEAL CANDIDATE:

You are an engaging, flexible, and approachable marketer who likes to promote technology and can juggle multiple tasks with a positive attitude. You are an engaging, creative, and approachable marketer who likes to promote technology and is capable of juggling multiple tasks with a positive doer attitude. You’re skilled at telling compelling stories about complex technology topics.

ABOUT SEMI

SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 3,000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster, more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

The Performance Marketing Manager will focus on driving measurable results, increasing ROI, and enhancing the overall effectiveness of marketing initiatives.

You will also -

• Define marketing strategy and develop highly engaging, strategically focused digital campaigns to drive traffic and revenue to our website and retail stores.
• Drive growth through targeting, ad campaign setting, and measurement of key metrics like CPL, CPC, and CAC
• Drive advertising content and delivery including print, digital, and video assets to meet objectives for digital advertising
• Manage and execute SEO content strategy and SEM keyword bidding, ensure first page rank for key search words
• Analyse and track the effectiveness and impact of marketing campaigns. Oversee performance marketing budget to enhance the Return on Advertising Spent (ROAS)
• Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics.

We want to speak with you if you are / have –

• Obsessed with driving high ROI
• At least 3 years of experience in driving results in performance marketing for consumer brands
• A highly motivated individual willing to be flexible and adapt to changing requirements when needed
• Have a deep understanding of brand strategy and consumer insights
• Candidates must have strong critical-thinking and problem-solving skills
• Comfortable with a very fast-paced start-up environment

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align to your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – [email protected].

We are seeking for a Senior Specialist, Marketing Campaign for our client, a market leader in the consumer business space. He/she will oversee retention and acquisition marketing campaigns & is expected to be familiar with SQL & Tableau. Should you be a trailbrazer with a knack for creativitiy & is ready to make an impact in a dyanmic organization where employees voices are highly valued, do apply in the link below.

Responsibilities

• Lead the development of comprehensive marketing campaigns from concept to execution, ensuring alignment with business goals and target audiences.
• Collaborate with senior leadership to define key performance indicators (KPIs) and campaign objectives.
• Drive market research and audience segmentation to inform campaign strategy and content creation.
• Oversee the end-to-end execution of marketing campaigns across multiple channels (digital, email, social media, events, etc.).
• Ensure timely delivery of campaign assets and materials, working closely with internal teams and external partners
• Monitor campaign performance in real time, identifying optimization opportunities and making adjustments to maximize effectiveness.
• Work closely with the creative, content, digital, and analytics teams to develop engaging campaign assets that resonate with target audiences.
• Partner with the sales and product teams to ensure campaigns are aligned with product launches and sales initiatives.
• Coordinate with external agencies and vendors to support the successful execution of large-scale campaigns.
• Analyze campaign data and performance metrics to provide actionable insights and recommendations for future campaigns through post-mortem analysis
• Generate regular reports on campaign performance, highlighting successes, challenges, and areas for improvement.
• Ensure the continuous testing of new strategies and tactics to improve ROI.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5 years of experience in consumer marketing, with at least 2 years in a campaign management role.
• Proven experience in creating and executing successful multi-channel marketing campaigns.
• Strong knowledge of digital marketing platforms (Google Analytics, SEO, SEM, SQL) and experience with Tableau.
• Strong project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
• Excellent communication skills, both written and verbal, with the ability to present complex ideas clearly to different stakeholders.
• Data-driven mindset, with the ability to interpret analytics and adjust campaigns for optimal results.

Interested candidates may email your resume to Alycia Lim ([email protected])

We regret to inform that only shortlisted candidates will be notified.

Alycia Lim Hui Choo

[email protected]

EA License No.: 23S2032 | R24124179

Marketing Assistant Manager Job Description

Our company is looking to hire a marketing assistant who will be working closely with our marketing team to develop and implement marketing plans and strategies for our brands. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating marketing materials such as white papers and case studies. You will be giving presentations about our ongoing campaigns and provide administrative support to our marketing and sales teams.

To be chosen for this role, you must have a bachelor's degree in marketing, business, or a related field. Prior work experience in administration, sales, or marketing is a plus. Effective written and verbal communication skills and a high level of attention to detail are both important keys to success in this role.

Marketing Assistant Manager Responsibilities:

• Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy.

• Helping identify marketing trends and key opportunities for innovation.

• Learning and working with various types of software for digital marketing.

• Working closely with sales and marketing department.

• Creating marketing materials such as white papers, case studies, and presentations.

• Giving presentations.

• Maintaining a marketing database.

• Providing administrative support to the marketing and sales team.

• Preparing, formatting and editing a range of documents.

• Understanding company product and brand.

• General office duties.

• Creating and interpreting a variety of reports.

• Organizing market research.

• Analyzing questionnaires and other forms of feedback.

• Updating social media accounts.

• Perform any other duties assigned by the director.

