• Developing and implementing marketing strategies to drive business growth and enhance brand awareness
• Control budgets and allocate resources amongst projects
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Monitor progress and submit performance reports
• Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Establishing and maintaining relationships with clients and partners to ensure customer satisfaction and loyalty
• Overseeing social media marketing strategies and content marketing
• Produce ideas for promotional events or activities and organize them efficiently
• Experience in marketing and running a marketing team
• Excellent leadership and organizing skills
• Strong ability to work independently and focus on achieving high performance
• Ability to handle pressure and effectively resolve complaints and issues
• Willingness to work overtime on weekends or PH when necessary

This is a part-time or contract role. Please apply only if you accept these terms.

Your career at NTT DATA Business Solutions

Empowering You – to feel our passion for SAP / Analytic Solutions

As NTT DATA Business Solutions, we are more than just a company. We are a team of innovative and passionate people who specialize in creating value-added SAP and Analytic solutions and guiding our customers on their journey to becoming intelligent businesses. We focus on SAP Consulting, SAP Development, Data Analytics, ServiceNow, Managed Cloud Services, Application Management Services (AMS) & Technology and beyond.

Our success is based on TOGETHERNESS, INNOVATION, TRUST, and SUSTAINABILITY – this is the heart of our corporate culture.

As part of the global NTT DATA Group, one of the top 10 IT service providers worldwide, we stand for our open and sustainable acting. More than 15,000 employees from 64 nations in over 30 countries show that diversity is integral to our DNA and that we live tolerance and respect every day.

People are the key to our success. We believe that every individual can make an important contribution and are therefore constantly on the lookout for talented people who can actively strengthen our team.

Are you ready to break new ground?

Job Summary

We are seeking a dynamic and results-driven personnel to lead and execute our marketing strategies in the IT industry. This role involves managing cold calling prospective clients and focusing on event management to drive brand awareness and business growth. The ideal candidate will have Business Development acumen to build qualified leads for the Sales Team to convert to quality pipelines. The candidate also needs to be able to manage vendor to rollout Digital Marketing campaigns that are aligned with corporate directions Strong communication skills, and proactive approach to engaging new opportunities is a necessity.

Key Responsibilities

Business Development & Cold Calling:

• Identify and research potential clients to expand the customer base.
• Conduct cold calls to introduce the company’s offerings and schedule follow-up meetings.
• Maintain accurate records of interactions and client feedback.

Event Management:

• Plan, organize, and execute events such as product launches, event, webinars, and other activities.
• Coordinate with internal teams and external vendors to ensure successful event execution.
• Monitor event performance and gather attendee feedback for continuous improvement.

Digital Marketing :

Manage agencies to rollout Digital campaigns that are developed by Corporate via online channels, including website, email marketing, SEO/SEM, social media (Youtube, LinkedIn, Facebook, Instagram), and paid advertising.

• Analyze and report on campaign performance metrics to assess ROI and identify improvement areas.

Vendor and Partner Management:

• Able to work together with the Marketing team of Strategic Partner such as SAP to build a GTM marketing plan to grow pipelines
• Optimize utilization of MDF/BDF from Strategic Partner
• Able to manage Agencies to execute successful Digital campaigns by giving clear objectives and guidance.

Market Research:

• Stay updated on industry trends, competitor activities, and emerging digital marketing tools within the IT sector.
• Use insights to inform and enhance marketing strategies.

Relevant Experience & Skills

• Bachelor's degree in marketing, business, or other related field.
• At least 3 years’ of related experience
• Analytical mindset with the ability to use data and market research to build pipelines.
• Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Exceptional project management skills and the ability to meet deadlines and deliver results.
• Able to travel to other entities occasionally for meeting.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Job Summary:
As the Assistant Marketing Manager, you will serve as the key support to the Marketing Manager, assisting in the execution of marketing strategies and day-to-day activities for both our parent company and its subsidiaries. Your role will focus on helping to manage marketing projects, coordinating with various teams, and ensuring smooth execution of campaigns and initiatives. You will be hands-on in every aspect, ensuring that the Marketing Manager’s vision is effectively implemented across all channels.

