DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

JOB SUMMARY / JOB OVERVIEW:

The Marketing Manager is responsible for managing activities to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and other stakeholders that the company considers as important to achieve business goals. He/She utilises marketing as well as market research and analysis to drive the formulation of marketing strategy and planning.

He/She plans and oversees a broad range of initiatives including product and business service launches, advertising, email efforts, events, and social media communications. The Marketing Manager oversees the production of all promotional materials and marketing campaigns.

DUTIES & RESPONSIBILITIES:

• Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
• Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
• Conducts an analysis of the effectiveness of marketing campaigns
• Interviews, hires, and trains marketing staff members
• Establishes marketing goals based on past performance and market forecasts
• Oversees current offerings and comes up with initiatives for new products or services
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
• Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
• Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
• Plays an active role in improving the development of customer database
• Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
• Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
• Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Job Responsibilities:

Strategic Planning & Execution

• Develop and implement a comprehensive marketing strategy aligned with the organization’s overall business goals.
• Translate high-level strategies into actionable marketing plans to drive brand awareness, demand generation, and customer acquisition.

Budget Management

• Manage the marketing budget effectively, ensuring optimal allocation of resources.
• Monitor and report on marketing spend to ensure financial accountability.

Team Leadership

• Lead, motivate, and manage a marketing team of 3–10 members, fostering collaboration and professional growth.
• Ensure the team delivers high-quality work, meets deadlines, and aligns with strategic goals.

Stakeholder Collaboration

• Partner with sales, product management, and the central marketing team to ensure alignment and buy-in for marketing initiatives.
• Maximize resources and maintain strong communication with cross-functional teams.

Sales Enablement

• Develop marketing collateral and content to support the sales team in converting prospects into customers.
• Ensure materials are tailored to target audience needs and aligned with the buyer’s journey.

Campaign Management

• Plan and execute integrated marketing campaigns targeting specific market segments.
• Utilize a variety of tactics, including Account-Based Marketing (ABM), paid social, webinars, email marketing, and direct mail, to generate demand and leads.

Content Marketing

• Create and oversee the production of thought leadership pieces, blogs, whitepapers, webinars, and videos to engage and educate the target audience.
• Ensure content aligns with the brand voice and resonates with the audience.

Digital Marketing

• Oversee the infrastructure section of the website through the central marketing team, ensuring it is optimized for SEO and user experience.
• Expand and maintain a strong presence across digital platforms, including Meta, Instagram, TikTok, LinkedIn, and Twitter.

Technical Alignment

• Ensure seamless collaboration between sales and marketing to optimize lead generation and conversion.
• Leverage marketing automation and CRM tools to streamline operations and enhance effectiveness.

Marketing Analytics

• Analyze and report on key performance metrics, including website traffic, Marketing Qualified Leads (MQLs), conversions, attribution, and pipeline growth.
• Use data-driven insights to refine strategies and improve campaign outcomes.

Marketing Manager Requirements:

• Bachelor’s degree in marketing, Business, or a related field; a Master’s degree is a plus.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Proven experience in marketing leadership roles, with a strong track record in team management and campaign execution.
• Knowledge of Singapore Market Segment.
• Marketing Manager or Senior Marketing Manager from a F&B business.
• Experience of creating a marketing plan that builds awareness and drives leads.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Excellent written and presentation skills.
• Broad experience across online and offline marketing channels.
• Good experience of working with sales teams.
• Budget management experience.

1. Propose department's financial budget for management approval.
2. Develop new business proposals based on market demand.
3. Preparation of tenders, contracts, quality proposal and presentations to clients.
4. Carry out the task assigned by the Manager / Directors when necessary.
5. Develop plans to use new technologies for business processes.
6. Establish, develop and maintain positive business and customer relationships
7. Develop and keep clients account strategy in line with company business plan, to achieve profitable revenue growth.

