Job Description & Requirements

We are seeking a talented and experienced Marketing Executive to join our dynamic team. As a Marketing Executive, you will be responsible for developing and executing effective marketing strategies to promote our products/services, drive customer engagement, and increase brand awareness. You will work closely with cross-functional teams to ensure marketing initiatives align with overall business objectives.

Responsibilities:

• Develop and implement comprehensive marketing plans to achieve company goals and targets.
• Conduct market research to identify trends, competitor analysis, and customer preferences.
• Collaborate with the creative team to create compelling marketing materials, including website content, social media campaigns, email marketing, and print collateral.
• Manage and optimize digital marketing campaigns across various channels (e.g., social media, search engine marketing, email marketing).
• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for improvement.
• Build and maintain strong relationships with key stakeholders, including clients, vendors, and industry influencers.
• Stay updated with industry trends, emerging technologies, and best practices in marketing.
• Track and manage marketing budgets, ensuring effective allocation of resources.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Marketing Executive or similar role.
• Strong understanding of marketing principles and techniques.
• Proficiency in digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Exceptional analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinking and a passion for innovative marketing strategies.

Description:

As the Social Media Marketing Executive, you will be responsible for the planning, execution, and management of the social media strategies across our food and beverage brands to boost brand awareness, drive engagement and foster a vibrant online community.

Responsibilities:

• Create visually appealing and relevant content for various social media platforms including but not limited to Facebook, Instagram, TikTok.
• Capture high quality photos and videos of food, ambiance, and special events.
• Experiment with new features and post formats to keep the social media content fresh.
• Manage the social media calendar and day-to-day activities, including creating content, scheduling of posts, and engaging with our online community through responding to messages, comments and mentions in a timely and appropriate manner.
• Build the brands’ social media presence to drive engagement, brand awareness, and customer loyalty across various platforms.
• Measure and report performance of social media marketing campaigns.
• Keep up with social media trends, industry best practices, emerging platforms and monitor online conversations.
• Identify relevant influencers for potential collaboration, leveraging their expertise and influence to enhance content reach.
• Assist with planning and executing of marketing campaigns.

Requirements:

• Strong written and verbal communication skills.
• Good photography and videography skills.
• Digitally savvy, creative with strong attention to detail.

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Lead in the development and execution of communications projects, initiatives and global media partnerships in support of SMU’s engaged city university strategic thrust.
• Enhancing SMU’s brand and reputation regionally through the University’s overseas centres, the role will provide support through strategic communications and media publicity planning, and work with partners on the execution of plans.
• Develop compelling content that clearly conveys the meaningful impact SMU makes through its education, research and global engagement, with focus on its three strategic priorities to realise SMU Vision 2025.
• Internal communications, the role will develop strategic plans, write and oversee the preparation of SMU President’s communications to the University community.
• Oversee the creative conceptualising, planning and production of the University’s annual report and corporate newsletter.
• Other duties include conducting research, developing, writing and editing a wide variety of materials including quotes, video scripts, speeches, talking points, background materials, narratives, opinion-editorial and thought leadership pieces.
• Principal Counsel on comms and media publicity matters to School of Accountancy and School of Social Sciences, and to Office of Partnerships and Engagement and its affiliate offices, Office of Overseas Centres and its affiliate offices, Office of Advancement, SMU Libraries and Dato’ Kho Hui Meng Career Centre.

• A bachelor’s degree in journalism, English, literature, communications, creative writing, or a similar discipline.
• A master’s degree is preferable.
• Keen interest in current affairs, and geopolitical and socio-economic issues and is also intellectually curious.
• Positive attitude with the ability to pivot quickly to changes.
• A good understanding of public speaking, aware of language subtleties and always crafts speeches as well as messages with the audience in mind.
• Excellent research skills and ability to work independently.
• Strong strategic, analytical thinking skills, with demonstrated excellence in creating, articulating and presenting ideas.
• Exceptional writing, editing and oral communications skills – ability to produce compelling content for internal and external audiences to achieve desired results.
• Strong organisational skills with ability to successfully manage multiple assignments simultaneously and at speed while collaborating with multiple teams across the university.
• Experience in integrated communications, including knowledge of earned, paid, owned and shared media.
• Creative, state-of-the-art communications knowledge who understands emerging technologies, communication best practices, and has a passion for exploring new methods of communicating.
• Social media proficiency, along with familiarity with web-based communication.
• Ability to remain resilient and work well under pressure as this role must deliver high-quality communications under tight deadlines, with excellent attention to detail.
• Demonstrated leadership as well as teamwork and collaboration in a professional setting.

#LI-ST1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Be involved in the organisation and operations of major strategic events undertaken by the unit, including front line responsibilities like hospitality during events, ushering of VIPs/guests.
• Be aware of the current general topical issues locally, regionally and globally, and be able to effectively connect these general issues to the overall SMU key strategic initiatives.
• Able to propose and write persuasively on relevant topics/synopsis and connect the relevant internal and external speakers for OCCM’s thought leadership platforms.
• Able to propose the use of the appropriate platforms and formats for thought leadership events; effectively and efficiently organise thought leadership events on virtual platforms and/or hybrid events (a combination of virtual and physical format). Able to propose and use, where appropriate and when applicable, multi-platforms for an effective marketing reach.
• Able to propose and use, where appropriate and when applicable, multi-platforms for an effective marketing reach.

• Diploma / Degree with at least 3 to 5 years of working experience.
• Recent graduates may apply.
• Able to write persuasively, articulate confidently, and have mid to extensive events management experience.
• A team player with good inter-personal skills and IT savvy.

#LI-XL1

Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.