Key Responsibilities:

1. Act as the primary support to the Marketing Manager, executing tasks and projects as directed.
2. Assist in coordinating marketing campaigns and activities across multiple channels, including social media, email, and paid advertising.
3. Work closely with the content team to ensure the timely delivery of content aligned with marketing objectives.
4. Help manage timelines and ensure deadlines for marketing projects are met.
5. Gather and organize marketing data to track performance, preparing reports for the Marketing Manager to review.
6. Support in optimizing website and user experience by collaborating with the product team and ensuring alignment with marketing efforts.
7. Help manage social media accounts by assisting in content creation, scheduling, and performance monitoring.
8. Stay updated on marketing tools and trends to recommend improvements to the Marketing Manager.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. 4+ years of marketing experience, preferably in a B2B or digital marketing environment.
3. Familiarity with digital marketing channels, including social media (Facebook, Instagram, TikTok, Xiao Hong Shu, LinkedIn), email, and search marketing.
4. Strong team player with excellent written and verbal communication skills.
5. High attention to detail and strong organizational skills.
6. Proven ability to follow through on tasks and deliver results.
7. A proactive, hands-on attitude with a willingness to take on a variety of tasks as needed.

Responsibilities:

• Drive e-commerce growth by developing onsite sales and engagement campaigns
• Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
• Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
• Manage and constantly improve on the development and implementation of all e-commerce sites managed by the Company, including own e-commerce, marketplaces (Lazada, Amazon) and 3rd-party retailer sites.
• Create and execute digital marketing campaigns to increase site sales performance
• Optimized UX/UI to improve user experience and increase sales conversion.
• Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
• Work with external and internal stakeholders to develop and execute optimization for product and brand content.
• Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
• Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
• Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
• Review the e-commerce team resources for skills training, career advancement and recruitment.
• Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.

Requirements:

• Possess degree in Business Administration or equivalent.
• At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
• Prior experience in digital marketing strategy.
• Proficient in SEO, Woocommerce, Shopify, Wordpress.
• Solid knowledge of web analytics tools like Google Analytics.
• Ability to handle a small team.
• Self-driven and motivated.

As the Marketing Manager, you will be responsible for crafting and executing a comprehensive marketing strategy designed to drive revenue growth, increase brand awareness and accelerate growth marketing. You will collaborate closely with various departments to ensure seamless marketing campaign execution while managing the marketing budget to maximize results. You’ll have the opportunity to influence key initiatives related to customer acquisition, sales growth, and overall brand expansion.

DUTIES & RESPONSIBILITIES

1. Driving Growth & Revenue:

• Create and implement strategies to boost brand awareness and increase revenue growth through customer acquisition, member’s retention and loyalty
• Focus on identifying opportunities and using performance-based channels such as CRM and loyalty programs to drive revenue
• Develop strategies to attract new customers and members, using customer segmentation and automation tools for targeted marketing to improve sales performance

2. Sales Marketing Strategy, Planning & Execution:

• Drive sales through effective marketing campaigns for brand launch, seasonal promotion and golf fest and events
• Conduct strategic analysis of the competitive landscape and perform detailed data analysis to derive insights for designing effective sales and marketing plans
• Develop and implement localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners and agencies

3.Budget Management & Business Analytics:

• Take ownership of the P&L and budget for all sales and marketing initiatives
• Manage the marketing budget efficiently to maximize ROI while ensuring compliance and proper documentation
• Analyse marketing performance data to measure success and optimize strategies. Use A/B testing and data insights to continuously improve marketing efforts and track ROI
• Implement systems to track and report sales and marketing performance systematically

4. Brand Building & Collaborations:

• Strengthen the brand’s identity across all channels and collaborate with brand owners through strategic partnerships to evaluate organizational goals
• Plan and execute multi-channel brand marketing across digital, social media and email, ensuring strong content marketing that aligns with growth objectives

5. Team Collaboration & Stakeholder Management:

• Work closely with other Heads of Departments, promoting creativity and collaboration. Coordinate with other departments to ensure alignment with overall company goals.
• Engage with internal and external stakeholders to optimize outcomes.
• Manage relationships with external agencies and ensure compliance with enterprise governance frameworks.

Experience and Skills:

• Diploma / Bachelor’s Degree in Business/Marketing or equivalent experience from which comparable knowledge and job skills can be obtained
• Minimum 5 years in marketing at leading FMCG company with a focus on growth marketing
• Skilled in developing and executing strategic marketing initiatives
• Excellent written and verbal communication skills.
• Experienced in handling marketing budgets and optimizing ROI
• Familiar with tools such as Google Analytics, CRM tools and marketing automation platforms
• Good understanding of managing both organic and paid marketing efforts across platforms like Google, Facebook, TikTok, Instagram, and email.
• Experience leading cross-functional teams, and partnering with external agencies
• Self-starter, resilient, able to react quickly in a fast-paced environment, can collaborate effectively across teams.

