We are seeking an experienced Investment & Marketing Content Lead with 7-8 years of proven expertise in creating impactful content related to investment and personal finance. The ideal candidate is passionate about investing, thrives on audience engagement whether on webpage, email, social media or in-app, and excels in crafting compelling copy that motivates action. This role requires a self-starter who can independently develop content strategies to drive business growth and develop the career of a motivated and hungry financial writer reporting into the role.

Reporting into the VP Marketing, this is an exciting opportunity for someone who believes words are not just words but they drive companies forward!

Key Responsibilities:

• Content Strategy Development:
• Design and execute a comprehensive content plan that aligns with our business objectives.
• Produce high-quality, informative, and engaging content across various platforms (blogs, social media, emails, ads).
• Copywriting and Content Creation:
• Craft persuasive copy for everything under the sun: from automated emails that convince a one time depositor to move to a systematic investment plan to Instagram reels that are compelling enough to share with friends.
• Develop concepts for advertisements and marketing campaigns.
• Ensure all content reflects our brand voice.
• Collaboration and Leadership:
• Work closely with cross-functional teams including marketing, design, and product development.
• Oversee all content production workflows.
• Analytics and Optimisation:
• Monitor & communicate content performance using clear dashboards.
• Adjust strategies based on data to improve engagement and conversion rates.

• Bachelor's degree in Finance, Marketing, Journalism, Communications, or a related field.
• 7-8 years of experience in content creation preferably focused on investment and personal finance.
• Exceptional writing and editing skills with a strong portfolio showcasing both long-form and short-form content.
• Deep understanding of investment concepts, personal finance topics, and current market trends is a must.
• Must have experience with developing content strategies for growth
• Proficiency in social media platforms and content management systems.
• Experience with SEO best practices and email optimisations.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Strategic thinking and Self-motivated with the ability to work independently and manage multiple projects simultaneously.
• Excellent communication and collaboration skills.

Employee financial and physical well-being

• Compensation package: You will receive a competitive total compensation package that includes employee stock options if you are a full-time employee.
• Management fee discount: You will receive an employee discount on your asset management fees when you invest with StashAway.

Flexible work arrangements and policies

• Unlimited paid annual leave: It should be simple for you to decide if you would like to take more or fewer days off. We trust that you are accountable for your work and know best if you need 10 or 30 days of paid annual leave that year.
• Personal work equipment budget: It’s important that you have a workstation that’s optimal for you wherever you are.

Learning and development opportunities

• You will be given an annual Learning and Development budget to help you continuously learn in your pursuit of your professional and personal development. You may use the budget for resources and tools that may help you perform better at work. This budget is subject to management approval.

Team bonding budget and initiatives

• Quarterly team bonding budget: We encourage you to socialise with colleagues across job functions, departments, and entities to know them better as individuals beyond what they professionally do.
• Annual off-site (Nov): Each off-site gathers all employees for a full day of company-wide team bonding activities and challenges.

The Marketing Lead is responsible for providing guidance to the Marketing Team by evaluating and developing omni-channel marketing strategies, coordinating brand-building efforts to increase awareness and improve the positioning of all COTY brands to eventually gain market share and achieve both revenue and profitability targets. This role is a pivotal one for the Singapore Team and the incumbent needs to be a strong and empathetic leader, highly collaborative, working closely with key stakeholders, both internal and external.

RESPONSIBILITIES

1. Distribution & Pricing Strategy

· Acts as the guardian of all COTY brands and adhere strictly to our global distribution strategy and competitor adjacency guidelines, protecting the positioning of our brands in the local market to maintain brand equity

· Adhere strictly to new door opening process, starting with obtaining CCO Office approval to working closely with both Global Trade and Global Merchandising Teams from start till end to ensure successful executions

· Ensure that our yearly pricing strategy is competitive and defend when necessary, while monitoring market trends and taking into consideration both external and internal benchmarks to set the right prices for all our products and services, especially for core pillars

2. A&P Budget and P&L Management

· Work closely with the Country Head and Commercial Lead on annual 3-year business plans, ensuring a bottom-up build towards A&P budgets for all brands to achieve both net revenue and retail sales targets

· Manage marketing spends to ensure that they drive the maximum impact and achieve our desired ROI, while remaining compliant with company polices

· Be sharp and highly adaptable when it comes to monthly and quarterly A&P budget landings and be ready to streamline or cut budgets due to business situations or when there is a direct mandate from the Leadership Team

3. New Launches, Repushes & Forecasting

· Guide the team in sizing new product launches accurately, in accordance with Commercial Excellence guidelines and business priorities

