MARKETING EXECUTIVE

Job Description

• In-house design for company’s collateral
• Content creation for social media platforms such as Facebook, Instagram, YouTube
• Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)Photography cum videography required at job sites for completed projects, followed by photo/video editing/production for content
• To handle online marketing eg Facebook, Instagram, and company website
• Responsible to assist in marketing planning and execution
• Work closely with the delivery platform partners and operations team to ensure smooth and timely execution of campaigns.
• Propose strategies or action plans to improve sales opportunities and communication channels to increase revenue
• Maintain and timely update of promotion/campaigns on corporate website and relevant communication channels
• Monitor progress and analyze marketing campaigns using various metrics and reports of campaigns’ performance
• Monitor and evaluate market’s trends and competitors’ marketing activities
• Upholds the company’s brand and ensure consistency of brand image across all channels of communications
• Any other ad-hoc duties assigned

Requirements

• Possess minimum 1 year experience in F & B marketing and/or related service sectors
• Creative , resourceful and attentive to details
• Strong communications and interpersonal skills
• Knowledge in Adobe Photoshop / Illustrator / Canva
• Knowledge in social media marketing skills

Location : Mandai Link

MARKETING EXECUTIVE

Job Description

• In-house design for company’s collateral
• Content creation for social media platforms such as Facebook, Instagram, YouTube
• Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)Photography cum videography required at job sites for completed projects, followed by photo/video editing/production for content
• To handle online marketing eg Facebook, Instagram, and company website
• Responsible to assist in marketing planning and execution
• Work closely with the delivery platform partners and operations team to ensure smooth and timely execution of campaigns.
• Propose strategies or action plans to improve sales opportunities and communication channels to increase revenue
• Maintain and timely update of promotion/campaigns on corporate website and relevant communication channels
• Monitor progress and analyze marketing campaigns using various metrics and reports of campaigns’ performance
• Monitor and evaluate market’s trends and competitors’ marketing activities
• Upholds the company’s brand and ensure consistency of brand image across all channels of communications
• Any other ad-hoc duties assigned

Requirements

• Possess minimum 1 year experience in F & B marketing and/or related service sectors
• Creative , resourceful and attentive to details
• Strong communications and interpersonal skills
• Knowledge in Adobe Photoshop / Illustrator / Canva
• Knowledge in social media marketing skills

Responsibilities:

• Content planning and copywriting for social media platforms such as IG, Tiktok
• Develop creative marketing content
• Product photography
• Graphic design
• Keeping up with social media trends/functions
• Knowledge on video production
• Collaborate with influencers and other stakeholders to create video contents

Requirements:

• Familiar with social media platforms (e.g IG, Tiktok is a plus)
• Product photography
• Graphic design (Adobe PS/AI)
• Adobe Premiere Pro would be a plus
• Highly motivated and target driven

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Job Description

• Plan marketing campaign and schedule for upcoming promotion and product awareness
• Manage company online and media platform to develop all creative advertisements (Facebook, Website, SGcarmart, Motorist, Carousell) and Marketing Blast for all departments in Think One Group including after office hour
• Develop all artwork and create media materials for events and occasions.
• Copy-writing for created artwork to be use for advertising platform to engage audience
• Assign leads asap or latest within an hour (inclusive of after office hour) on CRM system to sales person and follow up the lead status
• Manage all incoming emails, whatsapp, facebook and phone calls enquires
• Prepare weekly marketing report on respective departments
• Any other adhoc duties assigned by the management

Job Requirement

• At least 2 Year (s) of working experience in the related field is required for this position.
• Bilingual
• Must possess at least Diploma level.
• Good communication skills

Working location / hour : UBI - Monday to Friday ( 8.30am - 6.15pm )

Position: Marketing Executive

Location: Singapore

Company Overview:

We are a wealth management firm with a Chinese background, headquartered in Singapore. We are dedicated to providing exceptional wealth management and investment services to clients in the Greater China region. Our mission is to assist clients in achieving their financial goals and securing their future through innovative and professional approaches.

Position Overview:

We are seeking a passionate and experienced Marketing Executive to join our team, responsible for developing and executing marketing strategies targeted at clients in the Greater China region. The ideal candidate should have a deep understanding of the culture and client needs in the Greater China region and possess an educational background from overseas to better comprehend international financial markets and diverse client requirements.

Responsibilities:

- Develop and execute comprehensive marketing strategies to meet the company's business objectives.

Plan and organize offline marketing events and activities, including seminars, workshops, and client appreciation events.

- Manage event budgets, control costs, and negotiate with vendors to ensure cost-effective event execution.

- Research market trends, cultural nuances, and client demands within the Greater China region to guide market positioning and product pricing strategies.

- Collaborate with internal teams to ensure accuracy and consistency of marketing materials.

- Monitor market feedback and customer responses to provide insights for product improvements and business decisions.

