Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign

• Develop, launch and maintain e-commerce website for catering business

• Website and social media platform content update and content writing and photography

• Managing the production of promotional materials and marketing collateral

• Manage customer feedback

• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives

• Conduct competition research and market analysis to ensure pricing is optimal and menu is update

• Ensure marketing plans are executed according to the project timeline

• Manage PR for the company including preparing releases, contacting media & managing press relations

• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment

• Excellent writing skills

• Familiarity with social media and web analytics

• Creative, resourceful and attentive to details

• Strong communications and interpersonal skills

Responsibilities:

• Understand the marketplace thoroughly, including competitors’ products, pricing, and sales strategies.
• Develop comprehensive marketing strategies, refine product positioning, and craft impactful messaging.
• Execute advertising and promotion activities, such as product launches and training programs.
• Collaborate closely with the sales team to highlight product features, benefits, and commercials.
• Manage marketing, sales, and product P&L to ensure profitability targets are met.
• Interact with business partners to align efforts and achieve sales objectives.
• Perform sales and inventory management, ensuring optimal stock levels and purchase efficiency.

Requirements:

• Minimum Degree in Marketing/Business.
• At least 2 years of experience in Sales & Marketing within consumer products.
• Strong interpersonal, communication, and coordination skills.
• Proficiency in MS Excel and PowerPoint.
• Knowledge of Business Accounting P&L is advantageous.
• Team player with strong analytical and presentation skills.
• Demonstrated business acumen and ability to conceptualize marketing directions.
• Able to thrive in a fast-paced environment and work overtime when required.
• Occasional travel may be necessary.

How to apply:

By submitting any application or resume to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration.

We regret only shortlisted candidates will be notified.

Registration No.: R21103560

EA License No.: 20C0426 (Elitez & Associates)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Specialist

We are looking for a  Marketing Specialist to join us and work on exciting projects for our client - a leading video streaming service and their newest product. This enables more people to connect to this through their homes for a more collective experience. This role will see you work with global, regional, and local marketing managers and be responsible for driving campaign strategy and execution and laying the foundation for growth marketing and go to market activities in the region. 

Role: 

• Support growth marketing, GTM planning and programme management for the client and its service in the region.
• Project manage and execute growth marketing campaigns (e.g. brief development, media plan, experiment design, reporting results & learnings). 
• Lead localisation of campaigns across the region. Work with agencies to develop creative assets and localise them across multiple markets. Project manage localisation reviews of global and regional growth campaigns.
• Manage multiple stakeholders to bring campaigns to life. Provide regular status updates to cross-functional marketing teams.
• Support with team operations (the rhythm of business, capacity planning etc.)
• Collaborate with global, country and cross-functional teams and external agencies (e.g., creative development, production, and deployment agencies).

• Collaborate closely with the GTM team to translate campaign objectives into impactful creative briefs and ensure alignment between media strategy and creative execution.
• Lead the development and execution of A/B testing strategies to optimise campaign performance and creative effectiveness.

You:

• Bachelor's degree or equivalent practical experience
• 6+ years of marketing experience, including multi-stakeholder management across markets
• Industry experience working in the consumer-facing industry, consultancies, or an internet-based product or service
• Experience in growth marketing as well as project and campaign management
• Strategic mindset and continuous curiosity, with a unique combination of data-driven decision-making and pragmatic bias for action.
• Demonstrated talent at building strong collaborative partnerships with cross-functional teams and being adept at influencing strategy and investments with insights and data.
• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles!

• Evaluating campaign performance and data analytics

• Liaising with frontend and backend departments to promote programs and campaigns

• Working closely with team and coordinators

• Website and social media platform content update and content writing

• Organising events, exhibitions and promotional activities

• Ensuring marketing plans are executed according to the project timeline

• Organised, meticulous, results-oriented and can handle stress and tight deadlines

• Ability to multi-task and prioritize tasks in a fast-moving environment

• Possess great communication skills, creative, resourceful and a team player

• Handle customer complain

• Able to speak English and Mandarin to oversee Marketing activities with Chinese-speaking partners and agencies

• Assist in any ad-hoc duties when assigned

By submitting your personal data and/or resume, you give consent to collection, use and disclosure of your personal data and/or resume by the company for the purpose of the processing and administration by company relating to this job application.

