Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Specialist

We are looking for a  Marketing Specialist to join us and work on exciting projects for our client - a leading video streaming service and their newest product. This enables more people to connect to this through their homes for a more collective experience. This role will see you work with global, regional, and local marketing managers and be responsible for driving campaign strategy and execution and laying the foundation for growth marketing and go to market activities in the region. 

Role: 

• Support growth marketing, GTM planning and programme management for the client and its service in the region.
• Project manage and execute growth marketing campaigns (e.g. brief development, media plan, experiment design, reporting results & learnings). 
• Lead localisation of campaigns across the region. Work with agencies to develop creative assets and localise them across multiple markets. Project manage localisation reviews of global and regional growth campaigns.
• Manage multiple stakeholders to bring campaigns to life. Provide regular status updates to cross-functional marketing teams.
• Support with team operations (the rhythm of business, capacity planning etc.)
• Collaborate with global, country and cross-functional teams and external agencies (e.g., creative development, production, and deployment agencies).

• Collaborate closely with the GTM team to translate campaign objectives into impactful creative briefs and ensure alignment between media strategy and creative execution.
• Lead the development and execution of A/B testing strategies to optimise campaign performance and creative effectiveness.

You:

• Bachelor's degree or equivalent practical experience
• 6+ years of marketing experience, including multi-stakeholder management across markets
• Industry experience working in the consumer-facing industry, consultancies, or an internet-based product or service
• Experience in growth marketing as well as project and campaign management
• Strategic mindset and continuous curiosity, with a unique combination of data-driven decision-making and pragmatic bias for action.
• Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy and investments with insights and data.
• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!

Responsibilities

• Conduct market research to stay updated on current trends.
• Oversee product life cycle and pricing strategies for products.
• Monitor sales performance, competitor activities, and campaign ROI.
• Ensure the product is well-represented across all offline and online touchpoints.
• Manage marketing projects, ensuring timely execution.
• Generate weekly and monthly reports.
• Assist in new product launch.
• Handle ad-hoc tasks as needed.

Requirements:

• Minimum of 1 year of relevant experience
• Proficient in MS Office
• Proficiency in SAP software is an advantage
• Good time management skills, ability to meet deadlines, and strong attention to detail
• Good team player with the ability to work independently

Please submit your updated resume in Word format by using the Apply Now Button.
We regret that only shortlisted candidates will be notified.

Email resume to [email protected]

People Profilers Pte Ltd, 20 Cecil Street, #08-09, PLUS Building, Singapore 049705.
Tel: 6950 9724

http://www.peopleprofilers.com
EA License Number: 02C4944
Registration Number: R1872398

Posting Personnel: Ng Jwee Ken

Ref: L39465WV

Job Responsibilities

1. Digital Marketing Strategy Development

Deep understanding of social media ecosystem in Southeast Asia (including Hong Kong, Singapore, Malaysia, Thailand, and Vietnam), such as Facebook, Instagram, TikTok, YouTube, etc., and develop innovative social media strategies aligned with the brand's goals to enhance awareness, boost user engagement, and drive sales.

2. Social Media and Content Marketing

Manage the brand’s social media platform operations and content creation in the Southeast Asian market.

3. Campaign Management and Optimization

Monitor social media data performance and optimize content and operational strategies based on data analysis.

4. Market and Consumer Insights

Conduct research to understand industry trends and competitor activities, and adjust social media strategies in a timely manner to maintain competitiveness

5. Collaboration and Stakeholder Management

Coordinate internal teams and external resources to support social media promotion of marketing activities.

Qualifications：

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• At least 3 years of experience in operating social media platforms in Southeast Asia, and possess strong understanding of the Southeast Asia market, including cultural nuances and digital consumption trends.
• Familiar with the rules and algorithms of mainstream social media platforms.
• Excellent content creation capabilities and be able to create original content based on user needs in the Southeast Asian market.
• Excellent communication and teamwork skills and be able to complete tasks independently in a fast-paced environment.
• Proficient in using data analysis tools and possessing strategy optimization capabilities.

COMPANY DESCRIPTION

The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others. Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore. We invite you to join us in building a #CityofGood together.