Join Our Team and Shape the Future of the Medical-Aesthetics Industry!

ClearSK Healthcare, a renowned chain of medical aesthetic clinics operating in Singapore, Shanghai, Hangzhou, and Kuala Lumpur, is on the hunt for a driven and seasoned Marketing Manager to become part of our dynamic team.

Job Highlights:

• Attractive remuneration package
• 5-day work week
• Hybrid WFH option
• Free aesthetics treatments up to SGD6000 per annum

Responsibilities:

• Participate in a 3-month job rotation at the front desk and conversion centers of our Singapore and/or Shanghai clinics, gaining direct experience in aesthetic clinic operations and customer service, essential for a comprehensive understanding of the client-facing aspects of the business, crucial for a marketing manager role.
• Develop, manage, and optimize ads and social media content across various platforms in different languages, including Google, Facebook, Instagram, Xiao Hong Shu, and WeChat.
• Plan, execute, and manage Google SEM and SEO campaigns, including Youtube and various digital platforms, to incorporate Paid Media and Web Analytics.
• Leverage excellent communication skills to engage potential customers, turning inquiries into appointments or sales.
• Drive the implementation of omnichannel marketing strategies, enhancing customer interaction and service.
• Stay on the cutting edge by continuously learning and integrating new technologies, such as ChatGPT, into our marketing strategies.
• Work closely with in-house marketing and sales team to drive sales events, in-house marketing campaigns, and customers reviews.
• Assist in planning, organizing, and executing online sales events.
• Project manage in the development of new eshops.

Qualifications:

• Bachelor's degree in Marketing, E commerce, Business or any related field. Applications from recent graduates are highly encouraged.
• Overall, at least 2 years of prior B2C experience in similar role is required. At least 2-4 years of experience in digital marketing and Google Digital Ads, SEO, and SEM, ideally in the healthcare or aesthetics industry.
• Expert in digital marketing platforms (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch).
• Has general understanding of Shopify in terms of maintenance, launch, shop construction and admin system.
• Proficient in English communication and writing.
• Ability to read, write, and converse in Chinese will be an added advantage as liaising with our counterparts in China and Chinese customers.
• Experience with omnichannel marketing.
• A willingness to learn and incorporate new technologies.
• Strong organizational and time management skills to handle multiple priorities effectively.

Application process:

Should you wish to be considered for shortlisting, please complete the attached Google Form at the link below prior to submitting your application on MyCareersFuture:

https://forms.gle/ZdnDCJYqZ916n8iQ7

Please be advised that only candidates who have completed the form and are subsequently shortlisted will be notified.

As the Marketing Manager, you will be responsible for developing, implementing, and overseeing marketing strategies that drive brand awareness, customer engagement, and revenue growth across our food and beverages, and distribution business. Your role will involve both creative and analytical tasks to ensure the effective promotion of our offerings, enhance customer loyalty, and manage respective brand image across all touchpoints.

Key Responsibilities:

1. Strategic Planning and Brand Development:

- Develop and execute comprehensive marketing plans for each brand.

- Oversee the positioning and messaging of the brands to ensure a consistent and compelling market presence.

- Identify new opportunities for brand growth, both online and offline, in line with company objectives.

2. Campaign Management:

- Lead the creation and implementation of marketing campaigns for special events, product launches, and seasonal promotions.

- Manage marketing budgets for each segment, optimizing spend and maximizing ROI across all campaigns.

- Analyze campaign performance and make data-driven adjustments to improve effectiveness.

3. Digital Marketing and Social Media:

- Manage the group’s social media channels, ensuring regular, engaging content that reflects the voice and values of the brands.

- Oversee digital advertising efforts, including Google Ads, Facebook, Instagram, and other relevant platforms.

- Track digital marketing metrics, and lead efforts to improve engagement, reach, and conversion rates.

4. Partnerships and Community Engagement:

- Cultivate partnerships with local businesses, influencers, and event organizers to expand brand visibility and customer base.

- Coordinate sponsorship opportunities and participate in local events to promote brand presence.

