Social Media Marketing Executive
Full-time
Senior Executive
2 months ago
J&E Baby & Mothercare is one of Singapore's top distributors of baby products. We are expanding our e-commerce platform to enhance our online ..
J&E Baby & Mothercare is one of Singapore's top distributors of baby products. We are expanding our e-commerce platform to enhance our online presence and boost sales of our popular products.
Job Overview:
As a Social Media Marketing Executive at Hamilton Strollers, you’ll be responsible for developing and executing social media strategies to increase brand awareness and engagement across platforms. Working closely with our marketing team, you’ll create captivating content, manage daily social media activities, and engage with the growing community of parents. The ideal candidate will have a strong understanding of social media trends, creative content development, and experience in building an online community.
Key Responsibilities:
- Develop and implement social media strategies for platforms such as Instagram, Facebook, TikTok, and YouTube, tailored to the Singaporean market.
- Create visually appealing and informative content that aligns with our product branding.
- Manage daily social media activities including content scheduling, posting, and community engagement.
- Collaborate with the marketing team to craft campaigns around key product launches.
- Analyze performance metrics and adjust strategies to drive growth and increase brand awareness.
- Engage with customers and respond to inquiries, comments, and messages in a timely and friendly manner.
- Identify and collaborate with local influencers, bloggers, and brand ambassadors to expand brand presence.
- Stay up to date on social media trends and parenting-related topics relevant to the Singaporean audience.
- Report on campaign performance, insights, and future opportunities.
- Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of social media marketing experience, ideally within the parenting, lifestyle, or consumer goods sectors.
- SEO knowledge and understanding of taglines to help improve search ranking.
- Demonstrated experience managing social media accounts and growing audiences in Singapore.
- Strong creative writing, content creation, and visual design skills.
- Knowledge of social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Understanding of the Singaporean market and families' preferences.
- Ability to work independently and as part of a dynamic team.
- A passion for creating engaging and impactful content.
What We Offer:
A dynamic and collaborative work environment.
Opportunity to be part of a fast-growing brand in Singapore.
Competitive salary and benefits package.
Career growth and professional development opportunities.
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