• Work closely with our client and Publicis Groupe teams to plan and implement regional strategic and tactical campaigns in adherence to global strategy, for 9 markets across Southeast Asia and India, with guidance from IAT Media Lead where needed.
• Partner with local buying teams to deliver on media strategies.
• Drive operational excellence across execution and reporting.
• Ensure media deliverables are met on time and within budget and aligned with clients' objectives.
• Analyse historical campaigns to integrate insights into future campaigns.
• Facilitate & manage all client requests (e.g. plans/spends/reporting, vendors rate cards/media kits, etc.).
• Ensure clear documentation on all communications with all parties.
• Work closely with finance team and IAT Media Lead to report on financial matters.

The Boutique Group of Companies is a Singapore-based organization consisting of four companies: Boutique Education Pte Ltd, Host Events Pte Ltd, Frenchic Pte Ltd, and Bertie x Odie Pte Ltd. We are currently seeking a motivated and detail-oriented individual to join our team as a Marketing Assistant. In this role, you will support our marketing efforts across our brands and contribute to the overall success of our marketing campaigns. Your responsibilities will include assisting in creating and implementing marketing strategies, managing social media platforms, conducting market research, and coordinating marketing activities. As a Marketing Assistant, you will have the opportunity to gain valuable experience in a dynamic and entrepreneurial environment.

Skills/Experience:

• Proven experience as a Marketing Assistant or similar role
• Familiarity with social media platforms and digital marketing tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Proficient in Microsoft Office Suite
• Knowledge of graphic design software is a plus
• Diploma or degree in Marketing, Business, or a related field.

The position is full-time, Monday to Friday, from 10am to 6pm. Please note that only shortlisted candidates will be notified.

What’s in it for you?

• Attractive remuneration package
• Personal training and development opportunities
• Friendly working environment
• Opportunity to shape the future of The Boutique Group of Companies together with management

Apply today!

Successful candidates will be notified with next steps to continue in the recruitment process.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media Strategist  (SG)

12 months fixed term contract

Maker Lab supports clients across the technology, entertainment, financial services, and payments industries. We’re looking for dynamic individuals to join our team and support our amazing real estate-focused technology client.

You will help build and manage the region's social media strategies, campaigns and content marketing. You will work closely with the APAC Social and Consumer Marketing teams when designing and delivering effective social media marketing campaigns and evergreen rollouts - from strategy, ideation, assets creation and development, execution, measurement, and day-to-day operations to overall project management. You will work closely with cross-functional teams and manage relationships with internal and external partners to move projects towards a common business and consumer marketing goal. You will also ensure relevant content analysis is done to reach goals effectively, helping to influence future strategy. 

Role: 

• You will be responsible for always-on social content curation efforts, from research and ideation to final delivery. 
• Work with the team and create the strategic foundations to help us generate and execute impossible-to-ignore ideas for the company’s and clients’ branding, promotional campaigns, and marketing communications.
• Evaluate trends, assess new data and keep up-to-date with marketing techniques.
• You will be a vocal advocate for the newest and boldest trends in copywriting and creativity. You will be tasked to share experiences and learnings to stimulate collective growth across the consumer marketing org. 
• You should be ready to evolve, investigate, pilot and change the courses based on insights and learnings to deliver optimal performance and creative excellence.
• Drive always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter, TikTok, LinkedIn and Instagram.
• Partner with designers to produce visuals that are social-by-design.
• Ideate creative campaigns and executions for heat moments and product launches.
• Proactive finessing and optimisation of copy to improve social content performance.
• Lead internal sharing on creativity, copywriting and social content best practices and champion creative excellence.
• Coordinate communication across a range of regional stakeholders in a matrix organisation.
• Research industry topics to spot new content worth sharing.

You:

• BA/BS degree or equivalent practical experience
• 6+ years of copywriting experience, with prior experience and a proven track record in social media and digital content strategy within an agency, consultancy or technology companies
• Able to transform large amounts of information into simple findings that the client can incorporate into their marketing efforts 
• Passionate about all things content marketing, content creation, social and creative
• Ability to work autonomously and identify opportunities in ambiguity, with a self-starter attitude in a start-up-like environment.
• Strong project management skills and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
• Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.