The Head of Business Development & Marketing will be an experienced, dynamic and highly motivated individual responsible for driving the business development, marketing, and revenue maximization strategy across all areas of the group. Ability to identify and monetize the various opportunities across SBA’s group properties, including our Badminton Halls (eg. KFF Badminton Arena at Guillemard), our events (eg. Singapore Badminton Open, other events), our digital properties (website, mobile app, social channels), membership base, sponsors and patrons etc is the key focus for this role. The successful candidate will be expected to develop long-term strategic goals, foster collaborative relationships both within and outside of the group, and drive significant revenue success for the SBA group. The role reports to the Board of Directors with a dotted line to the SBA CEO, the successful candidate will contribute to the strategic direction of the group and will play a vital role in its ongoing success.
Key Responsibilities:
1. Business Development, fund-raising and revenue maximization
. Liaise with potential sponsors and donors to raise funds for SBA group
· Maximize booking utilization, events and revenue from our Badminton Halls
· Market our Events (eg. Singapore Badminton Open) to successfully bring in sponsorship revenue
· Monetize our membership base via mobile app
· This role will have compensation attached to revenue attainment
2. Group Marketing Leadership for SBA:
● Provide innovative leadership in creating a marketing, branding and communication strategy, including developing long-term goals and an annual operating process to optimize the positioning of the group;
● Be a member of the crisis management team, managing the response to and communications around both planned and unplanned situations across multiple media to both the internal and external community as appropriate;
● Own and manage the marketing, communication and event budget to generate desired output.
3. Membership Management:
● Build customer experience and loyalty through benefits and rewards, by identifying the right partners and sponsors based on the group’s goals and strategies;
● Build campaigns and execute promotions or educational materials to promote and deliver such benefits, rewards, collaborations to target audience and customers;
● Educate operations staff on offerings;
● Develop and execute marketing calendar
4. Client and Stakeholder Management:
● Build and maintain strong relationships with clients, ensuring high levels of satisfaction and repeat business;
● Serve as the primary point of contact for high-profile clients and events, providing personalized service and support;
● Collaborate with internal teams, vendors, and stakeholders to ensure seamless event execution and satisfactory customer experiences.
Qualifications:
● Bachelor’s degree in Marketing, Business Administration, Event Management, or a related field.
● Extensive experience in Business Development or/and marketing, preferably in the events or hospitality industry.
● Go-getter with a strong can-do attitude. Commercially-driven with a strong revenue orientation
● Proven track record of developing and executing successful marketing strategies and managing large-scale events.
● Excellent communication, negotiation, and interpersonal skills.
● Strong analytical and financial management skills.
● Ability to work under pressure, manage multiple priorities, and meet tight deadlines.
● Creative thinker with a strategic mindset and a results-oriented approach.
Preferred Skills:
● Experience in digital marketing, social media management, and online advertising.
● Knowledge of venue management software and customer relationship management (CRM) systems.
● Familiarity with sustainability practices and initiatives in the events industry.
● Network of contacts within the events, hospitality, and media sectors.
● Note:This job description is intended to outline the general responsibilities and requirements of the position. Additional duties may be assigned as needed to meet the evolving needs of the organization.
