Singapore

Marketing:

1. Conducted competitive analysis and developed strategic marketing initiatives.

2. Develop and implemented marketing plans & strategies for product launches and new store openings and liaised with cross-functional teams to develop executable event plans

3. Oversee promotional activities, including discounts, giveaways and sampling, and managed the design and execution of both digital and traditional advertising campaigns, as well as print production and in-store material placement.

4. Analysed and defined brand image positioning, developed corresponding marketing strategies and refined marketing plans in collaboration with design and operations teams to ensure brand consistency across offline stores and online platforms.

5. Managed the brand's visual identity, including logos, colour schemes, typography, packaging design and ensured consistency of advertising messages.

6. Maintained active communication with shopping centres, providing detailed promotional information for monthly and special events and supplying marketing posters in various required sizes.

7. Regularly communicated offline store event plans to shopping centres to secure free promotional support.

8. Discussed sponsorship and sourcing requirements with malls and partners and managed payment processes.

9. Stayed informed about and actively participated in mall activities.

10. Managed and updated brand information on various platforms, including Google reviews, brand websites, mall websites and third party platforms such as ShopBack, Capitastar, Yezi Gang, Dianping, TripAdvisor, Mafengwo, Naver, etc. and negotiated joint event plans.

11. Maintained up-to-date store information, accounts, login devices and member data.

12. Managed customer complaints across multiple platforms and provided feedback to operations team.

13. Developed crisis management plans to protect and enhance brand image in response to negative brand or product incidents.

14. Communicated design requirements with other departments and made constructive suggestions.

15. Collated data from various platforms, analysed the effectiveness of marketing campaigns, implemented improvements and reported on event details.

16. Led and managed the marketing team, overseeing recruitment, training and performance appraisals while encouraging team efficiency and innovation.

17. Liaised with other departments to address operational and marketing challenges.

18. Support the completion and implementation of additional projects.

Social media:

1. Established a centralised system for account creation and management across multiple platforms.

2. Managed daily content updates.

3. Produced engaging content, including compelling headlines, visuals and video.

4. Collaborated with other departments on event planning, promotional strategies and messaging.

5. Analysed target demographics and budgeted for campaigns.

6. Managed online communities, engaging with customers to cultivate a loyal following.

7. Used Google Analytics to track social media performance and evaluate the success of posts, campaigns and strategies.

8. Stayed abreast of platform regulations, planned promotions and tracked trending topics.

9. Coordinated with external teams to create content, review materials, negotiate promotional strategies, process payments and evaluate results.

10. Coordinated with shopping centres and media for promotional shoots and set promotional direction.

11. Supported integrated marketing efforts by engaging KOLs and KOCs, managing their content and compensation, and developing a network of brand influencers.

eCommerce:

1. Developed and designed official brand websites, established order fulfilment processes and integrated contact information. Populated sites with company and store details, including return and exchange policies, and facilitated the establishment of online payment systems.

2. Enhanced the aesthetics and functionality of brand websites, meticulously uploaded product details such as titles, descriptions and images, ensuring all content was both accurate and appealing.

3. Mastered the development and implementation of SEO and SEM strategies to improve product visibility in search results. Utilised social media for content marketing and customer interaction, and implemented CRM strategies to increase customer loyalty and repeat purchases.

4. Focused on optimising the customer journey, streamlining shopping and post-purchase services, responding promptly to customer feedback and developing comprehensive improvement strategies.

5. Collecting and analysing operational data from the store, providing insights to the operations team and making actionable recommendations.

6. Maintained active engagement with Shopline, keeping abreast of new functionality, experimenting with platform tools and working towards improving server performance ratings.

Operation:

1. Orchestrated procurement for playground, sourced ancillary materials, produced promotional items and analysed store operations data to provide strategic advice.

2. Coordinated with playground teams and established partnerships with nurseries and training centres.

3. Liaised with sponsors for charity events associated with playground.

4. Managed the Osuga project, analysing store operations data and making recommendations for improvement.

5. Evaluated sales data for Summer Bliss and implemented operational adjustments.

6. Managed venue bookings, supply orders and coordinated road shows.

System:

1. Interfaces with new systems to negotiate terms and finalise specifications.

2. Coordinated development efforts and prioritised accelerated project schedules.

3. Facilitated system transitions for playground, phone shops and F&B, managed product information updates, configured receipt settings and performed routine maintenance, while assisting finance with account reconciliations.

4. Managed new product inventory, system configurations and activity settings.

Support / Clerical Work:

1. Compile and upload monthly KPI data to the cloud.

2. Calculated commission figures for mobile shops.

3. Provided commission calculations for playground.

4. Coordinated with print service providers.

5. Oversaw the management of office computers, in-store tablets, mobile phones and related devices.

6. Liaised with various departments on accounting, data extraction and other administrative tasks.

Malaysia

Marketing:

1. Oversaw Malaysian team and initiated social media presence.

2. Worked with Malaysian team to develop marketing and event strategies.

3. Orchestrated promotional activities, including discounts, giveaways and samples, and managed the design and implementation of online and offline advertising campaigns, as well as the distribution of print and in-store materials.

4. Maintained communication with shopping centres, disseminated promotional details for monthly and special events and supplied marketing posters in various sizes.

5. Assisted the Malaysian team in handling customer complaints and providing operational feedback.

Operation:

1. Managed the preparation of the playground, including placing orders, procuring supplies, producing promotional materials, analysing store operations data and providing strategic advice.

2. Managed team operations within playground.

3. Coordinated with sponsors for charity events associated with playground.

4. Managed the maintenance and repair of playground equipment.

5. Oversaw the coordination of retail displays within playground.

6. Managed preparations for the launch of Summer Bliss, including order management, procurement, production of promotional material, data analysis and operational recommendations.