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology

• Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth.
• Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations.
• Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

• Develop and implement annual business plans to achieve business targets
• Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners
• Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail
• Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams
• Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets.
• Demonstrate excellent project management skills
• Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre.
• Analyze ROI of advertising and promotional investments to optimize the mix
• Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability
• Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy
• Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public
• Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

• A basic degree in business studies, marketing, or any sciences
• 8+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage
• Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry
• Knowledge & experience in diabetes category will be advantageous
• Versatile, result-oriented, energetic / dynamic personality & passionate about branding
• Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies
• An excellent communicator, both verbally & in writing
• Intimate knowledge of marketing mix tools and application know-how
• In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices
• Organizational skills & operational rigor to ensure effective execution of plans
• Achieve Plan sales and margin
• Achieve new users and retention targets

Lead assigned team(s) in the development for an assigned portfolio of brand(s), with a view to ensuring a salient and differentiated positioning is developed in the various channels, in conjunction with upgrading the portfolio, where required, through packaging and/or formulation. Analyze industry trends, forecast market development and develop marketing plans to increase brand sales and profitability.

Job Description:

1. Outline the broad strategic framework necessary to achieve profitable long-term growth for assigned group of brand(s). Establish marketing goals to ensure share of market and profitability of responsible brands.
2. Develop and establish policies and objectives consistent with those of the organization to ensure efficient operation of team.
3. Ensure effective control of marketing results and adopt necessary corrective action to ascertain marketing objectives are met within designated budgets.
4. Oversee the execution of marketing programs; allocate marketing programs budget and ensure programs are delivered within budget. Anticipate issues and define alternatives to achieve success.
5. Monitor and evaluate key performance indicators that reflect brand health performance in the market, respond and implement revisions to marketing strategies which impact on brand success, as appropriate.
6. Review market research to anticipate competition and market trends and translate consumer attitudes into new branding directions.
7. Support the strategic planning and budgeting processes of the sales teams with market share performance metrics.
8. Collaborate cross-functionally with Principals, internal teams, senior management and external vendors to coordinate joint programs and initiatives, including promotions, marketing messages and collaterals.
9. Participate in the preparation of budgets; collect and analyze data in support of effective forecasting of expenditures; develop justifications for budgetary recommendations.
10. Recommend changes in organization and structure of marketing team to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to respond swiftly in relation to marketing threats and opportunities.
11. Perform other administrative supervisory functions including monitoring and evaluating staff performance, establishing work priorities, interviewing, hiring and provide for the training and development of staff.
12. Perform related duties as assigned.

Requirements:

At least 8 - 10 years of progressively responsible management experience in a marketing environment.

Prior industry experience preferred.

Successful track record in developing and executing marketing projects for brand portfolio.

Proven ability to lead cross-functional teams, including agencies and freelance creative talent.

Key Responsibilities:

1. Strategic Marketing Leadership

• Lead and oversee the provision of market intelligence on products and trends to advise management, Category and drive strategic initiatives and roll-out to Sales team
• Collaborate with Category and Sales team to identify and capitalize on emerging market trends and innovative concepts.
• Establish and maintain strong communication channels with regional and local sales/marketing networks to monitor and act on product trends effectively.
• Spearhead the development and upkeep of marketing database systems to track market trends, product information, and competitive insights.

2. Advanced Market Research and Analysis

• Drive market research initiatives, including engagement with external research services, to collect, analyze, and interpret data on current and emerging food trends.
• Advice Category, Sales and R&D team with insights into market trends, new concepts, and flavor applications to enhance product offerings.
• Conduct in-depth competitor analysis focusing on product concepts, applications, and design strategies to inform competitive positioning.
• Deliver comprehensive evaluations and actionable recommendations to support product development, flavor creation, and market strategies.

3. Marketing Presentations and Communications

• Develop compelling market presentations tailored to customer and sales team requests, showcasing innovative concepts and market insights.
• Act as a key presenter and strategic advisor in customer interactions and cross-functional team discussions.

