Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Description:

1. Plan, propose and implement marketing campaigns across online, offline and marketplace platforms

2. Assist the team in writing manuscripts, recording and editing videos and editing pictures. Conceptualise, design and provide copywriting for marketing collaterals

3. Manage various social media platforms and other marketing channels to build and enhance the company's brand awareness.

4. Maintain and improve the company's image, and promote the expansion of the company's sales market.

5. Able to take on ad hoc tasks and administrative work assigned by the company.

6. Perform other ad hoc duty as required

Job Requirements:

1. Degree or above

2. Familiar with the operation of major social media (Facebook, Instagram, Xiao Hong Shu, WeChat subscription account etc.)

3. Familiar with office software, clear logic, good writing skills, good at copywriting and sharing on social media, and good language expression skills.

4. Proficient in using various photo editing software such as Photoshop, and have strong video shooting and editing and picture editing capabilities.

5. Good aesthetic design ability, have their own creativity and ideas.

6. Serious and responsible work, creative thinking, good teamwork spirit and communication skills.

7. Able to work independently, those with food photography experience are preferred

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

-Develop comprehensive marketing strategies aligned with the company's overall objectives and target market. This involves conducting market research, analyzing consumer behavior, and identifying opportunities for growth.

-Monitor industry trends, competitor activities, and market conditions to identify opportunities and threats. Use market insights to inform marketing strategies and tactics.

-Collaborate with product development teams to understand customer needs and preferences. Provide input into product development and innovation initiatives to ensure products meet market demand.

-Develop and oversee the creation of marketing collateral, including advertising materials, brochures, websites, and presentations. Ensure that all communications align with the brand's voice and messaging.

-Develop marketing budgets and allocate resources effectively to maximize ROI. Monitor expenses and track marketing spend against budgetary targets.

-Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities. Foster a collaborative and innovative work environment.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Analyze market trends and competitor activities to identify opportunities.
• Ensure consistent brand messaging across all channels.
• Oversee brand positioning and development of brand guidelines.
• Manage and mentor the marketing team, fostering a collaborative environment.
• Coordinate cross-functional teams to ensure cohesive marketing efforts.
• Monitor campaign performance and adjust strategies as needed.
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Track ROI for various marketing initiatives and adjust as necessary.
• Conduct research to understand customer needs and preferences.
• Utilize data analytics to inform marketing decisions and strategies.
• Build relationships with external partners, vendors, and stakeholders.
• Represent the company at industry events and conferences.
• Provide regular reports on marketing performance to senior management.
• Use analytics tools to measure and report on the effectiveness of marketing strategies.

About prettyFIT

prettyFIT is a leading women’s footwear brand in Singapore, renowned for its commitment to quality, style, and customer satisfaction. As we continue to grow both locally and internationally, we are looking for a Marketing Manager who can help elevate our brand presence and drive our marketing efforts forward.

Job Description

We are seeking an innovative and strategic Marketing Manager to lead our brand management, public relations, social media, marketing campaigns, and event management initiatives. This role requires a blend of creativity, strategic planning, and execution to enhance brand visibility, engage with our target audience, and drive sales growth. The ideal candidate will be passionate about fashion, have a keen understanding of the footwear or fashion industry, and possess a proven track record in delivering effective marketing strategies.

Key Responsibilities:

· Brand Management: Develop, implement and execute strategies to strengthen brand identity and market positioning, ensuring consistency across all marketing channels and touchpoints.

· Public Relations: Develop and manage all PR activities to enhance the brand's public image, including media relations, press releases, and collaborations with influencers and industry partners.

· Social Media Presence:Lead the development and execution of social media strategies to increase engagement, followers, and brand awareness on platforms such as Instagram, Facebook, Twitter, and LinkedIn.

· Marketing Campaigns: Design and execute innovative marketing campaigns that effectively communicate our brand messages and drive sales, both online and offline.

· Event Management: Plan and oversee local events, including brand collaborations, promotional events, to enhance brand visibility and customer engagement.

· Market Research, Analysis and Reporting:Conduct market research to identify trends, consumer preferences, performance of marketing campaigns and strategies and use insights to formulate marketing strategies.

· Team Leadership: Lead, mentor, and inspire the marketing team, fostering a creative, collaborative, and results-driven work environment.

Qualifications:

· Diploma or Degree in Marketing, Business, or related field.

· At least 5 years of experience in a marketing role, with a strong focus on brand management, PR, and social media. Experience in the fashion or retail industry is highly preferred.

· Proven track record of designing and executing successful marketing campaigns and events.

· Strong understanding of digital marketing trends, analytics tools, and social media platforms.

· Excellent communication, interpersonal, and leadership skills, with the ability to engage and work collaboratively with team members, external partners, and stakeholders.

· Creative thinker with a strategic mindset, able to generate new ideas and translate them into effective marketing strategies.

· Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Join Us

At prettyFIT, we believe in nurturing talent and fostering a culture of innovation, diversity, and inclusion. If you are a driven marketing professional with a passion for fashion and a desire to make a significant impact in a growing brand, we would love to hear from you.