7. Organised venue bookings, supply orders and event coordination for shopping centre events.

System:

1. Implemented POS systems, managed product uploads and ensured ongoing maintenance.

2. Customised system configurations for playground and dessert shops.

3. Managed inventory updates, price adjustments and activity configurations following product deliveries and new product uploads.

Job Requirements:

1. Candidate must possess at least Diploma in Marketing / Business Studies / Mass Communications or 5-6 years of working experience in Singapore & Malaysia Market
2. Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook).
3. Ability to plan, organize and schedule own workload within timeline
4. Team player and able to work independent responsibly in a fast-paced environment

Responsibilities:

· Develop and implement marketing strategies and campaigns that align with business goals

· Promote agency products to customers including Architects, Designers and Consultants

· Manage and oversee the company’s digital marketing efforts

· Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth

· Collaborate with the sales team to create marketing materials and support sales initiatives

· Ensure that customers get the product engineering support during design stage and follow through till completion and meet customer satisfaction

· Maintain constant communication with Manufacturers and Suppliers

· Provide feedback to Manufacturers and Suppliers any concerns about product quality and after sales support, so as to achieve optimum customer satisfaction

· Manage, train and motivate direct reporting staff according to company procedures and policy

· Develop and conduct presentations explaining products and provide product knowledge to new and existing clientele

· Maintain and develop trusting long-term relationships with new and existing customers through understanding their business activity and needs

· Promote and represent the company professionally at trade exhibitions, events and product demonstrations

Requirements:

· Degree in Marketing / Business Administration

· Minimum 5-8 years of relevant working experience in building industry preferred

· Good leadership quality, independent and with great initiative

· Enjoy working with a dynamic team and able to work confidently in a fast-paced environment

· Dynamic with strong negotiation and presentation skills

· Possess excellent interpersonal, communication and organizational skills

· Strong understanding of digital marketing channels and tools

· Proven experience in a marketing role, preferably within the lighting or related industry

** 5-day work week

** Shuttle Bus Service provided at Ang Mo Kio / Yio Chu Kang MRT

• Plan, execute, and monitor marketing campaigns across various platforms (e.g., digital, social media, traditional).
• Manage campaign budgets, schedules, and resources efficiently.
• Track and analyze campaign performance, adjusting strategies as needed for optimization.

Skills and Competencies:

1. Strategic Thinking:Ability to think critically and develop effective strategies to meet company objectives.
   
2. Digital Marketing Expertise:Proficient in digital marketing tools and techniques, including SEO, SEM, Google Analytics, email marketing, and social media management.
   
3. Data Analysis and Interpretation:Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
   
4. Creativity:Ability to develop creative campaigns and solutions that resonate with target audiences.
   
5. Leadership and Team Management:Proven ability to lead and motivate a team while collaborating across departments.
   
6. Communication Skills:Excellent verbal and written communication skills for internal and external audiences.
   
7. Project Management:Strong organizational skills with the ability to handle multiple projects and deadlines simultaneously.
   
8. Customer Focus:Ability to understand customer needs and deliver effective marketing solutions.
   

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).nt:same-cell;}-->MARKETING MANAGER

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities:

Evaluating and optimizing marketing and pricing strategies.

Analyzing market trends and preparing forecasts.

Generating new business leads.

Increasing brand awareness and market share.

Coordinating marketing strategies with the sales, financial, public relations, and production departments.

Developing and managing the marketing department's budget.

Overseeing branding, advertising, and promotional campaigns.

Managing the marketing department's staff.

Preparing and presenting quarterly and annual reports to senior management.

Promoting our brand at trade shows and major industry-related events.

Keeping informed of marketing strategies and trends.

Marketing Manager Requirements:

Bachelor's degree in marketing, finance, business administration, or similar.

A master's degree in a relevant field will be advantageous.

At least two years' experience as a marketing manager.

Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24.

Extensive knowledge of marketing strategies, channels, and branding.

Superb leadership, communication, and collaboration abilities.

Exceptional analytical and problem-solving skills.

Strong time management and organizational abilities.

About prettyFIT

prettyFIT is a leading women’s footwear brand in Singapore, renowned for its commitment to quality, style, and customer satisfaction. As we continue to grow both locally and internationally, we are looking for a Marketing Manager who can help elevate our brand presence and drive our marketing efforts forward.

Job Description

We are seeking an innovative and strategic Marketing Manager to lead our brand management, public relations, social media, marketing campaigns, and event management initiatives. This role requires a blend of creativity, strategic planning, and execution to enhance brand visibility, engage with our target audience, and drive sales growth. The ideal candidate will be passionate about fashion, have a keen understanding of the footwear or fashion industry, and possess a proven track record in delivering effective marketing strategies.

Key Responsibilities:

· Brand Management: Develop, implement and execute strategies to strengthen brand identity and market positioning, ensuring consistency across all marketing channels and touchpoints.

· Public Relations: Develop and manage all PR activities to enhance the brand's public image, including media relations, press releases, and collaborations with influencers and industry partners.

· Social Media Presence:Lead the development and execution of social media strategies to increase engagement, followers, and brand awareness on platforms such as Instagram, Facebook, Twitter, and LinkedIn.

· Marketing Campaigns: Design and execute innovative marketing campaigns that effectively communicate our brand messages and drive sales, both online and offline.

· Event Management: Plan and oversee local events, including brand collaborations, promotional events, to enhance brand visibility and customer engagement.

· Market Research, Analysis and Reporting:Conduct market research to identify trends, consumer preferences, performance of marketing campaigns and strategies and use insights to formulate marketing strategies.

· Team Leadership: Lead, mentor, and inspire the marketing team, fostering a creative, collaborative, and results-driven work environment.

Qualifications:

· Diploma or Degree in Marketing, Business, or related field.

· At least 5 years of experience in a marketing role, with a strong focus on brand management, PR, and social media. Experience in the fashion or retail industry is highly preferred.