4. Additional Responsibilities

• Undertake other relevant tasks assigned to support organizational goals and marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Food Science, or a related field.
• Minimum of 3-7 years of experience in a similar role, preferably in the food or flavor industry.
• Strong communication, presentation, and interpersonal skills
• Expertise in marketing research practices and principles.
• Proven strategic thinking and analytical abilities to translate data into actionable strategies.
• Demonstrated ability to lead cross-functional teams and drive projects to completion.

Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales and distribution.

DUTIES & RESPONSIBILITIES:

1. Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company’s overall corporate strategy
2. Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
3. Conducts an analysis of the effectiveness of marketing campaigns
4. Interviews, hires, and trains marketing staff members
5. Establishes marketing goals based on past performance and market forecasts
6. Oversees current offerings and comes up with initiatives for new products or services
7. Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
8. Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
9. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
10. Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
11. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
12. Works within the department budget to develop cost-effective marketing plans for each product or service
13. Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
14. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
15. Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
16. Plays an active role in improving the development of customer database
17. Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
18. Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
19. Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed

QUALIFICATIONS:

• Bachelor's Degree in Marketing, Business, or related field
• Expert on media channels, client relationships
• Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
• Excellent leadership, people management, and detail-orientated
• Well-versed in marketing budgeting and organisation
• Copywriting skills
• Computer-literate - Microsoft Office, Mac, and Windows OS
• Multi-tasking skills

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

· Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS

· Build strategic relationships and partner with key industry players, agencies and vendors

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

· Oversee and approve marketing material, from website banners to hard copy brochures and case studies

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

· A Bachelor’s degree in marketing, business or any other relevant field

· Sound understanding of marketing fundamentals and tactics

· Creative thinking and problem-solving ability

· Leadership and project management skills

· Knowledge of digital marketing and social media marketing strategies

· Excellent verbal and non-verbal communication skills

· Proficiency with marketing tools and software

· Proficient in marketing research and statistical analysis

· The ability to work under pressure.

· Availability to work within opening hours (e.g. evenings, holidays, weekends).

Job Description:

• Participate in develop brand management strategy
• Make annual/monthly plan and budget plan for each brand and organize the implementation
• Establish and improve marketing management systems, business processes and operating standards, Implement various systems, processes and standards, formulate specific solutions to problems and implement.
• Media operation and promotion management.
• Brand marketing planning and implementing management. Evaluate the effectiveness of various marketing activities, issue analysis reports, timely adjust and optimize marketing strategies to improve brand awareness and market share.
• Market research and data analysis, evaluate the performance and changes of the brand in the market, and adjust the marketing strategy and brand promotion plan in time according to the data and changes
• Member management
• Brand public relations management
• Oversee and manage all the design and production in marketing department.
• Other job assigned by superior.

Job Requirements:

• Bachelor’s degree in marketing, business or any other relevant field
• Perferable with F&B marketing experience
• Leadership and project management skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• Strong verbal and written communications skills.

Roles & Responsibilities

• Developing and implementing marketing strategies to drive business growth and enhance brand awareness
• Control budgets and allocate resources amongst projects
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Monitor progress and submit performance reports
• Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Establishing and maintaining relationships with clients and partners to ensure customer satisfaction and loyalty
• Overseeing social media marketing strategies and content marketing
• Produce ideas for promotional events or activities and organize them efficiently
• Experience in marketing and running a marketing team
• Excellent leadership and organizing skills
• Strong ability to work independently and focus on achieving high performance
• Ability to handle pressure and effectively resolve complaints and issues
• Willingness to work overtime on weekends or PH when necessary

Develop digital campaigns to increase interaction and engagement on social media platforms to create brand awareness and enhance social media presence for the brands.

To convert sales on the brand’s official website, build social presence, and garner brand exposure.

Manage all brand marketing campaigns such as Facebook, Instagram, Xiao Hong Shu, TikTok and etc.

Manage and update company websites. Plan and implementation of SEO technical and on-page optimizations.

Monitor current market conditions as well as competitors' information to improve the effectiveness of marketing campaigns.

