We are seeking a highly motivated and versatile Digital Marketing and Partnership Executive to manage our digital marketing efforts and provide partnership support to our revenue team in order to elevate our brand, foster audience engagement and expand our reach. This role will require you to execute and optimize digital marketing strategies across various social media channels, specifically focusing on Asia and Greater China, while also supporting our revenue team in executing sales strategics and nurturing partnerships across Asia, the Middle East, and Africa.

RESPONSIBILITIES

1. Content Creation: Develop compelling and engaging content for a variety of social media platforms, including but not limited to Facebook, Instagram, Twitter, TikTok, YouTube, Line, and LinkedIn, to build brand awareness and drive engagement.
2. Social Media Management: Monitor, manage, and respond to comments and messages across all social media channels, engaging with followers to strengthen online communities, amplify our brand message, and increase our reach.
3. Brand Consistency: Collaborate with the creative and content teams to ensure that all social media content aligns with brand guidelines and maintains consistency across all platforms.
4. Performance Tracking: Monitor and analyze campaign performance, using data to provide actionable insights and recommendations for optimizing future campaigns.
5. Trend Awareness: Stay informed on the latest social media trends, platform algorithms, and best practices, integrating these insights into our digital marketing strategies.
6. Partnership Support: Assist the revenue team in executing their sales strategies and building partnership to drive revenue growth especially in Africa and the Middle East.

REQUIREMENTS

• Diploma in Language, Marketing, or a related field
• Strong understanding of social media platforms and their respective audiences, with a proven track record of creating engaging social media content
• Excellent command of spoken and written English
• Proficiency in Chinese language is required for social media content creation and management to connect with our target audiences in Greater China and Southeast Asia
• A genuine interest in English, Japanese anime, and Korean content will be beneficial in connecting with our target audiences
• Experience with Photoshop, video editing, and content creation tools, along with a creative mindset and an eye for design
• Strong time-management abilities and the capacity to juggle multiple tasks and projects in a fast-paced environment
• Ability to work independently and collaboratively within a cross-functional team to achieve goals

If you're a results-driven digital individual with a passion for creating engaging content and building meaningful partnerships, we want to hear from you! Please submit your resume and a cover letter outlining your experience and why you're a great fit for this role to [email protected].

Job responsibilities:

· Assist in the formulation of digital marketing strategies to build a stronger digital connection

with customer

· Manage and produce relevant and engaging digital content for publishing onto various digital platforms

· Prepare online collateral and promotional emails and organise their distribution through various

channels to reach out to potential stakeholders/clients

· Manage, maintain, update and optimise company’s website

· Manage social media platforms and respond to queries from customers

· Launch optimised online adverts through Facebook, Instagram, Google ad words etc to increase

Company and brand awareness

· Be actively involved in SEO efforts (keyword, image optimization etc)

· Measure performance of digital marketing efforts using a variety of Web analytics tools

(Google Analytics, WebTrends etc)

· Acquire insight in online marketing trends and keep strategies up-to-date

· Understand new marketing trends and prepare new channels to reach customer

· Any Ad-hoc duties as assigned

Job requirement:

· At least 1-2 years of experience in digital & social media marketing

· Experience with B2B and B2C social media and email campaigns

· Skills and experience in creative content writing, able to think out of the box

· Proficient in Microsoft Office, Adobe photoshop, Illustrator, photography or videography skill

· Excellent communication & interpersonal skills

· Able to work independently as well as a team player

· Meticulous, organised and able to multi-task

· Open to fresh graduates & mature worker

· Love of nature

JOB SCOPE

We are looking for someone with a knack for storytelling and creating relevant, engaging marketing and social content across our platforms, including social media, websites, app push notifications, and emails. You will work closely with the local/regional marketing teams and designers to support campaign development, content creation, and marketing/social calendar planning.

JOB RESPONSIBILITIES

• From snappy headlines to engaging copies, short form videos to stories, and posts, you will craft compelling content in various styles and formats for use across platforms and channels.
• Help manage the Group’s marketing calendar for Plaza Premium Group brands, including Plaza Premium Lounge, Aerotel, ALLWAYS, Airport Dining, Intervals, and Smart Traveller.
• Conduct research on the latest trends and activities to grow and engage our audience.
• Monitor the performance of campaigns and prepare reports.
• Any other ad-hoc duties

JOB REQUIREMENTS

• Independent creator with ability to research market trends and developing content.
• Highly proficient in using and managing social media platforms, including Facebook, Instagram. YouTube, etc.
• Strong copywriting, video production, and editing skills.
• Good interpersonal skills and collaborative sprit to work alongside our global, cross-cultural and cross-functional teams.
• Excellent project management and time management.
• Fluent in English; proficiency in Chinese and other languages is a bonus.

Are you passionate about building great products? Do you want to redefine the way travellers explore the world? Keen to be part of this growth journey with a bunch of amazing people? Then Pelago is the place for you!We are looking for ambitious and motivated talents who are excited about staying on the cutting edge of Technology and always keen on innovating new ways to drive growth and taking our startup to new heights.