We Are

YouTrip is at the forefront of Asia's financial revolution, defining the future of digital finance with its leading multi-currency payment platform. Launched in 2018, YouTrip has swiftly ascended as a powerhouse, orchestrating billions in transactions annually and securing the trust of millions. With innovative solutions like YouTrip for consumers and YouBiz for businesses, we offer unmatched financial ease and cost-effectiveness. Fresh off a successful US$50 million Series B funding round led by Lightspeed Venture, we're setting new benchmarks in the digital financial services sector.

At the heart of our mission is a commitment to eliminate financial borders across Asia, propelling us into the next wave of digital finance.

You will:

• Formulate and execute a social strategy across Instagram, TikTok, and other platforms that is aligned with YouTrip’s unique brand voice and objectives.
• Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand's connection with its audience.
• Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
• Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels.
• Be responsible for driving organic performance such as platform growth and engagement across key social media channels
• Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
• Provide reporting and analysis of platform performance and optimise content through data-driven insights
• Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users

You are:

• A social native – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
• A creative storyteller – You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content.
• A content creation expert – You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
• A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
• Data-driven – You have a detailed understanding of social analytics and ability to synthesise data into actionable insights.

Pineapple MMA isn’t just a gym—it’s a hub for champions, dreamers, and doers. As a high-growth startup leading the Muay Thai and Boxing programme in Singapore, we’re reimagining the fitness and martial arts space by combining world-class training, a tight-knit community, and an electric culture that inspires excellence.

Home to elite trainers and professional athletes, Pineapple MMA offers unparalleled access to the best in the industry. Whether it’s working alongside internationally renowned coaches, promoting workshops led by globally-famed fighters, or capturing the stories of rising stars, every day brings an opportunity to be at the center of supreme quality.

We’re also proud to champion women empowerment, with a 50% female representation across our community of members. In Singapore, we have the highest proportion of female clients and professional competitors, solidifying our commitment towards empowering women in martial arts and fitness and supporting their personal growth journey.

Our mission is simple: empower people to unlock their full potential through martial arts, fitness, and community. With an ambitious growth trajectory, Pineapple MMA is the perfect playground for creative minds ready to make an impact in a fast-paced, exciting environment.

To learn more about Pineapple MMA, visit:

Website: https://www.pineapplemma.com/
Instagram: https://www.instagram.com/pineapplemma.sg/?hl=en

Job Summary:

We are seeking a talented and driven Marketing Associate to join our team at Pineapple MMA. In this role, you will play a key role in promoting our brand internationally, driving membership growth, and engaging with our community to share the unique energy and culture of Pineapple MMA.

Key Responsibilities:

• Develop and implement creative marketing strategies to drive membership sign-ups and retain current members.
• Plan and execute campaigns across digital and traditional channels, including social media, SEO, digital advertising, and local community outreach.
• Collaborate with coaches and members to create authentic and engaging social media content that highlights our classes, community, and success stories.
• Propose and execute content strategies that will take our social media following from 10K to 100K.
• Build partnerships with businesses and community organizations to enhance brand visibility.
• Build relationships with parents to support the growth and retention of our Children’s Programme
• Support front-of-house duties to deepen product and consumer knowledge
• Be involved in operational tasks to identify areas of improvement for an elevated customer experience
• Be able to commit to a 6-day work week, including weekends.

