The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have about 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.

Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.

What we are looking for:

An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.

What you will do:

• You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
• Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
• Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
• You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
• Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients

• At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
• B2B client experience is a major plus!
• Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
• Proficient understanding of paid search, programmatic, and social tactics
• General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
• Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
• Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
• An influencer that can work well with various groups and levels of the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Parental leave - 12 Weeks of Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Sick leave – 15 days annual allowance.
• We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
• Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are looking for an experienced Marketing and Communications professional to lead our marketing and communications efforts in Singapore. You will report directly to the Region Marcom Leader. The Singapore marcom lead will develop and implement the marketing and communications strategy aligned with the region and country / cluster overall business goals and objectives. You will understand B2B marketing principles and techniques and have a proven track record of success in executing marketing campaigns. You will drive external communications (80%) to elevate NIQ brand image in the Singapore and support local internal communications (20%) in partnership with HR and other functions to inform, engage and motivate internal associates.

Key Responsibilities:

• Develop and implement the Singapore marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
• Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
• Collaborate with global, region and other peer marcom members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference
• Oversee the follow-up, nurture and flow of marketing qualified leads to sales to meet marketing contribution targets and maximize the return on investment.
• Build and maintain the company's brand and reputation, and position NIQ/GfK as a thought leader in the Singapore within the region
• Manage the country marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets
• Analyse data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimise performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Provide support on local internal communications in partnership with cross-functional teams and in collaboration with Region and Global Communication teams
• Undertake stretch assignments as part of career and skills development

Interested applicants are invited to apply directly at the NUS Career Portal.

Your application will be processed only if you apply via NUS Career Portal.

We regret that only shortlisted candidates will be notified.

Job Description

The mission of the Office of Alumni Relation (OAR) is to nurture mutually beneficial and lifelong relationships with alumni and engage them along NUS’ aspirations. The Alumni Communications team supports this mission by reaching out to and strengthening bonds with the University’s alumni in the following ways:

• Implement effective communication initiatives to increase awareness of the University's latest news and initiatives, nurture a sense of belonging and build pride among alumni.
• Strengthen alumni engagement through digital plaforms.

Duties & Responsibilities

As the Head, Alumni Communications, you will be responsible for leading the alumni communications team in implementing communication strategies to promote the NUS alumni network and drive engagement with alumni.

Branding & Marketing

• Develop and implement branding strategies that enhances the University's image and reputation among alumni.
• Manage and upkeep all brand elements including logos, icons and taglines.
• Maintain a consistent and compelling brand message across all communication channels and branded gifts.

Publications

• Oversee the planning, production and distribution of alumni publications including the half-yearly print version of The AlumNUS as well as the biennial NUS Alumni Awards and OAR booklet.
• Identify, appoint and manage vendors for the design and printing of publications, and ensure timely delivery of high-quality publications.

Event Marketing

• Provide guidance to colleagues from alumni engagement for event marketing initiatives, including email campaigns, web banner displays, organic and paid social, and instant messaging platforms.
• Oversee and optimise the email marketing schedule for alumni; maintain a consistently high standard of engaging email content to minimise unsubscribe rates.
• Utilise data analytics to measure the success of digital campaigns and optimise strategies for improved outcomes.

Digital & Social Media

• Develop and coordinate social media strategies to engage alumni across various platforms, including Facebook, LinkedIn, Instagram and WeChat.
• Monitor social media trends and analytics to assess the effectiveness of communication efforts and adjust strategies accordingly.
• Amplify and celebrate achievements by alumni on social media.
• Oversee revamp of department website

Qualifications

• Bachelor's degree in communications, marketing, or a related field.
• 8 to 10 years of proven track record in a marketing or communications function with at least three years in a leadership position.
• Strong leadership skills and excellent stakeholder management abilities.
• Organised, meticulous and able to manage concurrent projects.
• Strong project management skills with the ability to multi-task in a fast-paced environment.
• Excellent communication and interpersonal skills.

More Information

Location: Kent Ridge Campus

Organization: Office of Alumni Relations

Department : Alumni Cultivation & Engagement

Employee Referral Eligible:

Job requisition ID : 23092

Interested applicants are invited to apply directly at the NUS Career Portal.

