Postion Purpose

The Marketing Manager shall be responsible for the planning, development and execution of marketing activities with the marketing team to obtain top of mind brand recall and revenue generation through creating exciting touchpoints for customers and meeting customers’ needs.

Principal Accountabilities

In addition to following Kiosk Collective policies and procedures, principal accountabilities include, but are not limited to:

Responsibilities

· Develop and implement marketing and branding strategies to promote the F&B brands and products.

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

· Manage and develop marketing campaigns, website content, social media to reach target audiences.

· Create compelling and engaging content for marketing collaterals, such as social media posts and promotional material.

· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

· Develop and manage advertising campaigns to build brand awareness and positioning while identifying potential customers.

· Drive the success of a brand including obtaining market share, building top of mind recall, and increasing toplines

· Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns.

· Stay abreast of industry trends, emerging technologies, and best practices to constantly innovate and improve marketing strategies and tactics.

Requirements

· Degree in Marketing, Mass Communication, Business or related discipline.

· Minimum 5 years’ relevant brand management and marketing experience.

· Experience in the F&B industry will be an added advantage.

We are looking for this role will directly report to the CEO and is exciting as the company is intending to reposition itself in the market.

Responsibilities

• Positioning and Branding

The Marketing Manager will develop and execute brand and communication plan for iCompaz, keeping in view its services and solution, in consultation with Sales, respective functions and Marketing. The branding/ positioning is to cover all stakeholders including customers, partners, employees (current and prospective), Industry et al.

• Events

Organize CXO events, help the company participate in Industry events, Identify and organize speaking slots for the company leaders.

• Digital

Strategize and execute Digital Marketing through LinkedIn and other relevant channels, Work with respective stakeholders to overhaul the website and ensure it is continuously updated

PR. Help the company with PR as needed.

Requirements

• Does not require any visa sponsorship
• Degree holder
• 10-15 years professional Marketing experience within Technology sector in Singapore and South East Asia
• Exposure to overall marketing function covering strategizing, branding, Digital Marketing, creating content, PR
• Hungry, motivated and self driven
• Ability to communicate, present and influence different levels
• Excellent listening, negotiation and presentation skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Responsibilities:

Strategic Planning & Execution

• Develop and implement a comprehensive marketing strategy aligned with the organization’s overall business goals.
• Translate high-level strategies into actionable marketing plans to drive brand awareness, demand generation, and customer acquisition.

Budget Management

• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Monitor and report on marketing spend to ensure financial accountability.

Team Leadership

• Lead, motivate, and manage a marketing team of 3–10 members, fostering collaboration and professional growth.
• Ensure the team delivers high-quality work, meets deadlines, and aligns with strategic goals.

Stakeholder Collaboration

• Partner with sales, product management, and the central marketing team to ensure alignment and buy-in for marketing initiatives.
• Maximize resources and maintain strong communication with cross-functional teams.

Sales Enablement

• Develop marketing collateral and content to support the sales team in converting prospects into customers.
• Ensure materials are tailored to target audience needs and aligned with the buyer’s journey.

Campaign Management

• Plan and execute integrated marketing campaigns targeting specific market segments.
• Utilize a variety of tactics, including Account-Based Marketing (ABM), paid social, webinars, email marketing, and direct mail, to generate demand and leads.

Content Marketing

• Create and oversee the production of thought leadership pieces, blogs, whitepapers, webinars, and videos to engage and educate the target audience.
• Ensure content aligns with the brand voice and resonates with the audience.

Digital Marketing

• Oversee the infrastructure section of the website through the central marketing team, ensuring it is optimized for SEO and user experience.
• Expand and maintain a strong presence across digital platforms, including Meta, Instagram, TikTok, LinkedIn, and Twitter.

Technical Alignment

• Ensure seamless collaboration between sales and marketing to optimize lead generation and conversion.
• Leverage marketing automation and CRM tools to streamline operations and enhance effectiveness.

Marketing Analytics

• Analyze and report on key performance metrics, including website traffic, Marketing Qualified Leads (MQLs), conversions, attribution, and pipeline growth.
• Use data-driven insights to refine strategies and improve campaign outcomes.

