Digital Marketing Consultant (Google/Social Media Buy)
11 months ago
REQUIREMENTS
at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in any field
At l..
REQUIREMENTS
- at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Post-Graduate Diploma/Professional Degree in any field
- At least 2 Year(s) of working experience.
- Preferably Executive/Senior Executive or Manager (compensation will be commensurate with experience) specialized in Search Engine Marketing.
- Strong working knowledge of PPC (social media a plus)
- Expert knowledge of ad management tools including Google Adwords, Facebook Pixels/Ad Manager
- Strong writing skills, analytical abilities, and data-driven thinking
- Experience in traffic measurement tools that help in ad management
- Knowledge of Javascript and HTML will be an advantage but not necessary
RESPONSIBILITIES
- Research each campaign thoroughly via speaking with clients and via online tools
- Work on Google Ads, Facebook Pixel/Ad Manager, etc to manage campaigns
- Set up campaigns, settings, ads, keywords, and bid strategy
- Copywrite (or use writers) ads and continuously perform A/B split testing
- Manually adjust CPC pricing or use conversion goal-oriented pricing
- Keyword research (or work with colleagues / interns / contractors)
- Test methods for campaign groups each week to grow market reach, improve CTRs, drive in more leads/conversions and improve overall ROI for each campaign
- Spy on competitors to obtain full advantage
- Provide accurate, comprehensive, and timely reports to clients on a monthly basis
- Create a working SOP which you will discuss with Management to improve the process flow
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