Your application will be processed only if you apply via NUS Career Portal.

We regret that only shortlisted candidates will be notified.

Job Description

The successful candidates will be offered in the first instance a one-year contract. Longer contracts would be offered at renewal depending on performance.

The expected commencement date for this position is 1 July 2024.

The National University of Singapore (NUS) is a leading research-intensive university (http://www.nus.edu.sg/) that is consistently ranked among the world’s top universities. Established in 2004, the Department of Communications and New Media (CNM) (http://www.fass.nus.edu.sg/cnm/) is a leader in communication and new media research and education. It offers undergraduate, honours and postgraduate programmes in communications and new media studies, with an innovative curriculum that introduces students to key debates in the areas of media and communication studies, communication management, interactive media design and cultural studies. Its students undertake industry immersion through its compulsory internship programme. Successful candidates for these positions will join an engaging community of 32 full-time faculty and approximately 800 undergraduate and graduate students.

We seek applicants with expertise in one or more of the following areas: interactive writing; data journalism; digital/transmedia storytelling; media production; corporate communication; public relations; campaign management; social media PR; public relations writing; user experience design; media policy; public speaking; digital storytelling; interactive media design; digital/social media for strategic communication; basic chemistry and biology; game design; cultural studies; interdisciplinary topics like basic chemistry, biology, physiological medicine, etc; R or Python programming is highly desirable.

Responsibilities

The selected candidates are required to instruct a total of five (5) courses each academic year. Teaching responsibilities will be within the Communications and New Media undergraduate program and/or Master by Coursework programs. Additionally, successful candidates are anticipated to fulfill service roles within the department. The expected commencement date for this position is August 1, 2024.

Qualifications

Successful candidates must have good Honours degrees in communications or a closely affiliated discipline, skills and expertise in the relevant field by the appointment of start date. A genuine enthusiasm for working closely with students and a dedicated commitment to fostering student learning are indispensable qualities. The ability to work both independently and collaboratively as part of a team. Meticulous attention to detail. Proficient in computer applications such as MS Office and PowerPoint.

Application Instructions (Closing Date: 31 January 2024)

Interested applicants are required to submit a complete application dossier as listed below for full consideration. Only shortlisted candidates will be notified.

1. Cover Letter
2. NUS Personal Data Consent Form for Job Applicants (Download file via link - nus.edu.sg/careers/files/NUS-Personal-Data-Consent-for-Job-Applicants.pdf)
3. Detailed CV, including education, professional background, teaching and supervision, research activities and achievements, honours and awards, and service accomplishments to date. List all academic and non-academic positions. Name and contact of your PhD Supervisor (if applicable).

4. Scanned copies of academic certificates and transcripts

5. Teaching portfolio and student evaluations
a. A preface (maximum 300 words) that makes the case for your appointment. This should be highly distilled summary of your key contributions to student learning and educational leadership, guided by your teaching philosophy.
b. A Teaching Statement that focuses on evidence of student learning and educational leadership (if applicable). Note that the Teaching Statement, together with documents on research (where applicable) and service contributions should be no more than a maximum of 3,000 words. Examples of consideration that can guide the candidate in making a case for teaching impact and leadership, with a focus on self, students, others, scholarship, future plans.
c. Teaching evaluations and peer review reports, if available. Other evidence of teaching excellence and/or other contributions to education e.g. curriculum development, pedagogical innovation, etc. should be provided.

6. Diversity Statement

7. A list of THREE References (including one from the applicant’s PhD or post-doctoral advisor/supervisor). Shortlisted candidates will be notified to submit for the letters of references separately prior to the campus visit.

8. Able to teach at least 3 to 5 GE/HS/NM/NMC-coded courses offered by the department under undergraduate (https://fass.nus.edu.sg/cnm/undergraduate-course-list/) and master by coursework (https://fass.nus.edu.sg/cnm/discovergrad/) programmes.

Enquiries may be directed to [email protected]. Further information about working at the National University of Singapore is available at http://www.nus.edu.sg/careers/whyjoinus.htm.