- Develop loyalty programs and initiatives to increase customer retention and satisfaction.

5.Market Research and Analytics:

- Conduct market research to stay ahead of trends in the hospitality, food, and beverage industries.

- Use customer feedback, data analytics, and competitive analysis to adapt marketing strategies and maintain market leadership.

- Report regularly on key performance indicators (KPIs) and other metrics to senior management.

6.

Collaboration and Cross-Functional Coordination:

- Work closely with the culinary, operations, and distribution teams to align marketing initiatives with operational goals.

- Coordinate with the sales and distribution teams to promote new product offerings.

- Oversee the production of all marketing collateral, including digital assets, print materials, and menu designs.

7.

Brand and Crisis Management:

- Ensure the group’s brands maintain a positive public image and address any potential PR issues effectively.

- Respond promptly to customer inquiries and online reviews, ensuring brand consistency in all communications.

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

We are looking for a highly organized and detail-oriented Marketing Manager to join our fast growing team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, engagement, and sales for a consumer footwear brand. This role involves managing marketing campaigns, analyzing market trends, and collaborating with various teams to ensure that marketing initiatives align with the brand’s overall objectives. The Marketing Manager will play a crucial role in enhancing the brand’s presence in both digital and traditional marketing channels.

You will also be responsible for:

• Marketing Strategy and Planning:
  Develop and implement comprehensive marketing strategies to drive brand growth and achieve business objectives.
  Conduct market research to identify trends, customer preferences, and competitive landscape.
  Create and manage annual marketing plans and budgets, ensuring alignment with brand goals and financial targets.
• Campaign Management:
  Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, and events.
  Develop creative briefs and collaborate with internal teams and external agencies to create engaging content and materials.
  Measure and analyze campaign performance, using data to optimize strategies and achieve desired outcomes.
• Brand Development and Positioning:
  Enhance and maintain the brand’s image and positioning in the market, ensuring consistency across all marketing materials and channels.
  Develop and execute strategies to increase brand awareness and loyalty among target audiences.
  Oversee the creation and management of brand guidelines to ensure cohesive messaging and visual identity.
• Digital Marketing and E-Commerce:
  Manage digital marketing efforts, including SEO, PPC, email marketing, and social media campaigns.
  Collaborate with the e-commerce team to optimize online sales strategies and drive traffic to the brand’s website.
  Analyze digital marketing metrics and leverage insights to enhance online performance and customer engagement.
• Market Analysis and Insights:
  Conduct competitive analysis to understand market dynamics and identify opportunities for differentiation.
  Gather and analyze consumer feedback and market trends to inform marketing strategies and product development.
  Prepare and present reports on marketing performance, including ROI, sales impact, and customer acquisition metrics.
• Partnerships and Collaborations:
  Develop and manage relationships with key partners, influencers, and media outlets to amplify brand reach and visibility.
  Coordinate with retail partners and distribution channels to support marketing initiatives and drive sales.
  Identify and pursue strategic collaborations and sponsorships to enhance brand presence and engagement.
• Event Planning and Execution:
  Plan and execute marketing events, product launches, and promotional activities to support brand objectives.
  Coordinate with event vendors, manage logistics, and ensure successful execution of events.
  Evaluate event effectiveness and gather feedback to improve future initiatives.
• Team Leadership and Management:
  Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
  Foster a collaborative and creative work environment, encouraging innovation and teamwork.
  Manage agency relationships and oversee external marketing resources and vendors.

We would want to speak with you if you are / have –

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• 5+ years of experience in marketing, with a focus on consumer goods or footwear industry experience preferred.
• Proven track record of developing and executing successful marketing campaigns and strategies.
• Strong understanding of digital marketing, social media, and e-commerce best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills with a keen eye for detail.
• Strong communication, leadership, and project management skills.
• Proficiency in marketing software and tools (e.g., Google Analytics, social media platforms, CRM systems).

It would be great if you have:

• Experience with influencer marketing and brand partnerships.
• Knowledge of graphic design and content creation tools (e.g., Adobe Creative Suite).
• Familiarity with the latest trends and technologies in the footwear industry.

