Responsibilites:

• Social Media/Digital Marketing: create & monitor content for several platforms at once
• Provide strategy on delivering content to the right audience on the right channels (Facebook/Instagram/Google/TikTok)
• Follow brand guidelines to execute a wide variety of activities that involve branding, advertising, social media, partnerships and more
• Create and design promotional material including posters, brochures, advertisements and other types of print and online media
• Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement and conversion. Frequently encompassing both digital and offline media
• Brainstorm, plan strategies and execute innovative social media campaigns for multiple platforms according to brand guidelines
• Coordinate and assist in any photography or videography needed in the execution of marketing campaigns and social media content

Requirements:

• Degree / Professional Qualification in Marketing, Business, Communication Design, Video or related discipline
• Minimum of 1- 2 years of relevant experience working in relevant field
• Creating and publishing creative content for multiple platforms should be second nature to you (Facebook, IG, Youtube, Tiktok, Google)
• Experienced with Facebook Ads Manager or Google Ads
• Basic design and image editing skills
• Very meticulous, organised and digitally savvy.
• Works well in both team and individual settings
• Strong command of language, written and spoken
• Proficiency in Adobe Illustrator, Photoshop, Lightroom
• Big pluses for Video editing knowledge / experience in Hubspot / SEO article writing
• Working hours & days: 5 days work week 9am to 6pm
• Working location - Ubi

Job Summary

The Water Treatment Marketing Support Engineer will provide technical support to the marketing team, focusing on membrane filtration technologies and water treatment solutions. This role involves collaborating with sales teams, customers, and engineering departments to effectively communicate product benefits, conduct market research, and support business development initiatives.

Key Responsibilities

1. Technical Support: Provide in-depth technical knowledge of water treatment processes, particularly membrane technologies (e.g., Nano Filtration, Reverse Osmosis) to assist the marketing and sales teams.
2. System Design: Develop and optimize designs for membrane filtration systems, including Nano Filtration and Reverse Osmosis technologies.
3. Water Quality Assessment: Analyse raw water quality data to determine treatment requirements and evaluate the effectiveness of membrane technologies.
4. Membrane Selection: Evaluate and select appropriate membranes based on performance specifications and project requirements.
5. Process Optimization: Identify opportunities to enhance system efficiency and increase water recovery rates.
6. Troubleshooting: Support operational teams in diagnosing issues related to membrane fouling, scaling, and maintenance.
7. Documentation: Maintain accurate records of system performance, maintenance activities, and compliance with quality standards.
8. Customer Engagement: Engage with customers to understand their requirements and provide tailored solutions that meet their specific water treatment challenges.
9. Training and Education: Develop training materials and conduct workshops for internal teams and customers on product features, benefits, and applications.
10. Marketing Materials: Contribute to the creation of marketing collateral such as brochures, case studies, and technical papers that highlight product advantages and applications.
11. Feedback Loop: Gather customer feedback on products and services to inform future product development and marketing strategies.

Qualifications

1. Diploma, equivalent or higher, with a major in Chemical Engineering, Environmental Engineering, Water Resource Management, or a related field.
2. Knowledge of design and visualization software such as AutoCAD is a plus.
3. Experience: Minimum of 3 years of experience in water treatment processes or related fields with a focus on membrane technologies.
4. Communication Skills: Excellent verbal and written communication skills for interacting with technical teams, customers, and stakeholders.
5. Presentation Skills: Ability to present complex technical information clearly and effectively to diverse audiences.
6. Bilingual in English and Chinese is required.
7. Technical Skills:

6.1. Strong understanding of membrane filtration technologies (Nano Filtration, Reverse Osmosis).

6.2. Familiarity with water quality parameters and analytical methods.

6.3. Experience in market analysis and product positioning.

Desired Attributes

1. Strong analytical skills with a problem-solving mindset.
2. Ability to work collaboratively within cross-functional teams.
3. Proactive approach to identifying opportunities for improvement in products and processes.

Working Conditions

1. The position may require occasional travel for customer visits, trade shows, or training sessions.
2. Flexibility to work in a dynamic environment with changing priorities.
3. Salary (commensurate with experience): S$3200 – S$ 4800.
4. A part-time position is also available for application.