More Information

Location: Kent Ridge Campus

Organization: Arts & Social Sciences

Department : Communications And New Media

Employee Referral Eligible: No

Job requisition ID : 23034

Overview of the Role

The Media Director, Malaysia-Singapore leads end to end digital media planning and buying, with a focus on the Malaysia-Singapore market. The individual will assimilate expert knowledge of the consumers, culture, retail landscape and local media practices to build winning propositions for P&G.

Your Team

You will be part of the AMA Media headquarters based in Singapore and will report to the Senior Brand Director for AMA Media. You will work very closely with internal marketing and commercial teams, as well as external vendors and agencies to deliver results.

What Success Looks like

You shape the future of how media and technology are used in the workplace and be part of one of P&G’s billion-dollar brands. You can build relationships and drumbeats with multi-functional teams across the region to ensure seamless coordination and hands-on execution of digital media programs.

Responsibilities

• Lead digital media end to end with media planning, buying, optimization, KPI tracking, link to purchase
• Select the right audience, platforms, modelling and bidding strategies to improve media efficiency and optimize spending
• Lead digital transformation with outstanding media analytics & insights, consumer understanding
• Understand and assimilate data and insights on e-commerce, CRM, influencers, audience integration to develop digital strategies
• Run performance campaigns to drive CRM acquisition and online purchase.
• Run annual media landscape and media performance analysis to develop new media strategy.
• Digital reporting (Google, Facebook dashboards), find recommendations to improve performance.

Qualifications - External

• Minimum 5 years experience in media planning, bidding operations required and Market Ad tech space, preferably worked in media agency or Direct to consumer business
• Hands-on experience on planning campaigns & analysing results across key digital pillars – search, social, video, programmatic, website, Be-spoke, influencers
• Strong analytical ability to develop data driven media strategies. Excellent excel skills, other tools such as tableau, JMP or SQL are advantage but not requirement
• Strong leadership skills with ability to lead change and drive innovation
• High Collaboration skills internally and externally across region

Role: As the Division Internal Communication Manager, the incumbent will:- As key member of Global Wholesale Banking - Division Employee Experience and Communications team, you will build, drive and collaborate with, a team of business reps in Singapore and Overseas Offices, the development of staff engagement strategy, program and calendar and implementation of employee communication and engagement strategies, programs and experiences. Responsibilities: Strategise, build and drive employee experience framework and programs to manage communications and engagement. Lead and develop creative and effective internal communications strategies with clear narratives and clever tactics that are tailored to engage GCB employees in Singapore and at Overseas Offices. Provide expert internal communications counsel to a variety of functions including heads of departments; business heads and General Managers of Overseas Offices. Strategise, develop and drive communications and staff engagement activities calendar, including communication strategies, programs, and events tailored differently for Singapore and Overseas Offices. Manage and oversee the internal communications channels and content delivery such as email broadcasts, videos. Manage internal and external staff recognition and awards programs. Proactively build and manage relationships with key internal stakeholders in Singapore and Overseas Offices. Be an advocate and proponent of positive employee experience and drive employee engagement. Qualifications A passionate and enthusiastic individual who seeks to deliver superior work-life experience for fellow colleagues; comfortable with public speaking in small or large group settings. Employee communications experience within a financial institution or multi-national company essential. Excellent writing skill is a must, with the ability to think and communicate clearly, formulate a clear point of view on complicated issues, and create a concise and well-written narrative. Proven track record of developing staff engagement and communications program. Experience in creating metrics to measure communication effective reach and engagement would be an advantage. Fastidious and attention orientated but also comfortable dealing with ambiguity and able to form a cohesive and effective outcome from potentially incongruous facts and individual perspectives. Bachelor's degree, with at least 10 years of public relations or communications or marketing experience. Proficiency in Sharepoint and design tools/applications is essential.

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.

We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement. The role reports directly to the Director.

Job Scope:

• Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty
• Coordinating marketing strategies with the business development units, finance, and operations team
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels
• Produce valuable and engaging content across all marketing channels through analysing consumer behaviour
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

• Diploma in Marketing or relevant field.
• Knowledge of website analytics tools
• Setting up and optimising Google Adwords campaigns
• A sense of aesthetics and a passion for copy and corporate communications
• Experience in identifying target audience, and developing collaterals that engage
• Apt in social media engagement and marketing

While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.