Requirements:

- Bachelor's degree or higher, preferably from an overseas institution.

- A minimum of 2 years of relevant marketing experience, with preference given to those experienced in the wealth management industry.

- Proven ability to plan and execute offline marketing events.

- Strong negotiation skills and cost control abilities when dealing with vendors.

- In-depth knowledge of the Greater China market, including culture, regulations, and client needs.

- Excellent communication and collaboration skills.

- Proficiency in using marketing tools and analytical software.

- Fluent spoken and written proficiency in both Chinese and English.

Join SBC as Marketing Executive

At Singapore Book Council (SBC), we love literature. We have been supporting Singapore’s literary arts for more than 50 years through our festivals, awards, movements and workshops.

We have championed more writers, translators, illustrators and professionals for more than half a century. SBC is the most established literary non-profit organisation in Singapore, and we are on the lookout for committed and passionate people to join us.

The Marketing Executive will report to the Marketing Manager. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

About the Position

The Marketing Executive will be working in a dynamic, innovative and nurturing environment. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

Reporting directly to the Marketing Manager, the Marketing Executive will assist in overseeing the marketing intern and be responsible for the co-ordinating and organising of SBC’s marketing operations to achieve the organisation’s marketing, corporate communication, partnership and sponsorship goals.

In particular, the Marketing Executive will work closely on a number of SBC’s events such as workshops (e.g. SBC Academy), community outreach events (e.g. SBC Campus and Little Campus), and signature events (e.g. Asian Festival of Children’s Content, Singapore Literature Prize, Singapore Translation Symposium).

The Marketing Executive will also utilise insights from digital and social media marketing to provide SBC’s senior management with information to make informed decisions to strengthen SBC’s online presence.

Responsibilities:

1. Social Media and Digital Content Management

- Oversee the SBC social media calendar and manage all social media channels and accounts under SBC’s marketing purview

- Develop and execute innovative content marketing strategies with the marketing intern for social media, including but not limited to Instagram, Facebook, Youtube, TikTok and LinkedIn

- Manage the SBC website and AFCC website with the marketing intern to ensure that all content is updated, accurate and accessible

- Utilise digital and social media analytics to analyse and strengthen marketing efforts

- Utilise online email marketing platforms to ensure the delivery of SBC’s e-newsletters

2. Project Management

- Day-to-day project co-ordination for various SBC marketing campaigns: Liaise with internal stakeholders, including Executive Director and programmes department, to ensure smooth execution of marketing campaigns

- Track progress of SBC’s creative production of marketing collaterals

- Liaise with external vendors including, but not limited to: graphic designers, photographers, web developers, videographers, and printers for the delivery of SBC’s marketing materials

3. Marketing Strategy and Execution

- Design, copywrite, edit and proofread SBC’s marketing collaterals with the marketing intern

- Develop marketing and outreach strategies with the Marketing Manager to publicise SBC’s programmes, strengthen SBC’s branding, and grow the SBC community, including identifying potential collaborators and partnerships

4. Donations/Sponsorships

- Assist the Marketing Manager and Executive Director in SBC’s fundraising efforts, including drafting sponsorship proposals; prospecting potential donors and sponsors;

coordinating donation campaigns and managing donor relations

Job Requirements:

- Diploma or Bachelor's degree in Marketing, Art/Design, Creative Multimedia, Mass Communications, Advertising/Media or equivalent

- Minimum 2 years experience in digital marketing, content creation or social media management in the arts

- Strong communication skills in both written and spoken English

- Proficiency in Canva; knowledge of InDesign, Photoshop & Adobe Illustrator is advantageous

- Basic foundation/knowledge of photo editing and video editing

- Proficiency in Chinese, Malay and/or Tamil is advantageous

We are looking for a team player who:

- Has strong interpersonal skills

- Has an eye for graphic design and a way with words

- Is thorough and detail-oriented

- Exercises sound judgement and is able to work on multiple projects simultaneously

- Is Independent and proactive

- Has a keen interest in the literary arts

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Responsibilities

• Designing marketing campaigns that are able to resonate with the target audience, and are culturally tailored
• Creative, analytical, digital, commercial and administrative responsibilities
• To carry out market research so as to effectively promote products and services
• Partake in creating advertisements, as well as sales and distribution

Qualifications & Requirements

• Graduate of Bachelor’s in Marketing or any related courses
• At least 2 years of relevant experience
• High communication and problem-solving skills
• Creative and results-driven

Manage the Associations Commons’s website and weekly eNewsletter. Execute regular sales and marketing campaigns to promote the brand and the value it delivers, increasing audience engagement and driving advertising revenue.

RESPONSIBILITIES

Weekly Editorial

• Manage website and social media accounts, including content upload and eNewsletter preparation.
• Email eNewsletter to subscribers and advertisers.
• Compile performance metrics (Eg. Engagement rates, click-through rates, etc) for each article and media, for management analysis and decision-making.