Initiate content creation and copywriting in management of social media calendar.

Coordinating with the marketing team and operation team on all marketing communications development, ensuring all promotions are planned and executed on schedule.

Liaise with digital marketing agency to implement & optimize online advertisements through Meta/Google/Programmatic and etc to drive leads.

Tracking the effectiveness of marketing campaigns and reporting findings to the executive team.

Manage and monitor the day-to-day performance of social and online marketing platforms.

Handle sales enquiry.

Plan collaboration with partners.

Liaise with web designer to maintain and expand e-Commerce segment.

Work and manage PR Agencies that we are working with to expand brand awareness.

Assist in ad-hoc marketing duties as assigned by the management.

Job Requirements:-

1 years of relevant experience in the relevant field.

Experience in digital marketing platforms such as digital media, and social media platforms.

Proficiency in creative and copy writing.

Familiar with advertising formats and campaign setups on Google Ads, GA, Meta Business, Tik Tok for Business, and Programmatic platforms is a MUST.

Strong analytical skills to analyze data, summarizing insights across different digital touch points.

Strong communication, time-management, and creativity skills.

Experience in using Adobe CC, Video Editing software,

Responsibilities:

Marketing Strategy and Planning:

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.
• Stay up-to-date with the latest marketing trends, conduct competitive analysis, and explore new communication techniques and digital platforms.
• Collaborate with internal stakeholders to derive marketing strategies to drive business goals.

Campaign Management:

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing to enhance lead generation.
• Liaise with external vendors and media agencies to negotiate, brief, plan and execute campaigns.
• Conduct post-campaign analysis and reporting to derive key learnings.
• Responsible for creating campaign assets across various ad platforms, including Facebook, LinkedIn, Google Ads, TikTok, etc.
• Develop and implement monthly/quarterly marketing social media plans with effective social advertising strategies to achieve business objectives.

Social Media Management:

• Plan monthly social content calendar, across various social media platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube.
• Handle content creation and posting on the company's social media platforms.
• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social marketing advertising, email marketing and content marketing to enhance lead generation.
• Prepare weekly/monthly updates on social platform performance, monitor and analyse campaign performance, providing insights and recommendation for optimization.

Job Requirements:

Experience:

• At least 4 years of sales and marketing experience, preferably in the sports education industry.

Skills:

• Strong content creation and copywriting skills.
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to think strategically and creatively.
• Proficient in English language (written and spoken).
• Proficient in Adobe Premiere Pro/Adobe Photoshop/Adobe Illustrator is an added advantage.
• Able to capture photos and videos of gymnasts for timely and engaging social media content when need arises.

Attributes:

• Dynamic and results-driven with a passion for the sports education industry.
• Ability to work independently and collaboratively with internal and external stakeholders.
• Strong interpersonal and people skills.

• Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
• Creating editorial and content creation calendars for various media platforms and outlets
• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
• Producing a brand style guide that best captures the company or client’s voice and mission
• Helping team leads set, allocate and monitor the budget of each project
• Meeting with clients to discuss brand guidelines, goals, budget and timelines
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

Evaluating and optimizing marketing and pricing strategies.
Analyzing market trends and preparing forecasts.
Generating new business leads.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Marketing Manager Requirements

A Bachelor’s degree in marketing, business or any other relevant field
Sound understanding of marketing fundamentals and tactics
Creative thinking and problem-solving ability
Leadership and project management skills
Knowledge of digital marketing and social media marketing strategies
Excellent verbal and non-verbal communication skills
Proficiency with marketing tools and software
Proficient in marketing research and statistical analysis
The ability to work under pressure.
Availability to work within opening hours (e.g. evenings, holidays, weekends).

Company Profile

This is a multinational corporation and technology company. The Company is hiring a Marketing Manager, who will be responsible for managing regional marketing infrastructure in Asia.