RESPONSIBILITIES

1. Creative Designs
   1. Support programme teams with creative design for digital and print collaterals using tools like Adobe Photoshop, Illustrator, and Canva.
2. Social Media Management
   1. Design visuals for social media platforms.
   2. Assist with curation, planning, and execution of the social media calendar.
   3. Contribute to end-to-end tracking and reporting of social media performance.
   4. Write engaging short-form content, with a bonus for long-form article skills.
3. Web Content Development
   1. Update website copywriting.
   2. Create new content for our online resource hub.
4. Event Support
   1. Assist in the planning and execution of our key event that recognizes companies driving positive impact.
   2. Support with event photography and note-taking.

1. Video Support
   1. Collaborate on the conceptualization and creation of explainer videos for campaigns and programmes.
   2. Gain exposure by supporting our videos with production agencies.

• Candidate must be proficient in creative design. Skilled in Adobe Photoshop, Illustrator, and Canva.
• Strong content writing skills in English, with motivation for continuous improvement.
• Good grasp of a second language (Mandarin Chinese, Malay, or Tamil) is ideal but not mandatory.
• Genuine interest in the mission of giving back to the community and driving social good.
• Attention to detail.
• Interest in visual storytelling.

Your new company

Be a part of a world’s leading tech company, engaging with exciting new technologies.

Your new role

• Partner with Sales organization to drive positive brand perception & incremental revenue
• Drive business analysis and analytical activities to develop B2B marketing strategy.
• Handle B2B marketing for large corporations and agencies to ensure synergy in operation, efficiency in execution and consistency in narrative to the market.
• Develop messaging, collateral, events, and business strategies aimed at advertisers, agencies and publishers, increasing our engagement with them and measuring the efficacy of such programs.
• Inspire and build confidence amongst advertisers and agencies through research, insights and case studies.
• Support executive communication within Marketing and to other cross-functional teams.

What you need

• In addition to BA/BS degree, at least 4 years work experience in tech marketing, brand management, strategy consulting, agency, or a related B2B industry with business acumen
• Experience at a marketing firm, agency, management consulting firm, bank, and/or in another role requiring strategic problem identification and problem-solving skills.
• Demonstrated analytical success. Demonstrated capacity for developing and understanding strategy.
• Penchant for technology, creativity to "think outside the box” and leadership to execute effectively
• Ability to speak and write in Tagalog fluently and idiomtically to communicate with local stakeholders.

What you'll get in return
This is an exciting opportunity to join a global company. You will be part of a dynamic team and you will be remunerated at market competitive rates.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Denise at Hays on +65 9611 0531 or email [email protected] for a confidential discussion.

EA Reg Number: R21103035

EA License Number: 07C3924 | Company Registration No: 200609504D

As a marketing executive for our CCTV products, you will be responsible for planning, executing and overseeing the marketing initiatives and promotional efforts for our CCTV products line. You shall have a passion for security technology and a deep understanding of digital marketing, with a focus on driving brand awareness, customer engagement and contributing to the overall growth and success of the sales of our CCTV products.

Job Responsibilities:

• Plan, develop and execute marketing campaigns for CCTV products across multiple channels (digital, print, events, etc.)
• Focus on increasing brand awareness, product adoption and generating leads for CCTV solutions
• Develop engaging content to showcase product features, industry insights and promotions related to CCTV technology
• Work closely with the sales and product teams to ensure alignment of marketing efforts with sales targets and product launches
• Assist in developing compelling sales presentations, promotional materials and product collateral for CCTV offerings
• Coordinate and support IT / trade shows, product demonstrations, events, webinars and other promotional events in the CCTV sector
• Engage with industry professionals and key stakeholders during events to increase brand visibility
• Coordinate with external vendors, partners, and agencies to produce marketing materials, including brochures, advertisements, videos, and other collateral tailored to the CCTV market
• Conduct market research and analysis to identify industry trends, customer insights and preferences and competitor activities in the CCTV industry
• Monitor, evaluate and report the marketing campaigns performance, adjusting strategies to optimize results
• Maintaining and updating product information, promotional content, and marketing collateral