Regular Campaigns

• Implement sales and marketing campaigns over website, social media and email.
• Compile campaign performance metrics (Eg. Engagement rates, click-through rates, etc) for management analysis and decision-making.

General

• Stay on top of milestones and deadlines for above-mentioned activities.
• Work closely with editorial team and sales team to ensure smooth and timely channelling of content and information, so as to meet deadlines.
• Conduct ad hoc market research and competitor analysis, as and when required.

WORK HOURS

Full-time; 5-day work week (Mon – Fri).

• 2 days in office.
• 3 days flexi / remote, but subject to ad hoc need to be in office.

WORK LOCATION

Curtin University, 10 Science Park Road, Singapore 117684 (On Intern-training days)

REQUIREMENTS

Karen & Karen is not looking for any specific qualifications or work experience because today’s economy is driven by creative cross-disciplinary applications, and we are training the individual from ground up. Accordingly, the following general qualifications, experiences and traits are important to us.

• At least a diploma in any business, accounting or STEM course of study.
• At least 3 years cumulative of corporate experience.
• Curious disposition, patience in learning, courage to make mistakes, grit to achieve, and a long-term visionary.
• Maturity to understand contexts and purposes behind different business functions, their interconnectedness, and their impact on one another.
• Maturity and courage to question operations, and enjoys brainstorming with team and sharing alternative ideas.
• Proficient in marketing software (Eg. HubSpot, web interfaces, etc). Otherwise, confident and proactive in accessing resources and helpdesks in learning these marketing software.

WHAT WE OFFER

The candidate can look forward to a competitive salary, personal growth and leadership opportunity.

• Competitive salary of $3,400 per month.
• Nurturing, collaborative, dynamic work environment.
• Exciting stakeholder experience in product and brand building from scratch.
• Professional growth and development, learning about media business and marketing in today’s digital landscape.
• Direct training and guidance by company directors, with the aim of grooming a company leader to support the company’s growth and expansion.
• Opportunity for management leadership position, to lead future sales and marketing teams.

HOW TO APPLY

• Apply via MyCareersFuture portal (www.mycareersfuture.gov.sg).
• Include cover letter and resume.
• Closing date: 31 December 2024, Tuesday.
• Only shortlisted candidates will be contacted for interview.

ENQUIRIES

• Email us at [email protected].
• Note that job application will NOT be accepted via email, and MUST come through MyCareersFuture portal (www.mycareersfuture.gov.sg).

ABOUT US

Karen & Karen Pte Ltd (K&K) is a business and marketing consultancy that helps its corporate clients with business analysis, strategy and transformation. Activities include market research, customer survey, strategy development, action planning, market outreach and expansion, and more.

Associations Commons (AC) is K&K’s digital media that provides MICE intel and resources to companies, and trade and professional associations. It also provides MICE solution providers with global market reach. The purpose of these provisions is to create a well-connected MICE ecosystem, to help organisations raise the bar in planning and executing their meetings, incentive travels, conferences and events. The AC website is currently being developed, along with its weekly eNewsletter. Concurrently, its base of subscribers and advertisers are being built.

An exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group with four hotels in Singapore, all of which are franchised under Marriott International—the world’s largest and most prestigious hotel company.

Marriott Hotels:

· Duxton Reserve Singapore, Autograph Collection

· Maxwell Reserve Singapore, Autograph Collection

· The Vagabond Club, a Tribute Portfolio Hotel

· The Serangoon Club, a Tribute Portfolio Hotel

Restaurants & Bars:

· Yellow Pot, Anouska's (Duxton Reserve)

· Shikar, Cultivate Cafe, Isabel Bar, Officers’ Mess Polo Bar (Maxwell Reserve)

· The Whiskey Library & Jazz Club, Sharab aur Kebab (The Vagabond Club)

· GupShup (The Serangoon House)

Garcha Group Benefits:

· As an associate of a Marriott hotel, you, your parents or parents-in-law, children, spouse/domestic partner, and siblings are eligible for discounts on F&B and room rates in 8,700+ hotels worldwide

· As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalised learning experiences designed to help you thrive in your Marriott career journey

· Comprehensive health insurance plan with Raffles Insurance with the option to upgrade at subsidised corporate rates

· 2-night yearly staycation including all meals and beverage (incl. alcoholic) in any of the four Garcha Group hotels in Singapore

· 20% off food & beverage at Garcha Group restaurants and bars and all Marriott hotels

Responsibilities include but are not limited to:

- Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.

- Create and execute social media calendar for daily content on social channels such as

Facebook and Instagram.

- Create and execute EDM schedule.

- Review and respond to all reviews on social media, Marriott and OTA channels within 24

hours.

- Initiate and maintain a yearly schedule of events for marketing campaigns.

- Plan, coordinate and execute marketing campaigns both room-side as well as F&B at

property level, enabling more customized and need based marketing.