Job Descriptions

• Own marketing budget and multi-channel campaigns from end to end
• Manage the set-up of one-time and automated campaigns including creating and editing templates, manage targeting and segmentation, scheduling, editing, and deployment to drive program adoption at scale
• Manage monthly digital marketing calendar to document and schedule all communications
• Manage a continuous, meticulously planned and documented testing plan to continually improve performance of the channels
• Track digital communication best practices in the region, monitor industry trends, and make recommendations

Qualification & Experience:

• 5+ years of marketing experience
• Experience in building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

· Evaluating and optimizing marketing and pricing strategies.

· Analyzing market trends and preparing forecasts.

· Generating new business leads.

· Developing strategies and tactics to get the word out about our company and drive qualified traffic to our front door

· Deploy successful marketing campaigns and own their implementation from ideation to execution

· Conduct Market Survey & Research

· Analyses Market Trend & Provide Strategic Planning to assess & ensure Sale & Profitability of Products & Services

· Explore and Develop New Market to Increase Company’s Revenue

RESPONSIBILITIES:

· Work as part of a team to serve as liaison between business support functions, providing them with knowledge of products and/or of the customers.

· Maintain a thorough understanding for the portfolio of brands responsible for including sales objectives and marketing programs

· Develop and provide guidelines for the yearly trade plans aligned with marketing and sales goals; and adjust brand strategies driven by the Travel Retail channel as well as key consumers in the Regions

· Plan introduction of new product initiatives from launch plan to pricing, assortment, forecast and social & digital strategies

· Communicate marketing plans to key stakeholders through creative marketing and sales presentation

· Provide TRWW and Global Marketing with launch performance report and actionable conclusions

· Provide TRWW and Global Marketing with recommendations on required support tools, promotional activities and product development opportunities specific to Asia Pacific needs

· Optimize portfolio/brand productivity in collaboration with demand planners through annual assortment review and SKUs rationalization exercise in an effort to reduce E&O.

· Participate in monthly business report and any ad-hoc business reporting needs

· Ability to work with a variety of people from various business and cultural background; Develop excellent communication process with all areas of business and stakeholders

· Ability to work and co-ordinate projects in a flexible and fast-changing environment

REQUIRMENTS

· Bachelor’s Degree in Business Management and/or Marketing

(or a related/equivalent discipline)

· A minimum of 8 years’ of Marketing experience in Beauty/Luxury and/or Consumer Goods

· Previous experience in Travel Retail is a plus

· Passion for fragrances

· Experience in developing and managing forecasts

· Excellent presentation, communication and administrative skills

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career.

Provide excellent customer service and build relationships with customers
Effectively manage the daily operations of the store
Strive to achieve personal sales
Mentor and train new employees and promote internal growth
Good customer service and sales skills
Research results from other industries are welcome
Negotiation skills
Interpersonal skills
Visit customers

R&T RECRUITMENT MANAGEMENT 12C5922 67026282

Roles & Responsibilities

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Postion Purpose

The Marketing Manager shall be responsible for the planning, development and execution of marketing activities with the marketing team to obtain top of mind brand recall and revenue generation through creating exciting touchpoints for customers and meeting customers’ needs.

Principal Accountabilities

In addition to following Kiosk Collective policies and procedures, principal accountabilities include, but are not limited to:

Responsibilities

· Develop and implement marketing and branding strategies to promote the F&B brands and products.

· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

· Manage and develop marketing campaigns, website content, social media to reach target audiences.

· Create compelling and engaging content for marketing collaterals, such as social media posts and promotional material.

· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

· Develop and manage advertising campaigns to build brand awareness and positioning while identifying potential customers.

· Drive the success of a brand including obtaining market share, building top of mind recall, and increasing toplines

· Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns.

· Stay abreast of industry trends, emerging technologies, and best practices to constantly innovate and improve marketing strategies and tactics.

Requirements

· Degree in Marketing, Mass Communication, Business or related discipline.

· Minimum 5 years’ relevant brand management and marketing experience.