Marketing Assistant Manager Requirements:

• Bachelor’s degree in marketing, business or related field.

• Administration or sales and marketing assistant experience.

• Effective written and verbal communication skills.

• A high level of attention to detail.

• Ability to work effectively within a team and independently.

• Experience using computers for a variety of tasks.

• Competency in Microsoft applications including Word, Excel, and Outlook.

• Good organization skills.

• Related job and internship experience.

• Digital marketing experience.

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

WHO WE ARE

WILD Group is a record label, management company, and agency representing artists and talent from across the globe. WILD (Agency) is our agency division of WILD Group, and we are looking for an Intern to join our growing team in Singapore.

As a member of our agency, you will be assisting our Influencer Marketing Account Executive on working closely with both our internal team and external partners to craft paid social content on creators’ platforms (TikTok). You will get hands-on experience on how to pitch for Creators to established brands and agencies, execute the campaigns and optimize for good results.

Responsibilities (To assist the Account Executive with the following)

• Serve as the liaison between client and creators
• Analyse incoming briefs and ideate TikTok campaigns in partnership with creators, providing recommendations throughout the execution process
• Work with creators in developing storyboards and concepts that meet client objectives
• Participate in creative and social brainstorms
• Track analytics and performance of campaigns, advise clients on post-campaign key learnings and recommendations in order to grow key accounts
• Maintain thorough knowledge of social metrics (growth, reach, engagement) across platforms and provide tactics and strategy where necessary
• Ideate with internal team, creators, and clients for original content based on campaign briefs
• Identify the up-and-coming trends and creators that are current in pop-culture (we’re looking for someone who knows everything Gen-Z!)

Requirements:

• Strong understanding of trends on social media and across social media platforms
• Ability to cope with tight deadlines with strong project management skills
• Highly organised and adept and managing multiple projects at once
• Able to work autonomously as well as collaboratively with a team
• An avid user of social media across all platforms, but particularly short-form content!
• Current knowledge of current trends, events, and everything related to pop-culture and social media
• Willingness to learn and be challenged
• Proficient in creating content (static content and short-form content is key, so familiarity with iPhone tools and apps is necessary)

Join Our Team: Operation and Marketing Assistant

Step into the world of beauty and wellness with Carragheen, a pioneer in holistic beauty since 1999. As Southeast Asia's leader in eyelash extensions and creators of premium LashMagic™ products, we’ve expanded our expertise with a training academy and as exclusive distributors of the world-renowned BrowXenna®. Our mission is to be the ultimate One-Stop-Beauty Solution Center, setting trends in the beauty industry.

If you’re passionate about beauty and eager to grow with a dynamic team, we’d love to have you on board!

Position Overview

Role: Operation and Marketing Assistant

Salary: $2,500 – $2,800

Working Hours: 10:00 AM – 7:00 PM, Monday to Friday

As an Operation and Marketing Assistant, you’ll play a vital role in maintaining smooth operations,

supporting customer engagement, and contributing to innovative marketing strategies.

Operations Support

● Manage day-to-day store operations, ensuring a seamless customer experience.

● Maintain and update Standard Operating Procedures (SOPs), templates, and administrative materials.

● Update and manage the company’s website, Point-of-Sale (POS) system, and inventory with accurate content, pricing, and images.

● Organize and maintain e-filing systems via Google Drive.

● Liaise with vendors and contractors to ensure facilities are well-maintained.

● Assist in booking appointments and processing sales invoices through the POS system.

● Prepare and coordinate materials for workshops.

Customer and Marketing Support

● Provide knowledgeable responses to inquiries across various platforms.

● Consolidate data to evaluate the effectiveness of marketing initiatives and provide actionable insights.

● Create basic visual content for posters, displays, and social media using Canva.

● Collaborate with the marketing team in media production when needed.

General Tasks

● Stay updated on company products and services to support inquiries effectively.

● Take on additional projects and tasks, demonstrating flexibility and initiative.

As the Influencer Marketing Lead, you contribute towards driving engagement with our brand target audience, the Fashion Aspirer; ultimately leading to a str5onger brand and increased sales within the East Asia region. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for planning and implementing all influencer marketing activations to drive the engagement layer, ensuring seamless adaptations of global strategies to cater for local market preferences. You work closely with the full Sales Market team, ensuring seamless adaptation of global strategies to cater for local market preferences to oversee end-to-end planning and fulfilment of the engagement layer, working closely with stakeholders to identify and plan always-on and key campaign activations. You drive engagement in relevant social channels with the Fashion Aspirer and integrate H&M into key cultural moments.

You have a passion and in-depth knowledge of the creator landscape, particularly in short-form platforms such as TikTok and Instagram Reels. You understand influencer ecosystems and follow digital/social media marketing trends. Most importantly, you know how to leverage cultural insights and develop campaigns that will embed the H&M brand into the conversation. Being an exceptional leader, you have strong stakeholder management – collaborating with external agencies, internal functions, and local sales market teams according to H&M values, standards and policies in collaboration with the global H&M Strategy & Planning teams.

