Develop and execute comprehensive marketing strategies aligned with the company’s goals and objectives.

Design and manage marketing campaigns across various channels, including digital, print, and social media.

Conduct market research to understand industry trends, customer needs, and competitive landscape.

Analyze customer behavior and preferences to inform marketing strategies and identify target audiences.

Plan and execute advertising campaigns, including online ads, print ads, and outdoor advertising.

Develop and manage the marketing budget, allocating resources effectively to achieve marketing objectives.

Monitor expenses and ensure marketing activities are within budget.

Lead and manage the marketing team, providing guidance, support, and performance feedback.

Prepare and present reports on marketing performance, including campaign results and ROI.

Develop strategies to engage and retain customers through loyalty programs, personalized communication, and customer feedback.Stay updated on the latest marketing trends, technologies, and best practices.

• Carry out marketing performance measures based on marketing objectives.
• Compare the outflow of money to the budget and report any issues.
• Convey the organisation's marketing communication requirements to the agencies.
• Determine marketing mix including campaigns, promotions and events.
• Develop an understanding of reporting metrics to improve marketing campaigns.
• Develop marketing budgets based on expenses.
• Develop marketing campaigns and communication content.
• Examine previous to prepare new budget document.
• Identify the most effective engagement platforms for targeted customers to achieve the desired return on investment (ROI).
• Monitor metrics to track the effectiveness of campaigns.
• Negotiate contracting terms with other agencies.
• Oversee the development of databases for campaign lifecycle management.
• Oversee the management of logistics for marketing campaigns.
• Plan marketing activities.
• Profile market segments and customers.
• Review of customer experience across various platforms.
• Review the range of current marketing efforts.
• Review the strengths and weaknesses of various media and advertising agencies.
• Select platforms suitable for marketing activities.
• Study trends in customer behaviour using viewership data.

This role requires a creative and strategic thinker who can manage multiple projects simultaneously, analyze data to optimize performance, and ensure that all campaigns are delivered on time, within budget, and meet company objectives.

Job Responsibilities

• Develop and execute marketing campaigns across various channels (digital, print, social media, email, etc.)
• Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaigns
• Manage campaign timelines, budgets, and deliverables
• Ensure all content aligns with brand guidelines and campaign objectives
• Monitor and analyse campaign performance using analytics tools
• Prepare detailed reports on campaign effectiveness, including key metrics such as ROI, engagement, and conversion rates
• Conduct market research to identify target audiences and understand market trends
• Develop strategies to engage and retain customers through personalized marketing efforts
• Manage customer feedback from various channels and use insights to improve campaign performance
• Work closely with the sales team to align marketing efforts with sales goals

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2-4 years of experience in marketing, preferably in campaign management
• Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).
• Technical knowledge or experiences in using Meta Business Suite, HubSpot (any CMS systems), MailChimp/ Clevertap (others EDM systems) and Wordpress or relevant systems
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Creative thinker with a keen eye for detail
• Ability to work independently and as part of a team
• Strong analytical skills and the ability to interpret complex data

1. Conducting market research to identify selling possibilities and evaluate customer needs

2. Actively seeking out new sales opportunities through cold calling, networking and social media

3. Setting up meetings with potential clients and listening to their wishes and concerns

4. Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction.

5. Reaching out to potential customers to demonstrate our services and products through email and phone

Job Scope

• Assist the Marketing Director in all digital marketing tasks.
• Develop and execute strategies to help build and grow the followers across all of the company’s social media platforms.
• Manage and liaise with vendors to ensure the company's website is consistently updated with accurate information, up-to-date content, and a seamless user experience.
• Oversee the company's online social media platforms, manage and schedule create assets to be posted on different platforms, ensuring regular updates of the latest promotions and information.
• Conceptualize and design visually appealing and effective creatives for digital media, including promotional materials, social media graphics, videos, and presentations based on team’s direction and brief.
• Assist in content creation and copywriting for all of the company’s social media platforms.
• Manage and work with external vendors and temp staff on all marketing campaigns (TikTok, WhatsApp, Mailchimp, Class Dojo, Facebook, Google, Instagram, Xiao Hong Shu, YouTube, LinkedIn, and etc.)
• Engage with customers via our digital platforms by promptly sharing tagged videos and stories, and promptly responding to inquiries, reviews, comments and feedback through DMs on all platforms, email, Facebook, Instagram, and Google Business.
• Any other tasks, administrative duties or ad-hoc projects as assigned by direct manager.