WHO ARE WE?

Pelago is a travel experiences platform created by Singapore Airlines Group. Think of us as a travel magazine that you can book - highly curated, visually inspiring, with the trust and quality of Singapore Airlines. We connect you with global, local cultures and ideas so you can expand your life. We are a team of diverse, passionate, empowered, inclusive, authentic and open individuals who share the same values and strive towards a common goal!

WHAT CAN WE OFFER YOU?

- A unique opportunity to take end-to-end ownership of your workstream to deliver real value to users.

- Platforms to solve real user problems concerning travel planning & booking with innovative products/services.

- An amazing peer group to work with, and the ability to learn from the similarly great minds around you.

- An opportunity to be an integral part of shaping the company’s growth and culture with a diverse, fun, and dynamic environment with teammates from different parts of the world.

- Competitive compensation and benefits - including work flexibility, insurance, remote working and more!

WHAT WILL YOU DO?

Pelago by Singapore Airlines is seeking a creative Campaign and Social Media Asst Manager/Manager to join our brand marketing team. In this role, you will be responsible for developing and implementing our social media campaigns to increase our online presence and grow our brand reach globally. You will work closely with the brand lead and design team to ensure that our campaigns align with the broader business objectives.

- The role will be highly suitable for an individual contributor who is able to independently execute all of our social media campaigns, and collaborate- with the Marketing, Sales, Design teams and Singapore Airlines business units to deliver campaigns

- Building Pelago’s brand presence on social globally

- Social media content planning and community management.

- Create engaging and relevant content for IG and TikTok, including videos (reels), statics (photos), memes, travel guides.

- Identify and build relationships with appropriate KOL partners to drive brand growth and UGC - strong knowledge and existing network with local and regional influencers would be beneficial

- Stay up to speed with global trends and culture, and ensure this is reflected in our brand’s storytelling on social media

- Drive organic reach and user engagement by building a community, responding to posts, developing discussions, social activations, giveaways, IG takeovers and etc

- Contribute to the ideation and execution of integrated marketing campaigns, product launches, and activation / buzzworthy social campaigns

- Ensure search-optimised travel content where relevant

WHAT EXPERTISE ARE MUST HAVES FOR THIS ROLE?

- Minimum 3 to 5 years of experience in Social Media Management, executing campaigns and creating content

- Excellent knowledge of Tiktok and Instagram

- Excellent copywriting, storytelling, photography / video editing skills.

- Ability to be in front of, and behind the camera, voice over where necessary

- KOL management

- Technical skills: Canva, Photoshop/ Illustrator, Capcut, Social media management tools, Meta/TikTok Business Suite and Ads Manager

WHAT EXPERTISE ARE GOOD TO HAVE?

- Bachelor’s degree in Marketing, Communications, or a related field.

- Knowledge of Youtube and other social media best practices

- Ability to manage and operate budgets in a fiscally responsible manner

- Ability to work with speed and agility: act quickly on trends and stay on top on global cultural events

- Solid understanding of social media KPIs and what makes the consumer tick

- Excellent multitasking and time-management skills.

- Have a keen eye for design and trends on social and possess a knack for storytelling

Job Description

Key Responsibilities

1. Develops diverse short and long term company communication strategies to promote the sale of company products and further AMAT 's sales objectives
2. Builds PR campaigns, ads, tradeshows, magazine articles, new product launches and content for web sites.
3. Recommends the media best suited to sell specific products or Marketing Communications services
4. Interacts with vendors to produce promotional Marketing Communications materials

Functional Knowledge

• Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines

Business Expertise

• Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

Leadership

• Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements

Problem Solving

• Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information

Impact

• Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies

Interpersonal Skills

• Explains difficult or sensitive information; works to build consensus

Responsibilities:

• Implement marketing plan consistent with the Event Strategy; aimed at improving market share and achieving objectives of strategic event goals.
• Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.

Detailed job roles:

General

1. Day-to-day marketing administration.
2. Assist to manage and monitor third party agency/project teams, by proactively gather and provide input for regular reviews, to ensure deliverables are meeting set targets, timeline and budget.
3. Assist to manage and develop databases; to maximise its function to achieve business needs.
4. Stay up to date with the trend of technology in marketing, social media and other internal marketing channel and assets.
5. Business-to-business marketing; assist to develop, maintain and manage close relationships with managed partners, media, sponsors, exhibitors, buyers and key attendees.
6. Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

Marketing Strategy and Timeline

1. Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
2. Define advertising objectives, recommend choice of media and allocate resources to ensure advertising campaigns are effective, economical and appropriate for intended audience.
3. Plan, execute and own overall digital performance marketing strategy (including but not limited to website development, SEM, social media, SEO, eDM) and be responsible for all marketing KPIs performance.
4. Generate customer experience insights, strategy formulation, lead transformation management, roadmap and planning, analytics/insight generation – towards pre- and post-show.