Key Responsibilities

• You are responsible for leading regional influencer campaigns, ensuring continuous engagement with fashion aspirers and identifying key moments to maximize attention and drive impact while aligning global strategies with regional commercial plans.
• You oversee influencer marketing budget, optimizing allocations to hit KPIs, collaborating with agencies and local teams for effective budget tracking and campaign execution.
• You stay on top of cultural trends and integrate insights into campaigns, ensuring content resonates with local audiences and aligns with H&M’s brand identity.
• You are responsible for collaborating with agencies and top influencers in alignment with campaign goals, to ensure timely, high-quality deliverables that meet the short- and long-term goals.
• You track, report and optimize campaign performance based on metrics, providing actionable insights for continuous improvement and stronger business results.

Being the leading lifestyle media publication in Singapore, we are distributing content to more than 1 million Singaporeans monthly. You will support the operation of ConfirmGood.com, our Telegram network (the biggest in Singapore), and our social media platforms. This is a great opportunity for those who want to dive into life behind the scenes of the media industry.

Individuals that aspire to be media influencers and talents will be able to gain exposure via our media platforms.

Responsibilities:

• Identify social media marketing trends and develop monthly content strategy, produce content for the required platforms, and schedule content in a timely manner

• Tailor content to different platforms and formats (e.g. static image, infographics, animation/GIF, Facebook/Instagram Stories, microvideos, polls, podcasts, live streams and event coverage)

• Ideate new and creative growth strategies through digital platforms and/or any emerging technologies including growth of Company social media platforms and their online presence

• Keep abreast of new social media sites, web technologies and digital marketing trends, and adopt these for future campaigns

Job scope:

· Create infographics, Tik Tok Videos and graphic designs

· Social Media and Telegram Channel Management

· Able to create, draft, manage and post social media content

· Attend exclusive media events

Requirements:

· Good communication skills

· Confident, meticulous and witty

· Competent and responsible

· Familiar with Social Media Platforms ( Telegram, Instagram & Tik Tok etc)

· Experience with graphic design tools such as Adobe Suite (Illustrator, Photoshop, Lightroom CC), Canva (would be a plus)

· Photography and Illustration skills (would be a plus)

· Internship period: Minimum 6 months (Onsite)

*This Internship can lead to a conversion to a permanent position.

Check us out:

TikTok:

https://www.tiktok.com/@confirmgoodsg

https://www.tiktok.com/@tastesoulsg

https://www.tiktok.com/@goodlobangsg

https://www.tiktok.com/@vanitysuitesg

https://www.tiktok.com/@goodtoflynews

Telegram:

Confirm Good: https://t.me/confirmgood

Good Lobang: https://t.me/goodlobang

Good-2-Go: https://t.me/good2gosg

TasteSoul: https://t.me/tastesoulsg

Vanity Suite: https://t.me/vanitysuite

Fitness Level Up: https://t.me/fitnesslevelup

Good To Fly: https://t.me/goodtofly

Parent Code: https://t.me/parentcode

Next In Tech: https://t.me/nextintech

Nightlife Collective: https://t.me/nightlifecollective

Student Perks: https://t.me/joinchat/TxqQuSdtT1fWlFFt

Group Branding and Marketing Manager – Chinese Marketing and Event

About the Role

We are seeking an innovative and proactive Branding and Marketing Manager to lead our Chinese marketing initiatives and support international student recruitment efforts. This role demands expertise in event planning, content creation, and managing digital platforms in both Chinese and English. The ideal candidate will be fluent in Chinese, with a deep understanding of Chinese social media and marketing strategies, including platforms like WeChat, Weibo, Zhihu, and Xiaohongshu (RED).

As a key member of the marketing team, you will take charge of creating engaging content, driving online event organisation, and executing marketing campaigns tailored to the Chinese market. Your responsibilities will include managing social media, overseeing public relations efforts, and designing marketing materials for both Chinese and international audiences.

Key Responsibilities
1. Marketing Strategy Development

• Develop and implement targeted marketing strategies to engage Chinese audiences across multiple platforms, focusing on transnational education and international student recruitment.
• Conduct market analysis to identify trends and opportunities in education and job markets, influencing both traditional and digital campaigns.

2. Content Creation and Campaign Management

• Generate innovative ideas for digital storytelling and social media campaigns to enhance brand visibility and engagement.
• Develop high-quality visual storytelling content, combining creative writing, video production, photography, and design for various mediums.

3. Social Media Management

• Oversee content creation, scheduling, and engagement across platforms such as WeChat, Weibo, Xiaohongshu, Zhihu, Douyin, TikTok, LinkedIn, Instagram, and Facebook.
• Monitor social media trends and analytics to optimise content performance and audience engagement.