The Ideal Candidate Should Possess These Qualifications and Skills:

• Bachelor’s degree or Diploma in Marketing, Business Administration, or a related field is preferred but not essential.
• Must have some work experience. Marketing and social media experience is preferred but not a must.
• Ability to solve complex problems independently.
• Passion for fitness, martial arts, or community engagement is a plus.
• Highly familiar with creating engaging content for social media, or demonstrates a strong willingness to learn
• Proficiency in basic tools such as Canva, Capcut
• Strong understanding of digital marketing trends, and social media platforms
• Exceptional written and verbal communication skills.
• Creative, proactive, and able to work independently and as part of a team.
• Comfortable with interacting with clients on a daily basis and handling difficult conversations in a professional manner
• Strong organizational skills with attention to detail.

What We Offer:

• Competitive salary and benefits package. Monthly Salary Range: $2.8K - $3.5K.
• Complimentary membership to Pineapple MMA.
• Opportunities for professional growth and development.
• Collaborative and energetic team environment.

At Key Motor, our core values drive everything we do. We are committed to integrity, ensuring honesty and transparency in all our dealings; excellence, striving to deliver top-notch service and the best car dealership experience; and customer focus, placing your needs at the center of our business. Embracing innovation allows us to stay ahead of industry trends, while our dedication to community engagement reflects our desire to make a positive impact beyond just our business. These values are the foundation of our operations and guide us in providing you with an exceptional experience.

Job Description

Sales & Marketing

Profit

Boosting

Graphic

Job Description

• Content Creation and Management- Outline plans for the online media calendar to ensure marketing plans are executed on time
• Review all creating, updating, and ensuring proper site products and content for social media and listing
• Digital Marketing - Measure and report on the performance of marketing campaigns and effectively plan next marketing activities to capture audiences
• Take charge and ensure optimisation of all content through SEO and performance marketing efforts, to acquire high-quality traffic to drive conversions
• Develop and Implement Marketing Strategies - Develop and execute digital marketing campaigns across multiple platforms to drive engagement and leads.
• Brand Building - Develop and maintain a strong brand identity across all channels.

Requirements

• Diploma in marketing, communications or related field.
• Strong writing and editing skills for online content.
• Knowledge of SEO best practices, SEM tools, and social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Proficiency in Facebook Ads Manager and other social media advertising tools.
• Familiarity with email marketing tools and web analytics including Google Analytics.
• Excellent communication, collaboration, and fluency in English and Chinese (written and spoken).
• Proficient in graphic and video editing software with a keen eye for design.
• Creative thinker with a strategic mindset.

Objective and Target Audience Definition

• Identify the marketing campaign’s specific objectives
• Define the target Audience for the campaign

Market Research

• Research industry trends, competitors, and market conditions
• Identify potential opportunities and threats in the market

Campaign Strategy

• Develop a comprehensive marketing strategy
• Create a budget and timeline for the campaign

Content Creation

• Work together with the Graphic designer to develop a creative and engaging marketing content

Campaign Execution

• Launch and implement the marketing campaign
• Monitor its performance and make real-time adjustments and needed

Data Analysis

• Collect and analyse data to measure the campaign’s effectiveness
• Generate reports and insights from campaign metrics

Report and Presentation

• Prepare a detailed report on the campaign’s performance
• Create a presentation to communicate findings and recommendations

Website Audit and Analysis

• Prepare a detailed report on the campaign’s performance
• Create a presentation to communicate findings and recommendations

Content Optimisation

• Review and improve website content, including product description and posts
• Ensure content is engaging, informative, and SEO-friendly

E-Store Enhancement

• Evaluate the e-store’s functionality, including product listings, shopping cart, and checkout process
• Implement improvements to enhance the user’s shopping experience

SEO Strategy

• Develop and implement an SEO strategy to improve search engine rankings
• Optimise product pages and content for relevant keywords

Digital Marketing Integration

• Integrate digital marketing efforts, including email marketing, social media, and pay-per-click advertising with the website
• Ensure a cohesive online presence

Data Analytics and Reporting

• Set up data tracking and reporting tools to monitor website performance
• Generate regular reports on key performance indicators

