As the Paid Media Lead, you are responsible for developing and implementing the strategy for paid media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves creating a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines. You will work closely with Customer Activation & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.

You have strong brand- and customer-focus with proven ability to set goals, drive results and take strategy into action. You are analytical, strategic, and are well-skilled in how to take insights into action, with a passion and understanding of media, brand and customer. You have a strong media background and competence, and are able to connect the dots from brand through to performance, to build and develop plans through the full customer journey. You enjoy working both on a strategic level as well as hands-on with day-to-day operations.

Key responsibilities

• You develop a comprehensive paid media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of paid media initiatives.
• Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
• Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
• Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
• Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.

We are looking for a Media Artist to join our dedicated production team to create social media content for projects across the APAC region and beyond. Be part of something exciting and gain new insights and skills on what goes on behind the scenes.


What you will do

• Assist in social video production matters involving video editing, camera handling for filming and photography, production on set assistance, shoot preparation.  
• Collaborate across the agency on projects of varying complexities to achieve agency objectives.
• Work with our Creative team to ensure the creative solutions meet with or exceed our clients’ strategic objectives.
• Produce visuals edits and motion graphics assets (GIFs, short videos) for social media.
• Coordinate with our Producers and Project Managers on research, location recces, and production activities.

• At least 2-4 years of editing and video production experience preferably in a professional or agency setting.
• Software skills required: Basic level Photoshop, mid-level Premiere Pro, basic level After Effects
• Technical skills required: ability to handle DSLRs, mobile phone cameras, basic rigging, grip, and gaffing knowledge.
• Creative vision and storytelling skills, with a strong understanding of visual aesthetics and narrative structure. 
• Good design sensibilities with fair aesthetic judgement.
• Good social media knowledge (Facebook, IG, IGTV, Tiktok etc.).
• Deep passion for your craft and a can-do attitude.
• Ability to juggle diverse projects.
• Resourcefulness.
• Ability to work well both independently and within a team.
• Be willing to travel where the job demands
• Familiarity with sound editing tools is a big plus. 

For internal use: #LI-MT1

AACSB is the world’s leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB’s core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.

As the liaison to the region for marketing, advocacy, and thought leadership, the Regional Marketing and Communications Manager, will work closely with the MarCom team leaders, regional heads, managing director, and product and sales teams to provide global and regional marketing support.

How you will Contribute:

• Marketing Promotions: Develops, executes, and measures success of marketing promotion plans, activities, and budgets to support revenue goals. Develop and execute global and regional campaigns, including digital advertising, email marketing, SEO/SEM, content marketing, social media sharing, membership platform promotions, and regional sales outreach support aligned with localized language and platform needs. 

• Member Communications: Facilitates with MarCom team leaders on global and regional communications to develop personalized messaging for all channels based on member segment, role, interests, and region and to streamline communications, increase engagement rates, and drive Calls to Action (CTAs). 

• Lead Generation and Contact Management: Coordinates with sales and membership teams on standardized global processes for generating and managing leads and updating the AACSB contact database. Monitors email metrics and manages email delivery system for optimal performance. Documents and streamlines journey maps to shorten sales cycles and automates database updates in collaboration with IT. 

• Sales Support: Provides sales support tools and templates for each stage of the sales and engagement funnel, including presentations, emails, fact sheets, website landing pages, and product information pages.  

• Market/Member Feedback: Participates in regional events, to share key news about AACSB and facilitates feedback from the field to inform internal stakeholders.  

• Event Support: Collaborates with the regional heads and advocacy teams on managing the master event schedule and budget where AACSB is a presenter, exhibitor, or sponsor. Serves as onsite support for AACSB learning and development, member outreach, and advocacy events as required, including social media coverage and media relations support. 

• Fluency in the English language  

• Moderate international travel required (10%) 

• Five (5) years marketing, communications, and related experience, with two (2) years experience independently managing large projects.  

• Bachelor's degree required 

• Demonstrated, successful experience with implementing successful regionalized marketing strategies and campaigns for a global organization 

• Excellent written and verbal communication and interpersonal skills to engage effectively with a wide range of stakeholders 

• Proficiency in digital marketing tools and platforms, including email marketing, design including Adobe Suite, CRM, marketing automation, digital advertising, social media marketing, and Google analytics 

• Ability to work under pressure, manage multiple projects simultaneously, and drive campaign ROI 

Preferred Qualifications:

• Master’s degree  

• International experience in higher education or business education 

• Bi-lingual (Chinese) 

Why join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

AACSB offers a competitive benefit package.

As the Owned Media Lead, you are responsible for developing and implementing the strategy for owned media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. You will collaborate with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.

You are analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value. You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions. You work hands-on with planning and tactics, taking this out into daily operations.

Key responsibilities

• You develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
• Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
• Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
• Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, e.g. app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
• You closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.

Encompasses dynamic and creative responsibilities within our team. This individual is tasked with developing and curating captivating content across multiple social media platforms, including TikTok, LinkedIn, Instagram, and Facebook. Key responsibilities include generating innovative ideas as well as crafting visually appealing and compelling content aimed at fostering brand awareness, enhancing engagement, and driving overall growth.