· Oversee forecasting of both core pillars and new product launches to ensure optimum weight of business is maintained to drive strategic growth of both product categories and franchises

· Be agile and quick to pre-empt or react to both market and sales trends, executing immediate changes in rolling forecasts to ensure we do not under-forecast and miss out on opportunities, or over-forecast and end up with high excess and obsolete stock inventory

4. 360° Omni Marketing Plans & Brand Building

Media/Digital

· Guide the team and appointed agency to develop plans which are in line with our global media strategy and fashion house license requirements while keeping business priorities, audience profiles and KPIs in mind

· Focus on driving plans which are minimally USD 100,000 investment per campaign to drive greater impact and results

PRIM

· Guide the team and appointed agencies on both short-tail and long-tail PRIM strategies and plans for our priority brands – short-tail impact is necessary for social listening rankings, but long-tail sustenance is crucial for brand longevity

· Ensure strong and distinctive tribes are built for priority brands and maintain collaborative relationships with all key opinion leaders to build long-standing communities of brand ambassadors

· Key focus to be put on social advocacy and user-generated content with key opinion consumers to drive authenticity

CRM

· Embark on crucial first steps to rolling out both official communications programmes (Phase I) and loyalty programmes (Phase II) for priority brands

· Be highly resilient when dealing with various internal and external stakeholders and red tapes during the pre-launch process; work hand-in-hand with ISEA CRM Lead to iron out issues and clear obstacles as we navigate through the complexities with Global CRM, IT and Security Teams

Trade Marketing & Consumer Eventing

· Keep brand desirability and consumers’ tastes and preferences top of mind when it comes to developing trade marketing plans in accordance with channel strategy to drive purchase conversion

· Ensure retail activations are talk-of-town trendsetters, with best-in-class retailtainment and gifting mechanics to achieve sales targets

· Traffic drivers, sampling and new customer recruitment are mandatory for all retail activations

Store Design & Visual Merchandising

· Lead the team on both permanent merchandising (new door openings or renovations, planogram changeovers, etc.) and temporary merchandising (trade/consumer podium activations) projects, ensure global guidelines are met and fashion house approvals are obtained before every execution

· Guide the team for CAPEX budget topics and ensure all fixed assets are properly capitalized for P&L management

· Ensure accurate and timely retro-planning is in place for every major permanent merchandising project in order to meet targeted opening dates

· Ensure all temporary merchandising projects are cost-efficient and profitable

· Navigate through any intricacies and manage any crisis which may arise with both internal teams and external stakeholders such as landlords (malls), retailers and contractors, etc.

5. Stakeholder Management

· Collaborate with the Commercial Lead in the development of strong relationships with key landlords and retailers across all channels and conduct high level negotiations together to deliver successful outcomes and results

· Liaise and network with the broader organisation regionally and globally to develop and drive co-marketing plans together and leverage on best practices – this includes Regional Teams (Asia & ISEA), Global Trade Teams, Global Merchandising Teams, Global Communication Teams and Global Digital Teams

6. People Leadership

· Recruit (when needed), develop, retain and rotate top talents within the organization

· Mentor individuals towards the fulfilment of both personal and business objectives; drive all short, medium and long-term career planning and succession planning conversations including development plans for individuals

· Identify key personnels who are able to assume broader responsibilities and be an advocate for them when it comes to advancement opportunities

· Inspire by setting an example and being a good role model; instil confidence and motivate teammates to deliver their KPIs and set a high standard of performance

Promote a high level of team camaraderie and engagement amongst teammates, ensuring a laser-sharp focus on common goals so that successes are celebrated together, and the team is strongly united to navigate setbacks and find solutions together

REQUIREMENTS

· Bachelor’s Degree in Business Management and/or Marketing (or any related/equivalent discipline)

· Minimally 10 years of relevant Marketing and/or Brand Management experience in Beauty or FMCG industry

· Minimally 5 years of People Management experience and/or has led a team of at least 3 to 5 direct reports

· A strong leader who is able to lead with empathy and recognizes the importance of mentorship

· Has outstanding communication and presentation skills, understands the importance of maintaining utmost decorum in formal and public settings

· Is resilient and agile, able to take on new challenges and adapt to changes

· Has a sharp analytical mind, good in problem-solving

· Has a collaborative mindset and is a team player

· Possesses excellent organizational and timeline management

· Possesses an in-depth knowledge of the Singapore domestic market, preferably someone who already has cemented strong relationships with the key industry players

Key Responsibilities:

• Develop and execute comprehensive social media marketing strategies to promote products/services and enhance brand visibility.
• Oversee social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.), ensuring content is relevant and engaging.
• Create, schedule, and optimize social media content, including posts, videos, ads, and graphics.
• Collaborate with sales teams to align social media campaigns with sales targets and business goals.
• Monitor, analyze, and report on the performance of social media campaigns, adjusting strategies as needed to improve ROI.
• Engage with customers on social media platforms, addressing inquiries and building relationships.
• Manage influencer partnerships and collaborations to expand brand reach.
• Conduct market research and competitor analysis to stay ahead of trends and industry best practices.