User Training

• Train website administrators and content creators on best practices for maintaining an optimised website

Requirements:

Marketing Skills

- Branding (Resonance, Association etc)

- Pricing (Skimming, Segmentation, EDLP etc)

- Strategies (IMC, Media, Trends etc)

- Promotions

- Digital Marketing

- Email Marketing

Social Media

- Manage and produce reports on our social media accounts

- Able to produce unique content ideas

- Opportunity to create corporate videos

Design

- Canva

- MS PowerPoint/Google Slides

Data Analytics

- MS Excel

- MS PowerPoint

- Tableau/Power BI

Website

- UI and UX Design

- Track Inventory

- Manage Listings

- Lead Generation

Market Alignment

- B2B & B2C

- Saturated Market

- Exposure to the safety and PPE industry

- Opportunity to attend various tradeshows

Soft Skills

- Problem-Solving

- Ability to work independently and collectively

- Outspoken; being able to communicate and contribute to the teams

- Excel in dynamic work settings (Shift gears in fast paced and being proactive in the team)

Good To Have Assets

Design

- Adobe Express

- Illustrator

Website

- GA4

Video Creation

- Past works of videos

- Video editing

- Basics of photography

Marketing Metrics (Understanding of Measuring Success)

- Virality

- Conversion Rate

- Engagement Rate

- CTR

- CPC

- CPA

- Quality Score

Language

- Bilingual

- High proficiency in written and spoken English

Field Experience

- Past work experience related to marketing and/or safety industry

We are seeking a visionary Marketing Director to spearhead our expansion into the dynamic Greater China market, which encompasses mainland China, Taiwan, and Hong Kong. This role offers a unique chance to shape our brand presence and drive business growth in this diverse and rapidly evolving region.

Key Responsibilities:

1. Develop and execute comprehensive marketing strategies tailored to the Greater China market
2. Lead high-performing marketing teams across mainland China, Taiwan, and Hong Kong
3. Create innovative digital campaigns leveraging platforms like WeChat, Weibo, and local social media
4. Conduct in-depth market research to understand consumer behavior and trends in Greater China
5. Collaborate with sales teams to drive revenue growth and achieve targets
6. Manage brand identity and positioning across diverse cultural contexts
7. Organize and participate in industry events, trade shows, and webinars to showcase our products and services.
8. Foster relationships with key customers and industry partners to enhance brand visibility and reputation.
9. Monitor and analyze marketing performance metrics to optimize strategies for maximum impact.

Qualifications:

1. Diploma or above in Marketing, Business Administration, or related field
2. 10+ years of experience in marketing roles with progressive leadership responsibilities
3. Proven track record of successful market expansion in Greater China
4. Fluency in Mandarin Chinese and English; Cantonese proficiency a plus
5. Strong understanding of the digital marketing landscape in Greater China
6. Excellent strategic thinking and cross-cultural communication skills
7. A strong understanding of the water treatment industry is highly desirable.
8. Excellent communication skills, both written and verbal, with the ability to convey complex technical information clearly.
9. Strong analytical skills with a data-driven approach to decision-making.

Desired Attributes

1. Strong analytical skills with a problem-solving mindset.
2. Ability to work collaboratively within cross-functional teams.
3. A proactive approach to identifying opportunities for marketing and branding.
4. Extensive experience in liaising with Chinese government officials, coupled with a thorough understanding of governmental procedures and policies pertaining to the water treatment and filtration industry in China.

Working Conditions

1. The position may require occasional travel for customer visits, trade shows, or training sessions.
2. · Flexibility to work in a dynamic environment with changing priorities.
3. · Salary (commensurate with experience): S$16,000 – S$ 20,000

Application Process

• Interested candidates should submit your resume along with a cover letter detailing your relevant experience and qualifications.
• Interested applicants, kindly forward the above-required document indicating the earliest availability/notice period required, and current and expected salary via email to: [email protected]

This Digital Marketing position reports to the Directors/Co-Founders of the Company and interfaces with the organisation’s Marketing and Product Development/R&D Leads.