· Proven track record of designing and executing successful marketing campaigns and events.

· Strong understanding of digital marketing trends, analytics tools, and social media platforms.

· Excellent communication, interpersonal, and leadership skills, with the ability to engage and work collaboratively with team members, external partners, and stakeholders.

· Creative thinker with a strategic mindset, able to generate new ideas and translate them into effective marketing strategies.

· Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Join Us

At prettyFIT, we believe in nurturing talent and fostering a culture of innovation, diversity, and inclusion. If you are a driven marketing professional with a passion for fashion and a desire to make a significant impact in a growing brand, we would love to hear from you.

To apply, please submit your resume and cover letter to [email protected] detailing your relevant experience and why you are the perfect fit for the role.

Top of Form

We are recruiting marketing managers with at least 1 year of work experience. Have good creativity and management ability. Requires good communication skills and practicals skills. Master office excel, outlook, microsoft and word skills. Operational and team work skills, media experience required.

Job Description:
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will have a strong understanding of both the Singaporean and Chinese markets, with the ability to independently plan and execute online events focused on education and study-abroad services. The role requires someone who is creative, results-driven, and flexible with travel arrangements between Singapore and China.

Key Responsibilities:

• Conduct market research to understand trends, consumer behavior, and opportunities in the Singapore and China education markets.
• Develop and execute marketing strategies to promote education and study-abroad services effectively.
• Plan, manage, and execute online campaigns and events targeting key demographics.
• Collaborate with internal teams and external partners to optimize campaign performance.
• Monitor and analyze marketing metrics to improve strategy and performance.
• Ensure compliance with local regulations and company policies across both markets.

Requirements:

• Educational Background: A diploma or degree in education, marketing, or a related field.
• Experience: Proven experience in marketing or event management, preferably in the education sector.
• Skills:Strong knowledge of both Singapore and China’s markets.
  Proficiency in digital marketing tools and platforms.
  Excellent communication and interpersonal skills.
  Bilingual in English and Mandarin to communicate effectively with stakeholders in both regions.
  
• Flexibility: Willingness to travel between Singapore and China as required.
• Work Schedule: Monday to Friday, 5-day work week.

Additional Benefits:

• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• Collaborative and inclusive work environment.

We are committed to fair and merit-based hiring practices in compliance with Singapore’s Ministry of Manpower (MOM) guidelines. All candidates will be considered based on their qualifications and experience, ensuring equal opportunities for everyone.

If you are passionate about education marketing and are excited about making an impact in a cross-border role, we’d love to hear from you.

How to Apply:
Please send your updated resume and a cover letter to [email protected] with the subject line: "Application for Marketing Manager Position."

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

This position reports to the Director. Marketing manager in the wholesale furnishings industry oversees the development and execution of strategies to promote products such as curtains, carpets, wallpaper, and bedding to retailers, contractors, and other businesses. Marketing manager analyses market trends, identify target customer segments, and work on building brand awareness through various channels like advertising, trade shows, and digital marketing. The goal is to drive sales, expand market share, and enhance customer engagement in a highly competitive industry.Wallux Pte Ltd is dedicated to fostering a high-performance, employee-focused culture that prioritizes empowerment, quality, continuous improvement, and the recruitment and ongoing development of a top-tier workforce.

Job Description

Individual to be involved in:
1. Develop engaging content, including promotional materials, social media posts, and product descriptions, to effectively market the company’s range of products such as curtains, carpets, wallpaper, and bedding.
2. Plan and execute targeted marketing campaigns to increase brand awareness and drive product sales, utilizing various channels such as digital advertising, email marketing, and trade shows.
3. Provide direct sales assistance to walk-in customers, helping them understand product offerings and making recommendations to drive purchases and enhance customer satisfaction.
4. Conduct market research to identify emerging trends, customer preferences, and competitor strategies, ensuring the company’s offerings remain competitive and relevant.
5. Maintain and strengthen the company’s brand image, ensuring consistent messaging across all marketing materials and customer interactions.
6. Track and analyze the effectiveness of marketing campaigns and sales efforts, using data to make informed decisions for future strategies and continuous improvement.

Job Requirements

1. Proficient in creating diverse content such as product descriptions, promotional materials, and social media posts. Able to tailor content for various platforms to effectively showcase the company's product range, including curtains, carpets, and bedding.
2. Skilled in planning and executing multi-channel marketing campaigns (e.g., digital ads, email marketing, trade shows) to drive brand awareness and sales. Expertise in tracking and optimizing campaign performance to achieve maximum impact.
3. Experienced in providing sales assistance to walk-in customers, offering tailored product recommendations. Proficient in using CRM tools to track customer interactions and enhance service quality.
4. Strong ability to conduct market research and competitor analysis to identify trends and customer preferences. Skilled in using tools like surveys and reports to adapt product offerings to meet market demand.
5. Expertise in maintaining consistent brand messaging across all marketing materials and customer interactions. Focused on aligning product offerings with company values to strengthen brand identity.
6. Proficient in using analytics tools (e.g., Google Analytics, CRM systems) to track and analyze marketing and sales data. Able to make data-informed decisions to improve campaign effectiveness and drive continuous improvement.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Roles & Responsibilities

1. Manage and create content, visuals, and collateral for marketing campaigns.

2. Create prospect database from multiple sources for demand generation.

3. Online research and B2B prospecting.

4. Create content for social media (digital marketing – YouTube, Facebook, WhatsApp, Instagram)

5. Image and video editing.

6. Respond to customer enquiries and market company products.

7. Update databases and share testimonials/reports with clients.

8. Enhance and update company websites. Monitor enquiries and respond appropriately.

9. Actively market and participate in company and third party seminars and conferences.

10. Formulate and run marketing campaigns.

11. Prompt and effective handling of client queries.

Job Requirement

• Minimum of 3 years of marketing experience.
• Experience in digital marketing/online platform content creation
• Excellent written and spoken English.
• Possess good presentation and interpersonal skills
• Expertise in MS Office, Photoshop, Canva, Adobe and other relevant visual creation software is mandatory.