Content Development and Maintenance

1. Create and execute marketing content, editorial and marketing plans for social media channels; including Above the Line (ATL) and Below the Line (BTL) promotion materials (website, eDM, advertisements, brochures, LinkedIn).
2. Manage the designate social media account for event promotion and ensure postings are done on a regular basis.
3. Ensure that information on such platforms is kept up to date.
4. Ensure event information are posted and kept up to date on other external promotional platforms.

Creatives

1. Work with third party creative agency to develop the event key visual, logo and branding and the subsequent KV adaptations required by the event.

Media-related

1. Partnerships – Identify suitable media channels to secure partnerships with paid/barter entitlements for event promotion.
2. Media Management – Work with third-party PR agency to execute the media plan and manage media before, during and after the event.

Requirements:

• Preferably with at least 1 year of relevant work experience in event marketing.
• Solid understanding of both online and offline channels.
• Preferably with good understanding of public relations scope of work, including media management.
• Able to perform high level strategic thinking to creative and detailed execution.
• Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
• Proven success in ATL & BTL development and execution.
• Demonstrated ability to work independently and autonomously.
• Superior oral and written communication skills.
• Strong in marketing data analytics.
• Worked in a fast-paced and highly cross-functional organisation.

Job Description

The successful candidate will be part of a dynamic team tasked with making KrisFlyer the loyalty programme of choice in Singapore and beyond. Apply for a role as Loyalty Marketing Associate (Communications), in the Loyalty Marketing Department of Marketing Planning Division, to help to increase awareness of the KrisFlyer brand, drive member acquisitions and improve member engagement through effective communications across all channels, globally.

Key responsibilities

- Coding, setting up, and troubleshooting eDMs to be sent via Adobe Campaign Management Tool

- Assisting with the management of KrisFlyer-related pages on SingaporeAir.com and KrisFlyerExperiences.com

- Coordinating marketing and budget tracking administrative activities

- Providing manpower and administrative assistance for on-ground event activities

- Designing and editing artworks with Adobe Photoshop

- Designing and layout of inhouse newsletter

Requirements

- Diploma in any discipline.

- Knowledge and well-versed in HTML coding and eDM content creation.

- Digitally savvy with good proficiency in Microsoft Office suite of products, primarily Excel.

- Meticulous with an eye for detail and possess good communication skills.

- A responsible and supportive/proactive team player with a high standard of excellence.

- Able to work independently as well as be able to multi-task.

Responsibilities:

• Implement marketing plan consistent with the Event Strategy; aimed at improving market share and achieving objectives of strategic event goals.
• Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
• Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

Detailed job roles:

• General

1. Day-to-day marketing administration.
2. Assist to manage and monitor third party agency/project teams, by proactively gather and provide input for regular reviews, to ensure deliverables are meeting set targets, timeline and budget.
3. Assist to manage and develop databases; to maximise its function to achieve business needs.
4. Stay up to date with the trend of technology in marketing, social media and other internal marketing channel and assets.
5. Business-to-business marketing; assist to develop, maintain and manage close relationships with managed partners, media, sponsors, exhibitors, buyers and key attendees.
6. Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

• Marketing Strategy and Timeline

1. Execute the marketing plan for the event.
2. Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
3. Define advertising objectives, recommend choice of media and allocate resources to ensure advertising campaigns are effective, economical and appropriate for intended audience.
4. Plan, execute and own overall digital performance marketing strategy (including but not limited to website development, SEM, social media, SEO, eDM) and be responsible for all marketing KPIs performance.
5. Generate customer experience insights, strategy formulation, lead transformation management, roadmap and planning, analytics/insight generation – towards pre- and post-show.

• Content Development and Maintenance

1. Create and execute marketing content, editorial and marketing plans for social media channels; including Above the Line (ATL) and Below the Line (BTL) promotion materials (website, eDM, advertisements, brochures).
2. Ensure that information on such platforms is kept up to date.
3. Ensure event information are posted and kept up to date on other external promotional platforms.

• Creatives

1. Work with third party creative agency to develop the event key visual, logo and branding and the subsequent KV adaptations required by the event.

• Visitor Promotion

1. Engagement with Associations – Curate partnerships with identified local and overseas associations for forming of delegations to visit the event. To also work with partners to curate delegation programme when delegation visits the event.
2. Roadshows – Work with Project Lead to curate roadshows locally or overseas and execute the plan.

• Media-related

1. Partnerships – Identify suitable media channels to secure partnerships with paid/barter entitlements for event promotion.
2. Media Management – Work with third-party PR agency to execute the media plan and manage media before, during and after the event.

Requirements:

• Preferably with at least 1 year of relevant work experience in event marketing.
• Solid understanding of both online and offline channels.
• Possess good understanding of public relations scope of work, including media management.
• Able to perform high level strategic thinking to creative and detailed execution.
• Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
• Proven success in ATL & BTL development and execution.
• Demonstrated ability to work independently and autonomously.
• Superior oral and written communication skills.
• Strong in marketing data analytics.
• Worked in a fast-paced and highly cross-functional organisation.

Interested applicants, please send in your resume to [email protected]