To apply, please submit your resume and cover letter to [email protected] detailing your relevant experience and why you are the perfect fit for the role.

Top of Form

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

MAIN DUTIES AND RESPONSIBILITIES

• Key storyteller of all the brands under the organisation’s umbrella
• Manage and oversee all the marketing activities and materials within the Marketing Department
• Evaluate and oversee the execution of all marketing strategies
• Deploying successful marketing campaigns from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Build strategic relationships and partner with key industry players, agencies and vendors
• Identify key growth drivers and opportunities to grow the brand in the industry
• Monitor competitor activities and market trends
• Develop overseas expansion strategies
• Learning and working with various types of software for digital marketing
• Set KPIs for the marketing team and ensure that the team delivers
• Work closely with other departments/management and provide support when needed
• Maintain a good relationship with clients and suppliers
• Reports directly to the General Manager, standing by as an available resource when needed
• Other duties as assigned

DESIRABLE SKILLS AND ATTRIBUTES

Communication and Interpersonal Skills

• Excellent command of written and spoken English, preferably with good Chinese proficiency
• Have strong listening skills and conversational adaptability
• Able to manage and inspire the team

Management and Organisational Skills

• Comprehensive knowledge in SEO/SEM, social media, and advertising campaigns
• Solid knowledge of digital analytics tools
• Able to problem solve with creative and strong analytical skills
• Able to manage challenges and constructive criticism
• Able to assimilate large quantities of information quickly with accurate detail

Personality and Character

• Goal-oriented
• Strategic thinker
• Easy-going
• Proactive
• Has industry awareness

Job Description: Marketing Manager

Company: Trainer of Champions Gym
Location: Singapore (Island-wide)
Job Type: Full-time

About Us

Trainer of Champions Gym is a leading personal training service in Singapore specializing in bodybuilding and boxing. We are dedicated to helping clients achieve their fitness goals through customized workout plans, meal guidance, and personalized coaching. With training sessions conducted at client-preferred locations, we offer unmatched flexibility and tailored experiences.

We are seeking a proactive and results-driven Marketing Manager to lead our marketing efforts, assist with operational tasks, and ensure smooth financial planning to support our growth in Singapore’s fitness industry.

Key Responsibilities

Strategic Marketing and Branding

• Develop and execute a comprehensive marketing strategy to enhance brand visibility and attract new clients.
• Identify target audiences and create tailored campaigns to promote our personal training services.

Content Creation and Public Relations

• Produce engaging content for digital platforms, including social media, email campaigns, and the company website.
• Leverage past media recognition (The Straits Times, The Epoch Times, Berita Harian) to enhance the brand's credibility.
• Collaborate with influencers and media outlets to secure positive coverage and endorsements.

Operational Support

• Assist in managing day-to-day operations, including coordinating schedules, events, and training logistics.
• Support the team in ensuring seamless delivery of services to clients across various training locations.

Financial Oversight

• Monitor marketing and operational expenses, ensuring adherence to budget allocations.
• Provide regular financial reports and recommend cost-effective strategies to optimize resources.

Performance Tracking and Reporting

• Analyze the effectiveness of marketing campaigns using analytics tools and adjust strategies as needed.

Job Description: Marketing Manager

Responsibilities

• Publicizes events & special promotions
• Developed marketing materials. example: ads and brochures and execute advertising campaigns and promote brand recognition
• Work closely with internal and external Teams to ensure all social media platform is up to dated.
• Maintain good relationships with existing clients
• Conduct markets research and identify event opportunities and generate interest for holding events
• Ability to think out of the box for generating new business
• Presents ideas and solutions to meet client’s needs
• Responsible for tender of new projects and servicing of existing projects
• Responsible for Event, Partnership and other Marketing activities
• Create detailed proposals for all events, including timelines, venues, vendors, staffing and budgets
• Collaborate and communicate with internal and external stakeholders
• Conduct pre and post event evaluations and report on outcomes; take initiatives to implement improvement plans
• Budget adherence and tracking
• Engage in ad-hoc responsibilities and/or projects as needed to assist in the continuous growth of the organization
• Project administration and management of workflow
• Onsite execution and delivery of event.
• Any other ad hoc duties

Qualifications

• Strong time management - Able to organize time effectively, forward plan and prioritize tasks/projects to ensure work load is balanced and urgent situations are dealt with immediately
• Possess strong presentation and negotiating skills
• Excellent communications and interpersonal skills.
• Strong interpersonal skills
• Diploma or Bachelor Degree with min 2 years of relevant experience
• Experienced in tender, event planning and vendor relationships
• Good communication skill, negotiation skill & ability to manage multiple and complex projects simultaneously

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Marketing Manager Responsibilities:

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting our brand at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

• Bachelor's degree in marketing, finance, business administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least two years' experience as a marketing manager.
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Job Description

Marketing Strategy Development

• Lead the development of country and regional marketing plans to deliver on priorities, leveraging market opportunities and support achievement of business objectives at a regional and country level.
• Deliver on strategy with strong execution of marketing strategy to enhance the performance and adoption of SciMed brands.
• New product launches: setting up launch plans, ensure launch readiness and excellence at regional and country level.
• Lead or collaborate with other functional teams on business topics such as portfolio strategy, assessment of new business opportunities, evaluation of new products, marketing capability enrichment, participation in project teams, etc.