Marketing Manager Requirements:

• Bachelor’s degree in marketing, Business, or a related field; a Master’s degree is a plus.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Knowledge of Singapore Market Segment.
• Marketing Manager or Senior Marketing Manager from a F&B business.
• Experience of creating a marketing plan that builds awareness and drives leads.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent written and presentation skills.
• Broad experience across online and offline marketing channels.
• Good experience of working with sales teams.
• Budget management experience.

1. Propose department's financial budget for management approval.
2. Develop new business proposals based on market demand.
3. Preparation of tenders, contracts, quality proposal and presentations to clients.
4. Carry out the task assigned by the Manager / Directors when necessary.
5. Develop plans to use new technologies for business processes.
6. Establish, develop and maintain positive business and customer relationships
7. Develop and keep clients account strategy in line with company business plan, to achieve profitable revenue growth.

Responsibilities

• Lead generation and qualification of prospects
• Acquire new customer
• Visit customers and present the Company range of learning and management solutions to them
• Demonstrate product and understand clients requirement correctly
• Understand the market potential of elearning industry.
• Should take the initiative and create opportunities to drive more business from the clients
• Working closely with the technical team for proof of concepts as per the customer requirements
• Monitor customer preferences to determine focus of sales efforts

Requirements

• 3 to 10 years’ experience in sales of software solutions and services to corporate customers.
• Background in sales of Business Intelligence, Business Process Management,
• Desire to succeed in a demanding, innovative, and entrepreneurial environment
• Excellent communication and presentation skills
• Preferably experienced in qualifying, promoting and closing deals around Digital, Cloud, Mobility and FinTech.

This position reports to the Director. Marketing manager in the wholesale furnishings industry oversees the development and execution of strategies to promote products such as curtains, carpets, wallpaper, and bedding to retailers, contractors, and other businesses. Marketing manager analyses market trends, identify target customer segments, and work on building brand awareness through various channels like advertising, trade shows, and digital marketing. The goal is to drive sales, expand market share, and enhance customer engagement in a highly competitive industry.Wallux Pte Ltd is dedicated to fostering a high-performance, employee-focused culture that prioritizes empowerment, quality, continuous improvement, and the recruitment and ongoing development of a top-tier workforce.

Job Description

Individual to be involved in:
1. Develop engaging content, including promotional materials, social media posts, and product descriptions, to effectively market the company’s range of products such as curtains, carpets, wallpaper, and bedding.
2. Plan and execute targeted marketing campaigns to increase brand awareness and drive product sales, utilizing various channels such as digital advertising, email marketing, and trade shows.
3. Provide direct sales assistance to walk-in customers, helping them understand product offerings and making recommendations to drive purchases and enhance customer satisfaction.
4. Conduct market research to identify emerging trends, customer preferences, and competitor strategies, ensuring the company’s offerings remain competitive and relevant.
5. Maintain and strengthen the company’s brand image, ensuring consistent messaging across all marketing materials and customer interactions.
6. Track and analyze the effectiveness of marketing campaigns and sales efforts, using data to make informed decisions for future strategies and continuous improvement.

Job Requirements

1. Proficient in creating diverse content such as product descriptions, promotional materials, and social media posts. Able to tailor content for various platforms to effectively showcase the company's product range, including curtains, carpets, and bedding.
2. Skilled in planning and executing multi-channel marketing campaigns (e.g., digital ads, email marketing, trade shows) to drive brand awareness and sales. Expertise in tracking and optimizing campaign performance to achieve maximum impact.
3. Experienced in providing sales assistance to walk-in customers, offering tailored product recommendations. Proficient in using CRM tools to track customer interactions and enhance service quality.
4. Strong ability to conduct market research and competitor analysis to identify trends and customer preferences. Skilled in using tools like surveys and reports to adapt product offerings to meet market demand.
5. Expertise in maintaining consistent brand messaging across all marketing materials and customer interactions. Focused on aligning product offerings with company values to strengthen brand identity.
6. Proficient in using analytics tools (e.g., Google Analytics, CRM systems) to track and analyze marketing and sales data. Able to make data-informed decisions to improve campaign effectiveness and drive continuous improvement.

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology

• Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
• Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.
• Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

• Develop and implement annual business plans to achieve business targets
• Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
• Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail
• Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams
• Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Demonstrate excellent project management skills
• Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
• Analyze ROI of advertising and promotional investments to optimize the mix
• Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
• Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy
• Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public
• Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

• A basic degree in business studies, marketing, or any sciences
• 8+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage
• Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry
• Knowledge & experience in diabetes category will be advantageous
• Versatile, result-oriented, energetic / dynamic personality & passionate about branding
• Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
• An excellent communicator, both verbally & in writing
• Intimate knowledge of marketing mix tools and application know-how
• In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
• Organizational skills & operational rigor to ensure effective execution of plans
• Achieve Plan sales and margin
• Achieve new users and retention targets

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.