- Create and organise photography, videography and associated editing for all marketing

needs.

- Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all

communication is up-to-date and on brand

- Create and ensure version control of all graphic collateral assets in all departments of all

hotels and F&B.

- Coordinate PR events with and independently from PR company, and continue

relationships/partnerships.

- Assess, recommend, and develop and maintain relationships with influencers, through a

planned schedule of invitations to hotel inspections and hosted events.

- Respond to all emails within 24 hours regarding any marketing and influencer

opportunities.

- Be up to date with online, above the line, below the line market trends and new

developments.

- Actively monitor competitors' online, above the line, below the line marketing programs

- Identify other online marketing opportunities to increase brand and hotel awareness from

time to time.

- Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results

- Maintain and update website content to ensure brand standards and web audit goals are met

- Create awareness and visibility of F&B website through Search Engine Optimization and Display Media

- Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage

- Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant

- Ensure hotel meets Marriott’s social media measurement goals

- Develop social media campaigns and strategies to increase hotel’s presence and participation

Other Projects/Responsibilities:

• Identify online marketing opportunities to increase property visibility and awareness

• Keeping abreast with online market trends and new developments

• Actively monitor competitors’ pricing and marketing programs

• Support and give advice on any-related digital / online initiatives

• Develop annual digital marketing strategy for the hotel

• Produce videos and/or prints for media marketing purposes

An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:

- Maxwell Reserve, Autograph Collection Hotel (Marriott);

- Duxton Reserve, Autograph Collection Hotel (Marriott);

- The Vagabond Club, a Tribute Portfolio Hotel (Marriott);

- The Serangoon Club, a Tribute Portfolio Hotel (Marriott).

Garcha Group Benefits:

- As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.

- As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)

- 2 nights yearly staycation including all meals and beverage (incl. alcoholic) in any of the 4 Garcha Group hotels in Singapore.

- 20% off Food & Beverage at all Marriott

We are looking for candidates who can build The Garcha Group brand digitally on all platforms leading to direct measurable revenue for all hotel rooms and F&B outlets.

Responsibilities include but are not limited to:

- Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.

- Create and execute social media calendar for daily content on social channels such as

Facebook and Instagram.

- Create and execute EDM schedule.

- Review and respond to all reviews on social media, Marriott and OTA channels within 24

hours.

- Initiate and maintain a yearly schedule of events for marketing campaigns.

- Plan, coordinate and execute marketing campaigns both room-side as well as F&B at

property level, enabling more customized and need based marketing.

- Create and organise photography, videography and associated editing for all marketing

needs.

- Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all

communication is up-to-date and on brand

- Create and ensure version control of all graphic collateral assets in all departments of all

hotels and F&B.

- Coordinate PR events with and independently from PR company, and continue

relationships/partnerships.

- Assess, recommend, and develop and maintain relationships with influencers, through a

planned schedule of invitations to hotel inspections and hosted events.

- Respond to all emails within 24 hours regarding any marketing and influencer

opportunities.

- Be up to date with online, above the line, below the line market trends and new

developments.

- Actively monitor competitors' online, above the line, below the line marketing programs

- Identify other online marketing opportunities to increase brand and hotel awareness from

time to time.

- Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results

- Maintain and update website content to ensure brand standards and web audit goals are met

- Create awareness and visibility of F&B website through Search Engine Optimization and Display Media

- Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage

- Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant

- Ensure hotel meets Marriott’s social media measurement goals

- Develop social media campaigns and strategies to increase hotel’s presence and participation

Other Projects/Responsibilities:

• Identify online marketing opportunities to increase property visibility and awareness

• Keeping abreast with online market trends and new developments

• Actively monitor competitors’ pricing and marketing programs

• Support and give advice on any-related digital / online initiatives

• Develop annual digital marketing strategy for the hotel

• Produce videos and/or prints for media marketing purposes

Position Summary

To collaborate with team and key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. This role will help contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators.

JOB DESCRIPTION:

a)Support Marketing Strategies

i. Assist in the development and execution of comprehensive marketing strategies to achieve organizational objectives.

ii. Collaborate with cross-functional teams to ensure successful implementation of marketing campaigns.

b)Public Relations Support

i. Contribute to the implementation of public relations campaigns to enhance the company's or SDE brands or client’s image and reputation.

ii. Help craft engaging stories for our brands and campaigns, writing PR releases engaging with the media and organizing media events.

iii. Support in managing crisis communications effectively, if necessary.

c)Digital Marketing Execution

i. Implement digital marketing campaigns across various channels (social media, email, SEM, etc.).

ii. Monitor and report on the performance of digital marketing efforts, adjusting as needed.

iii. Stay informed about digital marketing trends and contribute to the application of best practices.

d)Content Execution

i. Contribute to the creation of compelling and relevant marketing content assets for both traditional and digital marketing channels.

