Expressions seeks a motivated Marketing Content Creator will be responsible for developing and executing content strategies, managing relationships with influencers, and driving measurable results through social media. Additionally, you will handle social media enquiries and assist with customer enquiries to ensure a seamless customer experience. Your efforts will directly contribute to increasing brand awareness, engagement, and sales.

Key Responsibilities:

Content Creation & UGC Management:

• Develop and create engaging and conversion-driven social media content, including graphics, videos, and UGC (User-Generated Content), using tools like Canva and CapCut.
• Curate and repurpose UGC to align with brand messaging and drive authenticity in campaigns.
• Collaborate with internal teams to create content that supports product launches, promotions, and other marketing initiatives.
  

Influencer Marketing:

• Identify, engage, and manage relationships with influencers that align with our brand values and target audience.
• Coordinate influencer partnerships to produce authentic content that drives engagement and sales.
• Monitor and report on the effectiveness of influencer campaigns, optimizing strategies based on performance data.
  

Social Media Strategy & Management:

• Develop and execute social media strategies that drive brand awareness, engagement, and sales conversions across platforms like Instagram, TikTok, Facebook, and more.
• Manage the social media content calendar, ensuring timely and relevant posts that align with marketing objectives.
• Utilize paid social media campaigns to amplify content reach and target specific audience segments.

Handling Inquiries & Customer Service:

• Monitor and respond to social media inquiries, comments, and messages promptly and professionally.
• Assist with customer inquiries across social media platforms, ensuring a positive and seamless customer experience.
• Collaborate with the customer service team to address any issues or concerns raised on social media.
  

Sales-Driven Marketing:

• Focus on creating content and campaigns that are directly linked to increasing sales and conversions.
• Track and analyze social media performance metrics, providing actionable insights to improve conversion rates.
• Collaborate with the sales team to align social media efforts with sales targets and objectives.
  

Analytics and Reporting:

• Regularly track and report on social media and influencer campaign performance using analytics tools.
• Provide data-driven recommendations to enhance content effectiveness and increase ROI.
• Stay updated on social media trends, platform changes, and industry best practices to keep the brand ahead of the competition.

Supporting Other Marketing Activities:

• Assist the marketing team in executing broader marketing campaigns and initiatives.
• Participate in brainstorming sessions to develop innovative marketing ideas and strategies.
• Support the creation and distribution of marketing materials, including email campaigns, newsletters, and promotional content.
  

Qualifications:

• Proven experience in social media marketing, content creation, and influencer management.
• Strong proficiency in Canva, CapCut, and other content creation tools.
• Sales-oriented mindset with a focus on driving conversions through social media.
• Excellent communication and negotiation skills for managing influencer relationships.
• Strong analytical skills with experience in tracking and optimizing social media performance.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Experience with paid social media campaigns is a plus.

ABOUT US

HCSA Community Services is a charitable organisation with Institution of a Public Character (IPC) status and a member of the National Council of Social Service. HCSA operates with a team of dedicated staff, volunteer teams, corporate and community partners, as we continue to serve the vulnerable in society through our four signature programmes:

HCSA HIGHPOINT: We provide a safe and substance-free residential shelter at HCSA Highpoint for homeless male ex-offenders and those in recovery from addiction

HCSA DAYSPRING: We offer a caring, safe and therapeutic environment at HCSA Dayspring to help teenage girls who have suffered the complex trauma of emotional, physical or sexual abuse

HCSA SPIN: We support caregiving and improve the quality of life at HCSA SPIN for single parents and lone caregivers who lack or have limited emotional, physical or practical support

HCSA ACADEMY: We equip vulnerable individuals at HCSA Academy with professional skills to secure stable employment in the F&B industry, giving them a new lease of life to support themselves and their families

HCSA is certified as a Great Place to Work ®. At HCSA, our commitment to being a Great Place to Work® is not just a label; it's a reflection of the vibrant and supportive culture we have nurtured together. Within our organisation, everyone is not just a part of a team; they are valued contributors to a workplace built on respect, fairness, and mutual support. Our leaders are known for their credibility, a result of our unwavering dedication to open dialogue and integrity.

At the heart of HCSA's existence is a profound purpose – to give a future and hope for the vulnerable among us. Building and sustaining this culture is a critical part of achieving our mission. We invite you to embark on a rewarding journey where your skills, ideas, and passion will contribute to making a difference in the lives of those in need.

GENERAL SUMMARY

The Senior Executive / Executive, Content Marketing, is responsible for the development, management and optimisation of HCSA Community Services’ content marketing strategy across various online channels.

The position plays a crucial role towards HCSA’s financial sustainability, by supporting our fundraising and community engagement strategy through content such as feature stories and newsletter articles.

