Role: Marketing Executive
Role Summary:
We are seeking a dynamic and results-driven Marketing Executive to oversee content creation. The ideal candidate will have a strong understanding of digital and traditional marketing, exceptional content management skills, and a passion for creating engaging campaigns that attract and retain visitors.
Key Responsibilities:
Content Strategy and Creation:
• Develop and execute a content strategy that aligns with the brand and marketing goals.
• Oversee the creation of engaging content across multiple platforms (social media, blogs, newsletters, website, in-mall signage, etc.).
• Collaborate with designers, photographers, and influencers to produce high-quality multimedia content.
• Stay updated on trends in to craft innovative campaigns that resonate with the target audience.
Traffic and Engagement Campaigns:
• Plan and implement campaigns to drive traffic and online engagement, including seasonal promotions, events, and special activations.
• Analyze customer behavior and trends to adjust strategies and improve engagement.
Digital Marketing and Analytics:
• Manage social media accounts and optimize digital campaigns
• Monitor and analyze campaign performance using analytics tools, providing insights and recommendations for improvement.
• Drive SEO and content marketing efforts to enhance the mall’s online visibility.
Partnerships and Events:
• Coordinate with external partners, local businesses, and community organizations to host events and promotions.
• Work closely with the events team to ensure seamless execution of marketing initiatives within the mall.
Budget Management:
• Assist in managing the marketing budget, ensuring cost-effective use of resources while achieving maximum ROI.
Qualifications and Skills:
- Diploma/Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in marketing, preferably
- Strong understanding of social media platforms, content management systems, and analytics tools.
- Exceptional communication and copywriting skills.
- Creative mindset with a knack for storytelling and brand engagement.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Knowledge of SEO, SEM, and digital advertising best practices (plus but not a must)
- Experience in organizing and promoting events is a plus.
What We Offer:
• Competitive salary and performance incentives.
• Opportunities for career development and growth.
• Work Life Balance and condusive working enviroment.
• Employee Benefits.
Please send your Resume to:
[email protected]
with email title : Marketing Executive_CareerSG