4. Creative Production Coordination

• Collaborate with internal teams and external vendors to manage the production of marketing collateral, including videos, photography, brochures, posters, and event resources.
• Ensure all marketing materials align with the organisation’s branding guidelines and messaging strategies.

5. Public Relations and Crisis Management

• Act as a key point of contact for handling crisis communications and public opinion events, ensuring timely and effective resolution while protecting the brand’s reputation.
• Develop and implement proactive public relations strategies to enhance brand credibility and outreach.

6. Campaign Execution and Monitoring

• Assist in developing and executing multi-platform marketing campaigns, including social media ads, print materials, and event-specific resources.
• Track and report campaign performance metrics to measure ROI and improve future initiatives.

7. Trend Analysis and Innovation

• Stay updated on emerging trends in education, social media, and marketing strategies to keep campaigns fresh, relevant, and competitive.
• Integrate data-driven insights into campaign planning and content development.

8. Collaboration and Stakeholder Engagement

• Work closely with internal teams, external partners, and agencies to ensure successful implementation of branding and marketing initiatives.
• Align marketing efforts with organisational goals, fostering a cohesive brand image and message across all touchpoints.

Job Requirements

• Bachelor’s or Master’s degree in marketing, communications, event planning, journalism, digital media, or related fields.
• Minimum 5 years working experience in the related fields.
• Fluent in both spoken and written Chinese and English, with the ability to create original content and liaise with Chinese-speaking vendors.
• Proven experience in event planning and project management, with strong skills in marketing communications, branding, or media relations.
• Familiarity with video editing, digital storytelling, and presentation software is a plus.
• Excellent interpersonal and communication skills, with a strong ability to work collaboratively across teams and build relationships with stakeholders at all levels.
• A keen eye for detail and a proactive, results-driven mindset.

• Day-to-day marketing: Manage and execute the marketing activities of our offices in Southeast Asia and Australasia – currently Singapore, Sydney and Brisbane.
• Regional Strategy: Develop and tailor marketing strategies specific to the Southeast Asia and Australasia markets, ensuring the localisation of channels, content, and campaigns for optimal engagement.
• Email marketing: SSend mass email campaigns for a range of products and services, to our database, using SalesForce to create audiences, build emails, and schedule campaigns.
• Print & Promotional marketing: Manage the production and stock of local prints, promo items and clients' gifts. 
• Exhibitions and events: Research relevant events in the Southeast Asia and Australasia region and assist the Head of Events to organise.
• Digital marketing: Assist the Performance team with web advertising, including Baidu, display ads, re-marketing, and analytics.
• Report local marketing activity to London.
• Budget and manage the local marketing spend.
• Research and source local suppliers when necessary.

Responsibilities:

• Manage in-house payroll process full cycle.
• Responsible for accurate and timely payroll computation and processing.
• Perform timesheet calculations and liaise with the Operations on the attendance and leave matters.
• Handle tax clearance, monthly CPF submission, annual income tax filing and the submission of government paid-leave claims, NS claims, etc.
• Work closely with Finance on payroll closing, GL posting and perform payroll reconciliations.
• Attend to staff queries on payroll related matters.
• Involve in the annual HR audit exercise and other HR projects.
• Prepare monthly manpower costing report and perform cost analysis for review.
• Submit statutory report and survey to the authorities.
• Provide support on any ad-hoc HR related tasks or projects.

Requirements:

• Minimum Diploma in Human Resource Management or equivalent.
• At least 5 years of working experience in Payroll. Overseas payroll experience is an added advantage (for Indonesia, Myanmar, Cambodia, Hong Kong, China and Malaysia).
• Experience in handling high volume of payroll for more than 500 headcount.
• Good payroll knowledge and well-versed in the Employment Act and HR practices.
• Proficient in Times Software with Advanced MS Excel skills.
• Excellent interpersonal, communications, analytical skills.
• Independent and able to work well under pressure in a fast-paced environment.
• Meticulous, fast learner and well organized.
• Excellent multi-tasking skills to meet tight payroll deadlines for the Group.

As the Head of Marketing at Glosel Pharmaceuticals, you will leverage your expertise in strategic marketing leadership to spearhead initiatives that drive the growth and prominence of our product portfolio. This role requires a strategic thinker capable of developing and executing comprehensive marketing strategies and collaborating across teams to deliver impactful campaigns. With a keen eye on industry compliance, you will position Glosel as a leader in the pharmaceutical space, enhancing engagement with healthcare professionals and patients alike.

________________________________________

Key Responsibilities

Strategic Planning

● Develop and implement integrated marketing plans that align with Glosel’s objectives, utilizing strategic insights and cross-functional collaboration skills to ensure comprehensive market segmentation and positioning.

● Leverage extensive experience in analyzing market trends and customer insights to identify opportunities and inform strategy.

● Utilize proven forecasting methods to project sales performance and anticipate market shifts.