Other Qualities

• Positive, dynamic and results-oriented
• Hardworking and resourceful
• Pleasant and team player

Other Information

• 5 working days per week
• working schedule: 9.00 am to 06.00 pm.
• Salary: S$2,800/- – S$3,500/- per month
• Location: Bugis.

Interested candidates are requested to send us your resume by emailing [email protected] and mention in the subject Marketing Manager. We regret to inform you that only shortlisted candidates will be notified.

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

As the Marketing Manager, you will be responsible for crafting and executing a comprehensive marketing strategy designed to drive revenue growth, increase brand awareness and accelerate growth marketing. You will collaborate closely with various departments to ensure seamless marketing campaign execution while managing the marketing budget to maximize results. You’ll have the opportunity to influence key initiatives related to customer acquisition, sales growth, and overall brand expansion.

DUTIES & RESPONSIBILITIES

1. Driving Growth & Revenue:

• Create and implement strategies to boost brand awareness and increase revenue growth through customer acquisition, member’s retention and loyalty
• Focus on identifying opportunities and using performance-based channels such as CRM and loyalty programs to drive revenue
• Develop strategies to attract new customers and members, using customer segmentation and automation tools for targeted marketing to improve sales performance

2. Sales Marketing Strategy, Planning & Execution:

• Drive sales through effective marketing campaigns for brand launch, seasonal promotion and golf fest and events
• Conduct strategic analysis of the competitive landscape and perform detailed data analysis to derive insights for designing effective sales and marketing plans
• Develop and implement localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners and agencies

3.Budget Management & Business Analytics:

• Take ownership of the P&L and budget for all sales and marketing initiatives
• Manage the marketing budget efficiently to maximize ROI while ensuring compliance and proper documentation
• Analyse marketing performance data to measure success and optimize strategies. Use A/B testing and data insights to continuously improve marketing efforts and track ROI
• Implement systems to track and report sales and marketing performance systematically

4. Brand Building & Collaborations:

• Strengthen the brand’s identity across all channels and collaborate with brand owners through strategic partnerships to evaluate organizational goals
• Plan and execute multi-channel brand marketing across digital, social media and email, ensuring strong content marketing that aligns with growth objectives

5. Team Collaboration & Stakeholder Management:

• Work closely with other Heads of Departments, promoting creativity and collaboration. Coordinate with other departments to ensure alignment with overall company goals.
• Engage with internal and external stakeholders to optimize outcomes.
• Manage relationships with external agencies and ensure compliance with enterprise governance frameworks.

Experience and Skills:

• Diploma / Bachelor’s Degree in Business/Marketing or equivalent experience from which comparable knowledge and job skills can be obtained
• Minimum 5 years in marketing at leading FMCG company with a focus on growth marketing
• Skilled in developing and executing strategic marketing initiatives
• Excellent written and verbal communication skills.
• Experienced in handling marketing budgets and optimizing ROI
• Familiar with tools such as Google Analytics, CRM tools and marketing automation platforms
• Good understanding of managing both organic and paid marketing efforts across platforms like Google, Facebook, TikTok, Instagram, and email.
• Experience leading cross-functional teams, and partnering with external agencies
• Self-starter, resilient, able to react quickly in a fast-paced environment, can collaborate effectively across teams.

As the Marketing Manager, you will be responsible for developing, implementing, and overseeing marketing strategies that drive brand awareness, customer engagement, and revenue growth across our food and beverages, and distribution business. Your role will involve both creative and analytical tasks to ensure the effective promotion of our offerings, enhance customer loyalty, and manage respective brand image across all touchpoints.

Key Responsibilities:

1. Strategic Planning and Brand Development:

- Develop and execute comprehensive marketing plans for each brand.

- Oversee the positioning and messaging of the brands to ensure a consistent and compelling market presence.

- Identify new opportunities for brand growth, both online and offline, in line with company objectives.

2. Campaign Management:

- Lead the creation and implementation of marketing campaigns for special events, product launches, and seasonal promotions.

- Manage marketing budgets for each segment, optimizing spend and maximizing ROI across all campaigns.

- Analyze campaign performance and make data-driven adjustments to improve effectiveness.

3. Digital Marketing and Social Media:

- Manage the group’s social media channels, ensuring regular, engaging content that reflects the voice and values of the brands.

- Oversee digital advertising efforts, including Google Ads, Facebook, Instagram, and other relevant platforms.

- Track digital marketing metrics, and lead efforts to improve engagement, reach, and conversion rates.

4. Partnerships and Community Engagement:

- Cultivate partnerships with local businesses, influencers, and event organizers to expand brand visibility and customer base.

- Coordinate sponsorship opportunities and participate in local events to promote brand presence.

- Develop loyalty programs and initiatives to increase customer retention and satisfaction.

5.Market Research and Analytics:

- Conduct market research to stay ahead of trends in the hospitality, food, and beverage industries.

- Use customer feedback, data analytics, and competitive analysis to adapt marketing strategies and maintain market leadership.

- Report regularly on key performance indicators (KPIs) and other metrics to senior management.

6.

Collaboration and Cross-Functional Coordination:

- Work closely with the culinary, operations, and distribution teams to align marketing initiatives with operational goals.

- Coordinate with the sales and distribution teams to promote new product offerings.

- Oversee the production of all marketing collateral, including digital assets, print materials, and menu designs.

7.

Brand and Crisis Management:

- Ensure the group’s brands maintain a positive public image and address any potential PR issues effectively.