Key Responsibilities:

Content Creation

• Develop captivating content for social media channels, incorporating visuals such as images, graphics, videos, and written copy.
• Gain a deep understanding of the brand, its values, and target audience to produce copy that resonates with followers, adapting the writing style to match the brand's voice and maintain consistency across all social media channels.
• Possess proficiency in videography and photography skills to create diverse content.
• Produce and edit compelling video content, ranging from short-form clips to longer pieces suitable for TikTok & Reels.
• Utilise graphic design tools, video editing software, and other multimedia creation tools proficiently.
  

Social Media Management

• Implement strategies to increase followers and engagement.
• Cultivate a sense of community by actively engaging with followers and KOLs (if required).
• Collaborate with the content creation team to synchronise copywriting with the overall content calendar, marketing campaigns, and brand initiatives.
• Ensure written content complements visual elements to convey a unified brand message.
• Manage and maintain social media accounts across multiple platforms such as TikTok, LinkedIn, IG, and Facebook.
• Schedule and publish posts to ensure consistent and timely content delivery.
  

Analysis and Reporting

• Prepare regular reports on key social media metrics, including reach, engagement, and conversion rates.
• Analyse social media analytics to identify trends and opportunities for improvement.
  

Trend Incorporation

• Incorporate relevant and timely topics from social media trends and cultural shifts into content while aligning with business offerings and goals.
• Stay updated on feature updates of different social media channels.
  

Policy Compliance & Crisis Management

• Respond promptly and professionally to any negative feedback or crisis situations on social media.
• Ensure social media activities adhere to legal guidelines and company policies.
  

Qualifications and Abilities:

• Bachelor's degree in Marketing, Communications, or Mass Media preferred.
• Demonstrated at least 2 years of experience as a Social Media Content Creator with a compelling portfolio on TikTok.
• Thorough understanding of social media platforms, their audiences, and best practices.
• Proficiency in graphic design tools, video editing software, and other multimedia creation tools.
• Exceptional written and verbal communication skills with a creative and innovative mindset.
• Ability to thrive in a fast-paced environment and adapt to evolving trends.
• Past production/content creation experience is a plus.

The Senior Manager for Social Media Strategy is the driving force behind our digital presence. This individual is tasked with developing and executing a comprehensive social media strategy across various platforms, including TikTok, LinkedIn, Instagram, and Facebook. Key responsibilities include crafting innovative content, fostering engagement, analysing metrics, and driving growth.

Key Responsibilities:

Strategy Development

• Develop and implement a comprehensive social media strategy to drive brand awareness, engagement, and growth.
• Identify and capitalise on emerging trends and opportunities in the digital landscape.
• Craft innovative content strategies tailored to each platform, ensuring alignment with business objectives.
  

Content Creation and Management

• Create engaging and impactful content across social media platforms, including visuals, videos, and written copy.
• Maintain brand consistency and voice across all social media channels.
• Manage and curate content calendars, ensuring timely and relevant postings.
  

Engagement and Community Building

• Foster meaningful connections with our audience through active engagement and interaction.
• Cultivate a sense of community and brand loyalty among followers.
• Monitor and respond to audience feedback, comments, and inquiries in a timely and professional manner.
  

Analytics and Reporting

• Track and analyse key social media metrics to measure performance and effectiveness of strategies.
• Generate regular reports and insights to inform decision-making and strategy refinement.
  

Innovation and Adaptation

• Stay abreast of industry trends, platform updates, and best practices in social media marketing.
• Continuously innovate and experiment with new content formats and engagement tactics.
  

Qualifications and Abilities:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven track record of at least 3 years in social media management, with a focus on strategy development and execution.
• Strong understanding of social media platforms, algorithms, and trends.
• Exceptional creativity and strategic thinking skills.
• Proficiency in content creation tools, analytics platforms, and social media management software.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple priorities effectively.
• Results-driven mindset with a passion for driving growth and engagement through social media.

What’s On Your Menu

• Assist and execute regional automated campaigns using our CRM tool

• Assist with regional campaign performance analysis and gather insights continuously to maintain industry benchmarks

• Work closely with local teams with regards to content creation and translations

• Advice local teams by creating best practices and providing trainings to ensure they are self-sufficient in campaign creation, launch, and analysis 

• Own and drive strategic projects (be it on a regional or local level), to collaborate with different stakeholders to improve vendor engagement

What You Bring To The Table

• Proactiveness and a keen eagerness to learn as we work with marketing automation tools, excel, SQL, HTML. A huge plus point if you are well versed in these tools/programmes

• Comfortable with data and analytics

• Demonstrate excellent organizational abilities in a B2B setting; ability to take initiative, work autonomously, problem-solve, collaborate with others, and prioritize the completion of assigned tasks

• Meticulous with an attention to detail

• Capable of working efficiently in a fast-paced, high-pressure setting

• Strong written and oral communication skills

• Marketing/Business Education background

• Locally based and do not require work pass to work in Singapore

What We Offer

• A dynamic and challenging working environment, with a steep learning curve.

• The chance to excel and influence in a company and team where decisions are taken based on data insights.