• Analyzing market trends and preparing forecasts.

• Generating new business leads.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

• Build strategic relationships and partner with key industry players, agencies and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

• The ability to work under pressure.

• Availability to work within opening hours (e.g. evenings, holidays, weekends).

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Description:

• Ensure marketing plans are executed according to the project timeline
• Devise strategy to promote and sell our service
• Prepare and deliver marketing plans to achieve key objectives
• Maintain good relationship with media vendors and publishers to ensure collaboration in campaign / events
• 
  
• Spearhead and develop creative and integrated media solutions for clients to maximise the impact of the marketing campaigns by using offline and online engagement solutions offered by the agency
• Strategies, execute and evaluate all digital marketing and social media campaigns and activities – across all different platforms – for internal and external projects
• Produce, execute and deliver projects on time, within budget and exceeding all clients’ expectations
• Identify trends and insights, keep abreast of new social media or creative executions and digital marketing trends
• Meet and liaise with clients to understand their requirements and provide regular updates on projects, including project status reports and sales forecast reports
• Participate and provide ideas during internal creative brainstorming sessions and occasionally for client pitches
• Any ad-hoc duties as assigned

Job Requirements:

• Candidate muste possess at least Diploma in Digital Marketing / Marketing / Mass Communications or equivalent
• Minimum 7 years of marketing experience including at least 4 years in a managerial role
• Able to work independently and work as a team player
• Able to multi-task and work with minimal supervision
• Excellent listening, written and verbal communication skills
• Excellent time-management and organisational skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Roles & Responsibilities

• Developing and implementing marketing strategies to drive business growth and enhance brand awareness
• Control budgets and allocate resources amongst projects
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Monitor progress and submit performance reports
• Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Establishing and maintaining relationships with clients and partners to ensure customer satisfaction and loyalty
• Overseeing social media marketing strategies and content marketing
• Produce ideas for promotional events or activities and organize them efficiently
• Experience in marketing and running a marketing team
• Excellent leadership and organizing skills
• Strong ability to work independently and focus on achieving high performance
• Ability to handle pressure and effectively resolve complaints and issues
• Willingness to work overtime on weekends or PH when necessary

Develop digital campaigns to increase interaction and engagement on social media platforms to create brand awareness and enhance social media presence for the brands.

To convert sales on the brand’s official website, build social presence, and garner brand exposure.

Manage all brand marketing campaigns such as Facebook, Instagram, Xiao Hong Shu, TikTok and etc.

Manage and update company websites. Plan and implementation of SEO technical and on-page optimizations.

Monitor current market conditions as well as competitors' information to improve the effectiveness of marketing campaigns.

Initiate content creation and copywriting in management of social media calendar.

Coordinating with the marketing team and operation team on all marketing communications development, ensuring all promotions are planned and executed on schedule.

Liaise with digital marketing agency to implement & optimize online advertisements through Meta/Google/Programmatic and etc to drive leads.

Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.

Manage and monitor the day-to-day performance of social and online marketing platforms.

Handle sales enquiry.

Plan collaboration with partners.

Liaise with web designer to maintain and expand e-Commerce segment.

Work and manage PR Agencies that we are working with to expand brand awareness.

Assist in ad-hoc marketing duties as assigned by the management.

Job Requirements:-

1 years of relevant experience in the relevant field.

Experience in digital marketing platforms such as digital media, and social media platforms.

Proficiency in creative and copy writing.

Familiar with advertising formats and campaign setups on Google Ads, GA, Meta Business, Tik Tok for Business, and Programmatic platforms is a MUST.

Strong analytical skills to analyze data, summarizing insights across different digital touch points.

Strong communication, time-management, and creativity skills.

Experience in using Adobe CC, Video Editing software,

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

We are looking for a highly organized and detail-oriented Marketing Manager to join our fast growing team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, engagement, and sales for a consumer footwear brand. This role involves managing marketing campaigns, analyzing market trends, and collaborating with various teams to ensure that marketing initiatives align with the brand’s overall objectives. The Marketing Manager will play a crucial role in enhancing the brand’s presence in both digital and traditional marketing channels.