ii. Assist in maintaining consistency in brand messaging across all communication platforms.

iii. Support in community management of social media channels.

e)Event Support

i. Assist in the planning and execution of events, conferences, and promotional activities to increase brand visibility.

ii. Coordinate logistics and provide support during events to ensure successful outcomes

f) Analytics and Reporting Assistance

i. Support in utilizing analytics tools to gather data and contribute to reports on the performance of marketing campaigns.

ii. Assist in making data-driven recommendations for continuous improvement.

g) Team Collaboration

i. Collaborate with the marketing team and other stakeholders to ensure coordinated efforts in achieving marketing goals

ii. Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

iii. Participate actively in team discussions and contribute ideas for improvement.

h) Operational Excellence Support

i. Help manage allocated budgets with clear trackable deliverables and performance measurements.

ii. Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

iii. Embrace additional duties assigned by management, displaying your adaptability and commitment to excellence.

i) Any other duties as and when reasonably assigned by the management.

REQUIREMENTS:

• Minimum 2 years of experience in digital marketing, with a strong grasp of website analyses, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and TikTok.

 Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

 Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

 Possess a keen eye for detail, ensuring meticulousness in all endeavours.

 Demonstrate maturity, resourcefulness, and the ability to think strategically.

 Showcase exceptional written and verbal communication skills, adept at conveying impactful messages.

ABOUT US

HCSA Community Services is a charitable organisation with Institution of a Public Character (IPC) status and a member of the National Council of Social Service. HCSA operates with a team of dedicated staff, volunteer teams, corporate and community partners, as we continue to serve the vulnerable in society through our four signature programmes:

HCSA HIGHPOINT: We provide a safe and substance-free residential shelter at HCSA Highpoint for homeless male ex-offenders and those in recovery from addiction

HCSA DAYSPRING: We offer a caring, safe and therapeutic environment at HCSA Dayspring to help teenage girls who have suffered the complex trauma of emotional, physical or sexual abuse

HCSA SPIN: We support caregiving and improve the quality of life at HCSA SPIN for single parents and lone caregivers who lack or have limited emotional, physical or practical support

HCSA ACADEMY: We equip vulnerable individuals at HCSA Academy with professional skills to secure stable employment in the F&B industry, giving them a new lease of life to support themselves and their families

HCSA is certified as a Great Place to Work ®. At HCSA, our commitment to being a Great Place to Work® is not just a label; it's a reflection of the vibrant and supportive culture we have nurtured together. Within our organisation, everyone is not just a part of a team; they are valued contributors to a workplace built on respect, fairness, and mutual support. Our leaders are known for their credibility, a result of our unwavering dedication to open dialogue and integrity.

At the heart of HCSA's existence is a profound purpose – to give a future and hope for the vulnerable among us. Building and sustaining this culture is a critical part of achieving our mission. We invite you to embark on a rewarding journey where your skills, ideas, and passion will contribute to making a difference in the lives of those in need.

GENERAL SUMMARY

The Senior Executive / Executive, Content Marketing, is responsible for the development, management and optimisation of HCSA Community Services’ content marketing strategy across various online channels.

The position plays a crucial role towards HCSA’s financial sustainability, by supporting our fundraising and community engagement strategy through content such as feature stories and newsletter articles.

ROLE & RESPONSIBILITIES (SENIOR EXECUTIVE)

Content creation and management

1. Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
2. Craft compelling stories and case studies highlighting the impact of the social service agency’s work to attract donors and volunteers
3. Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery
4. Analyse the performance of content to identify trends and optimise effectiveness

Fundraising support

1. Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
2. Design and implement strategies to increase donations through impactful storytelling and compelling calls-to-action
3. Leverage on marketing automation for donor engagement and retention
4. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

1. Coordinate publicity and marketing collateral support for events
2. Provide event-day support for selected events, to support content creation
3. Curate and procure corporate gifts and tokens of appreciation
4. Other marketing support as needed

ROLE & RESPONSIBILITIES (EXECUTIVE)

Content creation and management

1. Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
2. Craft compelling stories highlighting the impact of the social service agency’s work to attract donors and volunteers
3. Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery

Fundraising support

1. Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
2. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

1. Coordinate publicity and marketing collateral support for events
2. Provide event-day support for selected events, to support content creation
3. Curate and procure corporate gifts and tokens of appreciation
4. Other marketing support as needed

CANDIDATE REQUIREMENTS

Experience and Education

• Experience with demonstrated competencies in managing content marketing campaigns
• Good written and verbal communication skills, with the ability to write client feature stories and newsletter articles tailored to different audiences
• Good understanding of content marketing fundamentals and tools — including content calendar, ChatGPT, UI/UX, Google Analytics
• Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage
• Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage
• Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage
• Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus
• Non-degree holders with a strong track record and demonstrated proficiencies will be considered

Other Requirements

• Passion to work in the social services sector, and advance the interests of vulnerable groups in the community
• Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members
• Highly organised with the ability to manage multiple projects and deadlines effectively

Work Arrangement - Full -time; Part-time; Contract; Permanent

Workplace - 1 Lor 23 Geylang, Singapore 388352

Salary commensurate with experience.