• Being part of a fast growing and global company.

• A vibrant and international team with diverse backgrounds

• Growth opportunities based on your performance.

• Flexible working environment

• Responsibility from day one in a fast-growing and global company

You will have solid understanding of media planning, buying and analytics across multiple media channels. This is a leadership role that requires a strategic thinker who is skilled at integrated campaign planning, execution, and team management. You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape.

Key Responsibilities:

• Lead the development, implementation, and management of integrated media strategies across multiple media channels, including but not limited to, digital, social, out of home and radio.
• Collaborate with the creative team, account managers and clients to identify target audiences and design media strategies that engage, inform, and motivate.
• Oversee and manage media strategy, planning, buying and execution for all client accounts.
• Utilize various analytics tools to monitor, measure and optimize campaign performance.
• Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Develop and maintain strong relationships with media suppliers and negotiate contracts to ensure the most effective media buy.
• Stay updated with the latest trends, innovations, and technologies in the media industry to provide cutting-edge solutions for our clients.
• Manage, mentor, and develop a team of media planners and executives.
• Prepare and present performance report to senior management and clients.
• Be focused on results that matter to the client in full funnel campaigns including awareness, consideration, lead generation and acquisition, which is a focus for the business.
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/ discrepancies.
• Ensure media deliverables are met on time and within budget and align with clients’ objectives.
• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences.
• Work with media planners and buyers to ensure accurate and timely invoicing (e.g., regular review of unbilled reports, resolve unbilled cases with Finance).

The Executive – Communications & Partnership is responsible for the development and management of:

(1) Donor relations, monetary donations, in-kind donations and sponsorships

(2) Volunteer activities and full volunteer lifecycle, in alignment with Corporate Services’ policies and practices

He/she will support the department in key domains including events, donor and volunteer management.

Donor Management

· Strategize and develop donation requirements to meet the needs of the Centre

· Identify potential donor sources, handle donor enquiries and match donors with suitable opportunities

· Foster strong relations with donors and stakeholders through engagements and appreciation

· Maintain the donors’ database

· Prepare and submit monthly donor reports

· Practise good stewardship and allocation of donations

Volunteer Management

· Strategize and development volunteer requirements to meet the needs of the Centre

· Identify potential volunteer sources and handle volunteer enquiries

· Oversee the full volunteer life cycle ranging from recruitment, screening/interview, matching, orientation, deployment, review/feedback, appreciation, training and exit.

· Foster strong relations with volunteers and stakeholders through care support and engagements

· Maintain the volunteer management system and time-banking portal

· Prepare and submit monthly volunteer reports

Event Management

· Support in the planning and organizing of key centre-level events for residents and stakeholders

· Drive and ensure smooth operations of key events

· Involve in media liaison and coordination of corporate and media-related events, such as filming and interviews

Core

· Strong in public relations, communications, writing and presentation skills

· Strong in activity planning and programme coordination

· Possess critical thinking, strategic planning, effective time management skills

· Able to work independently and in a team

· Attention to details with ability to prioritize and multi-task

· Adopt best practices to increase work efficiency and effectiveness

· Cheerful and positive personality with a quality service mindset

· Ability to speak dialects would be an advantage

Technical/Functional

· Proficient in Microsoft Office Applications e.g. Word, Excel and PowerPoint

· Well-versed in Social Media

· Willing to learn / Proficient in Adobe Design/video-making software

Leadership

· Highly motivated, resourceful and decisive

· Take proactive ownership of responsibilities

· Able to guide and inspire junior staff

We are seeking for an ideal candidate who has passion and drive to learn the ropes within the media advertising world - Integrated and/or Digital.

Expectations of a Media Planning Intern

• Support the planning team and/or local markets across network (if required) to meet client service needs
• Leverage research tools to provide insights and support on planning as needed
• Manage project to ensure on-target, on-budget and timely delivery of media plan
• Work with the team (Planners/Managers) to resolve potential planning issues
• Liaise with client contacts to update media plans accordingly
• Update periodic reports, ensuring specialist team delivery against any client actions
• Support the wider team with general client liaison and administration
• Ensure quality control of client-facing plans/reports/invoicing

You will be joining a dynamic team that delivers award-winning digital performance campaigns. If you are strong in delivering and developing exciting digital media solutions for HMT markets while managing the day-to-day planning, buying, implementation, optimization, and reporting requirements to meet client objectives, we want to talk to you!

Expectations of a Media Executive/ Performance Media Planner:

Planning:

• Assist the line manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan for full funnel campaigns
• Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
• Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
• Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.

Buying:

• Understanding between different funnels & focused on the lower funnel campaign strategies to meet goals like ROAS
• Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing).
• Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
• Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance.
• Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.
• Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

• Assist in digital marketing overall planning for Asia Pacific region
• Involved in the strategic planning, promotion, and execution of internal and external corporate events
• Assist the team in running a coordination of marketing campaigns, example: product launches, promotions, key events, and developing visual assets for these activities
• Digital Content Creation : Conceptualize and developing engaging content for various digital platforms including social media, website, and email marketing campaigns.
  • Eg . Video Editing: Edit and produce marketing videos for various purposes such as product demos, customer testimonials, and promotional content, ensuring high-quality visuals and storytelling.
• Social Media Management: Manage and schedule posts across different social media channels, monitor engagement, and analyze performance metrics.
• Email Marketing: Assist in creating and executing email marketing campaigns, including designing templates, writing copy, and analyzing campaign results
• Presentation Slide Creation: Design and create visually appealing presentation slides for VP meetings, incorporating data, charts, and graphics to effectively communicate key information.