Job Description:

• Prepare quotation and job schedule
• Prepare project-budget and billing
• Plan for modifications to products to meet consumer demands
• Help clients to solve problems with product usage.
• Control quality of work and ensure rectification by contractor is of acceptable standard
• Monitor daily progress of work
• Work closely with sales team, clients and contractors/suppliers on issues

Job Requirements:

• Diploma in Marketing/Business or related field
• 2 to 3 years of relevant experience in retail/marketing
• Self-motivated and results oriented
• Strong interpersonal and communication skills
• Ability to work under tight schedules and pressure

Marketing Manager responsibilities include:

• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
• Deploying successful marketing campaigns from ideation to execution
• Experimenting with various organic and paid acquisition channels

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurements

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Requirements

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

Job Specifications

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Responsibilities:

• Drive e-commerce growth by developing onsite sales and engagement campaigns
• Provide analysis & performance reports including daily, weekly, and monthly, reporting of KPIs and recommending changes to improve performance as to achieve results.
• Drive digital planning, adaptive marketing and agile practices that best engages the consumers.
• Manage and constantly improve on the development and implementation of all e-commerce sites managed by the Company, including own e-commerce, marketplaces (Lazada, Amazon) and 3rd-party retailer sites.
• Create and execute digital marketing campaigns to increase site sales performance
• Optimized UX/UI to improve user experience and increase sales conversion.
• Explore new e-commerce features to capture the latest and newest trend of consumer behavior.
• Work with external and internal stakeholders to develop and execute optimization for product and brand content.
• Define and develop KPI framework to measure and track KPIs and ensure growth effectiveness.
• Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
• Manage the e-commerce team and being responsible for the day-to-day operations aspects of the e-commerce platform including but not limited to user experience, order fulfilment, customer service and content creation.
• Review the e-commerce team resources for skills training, career advancement and recruitment.
• Manage off-shore Customer Care / e-commerce support officer who oversee responding to customer inquiries on live-chat and emails.

Requirements:

• Possess degree in Business Administration or equivalent.
• At least 5 years of proven experience in related field, of which 2 years is of managerial capacity.
• Prior experience in digital marketing strategy.
• Proficient in SEO, Woocommerce, Shopify, Wordpress.
• Solid knowledge of web analytics tools like Google Analytics.
• Ability to handle a small team.
• Self-driven and motivated.

Key Responsibilities:

1. Marketing Strategy Development:
   • Develop and execute comprehensive marketing strategies aligned with business goals and industry trends.
   • Collaborate with senior leadership and sales teams to understand market needs and tailor campaigns accordingly.
2. Brand Management and Positioning:
   • Enhance and maintain a strong brand presence in the outsourcing and BPO (Business Process Outsourcing) market.
   • Ensure consistency in brand messaging across all communication channels.
3. Lead Generation:
   • Optimize lead generation and conversion through data-driven strategies and marketing automation tools.
   • Monitor and analyze website performance and user engagement to improve digital presence.
4. Market Research and Competitive Analysis:
   • Conduct market research to understand industry trends, customer needs, and competitor strategies.
   • Use insights to identify new opportunities and refine marketing strategies.
5. Campaign Management:
   • Plan and execute multi-channel marketing campaigns targeting key industries and decision-makers.
   • Track campaign performance and make data-driven adjustments to optimize results.
6. Partnership Marketing:
   • Build and maintain partnerships with external stakeholders to expand marketing reach.
7. Team Leadership and Collaboration:
   • Manage and mentor the marketing team, fostering a culture of creativity and performance.
   • Collaborate with internal departments, such as sales and operations, to ensure alignment with marketing objectives.
8. Metrics and Reporting:
   • Measure and report on the effectiveness of marketing campaigns and initiatives.
   • Use KPIs such as ROI, lead-to-client conversion rates, and brand engagement to demonstrate success and identify areas for improvement.

Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• Experience:
  • Minimum of 5-7 years of marketing experience, with at least 3 years in a managerial role within the outsourcing or BPO industry.
  • Proven track record of successful lead generation and brand-building campaigns.
• Skills:
  • Expertise in digital marketing tools and platforms.
  • Proficiency in analytics tools such as Google Analytics and CRM platforms.
  • Strong project management and leadership skills.
  • Understanding of global marketing trends and cultural nuances.

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Responsibilities:

Strategic Planning & Execution

• Develop and implement a comprehensive marketing strategy aligned with the organization’s overall business goals.
• Translate high-level strategies into actionable marketing plans to drive brand awareness, demand generation, and customer acquisition.

Budget Management

• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Monitor and report on marketing spend to ensure financial accountability.