✨Lead with Purpose, Ignite New Opportunities, and Shape your Future!✨

We are one of the leading Sales & Marketing company assisting our established clients in providing them a one-stop solution to increase their sales revenues and market shares through face-to-face marketing.

We are looking to develop the next talent from scratch in our industry to a business partner in the future. If you have the desire, our systems have set many talents just like you!

What you will be doing:
- Ensure customer satisfaction

We are looking for a Digital Partner Marketing Advisor (DPMA) to manage the relationship with a series of technology companies to drive high level marketing planning & campaign management. This individual should be passionate about the power of technology to solve business challenges and be able to dig into strategy around unique positioning and campaign approaches for technology companies looking for real impact.

Key skills:

• You have experience with Partner and traditional Go-To-Market services. You are passionate about crafting joint value propositions building intelligent solutions with Partners, and empowering people and organizations to do more. You possess the right energy and attitude to work within a team dedicated to the success of our client’s Partner Marketing initiatives.
• Building joint value propositions and messaging positioning frameworks
• Technology Marketing Strategy
• Campaign Management and working closely with a Creative Studio/team
• Thought Leadership Marketing Best Practices and Trends
• Relationship Management
• GTM Investment Tracking And ROI

Your role:

As a Partner Marketing Advisor, you'll craft collaborative value propositions with partners and engaging stakeholders. Prioritize, develop the marketing strategy based on this, and define solutions. Your unique contribution extends to translating these joint value propositions into impactful marketing outputs, collaborating closely with our internal creative studio and partners for cohesive deliverables.

Specifically, you will:

• Define joint value prop between client Partner, in alignment with expected business outcomes for the local area.
• Document marketing priorities and goals and connect the GTM value proposition to the market needs.
• Act as SME, demonstrating deep understanding and pulse of the partner eco-system (market, competition, demand), providing local feedback and insights on campaign landing to Area and Corporate marketing stakeholders.
• Ensure campaign lead flow (inbound, outbound) operating as planned and nurture stream/hand-offs are prepped.
• Relationship management with a select group of partners, driving close collaboration on campaigns.
• Seek opportunities to collaborate across the team, connecting activities to simplify and drive success.
• Be a champion for holistic growth of a new program and opportunity for our team.

Your Experience:

• 6+ years of experience in product or channel marketing, partner channel development, business development, alliance management, through partner marketing in the technology industry.
• Multilingual is a big plus in growing our global teams. For this role you MUST be proficient in written and spoken English and Japanese.
• Strong partner relationship management and solution development skills
• Strong executive presence including communication and presentation skills with a high degree of comfort to large and small audiences.
• Excellent communication and writing skills.
• Problem solving, escalating when needed.
• Experience working with a team of SMEs (Strategy, Creative, Media, Accounts, PMs)
• Experience with technology platforms and solutions with a reasonable level of technical proficiency
• Extensive experience working with virtual teams across functions and geographies
• Inclusive and collaborative – driving teamwork and cross-team alignment.
• Problem solving mentality leveraging internal and/or external resources, conflict resolution, and follow through with partners.
• Proven experience in Partner Marketing or GTM expertise within the technology industry
• Experience working with cloud technologies is strongly preferred.

What do you do in your role?

- Do in-person presentations for B2B (business-to-business) meetings.

- Connect with business owners, negotiate deals, and team up to reach more customers.

- Help clients boost their brand visibility and grab a bigger slice of the market.

- Share clear info about our products or services with potential customers.

- Drive growth by expanding our B2B offerings and improving what we do.

- Keep an eye on market trends, customer preferences, and what competitors are up to.

- Take care of current leads and manage those accounts.

- Scout for new leads and work to turn them into new customers.

So, what makes you a good fit?

- Great at talking to people and building relationships with customers.

- Self-driven and good with basic project management, able to work solo or as part of a fast-moving team.

- Can research market trends easily.

- No experience? No problem—everyone's welcome to apply! We’ll provide product training.

- Must be adaptable and comfortable handling uncertain situations.

We’re looking for an End-User Marketing Intern to join our team in Singapore for first half of 2025.

Working for Signify means being creative and adaptive while working in a fast-paced company. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career while transforming our industry.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

We’re on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch!