Brand Management

● Lead the development of Glosel's brand identity, ensuring consistent messaging and strong brand positioning.

● Draw upon prior experience in managing brand strategy across multi-channel campaigns to resonate effectively with healthcare professionals and patients.

Campaign Development and Execution

● Craft and execute multi-channel marketing campaigns, employing your background in content strategy and campaign management to drive awareness and engagement.

● Develop compelling and compliant marketing materials, integrating data-driven insights to optimize content for maximum impact.

● Monitor and adjust campaigns in real-time to enhance performance and ROI, showcasing adaptability and a results-driven approach.

Market Research and Insights

● Conduct and interpret comprehensive market research to understand customer behavior and prescribing patterns.

● Apply analytical expertise to translate data into actionable strategies and fine-tune marketing approaches.

Cross-Functional Collaboration

● Collaborate closely with sales teams, ensuring alignment between marketing efforts and business development strategies.

● Partner with regulatory and medical affairs teams, drawing on cross-functional experience to maintain compliance and integrity in all marketing activities.

● Work with product development teams to align marketing strategies with new product launches and market expansion efforts.

Required Skills and Qualifications

● Extensive experience in strategic marketing, brand management, and campaign leadership across sectors.

● Strong leadership skills, with a proven ability to lead cross-functional teams and mentor diverse talent, aligning with your background in leading marketing teams globally.

● Proficient in data-driven market analysis, performance metrics, and growth strategies, reflecting your analytics and optimization skills.

● Excellent communication and interpersonal abilities, with a track record of presenting complex concepts to varied audiences.

● Bachelor’s degree in marketing, business, or a related field, with additional qualifications or certifications preferred.

● Demonstrated experience in aligning marketing efforts with sales and growth objectives, ensuring compliance with pharmaceutical industry regulations.

Job Scope

- Brainstorming marketing campaigns for social media
- Plan monthly advertisement contents.
- Work on content and copy writing on company websites.
- Creating supporting materials for products launches, like brochures, website landing pages, and FAQs for the sales team.
- Establishing market credibility and awareness
- Assist with conceptualising, developing, and implementing strategic, tactical creative plans to drive sales and ensure brand growth through various marketing plans.
- Track, monitor, review results with Sales Team to evaluate effectiveness and execution methods of marketing campaigns.
- Drafting Festival’s message to clients.

Requirement:
- With a Bachelor’s in Marketing.
- Content marketing
- Big data collection.
- Analysis Skill.
- Search engine optimization (SEO) and search engine marketing (SEM).
- Marketing automation.
- Lead generation.
- Creative.
- Social media.
- E-commerce.
- Proactive and always seeking new ways to improve yourself and your role

Job Description

• Ensure that centres / departments comply with Standard Operating Procedures (SOPs) including Internal Data Protection Policies, through internal audits
• Finalise audit reports and follow-up on non-compliance to SOPs
• Discuss findings with respective centres / departments, where appropriate
• Assist centres to comply with regulations [e.g. through better understanding of PersonalData Protection Act (PDPA)]
• Review practices to identify areas for improvement in SOPs
• Conduct periodic reviews of procurement activities and purchases, ensuring adherence to stipulated thresholds, policies and procedures.
• Provide support to fundraising events
• Provide support to Annual General Meeting and other relevant meetings
• Assist in risk and crisis management
• Any other duties as assigned

Requirements

• At least 3 years’ experience in Internal / External Audit
• Minimum Degree in Accounting or relevant accounting qualification
• Proficiency in Microsoft Office
• Meticulous and analytical
• Good written and verbal communication skills
• Strong team player with good interpersonal and time management skills
• Positive, proactive and solution oriented – a problem solver who finds ways to overcome challenges and get things done
• Takes full ownership of assigned responsibilities
• Has initiative and driven to go beyond the minimum requirements, not a “check-the-box” mentality
• Familiar with PDPA

At Income, we aim to create exponential value and cultivate dynamic learning culture. As part of Income’s Actuarial Pricing Team, candidate will work closely and collaborate with stakeholders across the organization to deliver business-oriented, customer-focused and innovative insurance solutions.

Responsibilities:

• Assist pricing team in product pricing project, including performing Regression Testing & User Acceptance Testing for new product implementation
• Provide ad hoc support to Product Development, Distribution, and Policy Servicing teams on client requests, including post-sales illustrations and customer queries
• To support updates and enhancement for Policy Illustration and Post Sales illustration templates
• Assist in the preparation of regulatory reporting filings for new product
• Adopt design-thinking and agile framework in delivering project.