To expedite processing time, kindly please visit https://hcsa.org.sg/careers/ to complete the online job application form and attach your resume in the form.

Position Summary

To collaborate with team and key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. This role will help contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators.

JOB DESCRIPTION:

a)Support Marketing Strategies

i. Assist in the development and execution of comprehensive marketing strategies to achieve organizational objectives.

ii. Collaborate with cross-functional teams to ensure successful implementation of marketing campaigns.

b)Public Relations Support

i. Contribute to the implementation of public relations campaigns to enhance the company's or SDE brands or client’s image and reputation.

ii. Help craft engaging stories for our brands and campaigns, writing PR releases engaging with the media and organizing media events.

iii. Support in managing crisis communications effectively, if necessary.

c)Digital Marketing Execution

i. Implement digital marketing campaigns across various channels (social media, email, SEM, etc.).

ii. Monitor and report on the performance of digital marketing efforts, adjusting as needed.

iii. Stay informed about digital marketing trends and contribute to the application of best practices.

d)Content Execution

i. Contribute to the creation of compelling and relevant marketing content assets for both traditional and digital marketing channels.

ii. Assist in maintaining consistency in brand messaging across all communication platforms.

iii. Support in community management of social media channels.

e)Event Support

i. Assist in the planning and execution of events, conferences, and promotional activities to increase brand visibility.

ii. Coordinate logistics and provide support during events to ensure successful outcomes

f) Analytics and Reporting Assistance

i. Support in utilizing analytics tools to gather data and contribute to reports on the performance of marketing campaigns.

ii. Assist in making data-driven recommendations for continuous improvement.

g) Team Collaboration

i. Collaborate with the marketing team and other stakeholders to ensure coordinated efforts in achieving marketing goals

ii. Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

iii. Participate actively in team discussions and contribute ideas for improvement.

h) Operational Excellence Support

i. Help manage allocated budgets with clear trackable deliverables and performance measurements.

ii. Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

iii. Embrace additional duties assigned by management, displaying your adaptability and commitment to excellence.

i) Any other duties as and when reasonably assigned by the management.

REQUIREMENTS:

• Minimum 2 years of experience in digital marketing, with a strong grasp of website analyses, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and TikTok.

 Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

 Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

 Possess a keen eye for detail, ensuring meticulousness in all endeavours.

 Demonstrate maturity, resourcefulness, and the ability to think strategically.

 Showcase exceptional written and verbal communication skills, adept at conveying impactful messages.

Social Media Operation

• Develop and execute marketing plans to enhance brand awareness and drive client acquisition.
• Manage official social media accounts to ensure consistent branding and engagement.
• Create engaging content, including posters and videos, to captivate the target audience.
• Interact with followers and grow the online community by fostering meaningful engagement.
• Optimize Google Ads, Facebook Ads, and other paid campaigns to maximize ROI and reach.
• Stay updated on industry trends to continuously refine and improve marketing strategies.

Operations Support

• Collaborate with different departments to improve internal productivity through content and tools
• Assist in ad-hoc duties assigned by the management
• Organize and plan the company’s annual events, ensuring alignment with corporate goals

JOB REQUIREMENT

• Tertiary education in marketing/ communication/ social media development, or minimum 2-3 years of relevant experience preferred
• Work experience in creating marketing / social media contents for and engaging social media conversations with Chinese prospects mainly from China.
• Proficiency in using social media app and platform (e.g. WeChat) is an advantage
• Independent and highly self-motivated
• Professional spoken and written Chinese is a must

Social Media Operation

• Develop and execute marketing plans to enhance brand awareness and drive client acquisition.
• Manage official social media accounts to ensure consistent branding and engagement.
• Create engaging content, including posters and videos, to captivate the target audience.
• Interact with followers and grow the online community by fostering meaningful engagement.
• Optimize Google Ads, Facebook Ads, and other paid campaigns to maximize ROI and reach.
• Stay updated on industry trends to continuously refine and improve marketing strategies.