Requirements

• Bachelor's degree in Digital Marketing, Communications, Business Administration, or a related field
• Relevant experiences (Preferably worked as Social media executive / Graphic designer cum social media marketing etc.)
• Proficiency and experience in content creation and project management for digital marketing is a plus point.
• Experience with Cap Cut, Canva, Adobe Photoshop, Illustrator, InDesign.
• Working days: 4 weekdays and 1 weekend
• Working Hour: 10.20am – 7.20pm (weekdays)
• Working hour: 8.30am - 6.30pm (weekends)
• Work Location: In person at Tiong Bahru office.

JOB DESCRIPTION

• Develop and manage content for various marketing channels, including websites, social media, email, and print materials
• Write and edit marketing communications materials, such as brochures, newsletters, press releases, and blog posts
• Ensure all content is consistent with the brand’s voice, style, and messaging guidelines
• Plan, develop, and execute integrated marketing communication campaigns
• Coordinate with design, digital marketing, and sales teams to ensure cohesive and effective campaigns
• Develop and implement social media strategies to increase brand awareness and engagement
• Create and schedule social media posts, monitor interactions, and respond to comments and messages
• Track social media metrics and report on performance
• Plan and execute marketing events, such as product launches, trade shows, and promotional events

JOB REQUIREMENTS

• Minimum Diploma and above
• Ability to handle multiple projects and deadlines in a fast-paced environment
• Commitment to continuous learning and staying updated with industry trends
• Entry level candidates are welcome to apply, training will be provided

Employment Type: 6 months contract (renewable subject to work performance)

Location: Changi

Salary: up to S$3,500

Key Responsibilities:

• Drive customer engagement through campaigns and programs, including Rewards Catalogue, promotions, and exclusive events.
• Plan and execute events to increase footfall and sales, managing the entire process from planning to post-event analysis.
• Collaborate with internal teams and external partners to develop new offerings for the Rewards Catalogue.
• Support sales, marketing, and onboarding efforts for eVouchers and monetization strategies.
• Manage the EDM marketing calendar and performance marketing efforts in collaboration with agencies.
• Coordinate CRM EDM needs with business units and implement data-driven marketing initiatives to drive member footfall and spending.
• Handle digital engagement with members across EDM, SMS, website, in-app, social media, and other digital platforms.
• Set up and manage campaigns using CRM systems and campaign tools. Experience with platforms like Session M, Braze, and Adobe Experience Manager is a plus.
• Assist in marketing operations, business development, and growing loyalty programs, including campaign management, tenant marketing, onboarding, billing, and customer service.

Key Performance Indicators:

• Customer visits and engagement
• Spend per member
• Active member penetration
• Rewards Catalogue redemption rate
• Revenue generation

Requirements:

• Bachelor’s degree with 1-3 years of experience.
• Experience in CRM, EDM marketing, or digital marketing.
• Strong analytical skills and data-driven mindset.
• Self-motivated, innovative, and adaptable team player.
• Proficiency in MS Office, with experience in BI tools (e.g., Tableau, Power BI) and customer engagement platforms (e.g., Braze, Session M) preferred.

• Developing marketing strategies for advertising new products
• Organizing promotional events and coordinating day-of deliveries and staffing
• Leading and training teams of Marketing Associates
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Identifying potential new markets and creating a plan to enter those markets
• Partnering with product development and buying teams to estimate product demand

We are looking for a PASSIONATE Marketing Professional who has a strong background in Go[1]To-Market (GTM) for eCommerce and retail solutions and wants to be part of a high growth and performing team to chart out winning 360 campaigns.

Join Singapore No.1 Rice Dumpling Brand – Joo Chiat Kim Choo, and together, we’ll make this renowned heritage come alive where every corner of Singapore will get to know and savour a

piece of this traditional treasure.

