Responsibilities:

• Implement marketing plan consistent with the Event Strategy; aimed at improving market share and achieving objectives of strategic event goals.
• Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
• Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

Detailed job roles:

• General

1. Day-to-day marketing administration.
2. Assist to manage and monitor third party agency/project teams, by proactively gather and provide input for regular reviews, to ensure deliverables are meeting set targets, timeline and budget.
3. Assist to manage and develop databases; to maximise its function to achieve business needs.
4. Stay up to date with the trend of technology in marketing, social media and other internal marketing channel and assets.
5. Business-to-business marketing; assist to develop, maintain and manage close relationships with managed partners, media, sponsors, exhibitors, buyers and key attendees.
6. Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

• Marketing Strategy and Timeline

1. Execute the marketing plan for the event.
2. Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
3. Define advertising objectives, recommend choice of media and allocate resources to ensure advertising campaigns are effective, economical and appropriate for intended audience.
4. Plan, execute and own overall digital performance marketing strategy (including but not limited to website development, SEM, social media, SEO, eDM) and be responsible for all marketing KPIs performance.
5. Generate customer experience insights, strategy formulation, lead transformation management, roadmap and planning, analytics/insight generation – towards pre- and post-show.

• Content Development and Maintenance

1. Create and execute marketing content, editorial and marketing plans for social media channels; including Above the Line (ATL) and Below the Line (BTL) promotion materials (website, eDM, advertisements, brochures).
2. Ensure that information on such platforms is kept up to date.
3. Ensure event information are posted and kept up to date on other external promotional platforms.

• Creatives

1. Work with third party creative agency to develop the event key visual, logo and branding and the subsequent KV adaptations required by the event.

• Visitor Promotion

1. Engagement with Associations – Curate partnerships with identified local and overseas associations for forming of delegations to visit the event. To also work with partners to curate delegation programme when delegation visits the event.
2. Roadshows – Work with Project Lead to curate roadshows locally or overseas and execute the plan.

• Media-related

1. Partnerships – Identify suitable media channels to secure partnerships with paid/barter entitlements for event promotion.
2. Media Management – Work with third-party PR agency to execute the media plan and manage media before, during and after the event.

Requirements:

• Preferably with at least 1 year of relevant work experience in event marketing.
• Solid understanding of both online and offline channels.
• Possess good understanding of public relations scope of work, including media management.
• Able to perform high level strategic thinking to creative and detailed execution.
• Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
• Proven success in ATL & BTL development and execution.
• Demonstrated ability to work independently and autonomously.
• Superior oral and written communication skills.
• Strong in marketing data analytics.
• Worked in a fast-paced and highly cross-functional organisation.

Interested applicants, please send in your resume to [email protected]

Responsibilities:

• Develop and execute creative marketing and communication strategies, plans and approaches to the market
• Create and manage special events and campaign calendar
• Initiate new creative solutions to support company's business operation
• Creating of marketing material and proposal kits
• Responsible for content management and oversees company's various social media profiles and respond to reviews/enquiries
• Lead in outreaching to different partners and digital platforms for branding and marketing opportunities
• Any other duties as assigned

Requirements:

• Degree or Diploma in Marketing Mass Communications, Creative Media Design, Digital marketing, Marketing, Advertising and relevant fields
• Preferably work experience in handling E-commerce platform
• Proficient in MS Word, Excel and PowerPoint and knowledge in Photoshop, Illustrator and video editing software
• Knowledge in other word processing and web analytics tools will be an advantage
• Creative, detail-oriented, proactive and result-oriented
• Able to work independently and meet deadlines

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.
We regret that only shortlisted candidate will be notified.

Email Address: [email protected]