About the job

Wahl Clipper Corporation, a global manufacturer of branded Consumer and Professional products, has an exciting opportunity for a team-oriented individual to fill the role of Regional Digital & Social Media Coordinator. The position is located in our Singapore Office.

Why Wahl?

We are proud to celebrate over 100 years as the standard for grooming products used by barbers and hairdressers all over the world. Professionals and home users have relied on our innovative clippers, trimmers and personal care products for an entire century.

Today, the fourth generation of the Wahl Family remains deeply rooted in the daily operations and management of the organization. Living beyond the footsteps of their great-grandfather, the family continues to ensure that everything that Wahl produces aligns with the same core family values.

When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.

Purpose:

Provide support to Asia Pacific subsidiaries to execute social media content and provide strategy for campaigns and other projects. In consultation with local Marketing teams within Asia Pacific, this role will oversee the creation and publishing of content for a variety of platforms and interact with the community and audiences. Through the measurements of results from the metrics tracking, work with local teams to strategies on approach to local campaigns and other projects.

Responsibilities:

Digital Campaigns

· Lead activation and execution of multi-channel campaigns and programs that are aligned with the business goals and drive demand for priority products/categories.

· Plan customer segment-based journeys and communication maps and inform the creation of impactful content along with the business units, creative and other marketing teams.

· Analyse and drive digital improvements through UX/UI, digital funnel optimization by conducting cross-channels analytics and A/B tests.

· Establish and budget digital media plan for seasonal, always-on and ecommerce campaigns across paid channels including but not limited to SEO/SEM, display, programmatic, social media, marketplace advertisements.

· Track and analyse media performance and provide actionable insights to improve return on investment and lead conversion.

Social Media

· Build and execute in collaboration with subsidiaries, the social media strategy through competitive and audience research.

· Set up and maintenance of company pages within each social media platform.

· Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages interaction with the brand.

· Moderate all user generated content.

· Create editorial calendars and syndication schedules through closely working with local marketing and sales teams.

· Continuously improve by capturing and analysing the data/metrics, insights and best practices and then acting on the information.

Customer Relationship Management (CRM)

· Responsible for customer database management and ensuring data integrity and security in line with local personal data privacy regulation.

· Establish customer digital touchpoints and curate, activate, and execute lead nurture and progressive profiling programs across consumer journey to drive awareness, brand relevancy and conversion.

· Identify new engagement opportunities and establish relevant programs and partnerships to increase impactful communication with external stakeholders and customers including but not limited to sms, whatsapp marketing.

Competencies

· Action Orientated

· Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

· Collaborates

· Build partnerships and working collaboratively with others to meet shared objectives.

· Optimizes Work Process

· Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

· Demonstrates Self Awareness

· Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

· Values difference

· Recognises the value that different perspectives and cultures bring to the organisation.

MINIMUM REQUIREMENTS

· 2-3+ years of experience

· Experience within APAC desirable.

· Proficiency in data analysis and reporting.

· Solid written communication skills

· Solid understanding of global markets

· Able to multi-task and prioritize projects.

· Comfortable in fast-changing, fast paced environment with tight deadlines.

· Proven experience in planning and managing a social media calendar within multiple countries, ensuring content is executed on-time.

· You're not afraid of a fast-paced, agile environment; you are the perfect combination of adaptable and organised and has the ability to work autonomously. You're comfortable when the plans get changed - you just want to achieve the best outcome.

· Strong, punchy copywriting skills

· A team player with strong communication skills. You're confident in your ability to effectively convey your vision and ideas with others. You have an openness to try new things.

Cabinet Inc is a dynamic and innovative business solutions and consultancy firm committed to enabling organizations to reach their full potential. Our seasoned professionals bring a wealth of expertise, offering tailored solutions that address our clients' unique challenges and opportunities. Our Business Advisory division provides strategic guidance on financing options, government funding initiatives and corporate services, including Finance & Accounting, Human Capital, Information Technology and Marketing & Media.

Role description

This is a full-time on-site role for an Associate, Marketing & Media at Cabinet Inc located in Thomson. Reporting to the Lead, Marketing & Media, He/She will be responsible for the marketing (sales) of the full scope of Cabinet services with a focus on event planning, communication and event management.

Qualifications

Relevant skillset in Marketing & sales, Event Planning, Event Management

Excellent communication

Detail-oriented and organized with the ability to manage multiple projects simultaneously

Ability to work well in a team and independently

Experienced in Event Management, Marketing, Public Relations, Communications or related field

As the PR & Communication Manager, you contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Communications team in accordance with H&M values, standards & policies. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for implementing global strategies while ensuring a strong strategic foundation for the Region’s PR & Communications activities. Being an exceptional leader, you collaborate closely with the other teams in Customer Activation to be able to find synergies and maximize the effect of our earned communication.