Responsibilities

• The brand’s custodian to develop GTM strategies and winning 360 campaigns with a focus on outreach and achieving sales targets
• Develop key marketing messages in positioning the brand for differentiation; lead the creative content work from copywriting, packaging, design creative brief, photo shoot and video planning, product presentation decks to digital marketing & sales platform management (e.g. Website, Facebook, Instagram, TikTok, Xiaohongshu, Shopee etc)
• Gather business intelligence information such as market trends and industry players’ strategies and activities to provide recommendations for brand development, new product launches, new packaging, price setting etc
• Marketing budget management to maximise gains and reduce costs
• Liaise with external counterparts such as Public Relations agencies, media, influencers, vendors and suppliers
• Conduct Brand and Product Training for internal and external stakeholders
• Work closely with Sales Team to analyse data to formulate new / enhanced business strategies / solutions to achieve sales targets
• Responsible for weekly and monthly reports on business analysis, competitive analysis, ongoing and upcoming campaigns, and sales targets
• Any other assignments and duties assigned by HOD

Requirements

• Minimum Degree in Marketing, with at least 3 – 5 years of relevant experience in Marketing / Trade Marketing / Brand Management for F&B / FMCG / Hospitality industry
• Prior working experience on managing multiple ecommerce (sales) channels would be an added advantage
• Strong business acumen with proven project management skills
• Proven experience in analysing and interpreting data
• Adaptable, resourceful, independent, and able to thrive in a fast-paced industry
• Positive, self-motivated, have an eye for details and able to work with tight timelines
• Proficient in MS Office applications, especially in Excel and PowerPoint
• Exceptional copywriting and storytelling abilities to effectively engage diverse audiences
• Ability to converse in Mandarin to communicate with Mandarin speaking counterparts
• Willing to work in the West Area

1. Conducting market research to identify selling possibilities and evaluate customer needs

2. Actively seeking out new sales opportunities through cold calling, networking and social media

3. Setting up meetings with potential clients and listening to their wishes and concerns

4. Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction.

5. Reaching out to potential customers to demonstrate our services and products through email and phone

• Identifying and pursuing new business opportunities.
• Developing and executing targeted sales and marketing strategies to reach and engage potential clients
• Preparing detailed quotes and proposals to secure new contracts
• Maintaining strong relationships with existing clients and ensuring high levels of customer satisfaction
• Collaborating with cross-functional teams to deliver comprehensive solutions that meet client needs
• Staying up-to-date with industry trends, competitor activity, and changes in the local market
• Providing regular sales performance reporting and insights to support decision-making

Roles & Responsibilities

• Identifying and pursuing new business opportunities.
• Developing and executing targeted sales and marketing strategies to reach and engage potential clients
• Preparing detailed quotes and proposals to secure new contracts
• Maintaining strong relationships with existing clients and ensuring high levels of customer satisfaction
• Collaborating with cross-functional teams to deliver comprehensive solutions that meet client needs
• Staying up-to-date with industry trends, competitor activity, and changes in the local market
• Providing regular sales performance reporting and insights to support decision-making

1. Conducting market research to identify selling possibilities and evaluate customer needs

2. Actively seeking out new sales opportunities through cold calling, networking and social media

3. Setting up meetings with potential clients and listening to their wishes and concerns

4. Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction.

5. Reaching out to potential customers to demonstrate our services and products through email and phone

The Successful Candidate should possess the following:

1. Qualifications in Engineering (Diploma and above, preferably in Automotive)

2. 4 - 5 Years sales experience in Commercial Vehicle Aftersales (Predominantly Busesed)

3. Local market knowledge and sales network

4. Expereince in the both Private and Public Sectors for Vehicles

5. Reasonable Knowledge in Battery Electric Vehicles and their architecture.

Expectations:

1. Able to react to Customer Feedback and Complaints 24/7 as our clientele also consists of Public Transport Operators

2. Expand Service Network Clientele. Hunter role included

Benefits:

1. Monthly Medical Reimbursement available

2. Monthly Transport Allowance

3. Bonuses to be given in accordance to KPIs set.

Interested candidates may apply via this portal and submit resumes for review.