Team Leadership

• Lead, motivate, and manage a marketing team of 3–10 members, fostering collaboration and professional growth.
• Ensure the team delivers high-quality work, meets deadlines, and aligns with strategic goals.

Stakeholder Collaboration

• Partner with sales, product management, and the central marketing team to ensure alignment and buy-in for marketing initiatives.
• Maximize resources and maintain strong communication with cross-functional teams.

Sales Enablement

• Develop marketing collateral and content to support the sales team in converting prospects into customers.
• Ensure materials are tailored to target audience needs and aligned with the buyer’s journey.

Campaign Management

• Plan and execute integrated marketing campaigns targeting specific market segments.
• Utilize a variety of tactics, including Account-Based Marketing (ABM), paid social, webinars, email marketing, and direct mail, to generate demand and leads.

Content Marketing

• Create and oversee the production of thought leadership pieces, blogs, whitepapers, webinars, and videos to engage and educate the target audience.
• Ensure content aligns with the brand voice and resonates with the audience.

Digital Marketing

• Oversee the infrastructure section of the website through the central marketing team, ensuring it is optimized for SEO and user experience.
• Expand and maintain a strong presence across digital platforms, including Meta, Instagram, TikTok, LinkedIn, and Twitter.

Technical Alignment

• Ensure seamless collaboration between sales and marketing to optimize lead generation and conversion.
• Leverage marketing automation and CRM tools to streamline operations and enhance effectiveness.

Marketing Analytics

• Analyze and report on key performance metrics, including website traffic, Marketing Qualified Leads (MQLs), conversions, attribution, and pipeline growth.
• Use data-driven insights to refine strategies and improve campaign outcomes.

Marketing Manager Requirements:

• Bachelor’s degree in marketing, Business, or a related field; a Master’s degree is a plus.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Knowledge of Singapore Market Segment.
• Marketing Manager or Senior Marketing Manager from a F&B business.
• Experience of creating a marketing plan that builds awareness and drives leads.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent written and presentation skills.
• Broad experience across online and offline marketing channels.
• Good experience of working with sales teams.
• Budget management experience.

1. Propose department's financial budget for management approval.
2. Develop new business proposals based on market demand.
3. Preparation of tenders, contracts, quality proposal and presentations to clients.
4. Carry out the task assigned by the Manager / Directors when necessary.
5. Develop plans to use new technologies for business processes.
6. Establish, develop and maintain positive business and customer relationships
7. Develop and keep clients account strategy in line with company business plan, to achieve profitable revenue growth.

Responsibilities

• Lead generation and qualification of prospects
• Acquire new customer
• Visit customers and present the Company range of learning and management solutions to them
• Demonstrate product and understand clients requirement correctly
• Understand the market potential of elearning industry.
• Should take the initiative and create opportunities to drive more business from the clients
• Working closely with the technical team for proof of concepts as per the customer requirements
• Monitor customer preferences to determine focus of sales efforts

Requirements

• 3 to 10 years’ experience in sales of software solutions and services to corporate customers.
• Background in sales of Business Intelligence, Business Process Management,
• Desire to succeed in a demanding, innovative, and entrepreneurial environment
• Excellent communication and presentation skills
• Preferably experienced in qualifying, promoting and closing deals around Digital, Cloud, Mobility and FinTech.

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Roles & Responsibilities

• Developing and implementing marketing strategies to drive business growth and enhance brand awareness
• Control budgets and allocate resources amongst projects
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Monitor progress and submit performance reports
• Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Establishing and maintaining relationships with clients and partners to ensure customer satisfaction and loyalty
• Overseeing social media marketing strategies and content marketing
• Produce ideas for promotional events or activities and organize them efficiently
• Experience in marketing and running a marketing team
• Excellent leadership and organizing skills
• Strong ability to work independently and focus on achieving high performance
• Ability to handle pressure and effectively resolve complaints and issues
• Willingness to work overtime on weekends or PH when necessary

ABOUT US

HCSA Community Services is a charitable organisation with the Institute of a Public Character (IPC) status and a member of the National Council of Social Service. As a family of dedicated staff, volunteer teams, and corporate and community partners, we continue to give a future and a hope to the vulnerable in society

HCSA is certified as a Great Place to Work ®. At HCSA, our commitment to being a Great Place to Work® is not just a label; it's a reflection of the vibrant and supportive culture we have nurtured together. Within our organisation, everyone is not just a part of a team; they are valued contributors to a workplace built on respect, fairness, and mutual support. Our leaders are known for their credibility, a result of our unwavering dedication to open dialogue and integrity.