You have a strong brand building focus and are insight and data driven, with proven ability to drive results and work towards goals. With your passion for PR & Communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders, empowering strong collaboration between channels & teams to become more customer focused. You manage your teams through an insight driven approach, customer and brand focused mindset, bringing others onboard through an inspiring, clear, inclusive, ambitious and pragmatic approach.

Key responsibilities

• You are responsible in supporting the team on executing the regional communication plan based on insights from each individual market and with H&M’s customer and brand in focus, setting goals, priorities and strategies to meet the global and regional overall objectives, ensuring relevance and effective brand building in the short and long term.
• Build, strengthen and protect the H&M brand with trustworthy communication, focusing on proactive Media Relation activities and reactive Crisis Management when needed.
• Drive global strategies with regional adaptations to ensure relevance and effective brand building to elevate the brand whilst optimizing results.
• You are responsible for leading complex projects ranging from region to sales market level, supporting teams in a cross collaboration, keeping a balanced workload, consistently improving processes and delivering on brand excellence.
• Securing a strong regional internal communication plan that can work effectively on sales market level with few adaptations.

We’re looking for a highly driven and motivated Marketing Intern - Brand Media & Procurement (APAC) to join our growing regional team based in Singapore, foodpanda’s Asia HQ. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this is the place for you!

The successful candidate will work with the regional Brand Media Team to support multiple channels with a big spectrum of responsibilities related to Marketing Ops that will directly impact strategies and campaigns for the foodpanda brand across the region. 

If you’re passionate about Marketing Ops, sourcing, planning and connecting data dots,  we’re keen to have you join our team! Bonus points if you’re also good with graphics and can put together design briefs for exciting and engaging campaigns.

Responsibilities:

• Be part of the Regional Marketing Team to support 11 countries across APAC to meet business and growth KPIs
• Get a well rounded knowledge and understanding of multiple channels: Trade Marketing, Merchandise and Rider Marketing
• Work with key business stakeholders in both APAC & country teams to understand how channels are activated in each market, supporting in the complex process of regional planning and sourcing end to end
• Work on building hygiene processes, performance review templates, quarterly country sharing decks and adhoc / recurring tasks 
• Assist the team with preparation of materials for business updates on performance for APAC region including the implementation of best practices
• Be a steward of good data practices - robust documentation, versioning, playbooking, processes, and knowledge sharing

As the Communications Manager, you will create, implement and oversea communication programmes for key initiatives in Student and Academic Services Department (SASD) and others where applicable in NTU.

Responsibilities

• Develop and implement communication plans targeted at NTU staff and students in relation to the university’s key student-related initiatives and other relevant projects like enhancement of student intranet.

• Develop content and direct creative execution to provide a consistent, targeted, and impactful message.

• Work collaboratively with the key stakeholders on change communication matters like presentations, communication materials etc.

• Build and maintain solid partnerships with internal NTU stakeholders to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.

• Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programmes.

• Lead on website content for student intranet related to Student Management System (SMS) and Student and Academic Services Department (SASD) related matters including NTU Education.

• Contribute ideas for new programmes, researching and recommending innovative branding techniques.

• Research and understand key business challenges, stakeholder behaviour, target audiences, competitive activity that impacts programs within the business and assigned departments.

• Identify and present opportunities for consistency in messaging and user experience across channels including physical signage, digital platforms, and printed materials.

• Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.

• Design and deliver differentiated communication messages for stakeholder groups identified for Target Operating Model (for student and academic services).

Requirements

• Minimal 8 years in strategic communication, project communication or equivalent, in large organisation.

• Experience in change management with the ability to effectively communicate and facilitate organisational change initiatives.  Experience in this area will be considered a bonus.

• Strong, versatile copywriting skills to create engaging and impactful content across various channels.

• Proactive approach in resolving problems and issues as they arise.

• Critical thinking abilities coupled with excellence in crafting clear and concise messaging.

• Good organisational, planning, and coordination skills to manage multiple projects effectively.

• Ability to multi-task and re-prioritise as needed.

• Desire to take full ownership of assigned projects and can work independently.

• Ability to manage multiple projects simultaneously ensuring deadlines and objectives are met.

• Possesses a sense of urgency; is self-motivated and meticulous attention to detail.

• Strong interpersonal skills and ability to build collaborative relationships,

• Good verbal presentation and written skills, group dynamic, and facilitation skills for engaging communication.

• Working knowledge of Microsoft Office and web content management systems experience.

• Driven to achieve goals and deliver high-quality outcomes with a focus on measurable results.

• Eagerness to seek out new knowledge, skills, and experiences to enhance professional growth and development.

• Demonstrated ability to collaborate effectively with colleagues and contribute to a positive team dynamic.

• Willingness to embrace change and adjust to evolving priorities or circumstances.