Responsibilites:

• Social Media/Digital Marketing: create & monitor content for several platforms at once
• Provide strategy on delivering content to the right audience on the right channels (Facebook/Instagram/Google/TikTok)
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships and more
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media
• Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
• Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
• Coordinate and assist in any photography or videography needed in the execution of marketing campaigns and social media content

Requirements:

• Degree / Professional Qualification in Marketing, Business, Communication Design, Video or related discipline
• Minimum of 1- 2 years of relevant experience working in relevant field
• Creating and publishing creative content for multiple platforms should be second nature to you (Facebook, IG, Youtube, Tiktok, Google)
• Experienced with Facebook Ads Manager or Google Ads
• Basic design and image editing skills
• Very meticulous, organised and digitally savvy.
• Works well in both team and individual settings
• Strong command of language, written and spoken
• Proficiency in Adobe Illustrator, Photoshop, Lightroom
• Big pluses for Video editing knowledge / experience in Hubspot / SEO article writing
• Working hours & days: 5 days work week 9am to 6pm
• Working location - Ubi

Responsibilities:

• Social Media/Digital Marketing: create & monitor content for several platforms at once
• Provide strategy on delivering content to the right audience on the right channels (Facebook/Instagram/Google/TikTok)
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships and more
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media
• Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
• Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
• Coordinate and assist in any photography or videography needed in the execution of marketing campaigns and social media content

Requirements:

• Degree / Professional Qualification in Marketing, Business, Communication Design, Video or related discipline
• Minimum of 1- 2 years of relevant experience working in relevant field
• Creating and publishing creative content for multiple platforms should be second nature to you (Facebook, IG, Youtube, Tiktok, Google)
• Experienced with Facebook Ads Manager or Google Ads
• Basic design and image editing skills
• Very meticulous, organised and digitally savvy.
• Works well in both team and individual settings
• Strong command of language, written and spoken
• Proficiency in Adobe Illustrator, Photoshop, Lightroom
• Big pluses for Video editing knowledge / experience in Hubspot / SEO article writing

Job Summary:

The Creative Content Specialist will be the mastermind behind our engaging content, playing a pivotal role in managing social media platforms, crafting newsletters, spearheading promotional campaigns, enhancing in-store visual merchandising, and producing high-quality image and video content. This role demands an individual with exceptional English and writing skills, coupled with a flair for visual storytelling.

Job Description:

· Develop and implement innovative content strategies for our social media presence to boost engagement and brand awareness.

· Craft compelling newsletters and promotional campaigns that resonate with our audience.

· Produce high-quality, engaging image and video content for diverse marketing initiatives.

· Write and edit insightful blogs and articles, incorporating SEO best practices.

· Collaborate with Key Opinion Leaders and Consumers to expand brand visibility.

· Engage with press and media for collaborative content distribution and brand promotion.

· Design and manage visually appealing in-store displays to enhance customer experience.

· Monitor content performance, leveraging insights to refine and optimize strategies.

· Stay abreast of the latest trends in content creation and social media to keep our brand relevant and fresh.

Working schedule & Salary package

• 5 days working per week Monday – Friday (9.00am – 6.30pm), 2 day off.
• $3,000 - $4,000 SGD (Depends on experiences)

What we offer

• Annual salary increment & Bonuses!
• Medical / TCM / Optical / Dental claims!
• Career progression

Requirements:

· Bachelor’s degree in Marketing, Communications, Journalism, or related fields.

· Proven experience in content creation, social media management, and digital marketing.

· Outstanding command of the English language, both written and verbal.

· Skilled in graphic design, image, and video editing.

· Solid understanding of SEO and content marketing strategies.

· Excellent organizational skills, with the ability to handle multiple projects simultaneously.

· A keen eye for visual branding and aesthetic presentation.

COMPANY DESCRIPTION

The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others. Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore. We invite you to join us in building a #CityofGood together.

RESPONSIBILITIES

1. Creative Designs
   1. Support programme teams with creative design for digital and print collaterals using tools like Adobe Photoshop, Illustrator, and Canva.
2. Social Media Management
   1. Design visuals for social media platforms.
   2. Assist with curation, planning, and execution of the social media calendar.
   3. Contribute to end-to-end tracking and reporting of social media performance.
   4. Write engaging short-form content, with a bonus for long-form article skills.
3. Web Content Development
   1. Update website copywriting.
   2. Create new content for our online resource hub.
4. Event Support
   1. Assist in the planning and execution of our key event that recognizes companies driving positive impact.
   2. Support with event photography and note-taking.