What You’ll Do

As an End-User Marketing Intern in the S&S Marketing Team,

• Market Research: Research on market sizing and gap analysis for Signify’s solutions for Office & Industry, Retail & Hospitality Segments
• Competitive Analysis: Build a clear competitive analysis for IoT solutions within Signify’s portfolio.
• Go-to-Market strategy: Based on the above research pointers, and analyses, build a clear Go-to-market strategy for the selected propositions, as well as a robust marketing plan.
  

Your Qualifications

• Master’s students who are currently studying Business/Marketing or Engineering related are welcome to apply.
• Advanced Microsoft Office Skills, especially Excel and Powerpoint
• Eager to learn, grow & perform
• Affinity with Marketing
  Interested in IoT
• Able to work independently as well as in a team
• Able to commit 5 days a week (Full-Time) for at least 6 months
  

What You’ll Get In Return…

• Competitive compensation
• Experience how it is to work in a big MNC
• Extensive set of tools to drive your career, such as a personalized learning platform, free training and coaching
• Opportunity to buy Signify products with discount
• Opportunity to convert to full time employee with Signify
  

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

Roles & Responsibilities

THE ROLE:

The Senior specialist, Marketing & Programs is responsible for working with internal and external resources to plan, coordinate and execute marketing promotional projects, campaigns, and programs, including sales collateral development, press releases, web content creation, email marketing, advertising, direct mail, and other communications.

CORE RESPONSIBILITIES:

• Ensure branding consistency- Oversee and integrate branding, marketing communications, and sales functions into a unified strategic process.
• Market SEMI products & services- Develop sales collaterals, promotional and marketing materials for SEMI products and services. Interface with creative services, event planning, public relations, other internal specialists and external agencies to drive on-line and onsite marketing experience and assets.
• Product marketing - Translate broad concepts and business strategies into structured product marketing plans. Manage product lifecycles, and product positioning in the marketplace.
• Support marketing communications - Contribute regular updates to the SEMI Southeast Asia & Global newsletter and support press writing. Communicate through posting of SEMI & industry news & events via social marketing channels.
• Promote programs - Coordinate marketing efforts with speakers, instructors and SEMI departments to provide content for the development of promotional materials.
• Ensure programs plans are achieved - Coordinate project scope and plan logistics such as timelines, speaker and attendee materials, facilities, catering, audio-visual equipment and any additional requirement for program.
• Meet presentation requirements – Work closely with speakers to ensure presentation content complies to formats, guidelines and deadlines.
• Communicate results – Assist with the program evaluation process and compile evaluation reports. Liaise between speakers and the media to provide content for publication.

CRITICAL SUCCESS FACTORS/SKILLS:

• Ability to persuade without direct authority.
• Excellent communication skills, strong writing skills and fluent and effective presenter
• Creative and innovative
• Systematic in approach
• Fast learner and independent thinker
• Customer-service oriented
• Social media savvy

FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:

• 3+ years of experience in marketing or related fields
• Experience with global semiconductor markets and technologies is a plus

Responsibilities
• Identify potential customers, initiate customer visits, perform site surveys, prepare sales proposals, quotations and contracts, follow up and engage in negotiations with customers.
• Build customer relationships, support customers' project requirements and enquiries.
• Source new projects and markets to achieve sales targets set by our Company.
• Coordinate with internal and customers in scope of work and project executions, responding to customer requests, clarifications and resolving any issues with customers.
• Prepare and submit tax invoices, progress claims and statement of accounts to customers.
• Maintain Company website, marketing materials and organize marketing initiatives
• Identify new market trends, business opportunities and generate monthly reports
• Maintain records for annual accounting and ISO audits

Looking for a new career but have no experience?

About Us:

We're a dynamic global sales and marketing powerhouse, partnering with top-tier clients to revolutionise their sales strategies and market dominance through exciting, face-to-face marketing initiatives.

We're on the hunt for fresh talent to nurture into future leaders within our industry. If you're hungry for success, our proven systems are tailor-made to propel ambitious go-getters like you!

Your role :

• Be the face of our clients, assisting with presentations and onboarding processes.

• Champion customer acquisition through engaging face-to-face interactions

• Take the lead on exciting marketing campaigns and projects

• Management roles with incentives! to lead a team and explore more potential campaigns

Benefits :

• Regular Travel opportunities -> Regional and International

• Personalised 1 to 1 Coaching Provided at every stage

• Gain invaluable exposure and skills that will level up your game

• Thrive in a positive, supportive team environment

• Step out of your comfort zone and into your potential

• Sky's the limit with uncapped earnings potential!

Ready to kickstart your career journey with us? Let's chat!