· Experience in the F&B industry will be an added advantage.

Marketing Manager

Location: Singapore

Duration: January 9, 2025 – November 13, 2025

Work Schedule: Hybrid (Tuesday–Thursday in office, Monday & Friday remote)

About the Role

Join a dynamic team to lead growth marketing initiatives for Consumer Apps. As a Marketing Manager, you’ll design in-product experiments, manage feature launches, and ensure seamless communication between global and local teams. Your work will play a vital role in driving user engagement and optimizing product performance.

Responsibilities

• Design and execute in-product growth experiments across channels such as push notifications, homepages, and email campaigns.

• Analyze and report on marketing campaigns at channel, country, and campaign levels.

• Develop streamlined processes and growth opportunities across APAC markets.

• Collaborate with global and local teams to launch features and marketing assets.

• Monitor KPIs, analyze trends, and prepare performance reports.

Requirements

• Bachelor’s degree (preferably in a quantitative discipline).

• 3+ years of growth marketing experience, with expertise in push notifications, email campaigns, and user funnel optimization.

• Proficiency in SQL and strong analytical skills.

• Experience in A/B testing and managing marketing experiments.

• Exceptional project management and organizational skills.

• Growth-focused mindset with an eye for high-impact experimentation.

We regret to inform that only shortlisted candidates will be notified/contacted.

EA Reg No: R22109791, Timothy Teo

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544

1) POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
• Support the store Business Goals.
• Support the CRM and increase existing base of VIP customers.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.

2) KEY PERFORMANCE INDICATORS :

• Traffic build
• CRM registration
• Tagging and life cycle management
• Social following and engagement

3) KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional

• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Develop media relations policy
• Initiate, develop, and maintain local, national, and international relations.
• Initiate, develop, and maintain media contacts for disseminating information.
• Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
• Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary

Marketing

• Plan, implement and monitor events calendar for positive brand building through promotional activities
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.
• Have strong understanding in Social Media sites and Website updates
• Monthly engagement with Store Manager at store level

4) POSITION SPECIFICATION:

Minimum a Bachelor’s Degree In Marketing

Minimum 4-5 years of management experience in luxury goods or a comparable retail environment.

• Good interpersonal skills
• Strong Financial Acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude
• Excellent communicator
• Good Persuasion and negotiation skills
• Proficient in computer skills

Fluent English and both in written and spoken. Knowledge of other language is added advantage.

As a global leader in power and thermal management solutions, Delta Electronics was founded in 1971 and is headquartered in Taipei, Taiwan with annual revenue exceeding $13 billion. Our wide range of products and solutions cover power supplies, energy management systems, display solutions, and industrial automation products.

We are known for our focus on innovation, sustainability, and energy efficiency. Active investment in research & development, and implementation of cutting-edge technologies ensures our business drives positive environmental impact.

Looking forward to having you join our 85,000 colleagues in building a Smarter and Greener future, Together!

Main Responsibilities and Tasks:

• Planning and executing engaging marketing campaigns across various channels.
• Monitor and analyse campaign performance, preparing reports, and recommending improvements.
• Collaborating with internal teams and suppliers/agencies to develop compelling content and communication materials, ensuring coherent and consistent brand messaging.
• Engaging with internal/ external stakeholders to gather valuable feedback and building lasting relationships.
• Develop and implement comprehensive marketing strategies to increase brand visibility and market penetration in Singapore and Malaysia.
• Plan, organize, and execute events and exhibitions from concept to completion, ensuring they align with our brand’s image and goals.
• Providing support for special projects and initiatives as needed, and handling other tasks assigned by the management team.
• Management of marketing budget for marketing activities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Engineering or a related field.
• Proven experience in marketing communications, event planning, and execution.
• Strong creative skills with experience in designing marketing materials. Proficiency in Adobe Illustrator and Photoshop is a plus.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong project management skills, with an ability to multitask and manage multiple projects in a fast-paced environment.