The Boutique Group of Companies is a Singapore-based organization consisting of four companies: Boutique Education Pte Ltd, Host Events Pte Ltd, Frenchic Pte Ltd, and Bertie x Odie Pte Ltd. We are currently seeking a motivated and detail-oriented individual to join our team as a Marketing Assistant. In this role, you will support our marketing efforts across our brands and contribute to the overall success of our marketing campaigns. Your responsibilities will include assisting in creating and implementing marketing strategies, managing social media platforms, conducting market research, and coordinating marketing activities. As a Marketing Assistant, you will have the opportunity to gain valuable experience in a dynamic and entrepreneurial environment.

Skills/Experience:

• Proven experience as a Marketing Assistant or similar role
• Familiarity with social media platforms and digital marketing tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Proficient in Microsoft Office Suite
• Knowledge of graphic design software is a plus
• Diploma or degree in Marketing, Business, or a related field.

The position is full-time internship, Monday to Friday, from 10am to 6pm, with occasional evening and weekend availability required for events. Please note that we are unable to consider candidates from overseas or those requiring an Employment Pass for this role.

What’s in it for you?

• Attractive remuneration package
• Personal training and development opportunities
• Friendly working environment
• Opportunity to shape the future of The Boutique Group together with management
• Applicable for 3 months or 6 months internship.

We are looking for a dynamic individual to conceptualise, plan and execute marketing campaigns, advertising, and promotional strategies for Paragon.

Responsibilities:

• Enhance customer experience through mall wide promotions and campaigns to drive shoppers’ traffic and increase tenant sales
• Plan and execute all A&P campaigns, events, and other related promotional activities for the mall
• Liaise with creative & media agencies, contractors, vendors, and event companies to ensure the successful running of projects and events
• Analyse and evaluate the effectiveness of marketing campaigns
• Track and manage marketing budget
• Provide guidance and mentorship to team members

Requirements:

• Degree in Marketing or Mass Communication or related discipline
• Minimum 5 years of relevant experience in A&P in a retail environment
• Experience in shopping malls, social media platforms and digital marketing preferred
• Strong interpersonal and communication skills
• Creative, resourceful, meticulous, and able to multi-task

[What you will be working on]

Responsibilities:-

• Website Content Management

  • Oversee the revamp of the SP Website in collaboration with various internal/external stakeholders and work with the web vendor to ensure that timelines and milestones are well-planned and adhered to, including regular updates to management on the progress of the project

  • Create or adapt content for website in line with organisation strategy

  • Ensure content is updated for corporate pages (About SP) and corporate events (Graduation) on SP website

  • Work with internal stakeholders to ensure all content on the SP Website is accurate, current and updated

  • Manage web vendor for the creation of campaign webpages for corporate events

• Website Administration and IT support

  • Day-to-day administration of the SP Website including creation/deletion of user accounts and troubleshooting user account-related issues

  • Provide support to internal stakeholders for website-related queries, including organising training sessions to ensure all stakeholders are up-to-date on best practices

  • Manage web vendor to work on Service Requests from the various schools and departments (evaluate feasibility, budget, timeline, etc.)

  • Manage the website budget and procurement processes

• Web Traffic Analysis for actionable insights

  • Work closely with the content team to analyse the impact of paid campaigns in driving traffic to the website

  • Monitor website analytics data (WOGAA, Google Analytics, GTM) and provide timely updates to management, with actionable insights to improve the SP Website user experience

• Support other administrative duties where required

[What we are looking for]

Requirements:-

• Degree in Information Technology, Computer Science, Computer Engineering, Marketing, Communications, Advertising or related fields

• 3-5 years of experience working on websites that use enterprise-level content management systems eg: Sitefinity, Sitecore or Drupal

• Excellent project management skills, including managing external vendors, agencies and internal stakeholders

• Knowledge on User Interface and User Experience design and best practices will be advantageous

• Proficiency in basic website coding will be advantageous eg: HTML, CSS, Javascript

• Proficiency in data analytics will be advantageous eg: Google Analytics

• Proficiency in basic image editing software will be advantageous eg: Adobe Photoshop

Successful candidate will be offered a 2-year contract in the first instance.

Closing date: 28 March 2024

If you are shortlisted for the position(s), you should hear from us within 30 days of the closing date of the advertisement.

Expectations of an Associate Integrated Media Manager:

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Drive relationships at the appropriate levels of our client organizations
• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
• Assist in mentoring, and developing team members

[What you will be working on]

You will be part of a small but dynamic team within EDB’s Brand, Marketing and Communications division, focused on public communications to enhance EDB’s corporate reputation, positively shape perceptions of industries that EDB nurtures, and convey to local audiences the impact of EDB’s work on the Singapore economy and jobs. You will craft content and implement ideas for amplifying EDB’s work across a range of social media platforms to generate brand visibility and marketing leads, and also to drive audience growth and community engagement in Singapore and globally.

Responsibilities

• Develop and execute channel-specific strategies for LinkedIn, Instagram, Facebook and YouTube

• Write effective social posts/ads in an authentic voice for EDB that grab attention and engage platform users.

