Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.

We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement. The role reports directly to the Director.

Job Scope:

• Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty
• Coordinating marketing strategies with the business development units, finance, and operations team
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels
• Produce valuable and engaging content across all marketing channels through analysing consumer behaviour
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

• Diploma in Marketing or relevant field.
• Knowledge of website analytics tools
• Setting up and optimising Google Adwords campaigns
• A sense of aesthetics and a passion for copy and corporate communications
• Experience in identifying target audience, and developing collaterals that engage
• Apt in social media engagement and marketing

While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.

Job Description & Requirements

We are seeking a talented and experienced Marketing Executive to join our dynamic team. As a Marketing Executive, you will be responsible for developing and executing effective marketing strategies to promote our products/services, drive customer engagement, and increase brand awareness. You will work closely with cross-functional teams to ensure marketing initiatives align with overall business objectives.

Responsibilities:

• Develop and implement comprehensive marketing plans to achieve company goals and targets.
• Conduct market research to identify trends, competitor analysis, and customer preferences.
• Collaborate with the creative team to create compelling marketing materials, including website content, social media campaigns, email marketing, and print collateral.
• Manage and optimize digital marketing campaigns across various channels (e.g., social media, search engine marketing, email marketing).
• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for improvement.
• Build and maintain strong relationships with key stakeholders, including clients, vendors, and industry influencers.
• Stay updated with industry trends, emerging technologies, and best practices in marketing.
• Track and manage marketing budgets, ensuring effective allocation of resources.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Marketing Executive or similar role.
• Strong understanding of marketing principles and techniques.
• Proficiency in digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Exceptional analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinking and a passion for innovative marketing strategies.