Application Process

1. Interested candidates should submit their resume along with a cover letter detailing their relevant experience and qualifications.
2. Interested applicants, kindly forward above required document and indicating earliest availability / notice period required, current and expected salary via email to: [email protected]

We regret that only shortlisted candidates will be notified.

Working Location: Defu Industrial City/PUB Water Exchange

• Build, plan and implement the overall digital marketing strategy and digital marketing platform to increase brand awareness

• Stay up to date with the latest digital marketing technology and best practices

• Develop and manage company social media, website and e-commerce platforms.
• Implement online sales and marketing plans to generate interest and create awareness.
• Generating online traffic and process website order to increase profitability.
• Create and execute digital marketing ads campaigns, social media marketing campaigns, retargeting campaigns, and other campaigns, in Google, Facebook, Instagram, EDMs, newsletters for members.
• Constantly monitor and report performance of websites, campaigns & digital projects, and assess against goals (ROI and KPIs).
• Conduct studies on current and future trends in the industry to finetune marketing plans
• Continuously propose and implement actionable recommendation, updates to identify key customer segments, more effective advertising channels and methods.

Requirements

• Diploma with min 1 year experience

• Possess photo and video editing and designing skills

• Knowledge of content management systems and full understanding of all social media platforms

• Excellent written and verbal communication skills

Job Title: Marketing Executive (Career Trial)
Location: Paya Lebar
Duration: 4 Weeks (120 hours)

Job Overview:

We are looking for a creative and motivated Marketing Executive to join our team for a 04-week Career Trial. This program is designed to provide hands-on experience in digital marketing, content creation, campaign execution, and data analysis. The successful candidate will develop a comprehensive understanding of the company's marketing strategies, products, target audience, and various marketing platforms while gaining practical skills in executing and optimizing marketing campaigns.

Key Responsibilities:

• As a Marketing Executive, you will assist in executing and optimizing marketing strategies across multiple platforms, including digital advertising, social media, email marketing, and content creation. You will conduct market research, analyze customer data, and help develop customer profiles to inform campaigns. Your responsibilities will include crafting engaging content, managing social media accounts, designing marketing collateral, and assisting with event promotion. Additionally, you will monitor campaign performance using analytics tools, support the creation of marketing reports, and contribute to strategy development and optimization efforts. Throughout the trial, you'll gain hands-on experience in digital marketing and collaborate with the team to drive impactful marketing initiatives.
  

Qualifications and Requirements:

• Strong interest in marketing, digital media, and content creation.
• Excellent written and verbal communication skills.
• Basic understanding of digital marketing tools and platforms (Google Analytics, social media management, email marketing).
• Creative mindset with a keen eye for design and attention to detail.
• Ability to work collaboratively in a fast-paced environment and handle multiple tasks simultaneously.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Analytical skills and the ability to interpret marketing data and insights.

What You Will Gain:

• Hands-on experience in digital marketing, content creation, and campaign management.
• Exposure to a wide range of marketing activities, including SEO, social media, email marketing, digital advertising, and event promotion.
• Training on industry-leading marketing tools and techniques.
• Opportunities to contribute ideas to real-world campaigns and strategies.
• Mentorship and feedback to help develop your marketing skills and professional growth.

How to Apply:
To apply for this position, please submit your resume and a brief cover letter outlining your interest in the role and why you’d be a good fit for the Career Trial. Applications will be reviewed on a rolling basis.

 Moomoo Financial Singapore Pte. Ltd. (Moomoo Singapore) is an advanced financial technology company transforming the investing experience by offering a digitalised brokerage and wealth management platform – moomoo. Moomoo enhances the user experience with market data, news, and powerful analytical tools. Moomoo also embeds an unique digitalised investment community to connect all users, investors, companies, analysts, media and key opinion leaders.

In Singapore, Moomoo Financial Singapore Pte. Ltd. (www.moomoo.com/sg) offers investment products for trading via the moomoo platform, and it is a capital markets services licence holder regulated by the Monetary Authority of Singapore (Licence No. CMS101000). In June 2022, Moomoo Singapore became the first digital brokerage to receive all five memberships from the SGX Group for the securities and derivatives markets.