Job Requirements:

• Min. 2 years of experience in similar sales role, preferably in the CCTV or security system industry
• Strong oral and written communication skills in English, with the ability to communicate Mandarin effectively as the incumbent requires to liaise with Chinese-speaking stakeholders/counterparts for work or project related matters
• Ability to prioritize and manage multiple tasks and work efficiently under tight deadlines, ensuring marketing activities for CCTV products are executed on time and within budget
• Self-motivated with a results-driven attitude and able to work independently as well as part of a team
• Possess background in the security industry, particularly in CCTV, is highly preferred
• Understanding of CCTV technology and the security/surveillance market is an advantage

About the company

CGS International Securities Pte. Ltd. (CGS International) is an award-winning and market leading integrated financial services provider, ranked among the top securities houses in Asia.

CGS International taps on our wealth of global and ASEAN insights to offer equities trading, leveraged products, wealth management, investment banking, equities research, Shariah-compliant financing, fixed income, currency and commodities, structured products and prime brokerage services in over 15 countries and regions.

Along with its parent organisation China Galaxy Securities, a leading securities house in China, CGS International is trusted by more than 15 million customers globally.

Job Description

We are looking for a versatile and results-driven Brand & Marketing Manager to lead and execute end-to-end marketing strategies that support our business objectives.

Marketing Campaigns

• Act as the primary marketing partner for business units to conceptualize and execute marketing campaigns that align with KPIs.
• Collaborate on strategic initiatives and ensure timely execution of marketing activities.

Event Marketing

• Plan and execute events to enhance customer engagement and support client acquisition efforts.
• Organize and manage events such as webinars, conferences and roadshows that engage existing customers and attract new prospects.

Digital & Performance Marketing

• Develop and optimize performance marketing campaigns to drive leads, conversions, and ROI.
• Leverage digital platforms to target key audiences.
• Track and measure the success of campaigns, events, and initiatives.
• Present insights and recommendations to improve effectiveness and ROI.

Social Media and Content Creation

• Oversee social media strategy, ensuring engaging content and strong audience engagement.
• Plan and execute content creation, copywriting and basic artwork creation/editing.

Job Qualifications:

• Minimum 6 years of experience in Branding, Performance Marketing and/or Communications.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to analyse market trends and customer insights to drive effective marketing campaigns.
• Proficiency in tools such as Emplifi, Google Ads Manager, Appsflyer or similar platforms.
• Strong analytical and numerical skills with the ability to interpret complex data.
• Experience in A/B testing and optimizing creatives and landing pages.
• Creative mindset with the ability to think strategically and generate innovative ideas.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Versatility to adapt and take on ad hoc responsibilities that may be outside the prescribed JD.
• Independence and ability to think strategically and critically.
• Meticulousness, especially when it comes to the vetting of marketing deliverables

Responsibilities

• Develop and implement comprehensive performance marketing strategies and campaigns (For Hong Kong, Singapore and Japan Market) to drive leads to achieve business objectives
• Manage owned and paid media channels, including SEO/SEM, social media marketing, email marketing, online and OMO advertising campaigns to drive customer engagement and increase sales
• Manage budgets and analyze digital marketing performance to drive strong CPL, CPA, ROI, brand exposure, and awareness to inform future strategies
• Implementing A/B testing, conversion rate optimization, and retargeting campaigns
• Implementing marketing automation and lead generation strategies
• Provide leadership and direction to the performance marketing team, including managing personnel, setting goals, and providing performance feedback
• Work closely with the management team to share funnel conversion improvement ideas and feedback, present results, and assist in projects

Requirements

• Degree holder in Marketing, Business Administration, or any related disciplines
• 10+ years of solid digital marketing experience in a similar role as well as experience building effective multi-channel marketing strategies
• Solid expertise in campaign and channel analysis and reporting, to drive actionable insights & actions
• Experience with Fintech, SaaS, or B2B tech business is highly preferred
• Able to work under pressure independently, strategic thinker, result-driven, a visionary leader and detail-minded
• With excellent commercial acumen and strong ability to achieve business KPIs through effective marketing strategies

We are recruiting and we want you!