You will also be responsible for:

• Marketing Strategy and Planning:
  Develop and implement comprehensive marketing strategies to drive brand growth and achieve business objectives.
  Conduct market research to identify trends, customer preferences, and competitive landscape.
  Create and manage annual marketing plans and budgets, ensuring alignment with brand goals and financial targets.
• Campaign Management:
  Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, and events.
  Develop creative briefs and collaborate with internal teams and external agencies to create engaging content and materials.
  Measure and analyze campaign performance, using data to optimize strategies and achieve desired outcomes.
• Brand Development and Positioning:
  Enhance and maintain the brand’s image and positioning in the market, ensuring consistency across all marketing materials and channels.
  Develop and execute strategies to increase brand awareness and loyalty among target audiences.
  Oversee the creation and management of brand guidelines to ensure cohesive messaging and visual identity.
• Digital Marketing and E-Commerce:
  Manage digital marketing efforts, including SEO, PPC, email marketing, and social media campaigns.
  Collaborate with the e-commerce team to optimize online sales strategies and drive traffic to the brand’s website.
  Analyze digital marketing metrics and leverage insights to enhance online performance and customer engagement.
• Market Analysis and Insights:
  Conduct competitive analysis to understand market dynamics and identify opportunities for differentiation.
  Gather and analyze consumer feedback and market trends to inform marketing strategies and product development.
  Prepare and present reports on marketing performance, including ROI, sales impact, and customer acquisition metrics.
• Partnerships and Collaborations:
  Develop and manage relationships with key partners, influencers, and media outlets to amplify brand reach and visibility.
  Coordinate with retail partners and distribution channels to support marketing initiatives and drive sales.
  Identify and pursue strategic collaborations and sponsorships to enhance brand presence and engagement.
• Event Planning and Execution:
  Plan and execute marketing events, product launches, and promotional activities to support brand objectives.
  Coordinate with event vendors, manage logistics, and ensure successful execution of events.
  Evaluate event effectiveness and gather feedback to improve future initiatives.
• Team Leadership and Management:
  Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
  Foster a collaborative and creative work environment, encouraging innovation and teamwork.
  Manage agency relationships and oversee external marketing resources and vendors.

We would want to speak with you if you are / have –

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• 5+ years of experience in marketing, with a focus on consumer goods or footwear industry experience preferred.
• Proven track record of developing and executing successful marketing campaigns and strategies.
• Strong understanding of digital marketing, social media, and e-commerce best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills with a keen eye for detail.
• Strong communication, leadership, and project management skills.
• Proficiency in marketing software and tools (e.g., Google Analytics, social media platforms, CRM systems).

It would be great if you have:

• Experience with influencer marketing and brand partnerships.
• Knowledge of graphic design and content creation tools (e.g., Adobe Creative Suite).
• Familiarity with the latest trends and technologies in the footwear industry.

Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Roles & Responsibilities

Marketing Manager

Roles & Responsibilities:

Oversee all marketing campaigns for their company or department

Implement strategy

Promote a business, product, or service

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones

Represent the marketing team to cross-functional groups including product management, sales, or customer support

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns

Day-to-Day Duties:

Manage and coordinate marketing and creative staff

Lead market research efforts to uncover the viability of current and existing products/services

Collaborate with media organizations and advertising agencies

Brainstorm ideas for new campaigns

Coordinate with the sales team and other departments to produce effective strategies

Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

ROLE:

• Assisting in the development and implementation of comprehensive marketing plans to promote our F&B offerings
• Coordinating and executing marketing campaigns across various channels, including social media, digital platforms, and traditional media
• Analysing market trends, consumer behaviour, and competitor activities to inform marketing strategies
• Collaborating with cross-functional teams to ensure consistent brand messaging and customer engagement
• Maintaining and updating the company's online presence, including website and social media channels
• Monitoring and reporting on the performance of marketing initiatives to measure their effectiveness
• Providing support in the organisation of events, promotions, and other marketing initiatives

REQUIREMENTS:

• Minimum 3 years of experience in marketing in F&B industry
• Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• Proficiency in digital marketing tools and platforms, including social media
• Creative flair and the ability to develop engaging and impactful marketing content
• Adaptability and the willingness to learn and stay up-to-date with industry trends