1. Video Support
   1. Collaborate on the conceptualization and creation of explainer videos for campaigns and programmes.
   2. Gain exposure by supporting our videos with production agencies.

• Candidate must be proficient in creative design. Skilled in Adobe Photoshop, Illustrator, and Canva.
• Strong content writing skills in English, with motivation for continuous improvement.
• Good grasp of a second language (Mandarin Chinese, Malay, or Tamil) is ideal but not mandatory.
• Genuine interest in the mission of giving back to the community and driving social good.
• Attention to detail.
• Interest in visual storytelling.

Job Description:

1. Plan, propose and implement marketing campaigns across online, offline and marketplace platforms

2. Assist the team in writing manuscripts, recording and editing videos and editing pictures. Conceptualise, design and provide copywriting for marketing collaterals

3. Manage various social media platforms and other marketing channels to build and enhance the company's brand awareness.

4. Maintain and improve the company's image, and promote the expansion of the company's sales market.

5. Able to take on ad hoc tasks and administrative work assigned by the company.

6. Perform other ad hoc duty as required

Job Requirements:

1. Degree or above

2. Familiar with the operation of major social media (Facebook, Instagram, Xiao Hong Shu, WeChat subscription account etc.)

3. Familiar with office software, clear logic, good writing skills, good at copywriting and sharing on social media, and good language expression skills.

4. Proficient in using various photo editing software such as Photoshop, and have strong video shooting and editing and picture editing capabilities.

5. Good aesthetic design ability, have their own creativity and ideas.

6. Serious and responsible work, creative thinking, good teamwork spirit and communication skills.

7. Able to work independently, those with food photography experience are preferred

Pineapple MMA isn’t just a gym—it’s a hub for champions, dreamers, and doers. As a high-growth startup leading the Muay Thai and Boxing programme in Singapore, we’re reimagining the fitness and martial arts space by combining world-class training, a tight-knit community, and an electric culture that inspires excellence.

Home to elite trainers and professional athletes, Pineapple MMA offers unparalleled access to the best in the industry. Whether it’s working alongside internationally renowned coaches, promoting workshops led by globally-famed fighters, or capturing the stories of rising stars, every day brings an opportunity to be at the center of supreme quality.

We’re also proud to champion women empowerment, with a 50% female representation across our community of members. In Singapore, we have the highest proportion of female clients and professional competitors, solidifying our commitment towards empowering women in martial arts and fitness and supporting their personal growth journey.

Our mission is simple: empower people to unlock their full potential through martial arts, fitness, and community. With an ambitious growth trajectory, Pineapple MMA is the perfect playground for creative minds ready to make an impact in a fast-paced, exciting environment.

To learn more about Pineapple MMA, visit:

Website: https://www.pineapplemma.com/
Instagram: https://www.instagram.com/pineapplemma.sg/?hl=en

Job Summary:

Are you a creative thinker eager to kickstart your career in marketing? As a Marketing Intern at Pineapple MMA, you’ll gain real-world experience working on impactful campaigns, creating engaging content, and building the voice of a brand at the forefront of fitness and martial arts. You’ll also be involved in the day-to-day of business operations to truly understand all functions of the company.

This internship is perfect for students or recent graduates with a passion for marketing, fitness, or startups, offering the chance to develop your skills while contributing to meaningful projects with a potential conversion to a full-time role.

Key Responsibilities:

• Assist in launching creative marketing strategies to drive membership sign-ups and retain current members.
• Execute campaigns across digital and traditional channels, such as Instagram.
• Collaborate with coaches and members to create authentic and engaging social media content that highlights our classes, community, and success stories.
• Propose and execute content strategies to boost engagement and online presence.
• Support front-of-house duties to deepen product and consumer knowledge
• Be involved in operational tasks to identify areas of improvement for an elevated customer experience
• Be able to commit to a 6-day work week, including weekends.
• Internship commitment: 3-6 months

The Ideal Candidate Should Possess These Qualifications and Skills:

• Currently pursuing or recently completed a degree in Marketing, Communications, or a related field.
• A creative thinker with excellent written and verbal communication skills.
• Passion for fitness, martial arts, or content creation is a plus!
• Familiarity with social media platforms and basic content creation tools (e.g., Canva, Instagram, TikTok).
• Comfortable with interacting with clients on a daily basis (you’re not shy to speak to people!)
• Strong organizational skills and attention to detail.
• Proactive attitude and eagerness to learn in a fast-paced environment.