Working at Moomoo, you will get

• Be a part of the world’s leading digital brokerage firm where growth and career development opportunities are endless.
• Enjoy a competitive total compensation package that truly values your skills and contributions.
• Comprehensive insurance coverage for employees and dependents to provide you a peace of mind
• Fun loving and diverse work environment that hosts various team-bonding programs and company events
• Business casual work attire everyday
• And Much More!: Discover even more perks and benefits as we take you through the hiring process!

Channel Marketing Intern

Responsibilities

Marketing Operations support:

• Provide daily marketing and administrative support, including invoice verification, data entry, perform logistics and warehouse management to ebsure timely inventory updates, stock replenishment, and on-time delivery for offline events.
• Maintain and update in database and automation tools, ensuring in data accuracy and resolving any discrepancies or issues that may arise.
• Assist marketing teams in preparing reports and data analysis, providing key findings and insights.
• Support other relevant marketing initiatives including offline activations and roadshows as needed.
• Perform other ad-hoc duties as assigned.

KOL Marketing support:

• Assisting in the production of marketing visuals and briefs for various KOL campaigns.
• Updating KOLs with information and collaborating with them to post trendy content in their private groups daily.
• Supporting content creation with CPS KOLs to ensure a continuous flow of new promotional material for moomoo.
• Assisting in the execution of KOL online and offline campaigns to ensure adherence to timelines.

Please note that only short-listed candidates will be contacted.

Requirements

• Currently pursuing a Bachelor's degree or higher, preferably in Business Administration, Operations Management, marketing or a related field.
• Strong organizational skills and impeccable attention to detail.
• Good with numbers, computer and data analysis.
• Have an interest in influencer marketing, or trend follower on social media is a plus
• Self-motivated and proactive, with a strong sense of ownership and ability to work both independently and within the team.
• Excellent communication skills, with the ability to work with internal and external stackholders.
• Proficiency in English. Proficiency in Mandarin is an added advantage.
• Full-time interns are preferred (ideally 6 months)

Our Values

• Integrity
• Integrity Story: Say No to Super High Leverage
• We hold fast to our value of integrity and attach great importance to user experience and risk management. Unlike some other brokerages, we don’t try to attract users’ attention by claiming to enable super high-leverage financing for IPO subscriptions, which quickly reaches the limit.
• Efficiency
• Efficiency Story: Promise Made to a User on New Year's Eve
• On February 11, 2021, Chinese New Year's Eve, a user wrote a post in the Community at around 8 AM and received Leaf's reply just 8 minutes later. According to the user's suggestion, we issued a letter to shareholders after releasing our annual report.
• Service
• Service Story: Providing Excellent Services and Undertaking Our Responsibilities
• After Ant Group’s IPO was suspended, we refunded all subscribers’ subscription fees and margin interest, bearing all the costs ourselves.
• Excellence
• Excellence Story: Leaf Opens Our App Over 30 Times a Day
• According to statistics, Leaf opens our app over 30 times a day on average. He repeatedly checks every detail. While normal users might just enter a trading page and stop there, Leaf taps some seemingly boring or repetitive elements on the page. He continually assesses the app’s loading speed and visual effects.

Position title: Product Development and Management Executive (Cosmetic)

• Working location: Pasir Panjang Road (Mapletree Business City)
• Working Days: 5 days work
• Working hours : 9am - 6pm
  Salary Range: $3500 to $4200

Requirements:

• Degree in Cosmetic Science or Chemistry.
• Minimum 2 years of experience in product development/ management in the cosmetic and skin care industry.
• Bonus if candidates have prior experience with beauty/personal care/medical device.

Responsibilities:

1. New product planning:

• Analyse industrial trends, market data and customer insights to derive constructive ideas and information for the purpose of NPD.
• Define product competitive positioning and unique selling proposition (USP).

2. New product development (NPD):

• Responsible for entire NPD process; from concept initiation to completion, for both new product and reformulations.
• Take the lead in close collaboration with cross functional teams such as Regulatory, Marketing, Supply chain, Contract manufacturers, R&D and Quality, for seamless on-time delivery of products.
• Source for contract manufacturers and liaise with formulators to develop new product; be the main contact point with these suppliers for NPD/ formulation discussions.
• Review formulas and ingredient/ design statements for new product that is compliant with regulations.
• Familiar with the concept of product challenge test, stability, and compatibility studies.
• Research market prices, create accurate product costing data and propose product pricing.