• Create social content across static and animated formats including carousel posts, document ads and short-form videos (IG Reels, IG Stories)

• Run social media campaigns to build an engaged community and nurture brand ambassadors

• Provide onsite support at events including capturing video content

• Ensure that daily operations run smoothly, including managing the social media calendar; scheduling posts using social media management tools; ensuring the final published posts are properly rendered within each platform’s specifications; and community management

• Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimise performance and help achieve business goals

• Social media reporting and competitive analysis

• Stakeholder and agency management

[What we are looking for]

To meet the challenges of this role, you must have/be: 

• At least 3 years of B2B marketing experience, with an understanding of integrated campaign planning across channels

• Strong interest in social media, with excellent writing skills

• Experience in content creation, creative design and experience running campaigns across different platforms

• Knowledge and experience with video content creation, including writing, producing, and editing video productions using software such as Premiere Pro and CapCut

• Experience with social media management and analytics tools such as Sprinklr and Adobe Analytics

• Committed to excellence in project execution and adept at managing priorities and timelines

We welcome applications from Singaporeans and will review these on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of their application date.

[What you will be working on]

Responsibilities:

• Facilitate students’ learning and growth, including providing pastoral care.
• Develop curriculum across Pre-Employment Training (PET) and adult learners for Continuing Education Training (CET), aligned to industry trends and needs.
• Deliver course content, which includes creating and administering course assessments, and carrying out project supervision, leading module teams where necessary.
• Evaluate and enhance curriculum design and course delivery by employing appropriate teaching and learning strategies. 
• Engage actively with industry stakeholders to keep up with emerging practices, trends and developments, or leading student projects and share insights with the team.
• Collaborate with industry stakeholders so that learners may leverage on them for enhanced learning.
• Lead or contribute to school or institutional committees to complement administrative/management/teaching and learning efforts.
• Lead or contribute to new initiatives of the school or institution, in response to changing needs in the industry. 

[What we are looking for]

Requirements:

• At least 4 years(s) of relevant experience of using the arts in community engagement and/or community development.

• Relevant qualifications in applied arts or other arts-based related disciplines.
• Passionate in developing individuals who are interested in community engagement/development.  
• Prior experience in design thinking, project management and knowledge of research methods will be an advantage.
• Prior experience in teaching/working with youths or curriculum development will be an advantage.
• Good intrapersonal and interpersonal skills.

Successful candidate will be offered a 2-year contract in the first instance.

Closing date: 22 March 2024

If you are shortlisted for the position, you should hear from us within 30 days of the closing date of the advertisement.

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

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Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

What will you do at Ciena?

The Global Events Marketing (GEM) team is seeking an enthusiastic event professional with an emphasis on APJI Trade Shows to project manage and deliver industry trade shows and hosted events as assigned.
 

You will represent Ciena, communicate key marketing messages and facilitate the execution of these events. On-site attendance of the event will be required. You will work on various events with many different stakeholders from Sales, Marketing and Corporate executives to deliver an exceptional experience for our internal and external customers, in line with our corporate and regional objectives and company values.

Overall Responsibilities

• Support the Global Event Marketing strategy through the management and execution of event logistics including, but not limited to; event evaluation, reviewing sponsorship and exhibition opportunities, managing and tracking event schedules and the management or updating of event management systems and communication channels and participating in and helping to manage pre-event planning calls
• Manage the coordination of marketing deliverables such as pre-show marketing communications, booth graphics, giveaways, managing hotel room blocks, coordinating shipping to/from event, communicating event details to relevant stakeholders, and onsite management
• Coordinate the development of booth designs, graphics production and show services, as well as coordinate onsite logistics such as booth setup, on-site management and dismantling
• Conduct pre-show debrief processes such as staff or attendee surveys, post-show email communications, feedback gathering from staff and external attendees including post-show reports to help evaluate the success and ROI of an event.

General Activities

• Negotiate pricing and sponsorship with conference/trade show organizers
• Work with GEM team to manage accounting for trade shows, including raising purchase orders, organizing and submitting invoices for payment, and invoice and credit card payment receipt tracking
• Create and manage marketing creative job needs through our content management system
• Create SalesForce (SFDC) campaign codes, uploading leads from trade shows and send post event surveys and manage data feedback
• Create and manage on-site meeting schedules through Jifflenow, our meeting management tool
• Source for trade show giveaways and manage the procurement process 
• Oversee booth setup and manage all trade show logistics
• Propose and manage printing of additional marketing materials such as banners and brochures to elevate Ciena’s branding 
• Travel on site to manage and execute GEM trade shows as needed

Collaboration with stakeholders

• Collaborate with Corporate and Field Marketing teams on marketing campaigns, such as pre-show direct mail campaigns, advertising, and public relations, ensuring maximum event exposure, lead generation and customer engagement
• Coordinate and execute planning calls for each show with global stakeholders; provide background information on the event, manage and set expectations of stakeholders, create action register to be distributed to planning team before/after calls for event management
• Collaborate with the conference event planning team to manage conference-type events during trade shows
• Collaborate with GEM Team colleagues in all regions to ensure 360-degree coordination, event planning consistency and communication on best practices and learnings
• Continually monitor technology trade show industry, evaluate and recommend potential trade show opportunities based on the corporate, marketing and sales objectives

