COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together – building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities – all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Be involved in the organisation and operations of major strategic events undertaken by the unit, including front line responsibilities like hospitality during events, ushering of VIPs/guests.
• Be aware of the current general topical issues locally, regionally and globally, and be able to effectively connect these general issues to the overall SMU key strategic initiatives.
• Able to propose and write persuasively on relevant topics/synopsis and connect the relevant internal and external speakers for OCCM’s thought leadership platforms.
• Able to propose the use of the appropriate platforms and formats for thought leadership events; effectively and efficiently organise thought leadership events on virtual platforms and/or hybrid events (a combination of virtual and physical format). Able to propose and use, where appropriate and when applicable, multi-platforms for an effective marketing reach.
• Able to propose and use, where appropriate and when applicable, multi-platforms for an effective marketing reach.

• Diploma / Degree with at least 3 years of relevant working experience.
• Recent graduates may apply.
• Able to write persuasively, articulate confidently, and have mid to extensive events management experience.
• A team player with good inter-personal skills and IT savvy.

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.

Job Description & Requirements

We are seeking a talented and experienced Marketing Executive to join our dynamic team. As a Marketing Executive, you will be responsible for developing and executing effective marketing strategies to promote our products/services, drive customer engagement, and increase brand awareness. You will work closely with cross-functional teams to ensure marketing initiatives align with overall business objectives.

Responsibilities:

• Develop and implement comprehensive marketing plans to achieve company goals and targets.
• Conduct market research to identify trends, competitor analysis, and customer preferences.
• Collaborate with the creative team to create compelling marketing materials, including website content, social media campaigns, email marketing, and print collateral.
• Manage and optimize digital marketing campaigns across various channels (e.g., social media, search engine marketing, email marketing).
• Monitor and analyze marketing campaign performance, providing regular reports and recommendations for improvement.
• Build and maintain strong relationships with key stakeholders, including clients, vendors, and industry influencers.
• Stay updated with industry trends, emerging technologies, and best practices in marketing.
• Track and manage marketing budgets, ensuring effective allocation of resources.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven work experience as a Marketing Executive or similar role.
• Strong understanding of marketing principles and techniques.
• Proficiency in digital marketing strategies and tools.
• Excellent written and verbal communication skills.
• Exceptional analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Creative thinking and a passion for innovative marketing strategies.