- Respond promptly to customer inquiries and online reviews, ensuring brand consistency in all communications.

Join Our Team and Shape the Future of the Medical-Aesthetics Industry!

ClearSK Healthcare, a renowned chain of medical aesthetic clinics operating in Singapore, Shanghai, Hangzhou, and Kuala Lumpur, is on the hunt for a driven and seasoned Marketing Manager to become part of our dynamic team.

Job Highlights:

• Attractive remuneration package
• 5-day work week
• Hybrid WFH option
• Free aesthetics treatments up to SGD6000 per annum

Responsibilities:

• Participate in a 3-month job rotation at the front desk and conversion centers of our Singapore and/or Shanghai clinics, gaining direct experience in aesthetic clinic operations and customer service, essential for a comprehensive understanding of the client-facing aspects of the business, crucial for a marketing manager role.
• Develop, manage, and optimize ads and social media content across various platforms in different languages, including Google, Facebook, Instagram, Xiao Hong Shu, and WeChat.
• Plan, execute, and manage Google SEM and SEO campaigns, including Youtube and various digital platforms, to incorporate Paid Media and Web Analytics.
• Leverage excellent communication skills to engage potential customers, turning inquiries into appointments or sales.
• Drive the implementation of omnichannel marketing strategies, enhancing customer interaction and service.
• Stay on the cutting edge by continuously learning and integrating new technologies, such as ChatGPT, into our marketing strategies.
• Work closely with in-house marketing and sales team to drive sales events, in-house marketing campaigns, and customers reviews.
• Assist in planning, organizing, and executing online sales events.
• Project manage in the development of new eshops.

Qualifications:

• Bachelor's degree in Marketing, E commerce, Business or any related field. Applications from recent graduates are highly encouraged.
• Overall, at least 2 years of prior B2C experience in similar role is required. At least 2-4 years of experience in digital marketing and Google Digital Ads, SEO, and SEM, ideally in the healthcare or aesthetics industry.
• Expert in digital marketing platforms (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch).
• Has general understanding of Shopify in terms of maintenance, launch, shop construction and admin system.
• Proficient in English communication and writing.
• Ability to read, write, and converse in Chinese will be an added advantage as liaising with our counterparts in China and Chinese customers.
• Experience with omnichannel marketing.
• A willingness to learn and incorporate new technologies.
• Strong organizational and time management skills to handle multiple priorities effectively.

Application process:

Should you wish to be considered for shortlisting, please complete the attached Google Form at the link below prior to submitting your application on MyCareersFuture:

https://forms.gle/ZdnDCJYqZ916n8iQ7

Please be advised that only candidates who have completed the form and are subsequently shortlisted will be notified.

Exciting news! We are on a growing journey and building a stellar team!

At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.

Why should you be part of Sunnystep’s success?

We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.

We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.

We are looking for a highly organized and detail-oriented Marketing Manager to join our fast growing team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, engagement, and sales for a consumer footwear brand. This role involves managing marketing campaigns, analyzing market trends, and collaborating with various teams to ensure that marketing initiatives align with the brand’s overall objectives. The Marketing Manager will play a crucial role in enhancing the brand’s presence in both digital and traditional marketing channels.

You will also be responsible for:

• Marketing Strategy and Planning:
  Develop and implement comprehensive marketing strategies to drive brand growth and achieve business objectives.
  Conduct market research to identify trends, customer preferences, and competitive landscape.
  Create and manage annual marketing plans and budgets, ensuring alignment with brand goals and financial targets.
• Campaign Management:
  Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, and events.
  Develop creative briefs and collaborate with internal teams and external agencies to create engaging content and materials.
  Measure and analyze campaign performance, using data to optimize strategies and achieve desired outcomes.
• Brand Development and Positioning:
  Enhance and maintain the brand’s image and positioning in the market, ensuring consistency across all marketing materials and channels.
  Develop and execute strategies to increase brand awareness and loyalty among target audiences.
  Oversee the creation and management of brand guidelines to ensure cohesive messaging and visual identity.
• Digital Marketing and E-Commerce:
  Manage digital marketing efforts, including SEO, PPC, email marketing, and social media campaigns.
  Collaborate with the e-commerce team to optimize online sales strategies and drive traffic to the brand’s website.
  Analyze digital marketing metrics and leverage insights to enhance online performance and customer engagement.
• Market Analysis and Insights:
  Conduct competitive analysis to understand market dynamics and identify opportunities for differentiation.
  Gather and analyze consumer feedback and market trends to inform marketing strategies and product development.
  Prepare and present reports on marketing performance, including ROI, sales impact, and customer acquisition metrics.
• Partnerships and Collaborations:
  Develop and manage relationships with key partners, influencers, and media outlets to amplify brand reach and visibility.
  Coordinate with retail partners and distribution channels to support marketing initiatives and drive sales.
  Identify and pursue strategic collaborations and sponsorships to enhance brand presence and engagement.
• Event Planning and Execution:
  Plan and execute marketing events, product launches, and promotional activities to support brand objectives.
  Coordinate with event vendors, manage logistics, and ensure successful execution of events.
  Evaluate event effectiveness and gather feedback to improve future initiatives.
• Team Leadership and Management:
  Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities.
  Foster a collaborative and creative work environment, encouraging innovation and teamwork.
  Manage agency relationships and oversee external marketing resources and vendors.

We would want to speak with you if you are / have –

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
• 5+ years of experience in marketing, with a focus on consumer goods or footwear industry experience preferred.
• Proven track record of developing and executing successful marketing campaigns and strategies.
• Strong understanding of digital marketing, social media, and e-commerce best practices.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills with a keen eye for detail.
• Strong communication, leadership, and project management skills.
• Proficiency in marketing software and tools (e.g., Google Analytics, social media platforms, CRM systems).