Requirements:

• 1 - 2 years of experience working in a life insurance function within an actuarial capacity preferred, fresh graduates with relevant coursework or internships are encouraged to apply.
• Bachelor’s degree in Actuarial Science, Mathematics, Statistics or related field with good progress in actuarial credentials (e.g. ASA, AIA, AFA) from a recognized international actuarial body
• Ability in critical thinking, problem solving and decision making
• Excellent communication skills with the ability to present information clearly and concisely
• Detail oriented with a commitment to accuracy and quality
• Adaptable and open to dynamic working environment and willing to explore new ways of working
• Strong teamwork and collaboration skills

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

We are looking for a highly organized and detail-oriented Chief Marketing Officer (CMO) to join our fast growing team. The ideal candidate will be responsible for overseeing the development and execution of the marketing strategy for a consumer footwear brand. This role involves leading the marketing department, driving brand growth, enhancing market positioning, and ensuring alignment with the company’s strategic objectives. The CMO will play a crucial role in shaping the brand’s identity, expanding market reach, and driving customer engagement across all channels.

You will also be responsible for:

• Strategic Leadership:
  Develop and implement the overall marketing strategy in alignment with the company’s vision, mission, and business goals.
  Lead the marketing team in setting and achieving strategic objectives and KPIs.
  Collaborate with the executive team to define brand positioning, market expansion strategies, and growth initiatives.
• Brand Development and Management:
  Define and execute brand strategy, ensuring consistency in brand messaging, identity, and visual representation.
  Drive initiatives to strengthen brand equity and market presence.
  Oversee the creation and management of brand guidelines and ensure their adherence across all marketing materials and channels.
• Marketing Strategy and Execution:
  Develop and oversee integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth.
  Manage and optimize marketing channels, including digital, social media, traditional advertising, and experiential marketing.
  Implement and measure the effectiveness of marketing strategies to ensure a high return on investment (ROI).
• Consumer Insights and Market Research:
  Conduct market research to understand consumer behavior, trends, and competitive landscape.
  Use insights to inform marketing strategies, product development, and customer engagement initiatives.
  Analyze data and metrics to evaluate the success of marketing campaigns and make data-driven decisions.
• Digital Marketing and E-Commerce:
  Oversee digital marketing efforts, including SEO, PPC, email marketing, social media, and content marketing.
  Collaborate with the e-commerce team to optimize online sales strategies and drive traffic and conversions.
  Stay updated on digital marketing trends and technologies to maintain a competitive edge.
• Budget and Financial Management:
  Develop and manage the marketing budget, ensuring efficient allocation of resources and cost control.
  Monitor and report on marketing expenditures, performance metrics, and financial outcomes.
  Implement strategies to maximize marketing spend efficiency and effectiveness.
• Leadership and Team Development:
  Lead, mentor, and manage the marketing team, fostering a culture of innovation, collaboration, and high performance.
  Recruit and develop top marketing talent, providing guidance and professional growth opportunities.
  Build and maintain relationships with external agencies, partners, and vendors to support marketing initiatives.
• Partnerships and Public Relations:
  Develop and manage strategic partnerships and collaborations to enhance brand visibility and market reach.
  Oversee public relations efforts, including media relations, press releases, and brand reputation management.
  Coordinate with influencers and media to amplify brand messaging and drive consumer engagement.
• Product and Sales Alignment:
  Work closely with product development and sales teams to align marketing strategies with product launches and sales objectives.
  Ensure marketing campaigns effectively support product positioning and promotional activities.

We would want to speak with you if you are / have –

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree is preferred.
• 10+ years of experience in marketing, with at least 5 years in a senior leadership role, preferably in the consumer goods or footwear industry.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of brand management, digital marketing, and market research.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze market trends and data to make informed strategic decisions.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).

It would be great if you have:

• Experience with omnichannel marketing strategies and e-commerce.
• Knowledge of graphic design and content creation tools (e.g., Adobe Creative Suite).
• Experience in managing large-scale marketing budgets and teams.

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – [email protected].

Johwa Hair&Living is looking for a part-time salon marketing assistant!

You will be responsible for:

• Creating Social Media content
• Filming and editing videos and photos
• Answer customers’ enquiries from all forms of channels; Social Medias, WhatsApp, Google, Emails etc;
• Prepare and modify documents including correspondence, reports, draft, memos and emails
• Generate reports and analysis
• Responsible for managing and growing our publicity and promotional platforms via various online, social and print media.
• Monitor and assist in reviews to ensure that the organization is reaching the correct audiences and achieving its communication goals.
• Website publicity and promotions.
• Assist in the review, development, setup, and maintenance of the website.
• Track and report trends analysis.

Exciting news! We are on a growing journey and building a stellar team!

Do you have a flair for fashion and a knack for brand storytelling? If you're passionate about shoes and have a keen eye for brand and market trends, we want you to help us put our best foot forward!

Why should you be part of Sunnystep’s success?

Sunnystep is a science-led footwear company that aims to help people move well so they can live well. We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We combine science, sustainability and style. Our shoes are engineered to minimize stress on the feet and maximize comfort, perfect for work, casual and travel for men and women, at all ages.