At the heart of HCSA's existence is a profound purpose – to give a future and hope for the vulnerable among us. Building and sustaining this culture is a critical part of achieving our mission. We invite you to embark on a rewarding journey where your skills, ideas, and passion will contribute to making a difference in the lives of those in need.

SUMMARY

The Manager / Assistant Manager, Digital Marketing is responsible for the development, management and optimisation of HCSA Community Services’ online fundraising and digital marketing strategy across various online channels.

The position plays a crucial role towards HCSA’s financial sustainability, by leveraging digital platforms to drive donations, and maximising fundraising opportunities across various channels.

DUTIES AND RESPONSIBILITIES

Online fundraising campaigns (digital/social media)

1. Develop and execute online fundraising strategies to engage donors and generate financial support for our community services

2. Plan, manage and optimise online fundraising campaigns across multiple platforms, including but not limited to websites, social media, email and crowdfunding

3. Create compelling fundraising appeals, stories and content to inspire donations and engage supporters

4. Utilise data-driven insights to optimise fundraising campaigns, track performance metrics and identify future opportunities

5. Leverage on marketing automation for donor engagement and retention

6. Manage our fundraising campaign budgets to ensure cost-efficiency

Website management

1. Manage overall content, UI/UX and SEO on HCSA websites, with inputs from the respective content owners

2. Oversee the redevelopment of the main website, with eCommerce, payment gateway and conversion tracking functionalities

Others

1. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

2. Stayed informed about emerging trends in philanthropy, online fundraising, digital marketing and user behaviour, incorporating innovative strategies to enhance fundraising effectiveness

3. Other marketing support as needed

QUALIFICATIONS

Experience and Education

1. Proven experience with a track record of successfully managing online fundraising, eCommerce or digital marketing campaigns

2. Strong understanding of digital marketing and fundraising fundamentals and tools — including UI/UX, Google Analytics, Google Tag Manager, SEO, SEM, programmatic ads

3. Excellent written and verbal communication skills, with the ability to craft compelling fundraising appeals and donor communications

4. Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions

5. Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage

6. Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage

7. Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage

8. Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus

9. Non-degree holders with a strong track record and demonstrated proficiencies will be considered

Other Requirements

1. Passion to work in the social services sector, and advance the interests of vulnerable groups in the community

2. Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members

3. Highly organised with the ability to manage multiple projects and deadlines effectively

Work Arrangement - Full -time; Permanent

Salary commensurate with experience.

Mon to Fri 9am - 5.30pm

Hybrid work arrangement

Position Summary :

This position is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. Your expertise will contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators

Responsibilities that Define Your Success:

• Collaborate with key stakeholders to strategize and implement effective communication initiatives and strategies, leveraging both digital and traditional platforms while rooted in data-driven insights.

• Master the realm of digital marketing, including end-to-end execution of digital campaigns, media planning, content creation, copywriting, campaign tracking, and comprehensive reviews.

• Be at the forefront of our social media presence, partnering with content leads to design, build, and maintain an engaging online community.

• Demonstrate prowess in analytics tools such as Amplify and Google Analytics, utilizing performance insights to optimize digital marketing efforts and maximize impact.

• Cultivate a compelling Public Relations campaign strategy, crafting engaging stories for our brands and campaigns, writing PR releases, and skilfully interacting with the media and organizing media events.

• Keep ahead of big data insights and social trends, offering thought leadership and innovative perspectives on adopting emerging media platforms and technologies.

• Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

• Brief our design team on non-digital collateral development and oversee the production process to ensure seamless project delivery.

• Exhibit financial acumen by managing allocated budgets with clear trackable deliverables and performance measurements.

• Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

• Embrace additional duties reasonably assigned by management, showcasing your adaptability and commitment to excellence.

Job Requirements:

• Proven track record in digital marketing, with a strong grasp of website analytics, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and Tiktok.

• Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

• Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

• Possess a keen eye for detail, ensuring meticulousness in all endeavours.

• Demonstrate maturity, resourcefulness, and the ability to think strategically.

• Showcase exceptional written and verbal communication skills, adept at conveying impactful messages

• Good experience into B2C industry

• Prior working experience with marketing agency would be added advantage