It would be great if you have:

• Experience with influencer marketing and brand partnerships.
• Knowledge of graphic design and content creation tools (e.g., Adobe Creative Suite).
• Familiarity with the latest trends and technologies in the footwear industry.

Mon to Fri 9am - 5.30pm

Hybrid work arrangement

Position Summary :

This position is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. Your expertise will contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators

Responsibilities that Define Your Success:

• Collaborate with key stakeholders to strategize and implement effective communication initiatives and strategies, leveraging both digital and traditional platforms while rooted in data-driven insights.

• Master the realm of digital marketing, including end-to-end execution of digital campaigns, media planning, content creation, copywriting, campaign tracking, and comprehensive reviews.

• Be at the forefront of our social media presence, partnering with content leads to design, build, and maintain an engaging online community.

• Demonstrate prowess in analytics tools such as Amplify and Google Analytics, utilizing performance insights to optimize digital marketing efforts and maximize impact.

• Cultivate a compelling Public Relations campaign strategy, crafting engaging stories for our brands and campaigns, writing PR releases, and skilfully interacting with the media and organizing media events.

• Keep ahead of big data insights and social trends, offering thought leadership and innovative perspectives on adopting emerging media platforms and technologies.

• Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

• Brief our design team on non-digital collateral development and oversee the production process to ensure seamless project delivery.

• Exhibit financial acumen by managing allocated budgets with clear trackable deliverables and performance measurements.

• Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

• Embrace additional duties reasonably assigned by management, showcasing your adaptability and commitment to excellence.

Job Requirements:

• Proven track record in digital marketing, with a strong grasp of website analytics, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and Tiktok.

• Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

• Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

• Possess a keen eye for detail, ensuring meticulousness in all endeavours.

• Demonstrate maturity, resourcefulness, and the ability to think strategically.

• Showcase exceptional written and verbal communication skills, adept at conveying impactful messages

• Good experience into B2C industry

• Prior working experience with marketing agency would be added advantage

Mon to Fri 9am - 5.30pm

Hybrid work arrangement

Position Summary :

This position is to collaborate with key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. Your expertise will contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators

Responsibilities that Define Your Success:

• Collaborate with key stakeholders to strategize and implement effective communication initiatives and strategies, leveraging both digital and traditional platforms while rooted in data-driven insights.

• Master the realm of digital marketing, including end-to-end execution of digital campaigns, media planning, content creation, copywriting, campaign tracking, and comprehensive reviews.

• Be at the forefront of our social media presence, partnering with content leads to design, build, and maintain an engaging online community.

• Demonstrate prowess in analytics tools such as Amplify and Google Analytics, utilizing performance insights to optimize digital marketing efforts and maximize impact.

• Cultivate a compelling Public Relations campaign strategy, crafting engaging stories for our brands and campaigns, writing PR releases, and skilfully interacting with the media and organizing media events.

• Keep ahead of big data insights and social trends, offering thought leadership and innovative perspectives on adopting emerging media platforms and technologies.

• Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

• Brief our design team on non-digital collateral development and oversee the production process to ensure seamless project delivery.

• Exhibit financial acumen by managing allocated budgets with clear trackable deliverables and performance measurements.

• Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

• Embrace additional duties reasonably assigned by management, showcasing your adaptability and commitment to excellence.

Job Requirements:

• Proven track record in digital marketing, with a strong grasp of website analytics, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and Tiktok.

• Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

• Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

• Possess a keen eye for detail, ensuring meticulousness in all endeavours.

• Demonstrate maturity, resourcefulness, and the ability to think strategically.

• Showcase exceptional written and verbal communication skills, adept at conveying impactful messages

• Good experience into B2C industry

• Prior working experience with marketing agency would be added advantage

 JOB TITLE: Senior Field Marketing Manager, Partner Marketing (Asia)

Position Overview

ServiceNow is seeking a highly organized, goal-oriented, and self-directed Partner Marketing Professional to join our dynamic marketing team. This individual will be an active contributor to our larger marketing initiatives, working closely with key partner leaders, Alliances, Channel Management, global and regional campaign teams, and various ServiceNow business units. The ideal candidate will possess proven experience in managing relationships with strategic partners and developing joint marketing plans, including market awareness and demand generation programs that align with revenue targets. Adaptability, integrated program development, and the ability to thrive in a fast-paced, high-tech environment will be critical to success.

Essential Duties and Responsibilities

• Strategic Partner Collaboration: Work closely with ServiceNow Account Directors and partners to gain a deep understanding of their business objectives and challenges. Translate these insights into a comprehensive partner marketing plan aligned with broader business goals.
• Joint Marketing Program Development: Create, manage, and execute joint marketing programs with partners that drive measurable growth in pipeline and revenue. Develop campaigns that align with both ServiceNow’s and the partner’s objectives.
• Global & Regional Campaign Execution: Localize and adapt global partner marketing campaigns for regional markets. Ensure consistent and impactful execution across regions, optimizing for local nuances and market needs.
• Cross-Functional Alignment: Facilitate collaboration between global and regional marketing teams, field marketing, and other stakeholders to ensure seamless program execution. Align partner marketing efforts with broader sales and business objectives for successful regional activation.
• Performance Tracking & Optimization: Measure key performance indicators (KPIs) and metrics to track the success of marketing initiatives. Regularly analyze program performance and provide actionable recommendations for continuous improvement.
• Agency & Resource Management: Manage local marketing agency relationships and resources to scale partner marketing programs. Ensure high-quality execution and timely delivery across the partner ecosystem.
• Innovation & Best Practices: Continuously explore new marketing trends, innovations, and best practices to enhance program effectiveness. Elevate partner engagement and campaign results through creative approaches.