3. New product introduction:

• Conduct product training to regional trainer/marketing team and key leaders of salesforce.

4. Post-launch product management:

• Analyse product performance and identify actions required.
• Manage product feedback and propose technically sound customer-centric reply.
• React to necessary corrective and preventive actions (CAPA) raised by Quality.

5. Contribute for and implement standard procedures (in compliance with industrial standards and QMS requirements) for any product development and management activities or as assigned.

Chin Wai Loon Reg No: R24121618

The Supreme Hr Advisory Pte Ltd EA No: 14C7279

Job Description:

• Responsible for promoting and selling beauty and wellness products or services.
• Build and maintain long-term relationships with existing clients to ensure repeat business and referrals.
• Conduct product/service demonstrations and presentations to clients, explaining the benefits of aesthetic treatments or products.
• Meet or exceed sales targets set by the company to contribute to overall business growth.
• Develop and implement marketing strategies to promote products or services, including digital marketing, social media campaigns and email marketing.
• Create and oversee content for marketing materials such as brochures, websites, social media posts, and advertisements to attract and engage potential clients.
• Attend and represent the company at industry events and trade shows to network and promote products.

Job Requirement:

• Good interpersonal and communication skill
• With related experience in marketing / digital marketing or related field
• Entitled to commission scheme
• Familiarity with marketing social media
• Must be able to accept sales activities

AngelineMah
Reg No: R2096146
One Vogue Pte Ltd
EA License: 19C9629

Are you looking for a career in sales and marketing? Or always wanted that supportive environment to be the best version of yourself? Look no further!

Qualities we are looking for:
-Singaporeans Only

Requirements:

- Excellent ethics and positive learning attitude
- Leadership potential and ready to take on challenges (view challenges as opportunities instead!)
- Team player and enjoys interactions with people


Responsibilities:

- Implementing ethical sales technique with integrity & enthusiasm
- Lead and drives a team towards a common goal
- Relationship builder with established clients, customers and consumers


Benefits:

- One on one MENTORSHIP & SUPPORT system
- Performance based
- BUSINESS ADVANCEMENT
- Highly motivated, FUN and FAMILY-liked environment
- TRAVELLING opportunities – Regional and International

We are looking for like minded individuals to Join our team! Full time & Part time retail and digital marketing assistants are needed!

Full Time : $2800-$3200.00

Part time

From $10/hr for retail assistant

From $12/hr for doing both digital marketing and retail assistant

Hourly rate will be reviewed after 3 months of probation.

Requirements:

referably experience in f&b and digital marketing

- Fluent in English

- Able to commit for minimally 4 months

- Minimally 2 days/ week.

Job Description

· Passionate for, enthusiastic and curious about cheese!

· Experience in cheese cutting, production, and taste

· Experience in cheese merchandising and experienced with POS system

· Experience and/or willingness to learn about different products, nutritional information, and other related areas

· Naturally attentive to detail

· Love to sell and educate customers proactively

· Team player and can build positive relationships with vendors and colleagues

· · Strong organizational and time management skills

· Strong work ethic and integrity; Takes proactive ownership of responsibilities

· Ability to work in a fast-paced environment, with a sense of urgency

· Help stock display shelves/counter and ensure regular rotation of products

· Possess excellent communication and interpersonal skills Other information:

· Only open to Singaporean citizens or permanent residents.

· 5-day work per week from 10:30am to 7pm.

Kindly whatsapp 93822482 / [email protected]

Thank you for understanding. Only shortlisted candidates will be contacted.

Join Our Growing Team of Sales and Marketing Professionals!

Are you driven, outspoken and ready to take your career to the next level? ATLAS Marketing is a fast-growing direct sales and marketing company specializing in door-to-door sales and roadshow events. We are expanding our team and looking for motivated individuals to help us achieve our ambitious goals. If you thrive in a dynamic, people-focused environment, we want to hear from you!

Job Scope:

• Engage in direct sales via campaigns and roadshows in diverse locations.
• Build meaningful connections with customers to ensure a positive experience.
• Work with a passionate and driven team.