What You Will Gain:

• Hands-on experience working with a high-growth startup.
• Opportunities to collaborate with world-class trainers, athletes, and a passionate team.
• Mentorship and guidance from experienced marketing professionals.
• Complimentary membership to Pineapple MMA to immerse yourself in our programs.
• Access to exclusive events, seminars, and networking opportunities.
• A portfolio of work showcasing your contributions to real-world campaigns.

1. Conducting market research to identify selling possibilities and evaluate customer needs

2. Actively seeking out new sales opportunities through cold calling, networking and social media

3. Setting up meetings with potential clients and listening to their wishes and concerns

4. Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction.

5. Reaching out to potential customers to demonstrate our services and products through email and phone

1. Conducting market research to identify selling possibilities and evaluate customer needs

2. Actively seeking out new sales opportunities through cold calling, networking and social media

3. Setting up meetings with potential clients and listening to their wishes and concerns

4. Discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction.

5. Reaching out to potential customers to demonstrate our services and products through email and phone

About Us

Coventry Enterprises Singapore is a company owned by Coventry University Enterprises, the commercial subsidiary of Coventry University, one of the UK’s fastest growing and most successful business focused universities.

Coventry University Enterprises has an enviable track record in the commercial application of Serious Games technology and has won a number of contracts with its partner XVR of the Netherlands in Singapore and across South East Asia.

Why join us?

We are the Asia Regional Support Centre for XVR Simulation, an incident command training simulator for disaster management. Our team has been successful in delivering projects around the world and particularly in Asia, where we deliver turn-key solutions of high-quality incident management simulator systems. Join us as the region’s leading provider of virtual reality simulation training software, as we prepare for further growth in this exciting market.

Position: Sales Channel Marketing Executive

Job Description:

• Support the Business Development Director in all aspects of the sales process in order to meet targets.
• Help to identify and recruit suitable reseller partners in the various regions.
• Develop and implement marketing strategies including a strong web and social media presence.
• Ensure that marketing, product and sales support material is accurate, up to date and suitable for regional customers.
• Contributing to the marketing strategy and creating new marketing materials as required
• Maintaining and developing relationships with existing customers and resellers via telephone calls and emails.
• Generate quality sales leads in the appropriate market sectors.
• Maintaining the CRM database and producing reports for senior management
• Conducting market research into competitors, competing products, potential customers and resellers
• Working together with other parts of the organization to identify any process improvements and improve standards, efficiency and profitability

Requirements:

• Preferably Diploma/Degree in Marketing/Business related, or relevant qualifications. Fresh graduates are welcomed to apply.
• Team player with good interpersonal, communication and problem-solving skill.
• Resourceful and able to work independently when required.
• Keen to discover and assess new technology for work purposes.
• Should be highly motivated and able to work under tight schedules.
• Meticulous and able to multi-task.

Responsibilities:

• Social Media/Digital Marketing: create & monitor content for several platforms at once
• Provide strategy on delivering content to the right audience on the right channels (Facebook/Instagram/Google/TikTok)
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships and more
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media
• Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
• Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
• Coordinate and assist in any photography or videography needed in the execution of marketing campaigns and social media content

Requirements:

• Degree / Professional Qualification in Marketing, Business, Communication Design, Video or related discipline
• Minimum of 1- 2 years of relevant experience working in relevant field
• Creating and publishing creative content for multiple platforms should be second nature to you (Facebook, IG, Youtube, Tiktok, Google)
• Experienced with Facebook Ads Manager or Google Ads
• Basic design and image editing skills
• Very meticulous, organised and digitally savvy.
• Works well in both team and individual settings
• Strong command of language, written and spoken
• Proficiency in Adobe Illustrator, Photoshop, Lightroom
• Big pluses for Video editing knowledge / experience in Hubspot / SEO article writing

Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary

This position supports global and local marketing campaigns for Bacha Coffee Brand.com, by implementing digital sales, marketing, and logistics strategies across BachaCoffee.com, social media, search engines, and other channels. The objectives include driving net sales while maintaining luxury market positioning. This role requires understanding of branding, digital marketing, consumer relationship marketing and knowledge of online luxury retail and digital platforms.