ROLE & RESPONSIBILITIES (SENIOR EXECUTIVE)

Content creation and management

1. Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
2. Craft compelling stories and case studies highlighting the impact of the social service agency’s work to attract donors and volunteers
3. Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery
4. Analyse the performance of content to identify trends and optimise effectiveness

Fundraising support

1. Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
2. Design and implement strategies to increase donations through impactful storytelling and compelling calls-to-action
3. Leverage on marketing automation for donor engagement and retention
4. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

1. Coordinate publicity and marketing collateral support for events
2. Provide event-day support for selected events, to support content creation
3. Curate and procure corporate gifts and tokens of appreciation
4. Other marketing support as needed

ROLE & RESPONSIBILITIES (EXECUTIVE)

Content creation and management

1. Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
2. Craft compelling stories highlighting the impact of the social service agency’s work to attract donors and volunteers
3. Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery

Fundraising support

1. Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
2. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

1. Coordinate publicity and marketing collateral support for events
2. Provide event-day support for selected events, to support content creation
3. Curate and procure corporate gifts and tokens of appreciation
4. Other marketing support as needed

CANDIDATE REQUIREMENTS

Experience and Education

• Experience with demonstrated competencies in managing content marketing campaigns
• Good written and verbal communication skills, with the ability to write client feature stories and newsletter articles tailored to different audiences
• Good understanding of content marketing fundamentals and tools — including content calendar, ChatGPT, UI/UX, Google Analytics
• Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage
• Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage
• Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage
• Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus
• Non-degree holders with a strong track record and demonstrated proficiencies will be considered

Other Requirements

• Passion to work in the social services sector, and advance the interests of vulnerable groups in the community
• Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members
• Highly organised with the ability to manage multiple projects and deadlines effectively

Work Arrangement - Full -time; Part-time; Contract; Permanent

Workplace - 1 Lor 23 Geylang, Singapore 388352

Salary commensurate with experience.

To expedite processing time, kindly please visit https://hcsa.org.sg/careers/ to complete the online job application form and attach your resume in the form.

We are seeking a highly creative and motivated individual to join our team as a Digital Marketing and Content Creator. As a key member of our marketing department, you will be responsible for assisting in developing and implementing digital marketing strategies and creating engaging content to promote our brand and products. This is an excellent opportunity for someone looking to kickstart their digital marketing and content creation career.

Responsibilities:

1. Social Media Management: Assist in managing and maintaining our social media presence across various platforms, including Facebook, Instagram, Tiktok and LinkedIn. Create and schedule engaging and relevant content to drive brand awareness and engagement.
2. Content Creation: Develop compelling and creative content for digital channels, including social media posts, infographics, videos, and other multimedia formats that are relevant in the dynamic digital world. Collaborate with the marketing team to ensure the content aligns with our brand voice and marketing objectives.
3. Newsletter: Assist in the creation and execution of newsletter campaigns. Develop engaging newsletter content, manage subscriber lists, and analyze campaign performance metrics.
4. Whatsapp: Assist in managing data entry WhatsApp marketing. Generate direct whatsapp marketing campaign content, manage subscriber lists and analyze campaign performance metrics.
5. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns. Prepare regular reports on key metrics, including website traffic, social media engagement, and email campaign performance. Provide insights and recommendations for optimization.
6. Collaboration and Coordination: Work closely with the design team, and other stakeholders to ensure consistent brand messaging and a cohesive digital marketing strategy. Collaborate on cross-functional projects and support various marketing initiatives as needed.

Qualifications:

1. Bachelor's degree/ Degree in Fashion Media, Marketing, Communications, or a related field.
2. Strong written and verbal communication skills with a keen eye for detail.
3. Basic skills in photography and videography are a plus.
4. Proficiency in using content creation tools such as Canva, Adobe Creative Suite, or similar software.

If you are passionate about digital marketing, and content creation, and eager to learn and grow in a dynamic environment, we would love to hear from you. Join our team and contribute to our brand's digital success!

As a Marketing & Engagement (Intern) at the World Aquatics Championships 2025 (WCH2025), you play a key role in supporting the marketing and engagement team to manage community engagement by organising and coordinating roadshows and school engagement programmes aimed at raising awareness for the event.

Through these initiatives, you will connect with diverse groups within the community leading up to the Championships, developing project management and stakeholder engagement skills. By fostering relationships with schools and local organisations, you help promote the event and encourage widespread participation, making the WCH2025 an inclusive and celebrated occasion for Singapore.

Key Responsibilities:

School and Community Engagements

• Organise outreach activities and events for communities to excite and increase awareness of aquatics and the championships.

• Allocate and brief volunteers to support events, where required.

• Support the team to execute initiatives to increase awareness and engage students (pre-schools, primary, secondary, Junior Colleges, Institutes of Higher Learning) in co-creation of WCH2025 events and school roadshows.

• Facilitate the initiatives adopted by schools’ post MOE engagement sessions by planning and coordinating the following:

o WCH2025 Learning Journeys

o Adopt-A-Country

o Adopt-A-Sport

o Curation and design of merchandise and athletes’ welcome cards

o From Trash to Treasure medals

o Roadshows with mascots

• Support the team’s co-ordination with Special Events division to facilitate schools’ participation in the lead-up to the Victory Ceremonies during WCH2025.