As a Brand Marketing Specialist / Manager, you will be responsible for developing and executing the brand strategy for our footwear products. This role requires a dynamic and creative professional with a deep understanding of brand positioning, market trends, and consumer behavior.

Other responsibilities include -

• Define and maintain the brand’s vision, values, and positioning in the market by developing and implementing comprehensive brand strategies that align with company objectives and market opportunities.
• Collaborate with the product development team to ensure new products align with brand strategy and meet consumer needs.
• Plan, execute, and manage marketing campaigns across various channels (digital, social media, print, in-store) to build brand awareness and drive sales.
• Work with creative teams to develop compelling marketing materials and advertising.
• Identify and establish strategic partnerships and collaborations to enhance brand visibility and credibility.
• Manage relationships with influencers, brand ambassadors, and external agencies.
• Develop and manage the brand’s marketing budget, ensuring effective allocation of resources to achieve objectives.
• Track and report on campaign performance and ROI.
• Conduct market research to identify consumer needs, preferences, and trends.

You MUST be or have –

• A deep understanding of brand strategy and consumer insights
• At least 5 years of experience in brand management, preferably within the retail or footwear industry
• A self-starter
• A start-up / growth scale-up mindset, flexible, and open to adapt to changing requirements when needed
• Creative thinker with a passion for brand storytelling.
• Passionate about consumer products that impact people’s lives
• Able to work under stress and thrive in a fast-paced environment
• Exceptional communication skills

Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.

We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align to your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – [email protected].

Position Overview:

The Sales and Marketing Manager for MRI Centres will oversee and lead the development and execution of sales and marketing strategies to drive business growth, enhance brand awareness, and build strong relationships with stakeholders. The role requires a dynamic professional with a deep understanding of the healthcare sector, exceptional leadership skills, and the ability to deliver measurable results.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive sales and marketing plans aligned with the business objectives of MRI Centres.

• Analyze market trends, competition, and customer needs to identify growth opportunities.

Sales Management:

• Lead the sales team to achieve and exceed revenue targets.

• Build and maintain strong relationships with referring physicians, healthcare providers, and corporate clients.

• Monitor and optimize the sales funnel to improve conversion rates.

Marketing Campaigns:

• Design and execute marketing campaigns to promote MRI services to target audiences.

• Oversee digital marketing efforts, including website updates, social media, and email marketing.

• Collaborate with creative agencies to produce promotional materials and advertisements.

Customer Engagement:

• Enhance patient experience by incorporating feedback and ensuring high standards of service.

• Organize outreach programs and health talks to educate communities about MRI services.

Budgeting and Reporting:

• Manage the sales and marketing budget effectively.

• Track, analyze, and report on key performance indicators (KPIs) and ROI of campaigns.

Team Leadership:

• Recruit, train, and mentor the sales and marketing team.

• Foster a collaborative and high-performance work environment.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Proven track record of at least 5 years in sales and marketing.

• Proven sales record in the healthcare or medical services industry is a must.

• Good knowledge of the healthcare market and referral networks.

• Excellent interpersonal and communication skills.

• Demonstrated ability to manage teams and achieve business goals.

• Strategic thinker with strong analytical skills and attention to detail

Please submit resumes to [email protected]

- Position applying for

- Current remuneration

- Expected remuneration

- Notice period

John Goh Meng Chye

EA License No : 06C4642

EA Reg No : R1102621

We regret that only shortlisted candidates will be notified.

Job Highlights

• Great Working Environment With Family-like Culture

• Great Exposure and Learning

• Attractive Salary and Benefits (SGD 1000 - SGD 1500 per month)

• Great Mentorship and Dynamic Team

• Frequent team bonding gatherings and outings

Job Description:

• Digital & Social Media Marketing

• Content writing & SEO Optimization

• Marketing Strategy and Execution

• Integrated Marketing Communication

• Content Design and Production

• Creative works such as Social Media Posts design, Ads Design, EDM designs, Video editing etc

Job Requirements:

• Creative and great with content ideation

• Good communication skills (both written and verbal)

• Knowledgeable on Social Media engagements & digital marketing

• Creative Technical skills e.g. Photoshop, Illustrator, Premier Pro etc (Bonus)

• Hardworking, responsible, team player and problem solver

Why Choose us:

• Join our fun, dynamic and continuously expanding team to build the brand and business with us!

• Great learning opportunity (everything from client management, sales opportunities, proposal and pitching etc)

• Great career progression (if you perform well, you might be heading a team of event executives etc that would be joining our rapidly expanding team)

• Great working environment with capable people, merit-based systems and family-like culture

• Flat working culture. We take your feedback and contribution seriously and we want you to grow together with the company

How to Apply: whatsapp to 88341414 your application with the following information:

• Your Resume

• Why do you want to work for us?

• Why are you a good fit for this position at our company?