Required Qualifications

• Experience: Minimum of 10 years of marketing experience, with a focus on Partner/Channel Marketing. Experience in regional marketing roles, particularly in global, matrix-based, and collaborative organizational settings, is preferred.
• Marketing Knowledge: Strong understanding of digital marketing, content creation, messaging, and execution. Proficiency in inbound and outbound digital strategies, including web, search, social, nurture, and relationship-based marketing.
• Communication Skills: Excellent verbal and written communication skills, with a proven track record of influencing and collaborating across teams and geographies. Ability to engage with senior executives and communicate at all organizational levels.
• Strategic Thinking: Ability to quickly understand complex concepts, translate technical capabilities into customer benefits, and develop strategic marketing plans that drive business results.
• Project Management Expertise: Exceptional project planning and execution skills, with a strong sense of ownership. Ability to multitask, prioritize, anticipate obstacles, and provide solutions in a fast-paced environment. Demonstrated drive for excellence in execution and achieving challenging goals.
• Storytelling & Writing: Strong storytelling and writing abilities to create compelling marketing content that resonates with diverse audiences.
• Global Perspective & Travel: Willingness to travel internationally for partner meetings, industry events, and customer engagement as needed.

Ideal Candidate Profile

The ideal candidate will be a strategic, results-oriented marketing professional with a proven track record of success in partner marketing within a high-tech environment. They will be comfortable managing relationships with diverse stakeholders, driving joint marketing initiatives, and navigating complex, global organizational structures. A passion for innovation, an analytical mindset, and the ability to adapt to changing market dynamics will be key drivers of success in this role.

 Education & Qualifications

• An undergraduate degree in marketing/business (or equivalent) is required and an advanced degree is strongly preferred.

What You'll Do

• Develop, implement and own a business and sales strategy to meet the company objectives and deliver commercial targets.
• Sell AnyMind’s tech solution to the client by introducing the Company’s product based on client needs, including digital marketing and influencer marketing solutions
• Identify new business and partnership opportunities to further the growth of the business across the direct Brands and Media Agency ecosystems
• Build-on an existing strong network of contacts across brands and agencies in Singapore to drive business
• Consultative selling to clients across brands and agencies. Responsible for the full cycle of a sale, including generating leads, initiating conversations, pitching business opportunities, following up with action plans, to receiving briefs from clients.
• Lead initial project set up, working with colleagues in making overall decisions to deliver each project at the highest standard as well as with a healthy margin.
• Work with the Head of Sales on annual budgeting and regular reporting of sales pipelines and revenue forecasting.

Who You Are

• Experience in sales at Digital Marketing Agencies or AdTech companies for a minimum 5+ years
• Must have experience in dealing with Agencies and direct brands and working with them on consultative selling is a must
• Entrepreneurial flair, excellent client relationship skills, and commercial savvy.
• Broad curiosity and passion for telling stories in new ways and pushing boundaries.
• Superior new business and client management skills.
• A genuine passion for sales and a desire to attract the best projects and clients to the business.
• Demonstrated ability to translate a strategic brief into a creative execution that delivers on client goals, high-quality standards, and advances our portfolio.
• Demonstrated excellent leadership skills across all levels, strong communication, and problem-solving skills.
• Ability to remain calm and confident in a fast-paced environment whilst juggling multiple projects.
• Knowledgeable and rooted in the digital marketing industry and has concrete knowledge of the digital eco-system across social, programmatic, influencer marketing.
• Teamwork and collaboration: Enthusiastic team player, collaborating with colleagues across different functions and markets
• Candidates with more experience may be considered for Senior Manager role.
• Sell AnyMind’s tech solution to the client by introducing the Company’s product based on client needs, including digital marketing and influencer marketing solutions
• Identify new business and partnership opportunities to further the growth of the business across the direct Brands and Media Agency ecosystems
• Build-on an existing strong network of contacts across brands and agencies in Singapore to drive business
• Consultative selling to clients across brands and agencies. Responsible for the full cycle of a sale, including generating leads, initiating conversations, pitching business opportunities, following up with action plans, to receiving briefs from clients.
• Lead initial project set up, working with colleagues in making overall decisions to deliver each project at the highest standard as well as with a healthy margin.
• Work with the Head of Sales on annual budgeting and regular reporting of sales pipelines and revenue forecasting.

ABOUT US

HCSA Community Services is a charitable organisation with the Institute of a Public Character (IPC) status and a member of the National Council of Social Service. As a family of dedicated staff, volunteer teams, and corporate and community partners, we continue to give a future and a hope to the vulnerable in society

HCSA is certified as a Great Place to Work ®. At HCSA, our commitment to being a Great Place to Work® is not just a label; it's a reflection of the vibrant and supportive culture we have nurtured together. Within our organisation, everyone is not just a part of a team; they are valued contributors to a workplace built on respect, fairness, and mutual support. Our leaders are known for their credibility, a result of our unwavering dedication to open dialogue and integrity.

At the heart of HCSA's existence is a profound purpose – to give a future and hope for the vulnerable among us. Building and sustaining this culture is a critical part of achieving our mission. We invite you to embark on a rewarding journey where your skills, ideas, and passion will contribute to making a difference in the lives of those in need.

SUMMARY

The Manager / Assistant Manager, Digital Marketing is responsible for the development, management and optimisation of HCSA Community Services’ online fundraising and digital marketing strategy across various online channels.

The position plays a crucial role towards HCSA’s financial sustainability, by leveraging digital platforms to drive donations, and maximising fundraising opportunities across various channels.