Operations Support

• Collaborate with different departments to improve internal productivity through content and tools
• Assist in ad-hoc duties assigned by the management
• Organize and plan the company’s annual events, ensuring alignment with corporate goals

JOB REQUIREMENT

• Tertiary education in marketing/ communication/ social media development, or minimum 2-3 years of relevant experience preferred
• Work experience in creating marketing / social media contents for and engaging social media conversations with Chinese prospects mainly from China.
• Proficiency in using social media app and platform (e.g. WeChat) is an advantage
• Independent and highly self-motivated
• Professional spoken and written Chinese is a must

Job Description:

• Marketing Strategy & Planning.
• Develop and implement a comprehensive marketing strategy aligned with the company’s goals and budget.
• Identify target audiences, market trends, and opportunities for growth
• Create and manage the marketing calendar, ensuring timely execution of campaigns
• Digital Marketing: Manage and grow our presence on social media platforms (e.g., Instagram, Facebook, LinkedIn, etc.).
• Plan and execute paid digital marketing campaigns (Google Ads, social media ads, etc.) to drive traffic and conversions.
• Optimize SEO and manage website content, ensuring it is UpToDate and aligned with SEO best practices.
• Content Creation: Create engaging content for multiple platforms.
• Email Marketing. Develop and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns.
• Analytics & Reporting: Track and report on marketing performance, using tools like Google Analytics, social media insights, and email marketing platforms.

Requirement:

• Proven experience in a similar marketing role, preferably in a small business or startup environment.
• Decent understanding of digital marketing tools and platforms (Google Ads, social media, email marketing, etc.).
• Handson experience with content creation (writing, social media management, basic graphic design).
• Excellent copywriting skills and the ability to craft compelling messages for different audiences.
• Proficiency in marketing software such as Google Analytics, WordPress, MailChimp, Canva, etc.
• Highly organized, able to manage multiple projects and deadlines independently.
• Creative thinker with a can do attitude and the ability to solve problems in a resource constrained environment.
• Ability to collaborate with external freelancers and agencies when necessary.
• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Experience with SEO, PPC, and other digital marketing strategies.
• Graphic design experience is a plus (Photoshop, Illustrator, etc.).
• A high level of attention to detail
• Ability to work effectively within a team and independently
• Good organization skills
• Related job experience

JK Tan (R1875280) Job Expert Pte Ltd (Co Reg: 202007543Z; EA License 21C0766)

By submitting your personal data and/or resume, you are giving consent to collect, use and disclosure of your personal data and/ or resume by the company (or its appointed EA ) for the purpose of the processing and administration relating to this job application.Only shortlisted candidates will be notified

Responsibilities for this role:

• Manage company e-commerce platforms.
• Optimize website design to improve user experience on websites based on company online strategy
• Handle uploading/updating of products on the website, edit photos / copywrite to ensure products displayed correctly with detailed product information and compelling descriptions together with related product contents
• Create advertising materials for products
• Track site performance and product updates
• Implement online sales and marketing strategies to generate interest and create awareness.
• Generating online traffic and process website order to increase profitability.
• Create and execute digital marketing campaigns, social media marketing campaigns, retargeting campaigns, and other campaigns, including newsletters for subscribers
• Maximize SEO rankings
• Able to construct SEM campaign and measurement
• Set up weekly reporting trackers using Google Analytics and Netsuite
• Create campaigns to promote the company’s products/services by blasting promotions via email, social media, WhatsApp, Wechat etc.
• Compile periodic market analysis and report
• Address all queries from webstore visitors/customers on a timely & courteous

Requirements:

• Bachelor’s degree or diploma in the relevant field
• Minimum 2 years of experience managing and e-commerce site
• Knowledge of Photoshop, managing online shopping platforms
• Adobe creative suite skills, Excel skills, and basic HTML skills
• Good spoken/Written English & Chinese communication skills
• Good IT skills
• Must have good knowledge on how E-commerce & M-commerce works
• Prior WordPress experience is an advantage
• 5 Working days 9.00am-6:00pm + weekend alternate half day 9.00am-1.00pm
• Available immediately would be highly preferable.

Please send your resume and portfolio to [email protected]

Responsibilities:

• Social Media Ads Campaign implementation & monitoring
• Identify target audience segments and tailor marketing efforts to effectively draw leads for conversion.
• Regularly report on campaign performance with while providing insights & adjustments
• Utilize data-driven insights and able to data report to optimize marketing strategies and maximize ROI.
• Collaborate with cross functional teams to generate insight for any demand creation activities or leads quality
• Manage and maintain a marketing calendar to meet timely execution of campaigns and promotions.

Requirements

• Bachelor's degree in digital marketing, communications, or related fields.
• Minimum 5 years of digital marketing experience required.
• Hands on experienced in managing social media ads campaign, including budget management & performance evaluation
• Strong analytical skills to interpret data and make data-driven decisions, with familiarity in analytic tools and software such as Google Analytics, Tableau, or similar.
• Proficient in using various digital marketing platforms and tools such as Google Analytics, AdWords, and social media management tools to inform strategic decisions.
• Deep understanding of various social media platforms and their respective audiences, with the ability to create and implement effective social media strategies.
• Skilled in conducting market research to identify trends, opportunities, and the competitive landscape.
• Effective project management skills, including planning, execution, and oversight.
• Strong analytical skills and meticulous in reporting.
• Self-Motivated, hardworking, and a go-getter with the initiative to take on tasks proactively.