Specific Responsibilities

Individual to be involved in/be given exposure to:

1. Assist with design, planning and execution of eCommerce and direct channel sales and marketing strategies

2. Conduct market research and analyse market needs and trends, including performance of regular top competitor analysis, ensuring recency of information, market/industry sizing, analysis of trends in customer preferences, identification of market trends and identification, and mapping of selling channels.

3. Assist with the coordination of order processing, delivery and returns of customer orders across all sales channels

4. Monitor sales, promotions, marketing and social media programmes, and activities over digital platforms

5. Assist with analysis aimed at improvements in our internal reporting and performance monitoring to drive more accuracy, better insights and more streamlined processes

6. Ad hoc analysis for stakeholders throughout marketing and e-commerce campaigns

Technical Skills and Competencies

1. Degree/Diploma in Marketing/Business/Digital Marketing/Arts (with 3 - 5 years of experience delivering marketing analytics insights for mid-career applicants)

2. Retail and/or e-commerce experience would be advantageous

3. Expert Excel skills and other analytical tool familiarity would be preferred (SQL, SAS, BI Tools, etc.)

4. Expert-level knowledge of Google Analytics; other analytics and testing tools is a plus (Facebook analytics, etc.)

5. Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing

6. Excellent organizational and project management skills; organized with the ability to multitask, prioritize, work quickly around tight deadlines

7. Genuine curiosity and strong desire to continuously learn and grow

8. Strong analytical mindset; proficient communicator and creative problem solver

9. A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your sleeves attitude and able to work independently when required

10. Comfortable with ambiguity – we are a new and fast-growing business operating in relative white-space and there's always unchartered territories, which is part of the fun. You should be comfortable and understand that not everything is 100% defined all the time.

As a Marketing Director , you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will play a crucial role in positioning the company as a leader in the financial technology sector. The ideal candidate will possess a deep understanding of the fintech landscape, strong leadership skills, and a proven track record in creating and implementing successful marketing campaigns.

Responsibilities:

1. Strategic Planning: Develop and implement a cohesive marketing strategy aligned with the company's business goals and objectives.
2. Brand Management: Oversee the development and maintenance of a strong and consistent brand identity across all channels.
3. Market Research: Stay informed about industry trends, market conditions, and customer preferences to identify new opportunities and threats.
4. Campaign Management: Plan and execute integrated marketing campaigns, including digital marketing, content marketing, events, and public relations.
5. Lead Generation: Drive customer acquisition efforts through targeted lead generation campaigns and partnerships.
6. Analytics and Reporting: Utilize data and analytics tools to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
7. Team Leadership: Manage and mentor a high-performing marketing team, fostering collaboration and professional development.
8. Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve marketing goals.
9. Collaboration with Stakeholders: Work closely with cross-functional teams, including sales, product development, and customer support, to ensure alignment and collaboration across departments.
10. Compliance: Ensure all marketing activities comply with industry regulations and standards.

Requirements:

1. Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
2. Experience: Minimum of 8-10 years of experience in marketing, with at least 5 years in a leadership role within the fintech industry.
3. Fintech Knowledge: In-depth understanding of the fintech landscape, including knowledge of financial products, technologies, and regulatory considerations.
4. Strategic Thinker: Proven ability to develop and execute comprehensive marketing strategies that align with overall business objectives.
5. Leadership Skills: Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
6. Analytical Skills: Proficient in using data and analytics to make informed decisions and optimize marketing performance.
7. Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas.
8. Innovative Mindset: Stay updated on emerging marketing trends and technologies, bringing innovative ideas to the table.
9. Collaborative Nature: Ability to collaborate effectively with cross-functional teams and external partners.
10. Results-Driven: Demonstrated track record of achieving and exceeding marketing goals and KPIs.

We are recruiting and we want you!