DUTIES AND RESPONSIBILITIES

Online fundraising campaigns (digital/social media)

1. Develop and execute online fundraising strategies to engage donors and generate financial support for our community services

2. Plan, manage and optimise online fundraising campaigns across multiple platforms, including but not limited to websites, social media, email and crowdfunding

3. Create compelling fundraising appeals, stories and content to inspire donations and engage supporters

4. Utilise data-driven insights to optimise fundraising campaigns, track performance metrics and identify future opportunities

5. Leverage on marketing automation for donor engagement and retention

6. Manage our fundraising campaign budgets to ensure cost-efficiency

Website management

1. Manage overall content, UI/UX and SEO on HCSA websites, with inputs from the respective content owners

2. Oversee the redevelopment of the main website, with eCommerce, payment gateway and conversion tracking functionalities

Others

1. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

2. Stayed informed about emerging trends in philanthropy, online fundraising, digital marketing and user behaviour, incorporating innovative strategies to enhance fundraising effectiveness

3. Other marketing support as needed

QUALIFICATIONS

Experience and Education

1. Proven experience with a track record of successfully managing online fundraising, eCommerce or digital marketing campaigns

2. Strong understanding of digital marketing and fundraising fundamentals and tools — including UI/UX, Google Analytics, Google Tag Manager, SEO, SEM, programmatic ads

3. Excellent written and verbal communication skills, with the ability to craft compelling fundraising appeals and donor communications

4. Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions

5. Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage

6. Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage

7. Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage

8. Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus

9. Non-degree holders with a strong track record and demonstrated proficiencies will be considered

Other Requirements

1. Passion to work in the social services sector, and advance the interests of vulnerable groups in the community

2. Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members

3. Highly organised with the ability to manage multiple projects and deadlines effectively

Work Arrangement - Full -time; Permanent

Salary commensurate with experience.

Key Responsibilities

• Leads the development of the Brand Marketing Plan to meet company goals.

• Analyse brand Profit and Loss (P&L) to drive profitability of the brand.

• Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.

• Work with a multifunctional team (including Creative and Social teams) to implement the plan in the marketplace and monitors performance of the support plans.

• Builds productive working relationship with R&D, Finance, Operations and Supply Chain to manage the brand’s day to day operations, and external partners and agencies.

• Lead ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.

• Provide input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance. Recommend solutions and implement improvements to meet annual targets.

• Lead the management and production of posters, flyers and other collaterals

• Lead the acquiring and liaising with promotional merchants for marketing programs

• Lead the execution of effective digital marketing strategies across all social media platforms

• Manage and maintain listings on digital and online channels including delivery platforms

• Manage customer enquiries

• The roles of duties are not exhaustive and may change according to business requirements.

Requirements

• Bachelor’s degree in marketing, business or any other relevant field

• Sound understanding of marketing fundamentals and tactics

• Creative thinking and problem-solving ability

• Leadership and project management skills

• Knowledge of digital marketing and social media marketing strategies

• Excellent verbal and non-verbal communication skills

• Proficiency with marketing tools and software

• Proficient in marketing research and statistical analysis

Job Description

Sales Enablement

• Create and manage sales enablement materials, including product demos, pitch decks, case studies, and competitive intelligence to empower the sales team
• Lead cross-functional collaboration with product management, customer strategy, marketing, and sales teams to ensure a seamless flow of product updates, feedback, and insights that influence both product development and sales strategies
• In conjunction with customer strategy, conduct ongoing market and competitive analysis to understand customer needs, market trends, and the competitive landscape, providing insights that shape sales positioning and tactics
• Collaborate with product and sales to deliver product positioning, key differentiators, for new product launches, to ensure effective and aligned communication across channels (events, presentations, marketing collateral)
• Oversee Asia requirements and process to utilize the Center of Excellence for creative assets from concept to final product to support all go-to-market activities for product launches
• Prioritize creative briefing and creative requests in line with product roadmap planning
• Proactively take inventory of the current set of creative marketing assets, ensuring assets in use follow brand guidelines and increase awareness for all lines of business. Ensure marketing assets are attractive and resonate with our target audience.
• Prioritize digital asset management for both sales teams and their customers via our sales enablement platform (Highspot) and our customer portal
• Plan and support internal training sessions for Asia commercial teams

Planning and Execution

• Drive product marketing support for an ever-evolving product roadmap
• Use excellent organizational skills to map detailed lists of assets required to support every product on the roadmap
• Proactively drive marketing planning with product and sales teams in the region
• Manage a dynamic product launch schedule against a timeline

Customer Marketing & Events

• Cultivate and manage positive relationships with customers across the region
• Developing strategic customer and product value propositions, messaging that map to our product roadmap that resonates with our target audience.
• Concept and coordinate creative approach, strategy and execution of multi-channel email and social media campaigns that resonate with Asia L&W customers
• Strategic planning, execution, and management of high-impact events, ensuring seamless operations, stakeholder alignment, and measurable outcome
• Coordinate and align cadence for customer comms with sales and customer strategy, with an emphasis on consistency and roadmap alignment

Stakeholder Management

• Keep stakeholders informed about marketing initiatives, progress, and performance through regular updates and clear reporting.
• Actively seek input from key stakeholders (such as sales, customer product, and leadership) to ensure marketing efforts are aligned with their priorities and objectives.
• Collaborate with cross-functional teams to ensure alignment of messaging, and position reflects the overall vision and goals of the organization
• Set realistic goals and timelines, and addressing any concerns or objections to ensure buy-in and support from all relevant parties

Digital Marketing

• Enhance online visibility for good news, product launches, and partnerships in the region through the following:

1. Develop and coordinating social media content for sales reps and the official corporate account, with an emphasis on LinkedIn
2. Help lead adoption of emerging technologies and platforms to accelerate L&W digital programs

Requirements

• 10+ years of experience in a professional marketing function, i.e., Product Marketing, Casino Game Marketing, Brand Management, Product Sales, etc.
• Strong knowledge of the business and long-term strategic goals
• Ability to analyze external factors influencing product performance
• Strong project management and leadership skills
• Demonstrated ability to work effectively in a diverse work group
• Excellent written, verbal, and interpersonal skills
• Ability to multi-task
• Strong problem-solving skills
• Strong analytical skills