Requirements:

• Driven, ambitious individual with a strong desire to succeed.
• Team player with a positive attitude and a willingness to learn.
• No experience needed! 1 to 1 coaching will be provided.

Salary: $3000-$5000 per month

What's in it for you?

• Leadership opportunities.
• Sponsored overseas office visits and retreats.
• Vibrant, energetic and supportive team environment.

Schedule:

• Day shift
• Night shift
• Weekend availability

Work location: Hybrid

Do you have what it takes?

Apply now and become part of our exciting journey at ATLAS Marketing!

Mon to Thurs 8.30am - 6pm

Fri 8.30am - 5.30pm

Job Summary:

• We are seeking an experienced and skilled Marketing and CRM Executive to develop and implement marketing strategies and manage customer relationships to drive business growth and brand loyalty for our brand.

• The successful candidate will lead marketing and CRM campaigns and collaborate with cross-functional teams to achieve business objectives.

Responsibilities:

• Develop and execute marketing strategies to drive brand awareness, customer engagement, and sales growth for our brand

• Optimize CRM systems to enhance customer relationships and loyalty

• Analyze customer data to identify trends, preferences, and behaviors

• Collaborate with cross-functional teams (Sales, Product, and Communications) to align marketing strategies with business objectives

• Develop and maintain relationships with external partners, influencers, and media outlets

• Ensure brand consistency across all marketing channels and communications

• Stay up-to-date with the latest marketing technologies and tools, making recommendations for their adoption and implementation

Requirements:

• Degree in Marketing or a related field

• Minimum 3 years of experience in marketing and CRM, with a focus on luxury or high-performance brands

• Proven track record of successful marketing campaigns and CRM strategies. Meticulous and detail-oriented with a customer-first mindset

• Excellent communication, project management, and leadership skills

• Familiarity with marketing automation platforms and tools (e.g. Salesforce)

• Proficient in MS Office (PowerPoint, Excel, Word)

About Company:
Our client was established in 1990 and is one of Top 100 Best Employers in Singapore. It is the regional corporate headquarters, that leads and supports the Asia Pacific region in sales and marketing activities, service parts, accessories, and customer services, contributing to the overall development of the industry and the growing economies in the region.

Job Description:
- Manage Service Parts and Accessories order and supply within and outside Asia Pacific regions
- Order management: to ensure smooth order receiving and processing
- Supply operation
- Handle enquiries from distributors
- Liaise with forwarders and suppliers on shipments arrangement
- Handling of shipment documentation, e.g. invoice, packing list, bill of lading etc. to ensure smooth custom & clearance by importers
- Handling of warranty claims, short mispacking report and logistics quality problem report
- Handles SAP payment of supplier and buyer invoices
- Prepare monthly report to report on KPI results
- Other ad hoc duties as assigned by the company

Job Requirements:
- 1–2 years of working experience in a similar role is preferred.
- Candidate with no experience but a background in logistics is welcome to apply.
- Strong verbal and written communication skills.
- Excellent analytical thinking and negotiation skills.
- Self-starter, well-organized, and comfortable working with numbers.
- Eager to learn quickly, open-minded to feedback, and committed to improvement.
- Proficient in MS Office, particularly PowerPoint, Excel, and Access.
- Knowledge of Power BI is an added advantage.
- A team player with a strong sense of responsibility who can work independently; mature, self-disciplined, and skilled in time management.
- Willing to travel within Asia if required.

Compensation:
- Working hours: Monday to Friday at 9am to 5:45pm
- Working location: CBD

• Working location: Pasir Panjang Road #08-28 Mapletree Business City, 117439
• Working Days: 5 days work
• Working hours : 9am - 6pm
• Salary Range: $3000 to $3600

Responsibilities:

• Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns.
• Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence.
• Measure and report on the performance of digital marketing campaigns and assess against ROI goals.
• Liaise with digital media and identify opportunities for media coverage fit for the brands.
• Copywrite in English language and transcreate (mainly Chinese language to English language) for content in different formats, tones and channels; work with relevant functions for assets suitable for content.
• Consistently conduct knowledge research, brainstorm for new ideas and track trending topics to develop interesting content.
• Work with internal stakeholders to optimise content and copy for advertisement considering keywords, business objectives and budget.
• Collaborate with internal stakeholders to develop product positioning and marketing direction for products; contribute to product naming.
• Manage corporate social media accounts such as Instagram, Facebook, Tiktok, Youtube, etc., including content development, posting, building following, community nurturing, social listening/ monitoring and responding to feedback, enquiries and comments, to increase brand awareness, engage customers, and gather insights.
• Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams.
• Collaborate with marketing and product teams internal stakeholders to and contribute to product positioning and marketing direction for products.
• Assist in other marketing events and activities, when required.

