Brand & Social Media Executive
Full-time
Senior Executive
3 days ago
Job Responsibilities:
1. Strategy Development and Implementation:
Develop, implement, and track comprehensive marketing strategies to promote comp..
Job Responsibilities:
1. Strategy Development and Implementation:
- Develop, implement, and track comprehensive marketing strategies to promote company services.
- Develop marketing strategies with overall business objectives.
- Identify market trends and competitor activity to inform marketing decisions.
- Analyze customer feedback and industry data to continuously improve marketing campaigns.
2. Campaign Management:
- Design, plan, and manage multi-channel marketing campaigns (digital, print, events, etc.).
- Oversee and execute marketing initiatives, ensuring they are on brand and meet business goals.
- Monitor the effectiveness of campaigns through analytics and performance metrics.
- Coordinate with the creative team to develop content for campaigns, including advertisements, social media posts, and email marketing.
3. Digital Marketing:
- Manage digital marketing efforts including social media, SEO, SEM, email marketing, and PPC advertising.
- Optimize digital channels for maximum performance, targeting the right audience segments.
- Utilize marketing automation tools and CRM systems to improve customer engagement and retention.
4. Brand Management:
- Ensure brand consistency across all marketing materials and communications.
- Maintain and strengthen the brand's image, positioning, and message.
- Work with design teams to create visually appealing and impactful marketing collateral.
5. Budgeting and Reporting:
- Manage and allocate the marketing budget for various campaigns and initiatives.
- Prepare detailed reports on campaign performance, ROI, and market analysis.
- Present marketing results and insights to senior management.
6. Public Relations:
- Build and maintain relationships with media contacts and industry influencers.
- Market Research and Consumer Insights:
- Conduct market research to identify new business opportunities and consumer trends.
- Analyze data from surveys, focus groups, and other research methods to understand consumer needs.
- Use insights to refine marketing strategies and create targeted campaigns.
Qualifications and Skills:
- Diploma / Bachelor’s degree in Marketing, Business, Communications, or a related field
- Minimum of 3-5 years of experience in marketing
- Strong understanding of digital marketing platforms (SEO, SEM, social media, email marketing, etc.).
- Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).
- Excellent communication and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Strong project management and organizational skills.
- Creative thinking with attention to detail.
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