• Your previous salary (if any)

• Your expected salary

• Availability / Notice period

• Portfolio of previous work

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

Job Purpose:

This role supports in the acquisition/retention of users of Freestyle Libre (people with diabetes and HCP) through driving content creation, platform development and analytics blueprint from strategy, data, insights, resources, and execution of CRM programs/campaigns that will enable achievement of ADC’s growth ambitions.

Accountability:

• Achieve APAC sales, margin, and market share target.
• Brand custodianship of Abbott Diabetes Care brands.

Lead content and retention strategies and executions:

Work closely with APAC key stakeholders on content creation, retention strategies, campaigns, measurement, and solutions as well as prioritization of budgetary allocations within APAC and the respective affiliates.

Content and platform:

• Partner with APAC HCP/Consumer marketing leads to identify key strategies/areas of focus on content strategy development and implementations, lead overall content creation and delivery.
• Maintain existing platform and develop new innovative channel strategy to achieve customer reach and effectiveness.
• Drive changes in content and channel models to align with real world analysis.
• Develop APAC retention content/program strategy and launch including platform building, optimization testing, testing schemes (test v. control, A/B testing), and reporting and impact as well as its broader impact on overall business.

Reach and Effectiveness:

• Actively design and explore new data points (both internal/external data) and platform to further drive customer reach/scale.
• Leverage appropriate dashboards and analytical calculations to drive performance marketing that demonstrate country-specific customer lifecycles and loyalty.
• Help improve ROI of marketing spend by optimizing marketing plans and channel strategies through analysis of past and retention campaigns.
• Work with LibreView Data Systems (global) and Privacy and BTS to enable deduped FSLL data feed into each country’s database, utilizing this data as the Single Source of Truth to optimize customer retention.
• Highlight and prioritize areas for enhancements within the available marketing analytics ecosystem, including building the case for improved data collection, storage, and transformation.
• Provide strategic input to BTS, commercial and marketing counterparts on systems integrations needs.

Drive insights and analytics to fuel next level growth:

• Enable continuous improvement in patient onboarding experiences to achieve acquisition and retention initiatives, which include identifying customer signature moment, patient experience research, segmentation, journey roadmap analysis, etc.
• Define/refine multiple digital CRM channels to ensure customer database is segmented effectively to maximize the customer lifecycle value for targeted marketing activities, and includes establishing clear customer segmentation, KPI, sensor usage behaviors, etc.
• Identify key insights/activities to be initiated within the onboarding/retention journey, consistently evaluates HCP/patient insights, user experience analysis and business performance to drive better results in new patient acquisition and retention.

Ensure all business activities comply with the relevant Acts, legal demands, safety, and ethical standards. Review complaints and suggestions relating to assigned products.

Establish a productive work environment by creating trust and respect within the APAC region. Develop an atmosphere of confidence and strength and create opportunities to recognize and reward outstanding individual and team performance.

Requirements

• Post-graduate or tertiary qualifications for Marketing or Business Management, Digital Marketing, Data analytics and platform development from a reputable university
• Or tertiary qualifications with significant digital experience gained from a reputable consumer or B2B brand, or a digital agency or technology development company.
• Ideally working with Salesforce.com, Marketing Cloud or Adobe
• Experience in Medical Devices industry and/or working across Asian markets with proficiency in one or more Asian languages being advantageous
• 12-15years of content/retention/data management and analytics / project management experience gained at a country, regional or global level, in a fast-paced and competitive market setting.
• Strong content creation management and delivery for both HCP/Customer approach model, inclusive of proven experience in developing and delivering CRM strategies for a business, resulting in an increase in customer value and revenue.
• Develop Customer and HCP Journey Mapping analyzing touchpoints, using the end-to-end process from brief to execution and performance analysis to maximize loyalty and retention opportunities.
• Proven experience in leading a CRM campaign leveraging retention platform (i.e. SFMC or any new channel, tools) from its conceptualization to its successful completion, creating high quality reports and documentation for both internal and external audiences to further enhance CRM efforts.
• Experience in budget development and the establishment of procedures for the purpose of monitoring progress against the business plans and objectives and ensuring the best application of finances and other resources.
• Verbal and written communication skills are essential for this position where effective execution of cross-functional collaboration is highly dependent on the clarity of communication.
• Ability to inspire trust in others and build positive internal and external relationships, bringing people along with a unified vision and towards a common goal.
• Analytical skills, ability and keen interest conducting analysis of data and deriving insights
• Technical digital competency, knowledge and experience required include:
• Data strategy experience across 1st, 2nd, and 3rd party data
• Knowledge of buyer behavior, path to purchase or decision science models
• Experienced user of Google Analytics, Adobe Analytics, Excel, other Power BI tools
• Ability to formulate and analyze data using Excel and SQL, as well as mobile, cloud and app user analytics.
• Knowledge of key digital analytics (Lifetime value, MAU, DAU, retention or life-cycle segmentation, attribution)