Primary Relationships

The position reports to the eCommerce Manager.

Within the organisation, this position will assist with the conception of marketing campaigns, and management of loyalty marketing and has primary working relationships with the Design, Public Relations, Marketing, Social, Operations, IT and Warehouse teams, as well as staff with similar roles within partner and franchise organisations.

Outside the organisation, the position coordinates primarily with vendors and service providers (media agencies etc.) as well as customers from online and social media platforms.

Responsibilities

Campaign Activation

• Assist with the creation, execution and management of multi-channel online promotions and thematic campaigns globally.
• Work with franchisees and subsidiaries to develop market specific and market appropriate content and campaigns to drive sales.

Coordinate with internal teams to ensure the successful execution of eCommerce campaigns and order fulfilment

• Manage deadlines and ensure timely execution of campaigns
• Update monthly online marketing calendars, making sure internal and external teams are aligned
• Monitor and report campaign performance, assessing results against goals and identify opportunities for improvement.
• Ensure availability during non-office hours during peak sales periods to assist when required with mega campaign order processing and customer service

Performance Marketing and Search Engine Optimisation (SEO)

• Support development of media strategies and plan for activation across paid channels to drive traffic to BachaCoffee.com, drive conversions, increase customer base and promote active engagement.
• Work with eCommerce manager and agency to implement the right growth strategies for BachaCoffee.com through paid social and search campaigns.
• Conducting keyword research and analysis to optimise paid campaigns.
• Implement SEO strategies to improve search engine rankings and increase organic web traffic.

Site Merchandising and Optimisations

• Review merchandising on-site, for the best consumer journey
• Identify opportunities for improvement of online user experience
• Contribute valuable ideas to support revenue growth, number of orders, number of customers, and average order value
• Contribute to the optimisation of eCommerce content and design to match brand guidelines and improve user experience.
• Support management of content of Bacha Coffee’s multiple sites via CMS and other platforms, ensuring full site functionalities and content accuracy, when required

Loyalty Programme and Consumer Lifecycle Marketing

Develop and manage loyalty programme alongside internal teams, to enhance customer retention and lifetime value.

Design and implement loyalty campaigns, rewards and incentives to engage and retain customers.

Provide insights into customer behaviour and suggest improved content, eCommerce journeys, and direct marketing initiatives to increase customer satisfaction, engagement and commercial opportunities.

Assist to contribute ideas about new manners to engage with customers, whether through CRM, software innovations or exceptional luxury experiences.

Report and Analysis

Utilise analytics tools to monitor and provide actionable insights for improvements.

Compile weekly, monthly and annual digital marketing campaign performance reports for eCommerce Manager.

Others

• Keep updated and informed by doing research into luxury brand.com platforms across markets and domains
• Stay up to date on new technologies to ensure Bacha Coffee always offers the very best user experience

Requirements

• 2-4 years working experience in digital marketing, E-Commerce, media planning or other similar roles
• At least 2 years of working experience in online D2C
• Mastery of basic digital marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
• Have strong analytics skills and problem-solving capabilities, with an understanding of E-Commerce specific metrics – CPA, CR%, CTR, ROAS etc.
• Knowledge of key acquisition platforms for Search, Display, Social (Google, Facebook, Instagram, YouTube etc.) and Analytics (Google Analytics, Tag Management Systems)
• Experience dealing with local and international markets and customers.
• Knowledge of basic CRM and CMS environments and features.
• Knowledge of SEO, Google Analytics, Google AdWords, and social platforms.
• Knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce.
• Fluent English and strong writing skills.
• Presentation skills and previous experience in the luxury industry would be a plus.
• Completion of Google Analytics Certification is a must
• Completion of Google Adwords and Meta Advertising certifications is a plus
• Work experience in an agency is a plus
• Positive character who is able to pivot across multiple tasks

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.