• Manage and create engaging content for social media platforms including TikTok, Facebook, Instagram, etc., acting as the primary point of contact and decision-maker for content creation and distribution.
• Assist in developing and executing social media marketing strategies to increase brand awareness and engagement, taking ownership of campaign planning and execution.
• Monitor social media channels, respond to comments/messages, and analyze performance metrics to optimize content, serving as the lead strategist for social media engagement.
• Maintain and update the company website with new content, products, and promotions, taking on the role of website administrator and chief content curator.
• Collaborate with key opinion leaders (KOLs) and influencers to amplify brand reach and engagement, spearheading influencer partnerships and outreach efforts.
• Assist in planning and executing digital marketing campaigns across various channels, including experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO),assuming the role of lead campaign manager and strategist.
• Utilize graphic design tools like Canva to create visual assets for social media, website, and marketing campaigns, acting as the primary designer and creative director.
• Support the marketing team in day-to-day tasks and special projects as needed, stepping into the role of acting Head of Marketing and providing guidance and direction to other team members as necessary.
• Conduct market research to identify trends, audience preferences, and competitor activities, serving as the chief analyst and insights generator for marketing strategy development
• Keep up-to-date with the latest trends, tools, and best practices in digital marketing.
• Implement new tactics and techniques to stay ahead of competitors and improve campaign outcomes.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience (1-2 years) in digital marketing, SEO, SEM, or related areas.
• Experience with digital marketing tools (Google Ads, Google Analytics, email marketing platforms).
• Strong understanding of SEO, SEM, and web analytics.
• Experience with social media marketing and content management.
• Strong communication, organizational, and multitasking skills.
• Creativity, analytical thinking, and problem-solving skills.

• Manage and create engaging content for social media platforms including TikTok, Facebook, Instagram, etc., acting as the primary point of contact and decision-maker for content creation and distribution.
• Assist in developing and executing social media marketing strategies to increase brand awareness and engagement, taking ownership of campaign planning and execution.
• Monitor social media channels, respond to comments/messages, and analyze performance metrics to optimize content, serving as the lead strategist for social media engagement.
• Maintain and update the company website with new content, products, and promotions, taking on the role of website administrator and chief content curator.
• Collaborate with key opinion leaders (KOLs) and influencers to amplify brand reach and engagement, spearheading influencer partnerships and outreach efforts.
• Assist in planning and executing digital marketing campaigns across various channels, including experience with Search Engine Marketing (SEM) and Search Engine Optimization (SEO),assuming the role of lead campaign manager and strategist.
• Utilize graphic design tools like Canva to create visual assets for social media, website, and marketing campaigns, acting as the primary designer and creative director.
• Support the marketing team in day-to-day tasks and special projects as needed, stepping into the role of acting Head of Marketing and providing guidance and direction to other team members as necessary.
• Conduct market research to identify trends, audience preferences, and competitor activities, serving as the chief analyst and insights generator for marketing strategy development
• Keep up-to-date with the latest trends, tools, and best practices in digital marketing.
• Implement new tactics and techniques to stay ahead of competitors and improve campaign outcomes.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience (1-2 years) in digital marketing, SEO, SEM, or related areas.
• Experience with digital marketing tools (Google Ads, Google Analytics, email marketing platforms).
• Strong understanding of SEO, SEM, and web analytics.
• Experience with social media marketing and content management.
• Strong communication, organizational, and multitasking skills.
• Creativity, analytical thinking, and problem-solving skills.

Job description:

• Assist in creating engaging content for social media, email marketing, and other digital channels, aligned with brand tone and style.
• Schedule, monitor, and engage with posts on platforms such as Instagram, Facebook, and TikTok, and support growth in followers and engagement.
• Conduct market and competitor research to gather insights into industry trends, target audience behavior, and emerging marketing opportunities.
• Collaborate on the execution of marketing campaigns, promotions, and seasonal campaigns, ensuring consistency across digital and physical touchpoints.
• Assist in planning and coordinating on-site events, product launches, and tastings, including logistics and promotional efforts.
• Support in tracking campaign performance and analyzing metrics (e.g., social media engagement, website traffic) to refine marketing strategies.
• Help identify and build relationships with influencers, bloggers, and other brands for potential collaborations or sponsorships.
• Provide general administrative support to the marketing team, including maintaining promotional material, organizing files, and handling basic marketing logistics.

Job requirement:

• Currently pursuing or recently graduated with a degree in Marketing, Communications, Business, or related field.
• Proficient in Microsoft Office and social media platforms; familiarity with tools such as Canva, Adobe Creative Suite, or Google Analytics is a plus.
• Basic understanding of marketing principles; passionate about Cleaning trends.
• Previous internship or experience in marketing, Cleaning, childare, Elderly centres, F&B or related industry is a plus.
• Strong written and verbal communication skills, attention to detail, creativity, and ability to multitask.