Areas of impact

• Provide continual evaluation of event programs, including post-event evaluations, ensuring measurable tracking methods are followed, reporting ROI and identification and implementation of any new best practices into all aspects of event planning process, execution and review
• Analyze event, industry and competitive data to drive strategic recommendations and improve effectiveness and efficiency of events
• Document and continuously improve all event related processes
• Create pre-show and post-show reports for each show outlining ROI and feedback for general reporting and evaluation
• Regularly report to Manager areas of impact, to ensure continued regional alignment with Director on Global Event Marketing Strategy

Experience

• Must have minimum 5 years professional experience planning and coordinating trade shows and events
• Must have strong written and verbal communications skills, including presentation and briefing skills
• Excellent project management and organizational skills
• Experience with budget management
• Ability to reprioritize multiple projects as deadlines and objectives change
• Superior scheduling, organizational and multi-tasking skills
• A collaborative approach to work seamlessly with teams from across the business
• Ability to think on your feet in a fast-paced environment
• Ability to travel and work flexible hours as needed
• Knowledge of SalesForce (SFDC) preferred
• Cvent knowledge for venue searches and event registration is preferred
• Knowledge of the technology industry is preferred

Qualifications (not essential)

• Bachelor’s Degree in Event Management (or related or a related discipline such as a Marketing or Hospitality degree) is considered an asset
• Diploma in Event Management / Planning is considered an asset (for example a CIM Accredited course or Diploma)

#LI-SM

An exciting opportunity has become available for a Manager, Digital Media, Asia to join our team. This role will be based in Singapore and will be reporting directly to the Director of Digital Media, MEA APAC and is responsible for optimizing online media to generate quality traffic to Accor direct platforms that converts into Room Nights/Revenue to Accor hotels in Middle East, Africa, Turkey, Asia and Pacific (MEA APAC). 

It consists of implementing and analyzing Accor’s digital media strategy in all countries across MEA APAC to acquire and retain guests by targeting them across the customer journey and support in the delivery of the strategy and performance for the entire region. 

The Digital Media Manager is responsible for supporting the relationship with appointed media agencies and key publishers, plus identifying new paid media opportunities within region. The position also provides strategic guidance and support to the digital media teams in countries and is responsible for the performance of paid media campaigns and deliverables through defined KPIs.

Getting to know the role and your responsibilities: 

Executing and Optimizing MEA APAC Paid Media 

• Briefing, analyzing and challenging agencies to deliver innovative and effective media plans across online display (including programmatic and paid social). 

• Leading the alignment on media KPIs to ensure all paid media is measurable. 

• Conducting research and audience analysis to identify target demographics and optimal media channels. 

• Identifying and sharing best practice media strategies to improve media performance across MEA APAC 

• Implementing strategies to acquire new customers and retain existing customers and loyalty members at the best cost. 

• Analyse and report on campaign media performance to align with business KPIs on a monthly, quarterly, and annual cadence. 

• Monitor & adapt the media campaign strategies based on the current situation of the region/market. 

Strengthening Media Partner Relationships on Behalf of Accor 

• Is a Point of Contact (POC) to the agencies. 

• Actively participates on partner calls to improve performance and identify new opportunities. 

• Regularly tracks media trends and competitors in priority markets, to support the growth of Accor’s media network. 

• Proactively initiates a test and learn methodology/calendar. 

• Participates in negotiations for co-funded media pilots. 

• Fosters strong relationships with agencies. 

• Represents Accor MEA APAC in meetings. 

Collaborating with Global Media & HUB Ecommerce/Marketing Teams to Reach Business and Campaign Objectives and Priorities 

• Responsible for the ongoing measurement of paid media using Accor specific dashboards and tools (Tableau, Sprinklr). 

• Implements fast local adoption of Global Joint Business Plans and objectives, adjusting to meet local specificities (including Google, Meta, Microsoft). 

• Communicates animation plans. 

• Ensures alignment with the full-funnel strategy and objectives of the company. 

• Supports the tracking and attribution of media activities to support ongoing investment (ie. Ekimetrics). 

• Ensures a deep understanding of paid media and operational requirements, including tag / pixel implementation procedures. 

• Supports the in-country digital media teams in their media optimisation & analysis, including channel and audience targeting recommendations. 

• Develops deep analysis of digital media to optimize overall web direct business. 

Supporting Growth and Innovation 

• Staying up to date with digital media trends, competition, and potential new channels, including updates to social media marketing, attribution, targeting, and programmatic media buying. 

• Supporting the implementation of transversal projects of DCO, data-sharing and cookie less targeting, to generate incremental revenue. 

• Identifying and adapting a streamlined campaign reporting template for MEA APAC. 

• Project management: ability to prioritize and manage multiple demands in a challenging environment. 

• Successfully complete training programs as required and identify new training/upskilling opportunities to align with the role. 

Managing Media Investments and Accounting Requirements 

• Implementing and managing the budget and financial processing requirements to meet budget guidelines. 

• Respecting and following internal accounting processes & objectives. 

• Provide guidance on country and hotels media budgets. 

• Identification of local business needs to support visibility.  

• Consolidation and management of local budget sources & fees.