This role covers corporate communications and community relations for the Nursing Home (NH):
- Brand and corporate image development, implementation and management
- Public and community relations management
- Media management
- Event management including corporate and fundraising events
- Fundraising, donations and donor management
- Volunteer management
- Social and wellness programme management
The staff is to represent the NH as media liaison; in decision-making with regard to Corporate Communications matters when required.
The staff is to provide relevant and appropriate counsel to Senior Management of the NH on corporate communications, branding, corporate affairs, public and community relations, donors and donation management, and volunteer management.
KEY RESPONSIBILITIES
1. Corporate Image
1.1. To assist in the development / update and implementation of the desired corporate image and branding of the NH. The corporate image must reflect and communication the mission and vision of the organisation.
1.2. To ensure consistencies in the application of corporate image in all communications materials/platforms.
1.3. To ensure positive public image through appropriate media, corporate activities, publications and other marketing strategies.
2. Events & Community Relations Management
2.1. Strategise, plan, create and implement fundraising, corporate and community relations activities to achieve corporate objectives.
2.2. To link assigned event to the overall communications plan and corporate objectives.
3. Volunteer Management
3.1 To develop and implement volunteer management strategies in line with the organisation’s vision and mission.
3.2 To work with internal stakeholders on volunteer requirements and develop the volunteer recruitment and retention strategy.
3.3 To implement (together with the relevant internal stakeholders) the volunteer management policies and processes (e.g. volunteer orientation, development, review, recognition).
3.4 To develop a volunteer friendly culture by engaging, supporting and training staff whom volunteers will be working with.
3.5 To assist in volunteer service activities, where applicable.
4. Social and Wellness Programme
4.1. To source for grants for social and wellness programmes for the residents and implement the activities.
4.2. To plan and organise social and wellness activities for the residents, in-house or in collaboration with the community.
5. Publications: Print/Electronic (including Social Media Platforms)
5.1. To plan the content and visual presentation of all print/electronic corporate publications/social media platforms so as to promote/convey the desired corporate image of the NH; and also to promote the NH’s services.
5.2. To plan the appropriate content of corporate presentation slides which promote/convey the desired corporate image of the NH.
6. Public Relations Communications
6.1. To be the custodian of feedback forms.
6.2. To be the liaison for MP referrals and significant complaints.
6.3. To discern sensitive issues and offer reasonable counsel/suggestions to solve the problem or handle the situation.
7. Media Management
7.1. To handle media enquiry and feedback so that accurate information and information promoting/conveying the desired corporate image of the NH can be extended to the journalists.
7.2. To handle sensitive issues raised by the journalist, and public feedback via media platforms.
7.3. To initiate positive stories to the media, to feature the NH’s services, to promote/convey the desired corporate image of the NH via the media platforms.
8. Fundraising and Donations Management
8.1. To propose annual fund raising targets.
8.2. To strategise, plan and organise events to meet fundraising targets. Such events should also be the platform to promote/convey the corporate image of the NH.
8.3. To strategise and value-add to donor management system. To assist with maintaining/improving donors’ relationship.