Requirements:

• Degree in Marketing, Communications, Languages or other related fields.
• Possesses knowledge in skin care and health and wellness products preferred

Leong Jia Qi Reg No. : R24124746

The Supreme HR Advisory Pte Ltd EA No. : 14C7279

We are looking for a Digital Marketing Associate to support our digital marketing initiatives for the brands under the Teamlink Marketing. This is an exciting opportunity for someone who is eager to work with data, analyze trends, and help optimize our digital campaigns. You’ll assist in managing online marketing strategies and track performance to drive growth.

Key Responsibilities:

• Market Research & Insights: Assist in conducting market research to identify trends and analyze competitors in the footwear industry.
• Campaign Reporting & Performance Tracking: Help track the performance of digital marketing campaigns (PPC, SEO, email), and assist in preparing reports to measure success and suggest improvements.
• Data Analysis: Analyse customer behaviour and market data to support the development of targeted digital campaigns.
• E-Commerce Optimisation: Collaborate with the team to optimise website performance, user experience, and conversion rates based on data insights.
• Paid Digital Advertising: Managing and optimising paid ads (Google, Facebook, YouTube, Tiktok, Marketplaces) for better targeting and improved campaign results.
• SEO & Email Campaigns: Help with SEO efforts and assist in managing email marketing campaigns based on customer insights.

Skills & Qualifications:

• Minimum of 3 years of working experience in marketing
• Experience in digital marketing, with a focus on data analysis and campaign performance.
• Familiarity with Google Analytics, Google Ads, and SEO tools.
• Good understanding of market research and the ability to analyse trends.
• Comfortable using Excel or similar tools to assist with reporting and data visualisation.
• Strong communication skills and a collaborative mindset.

Work location: Raffles

Type of employment: full-time, commencing immediately on full salary after completing 2 month probation time and on-job training.

SGD 3,500 - SGD 4,000

Primary responsibilities include:

· Provide reports and market intelligence data to Sales Managers.

· Tasks include (but not limit to) propose sales target & sales incentive scheme, monitor and report on agents' sales performance and business practice, conduct agency education & support;

· Participate in the team's market development activities to identify sales opportunities;

· Represent VN at seminars, conferences, product launches, trade & public expos;

· Participate in the team's data analysis and evaluation.

· Schedule sales team’s diaries, coordinate and participate in sales meetings, sales presentations & other sales & marketing activities;

· Action on inquiries from the travel agents and corporate clients;

· Support and participate in agency helpdesk activities when required.

The successful applicant will have the following skills and attributes:

· Experience in airline sales/marketing with a business administration or economics background;

· Working knowledge of airline major with Amadues an advantage;

· Proven analytical skills including information gathering evaluation and interpretation;

· Excellent communications skills, both verbal and written;

· Proficiency in Microsoft Office products and an ability to quickly learn new systems.

Bachelor's degree or higher

(Only shortlisted applicants will be contacted for interview)

Tasks & responsibilities:

1. Develop and implement marketing strategies that incorporate storytelling to promote our products/services.

2. Create engaging content for various marketing channels, including social media, website, and email campaigns, using storytelling techniques.

3. Collaborate with internal teams and external vendors to ensure storytelling is integrated into all marketing materials.

4. Monitor and analyze the effectiveness of storytelling in marketing campaigns and make adjustments as needed.

Qualifications & experience:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. Excellent written and verbal communication skills in English and Chinese.

3. Strong storytelling skills.

4. Strong organizational and time management skills.

5. Ability to work effectively in a fast-paced environment.

6. Creative thinking and problem-solving skills.

7. Experience in digital marketing and social media management.

8. Knowledge of graphic design software (e.g., Adobe Creative Suite).

9. Familiarity with marketing analytics tools (e.g., Google Analytics).