• Coordinate the deployment of roadshows with the appointed vendor.

• Support in social media content, where required.

• Keep track of premiums and roadshow credits.

• Assist in gathering feedback and data.

What we are looking for

Requirements

We are looking for self-motivated individuals who value integrity, teamwork and take pride in going the extra mile to provide excellent service to stakeholders and the community. This individual should be a sport advocate through living an active lifestyle and staying active. If you share our vision and want to be part of our dynamic team, join us now!

In addition, an ideal candidate should possess the following:

• Must be interested in the aquatic sports industry.

• Academic Background in Marketing, Engagement, Communications, or a related field.

• Interest in Sports Operations in Sporting Events.

• Highly organised with the ability to manage multiple priorities simultaneously.

• Excellent Attention to detail with the ability to work independently.

• Strong ability to write and engage with stakeholders.

• Strong interpersonal, communications and problem-solving skills required

• Ability to work in a fast-paced and dynamic environment under minimal supervision.

• Familiarity with the aquatic sports industry is an advantage.

• Flexibility to work irregular hours and travel as needed during the event, including weekends.

• 5 or 6 Working Days
• $3000 + $1000 Transport + Commissions
• Islandwide

Job Description:

• To market and promote range of products (marble/granite/tiles) to our customers, as well as to create awareness of the company and its products & services

Requirements:

• Interested in construction industry and with relevant experience
• Enjoy meeting clientele in the industry involving contractors and consultants
• Possess skills in digital marketing

Interested applicants can send your resume to Whatsapp 89503567 (Jennifer) and allow our consultant to match with our clients.

Jennifer Tay Swee Shan

R22111564

The HR Ecology Pte Ltd

Key Responsibilities

• Leads the development of the Brand Marketing Plan to meet company goals.

• Analyse brand Profit and Loss (P&L) to drive profitability of the brand.

• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

• Work with a multifunctional team (including Creative and Social teams) to implement the plan in the marketplace and monitors performance of the support plans.

• Builds productive working relationship with R&D, Finance, Operations and Supply Chain to manage the brand’s day to day operations, and external partners and agencies.

• Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.

• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance. Recommend solutions and implement improvements to meet annual targets.

• Lead the management and production of posters, flyers and other collaterals

• Lead the acquiring and liaising with promotional merchants for marketing programs

• Lead the execution of effective digital marketing strategies across all social media platforms

• Manage and maintain listings on digital and online channels including delivery platforms

• Manage customer enquiries

• The roles of duties are not exhaustive and may change according to business requirements.

Requirements

• Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

We are looking for a Social Media Marketing Manager who is skilled in driving conversions, increasing sales, and engaging our online community. You will lead our social media strategy, create impactful content, manage campaigns, and handle customer inquiries to support our growth objectives.

Key Responsibilities

1. Conversion-Driven Social Media Strategy

• Develop and execute social media strategies that drive traffic, increase sales, and convert followers into customers.
• Identify and target high-potential customer segments with content that meets their needs.
• Collaborate with the sales team to align social media efforts with sales goals.
• Monitor performance metrics to refine strategies and ensure continuous improvement in driving sales.

2. Content Creation and Optimization for Sales

• Create, curate, and optimize engaging content (posts, videos, ads) designed to drive conversions, including product promotions and special offers.
• Use tools like Canva, CapCut, or similar software to design visually compelling content tailored for different platforms.
• Regularly analyze content performance to adjust strategies and maximize engagement and sales.

3. Community Management and Customer Engagement

• Actively manage the social media community by responding to comments, messages, and enquiries quickly and professionally.
• Collaborate with the sales team to address enquiries and feedback, enhancing customer satisfaction and trust.
• Handle enquiries from social media channels, guiding potential customers towards booking appointments or making purchases.

4. Social Media Advertising and Campaign Optimization

• Plan, create, and manage paid social media campaigns to generate leads and increase sales.
• Develop compelling ad creatives and copy that resonate with target audiences.
• Continuously monitor and optimize campaign performance to meet and exceed sales objectives.

5. Lead Management and Sales Support

• Implement systems to track and follow up on leads generated through social media.
• Work with the sales team to refine lead management processes and improve conversion rates.
• Provide insights from social media engagement to improve products and services.

6. Trend Monitoring and Strategic Adjustments

• Stay updated on the latest social media trends, platform updates, and best practices.
• Adapt strategies based on changing trends and user behaviors to maintain relevance and effectiveness.
• Introduce innovative methods and tools to enhance engagement and drive sales.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, with at least 4 years of experience in social media marketing, driving conversions and sales.
• Strong knowledge of social media platforms (Facebook, Instagram, TikTok, XHS, etc.), with experience in community management and customer engagement.
• Proficient in social media tools, analytics, and video editing software (e.g., Canva, CapCut).
• Excellent communication, creative, and analytical skills to craft compelling content and optimize campaigns.
• Ability to work independently, handle multiple tasks, and meet tight deadlines while ensuring high-quality outcomes.