Digital, Media and SEO/SEM

• Build and Implement a cohesive and comprehensive digital and social media communication strategy, including website development, updates and new content creation, online promotions and messaging.
• Creates digital plans and budgets; manages to the objectives, strategies and tactics prioritized within plan and ensure analytical rigor is continuously applied to optimize the plans' implementation. Has good knowledge of utilization of social media channels and an ability to negotiate best costs / quality with digital and media agencies
• Creation of engaging digital content based on brand positioning and leveraging high reach across social media channels
• Drive regional digital marketing efforts, drive traffic to websites through website improvement, SEO, SEM, social media channels, web analytics, social media monitoring, and integrated offline activities. User Experience and Engagement
• Identify and implement user experience improvements. Provide insights into customer behaviour and suggest improvements. Contribute ideas for new customer engagement methods

Content Development and Management

• Collaborate with Singapore/Local product/account managers and Export managers to develop and align marketing and communication campaigns with regional and local strategies.
• Plan and execute marketing communications by creating digital content, emailers, newsletters, etc., in collaboration with global and local teams, ensuring compliance with corporate branding and messaging guidelines.
• Manage content across multiple sites to ensure functionality and accuracy.
• Optimize website performance, keep information updated, and enhance user experience.

Campaign Coordination and Execution

• Plan and manage the Marketing Calendar.
• Develop comprehensive plans to increase awareness of SciMed’s products. Develop and execute marketing tactics to enhance the acquisition of new customers.
• Coordinate with internal teams to ensure successful marketing campaigns.
• Event Support: Plan and execute events and trade shows, leading the design and production of deliverables. Assist with logistics and content creation for internal and external events.
• Manage incoming leads in the CRM and channel them to the respective account managers.

Reporting and Analytics

• Monitor and Report competitor activities, brainstorm potential improvements or changes in marketing strategy, products, or services.
• Evaluate ROI of marketing plans: Track and analyse results based on defined metrics. Use analytics tools to evaluate key initiatives to provide actionable insights and improvements. Undertake post-campaign analysis, optimization, and reporting for stakeholders.
• Manage Marketing budget: prioritization, track and analyse expenses.

Requirements

• Minimum Bachelor Degree in Life Sciences or any related field
• Minimum of 12 years marketing and business experience, preferable in healthcare or life sciences
• Proven experience in delivering results through development, implementation and strong execution of marketing or business plans.
• Strong passion for delivering results: goal-oriented and sales-driven; demonstrate ability to recognize trends, market opportunities and/or threats.
• Problem solver, analytical rigor, and project management and strategic skills
• Excellent communication and interpersonal skills
• Disciplined and meticulous, strong attention to details
• Independent, self-motivated and excellent team player
• Proficient in Microsoft tools, and CRM tools e.g SalesForce, PipeDrive.
• Good to have: Research/Lab experience in Pharmaceutical, Bioprocess, Proteomics, Genomics and Animal research would be an advantage. One (1) years sales or laboratory experience preferred.

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

Duties/Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

• Carry out marketing performance measures based on marketing objectives.
• Compare the outflow of money to the budget and report any issues.
• Convey the organisation's marketing communication requirements to the agencies.
• Determine marketing mix including campaigns, promotions and events.
• Develop an understanding of reporting metrics to improve marketing campaigns.
• Develop marketing budgets based on expenses.
• Develop marketing campaigns and communication content.
• Examine previous to prepare new budget document.
• Identify the most effective engagement platforms for targeted customers to achieve the desired return on investment (ROI).
• Monitor metrics to track the effectiveness of campaigns.
• Negotiate contracting terms with other agencies.
• Oversee the development of databases for campaign lifecycle management.
• Oversee the management of logistics for marketing campaigns.
• Plan marketing activities.
• Profile market segments and customers.
• Review of customer experience across various platforms.
• Review the range of current marketing efforts.
• Review the strengths and weaknesses of various media and advertising agencies.
• Select platforms suitable for marketing activities.
• Study trends in customer behaviour using viewership data.

Develop and execute comprehensive marketing strategies aligned with the company’s goals and objectives.

Design and manage marketing campaigns across various channels, including digital, print, and social media.

Conduct market research to understand industry trends, customer needs, and competitive landscape.

Analyze customer behavior and preferences to inform marketing strategies and identify target audiences.

Plan and execute advertising campaigns, including online ads, print ads, and outdoor advertising.

Develop and manage the marketing budget, allocating resources effectively to achieve marketing objectives.

Monitor expenses and ensure marketing activities are within budget.

Lead and manage the marketing team, providing guidance, support, and performance feedback.

Prepare and present reports on marketing performance, including campaign results and ROI.

Develop strategies to engage and retain customers through loyalty programs, personalized communication, and customer feedback.Stay updated on the latest marketing trends, technologies, and best practices.